Introducing the Color Wow Insta-WOW Dry Shampoo. This breakthrough dry shampoo removes up to 95%* of oil for a shampoo-grade clean - no white cast, no clumping, no buildup. 

Most dry shampoos sit on top of oil, forming clumps and a gritty texture. Insta-WOW dry shampoo spray contains a shampoo-grade cleanser that actually dissolves oil into micro-droplets (just like a real shampoo), while ultra-fine, high-performance starches absorb it and give it a slip factor which makes it possible to brush it off the hair. Oil and grime disappear, leaving hair clean.

These starches do double duty:

• Maximum absorption to soak up oil, sweat, and buildup.
• Built-in slip so oil slides off effortlessly with a brush.

Benefits:

• Powered by real cleansing tech.
• Best dry shampoo for dark hair, color-treated hair.
• Non-dulling, less whitening, no gritty texture.
• Leaves color light, bright and glossy again.
• Helps normalise excess sebum production.
• Deodorising formula helps prevent odour absorption.

How to use: Shake well. Hold 8 inches from hair and spray toward roots, lifting up sections to get underneath. Let sit for several seconds. Rake through with fingers and brush through to reveal clean, refreshed hair.