Experience Pure Forever Blonde Conditioner—a revitalising formula that strengthens, boosts shine, and rejuvenates blonde hair, ensuring it remains vibrant and free from unwanted tones. Pure Forever Blonde Conditioner harnesses the power of Pure's exclusive ‘Pure Complex’™, featuring certified 100% organic extracts, to repair and combat unwanted gold/yellow tones in all shades of blonde hair. Sulfate, paraben, gluten free. UV, Thermal and Humidity defense.

Infused with Organic Melon Oil, Shea Butter, and Argan Oil, it revitalises blonde hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Infused with targeted treatment oils, it improves hair texture, imparting a softer, smoother, and silkier feel. Enriched with Blue Cypress Oil and its blue/violet pigments, this conditioner deposits onto the hair shaft, effectively counteracting yellow tones for a refreshed, cooler blonde appearance.

How to use: After rinsing shampoo, apply to mid-lengths and ends of hair. Massage and leave in for 1-2 minutes. Rinse.

Tip: For best, bright blonde results, use as a complete regime with the Pure Forever Blonde Shampoo.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Introducing the Pure Fusion Complex Conditioner, a harmonious fusion of science and nature. Featuring 'Bond Cure' combined with an organic complex, this luxurious conditioner restructures and revitalises hair. Infused with Organic Ginger Oil, Rosemary Oil, and Açai Oil, renowned for their antioxidant properties, it effectively soothes and repairs damaged hair. The formula provides essential protection against UV rays, thermal styling, and humidity, while also repairing split ends, reducing frizz, and enhancing manageability. Treat your hair to the ultimate care for a smoother, more resilient look and feel.

How to use: After rinsing shampoo, massage conditioner through mid lengths and ends. Leave in for 1-2 minutes. Rinse.

Tip: For best results, use with Pure Fusion Complex Shampoo.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Keep your most loved haircare possessions all in one place with ghd's new heat-resistant hair straightener bag and mat! Made from sophisticated black faux leather, this bag isn't just a pretty face - it's made from heat-resistant lining to protect surfaces while you focus on your style. Designed for use with ghd tools and best suited for styling at 185˚C - because great hair shouldn’t come with extra heat drama!

ghd's new styler bag and mat are the perfect styling sidekick. They give you extra peace of mind while you work your magic. Designed to withstand heat up to 185°C, they are suitable for use with all of ghd's heat styling tools to add a touch of luxe to your morning.

Please be aware that this is not suitable for use with non-ghd products that exceed max temperatures of 185°C.

Features:

• Gold detailing: Recognisable and sophisticated ghd detailing adorns a faux leather design.
• Heat resistant bag & mat: Zippered bag rolls out into a heat-resistant mat for peace of mind while styling.

Reuzel No Rinse Beard Wash is a lightweight, rinse-less beard cleanser that instantly refreshes facial hair - no water required. Ideal for on-the-go grooming, this no-rinse formula quickly cleanses beards before trims or styling, leaving them soft, clean, and revitalised.

Benefits:
• Instantly refreshes beard
• Rinse Free
• Softens coarse hair
• Keeps beard moisturised
• Self-foaming bottle
• Vegan
• Clean and Fresh fragrance of orange peel, eucalyptus, and mint

How to use:
Do not shake. Turn the bottle upside down & dispense 1-2 pumps into your palm. Apply to dry beard, rub foam into the skin and work through the beards

Reuzel Bourbon Sidecar Mustache Wax provides a medium hold to shape, style, and define any moustache. This easy-to-apply grooming wax offers all-day control, perfect for taming stray hairs and crafting you signature 'stache look.

Benefits:
• Shapes and tames coarse hair
• Ideal for handlebar moustaches
• Fragrance of Citrus, Sandalwood & Bourbon
• Beeswax helps to moisturise and tame frizz by creating a barrier against humidity, keeping your moustache in place.
•Geraniol helps improve the texture and appearance of hair, leaving it soft, smooth, and hydrated.

How to use:
Scoop a pea-sized amount with back of fingernail, warm between fingertips, and press into moustache. Shape as desired.

Dyson Supersonic Pro™ Hair Dryer now hides fly-aways in a single pass. For a smooth, shiny finish*. Fast drying. No extreme heat. Engineered for different hair types.

Benefits:

• Powerful. And Fast. The small, powerful Dyson digital motor v9 spins at up to 110,000 rpm. Combined with Air Multiplier™ technology, it produces a high-pressure, high-velocity jet of controlled air, for fast drying and precision styling. 85% of women agree that the Dyson Supersonic makes styling their hair easy. 92% of women agree that the Dyson Supersonic feels lightweight.
• Engineered for different hair types. After rigorously testing different hair types in our laboratories, we've engineered new attachments designed to style different types of hair. 86% of women agree that the Dyson Supersonic Hair Dryer does not leave their hair looking frizzy.
• Intelligent heat control helps protect your shine. Unlike some others, the Dyson Supersonic Hair Dryer measures air temperature over 40 times a second and regulates the heat. This prevents extreme heat damage, to help protect your hair's shine. 87% of women agree that the Dyson Supersonic leaves their hair feeling smooth.
• 3 precise speed settings. High - for fast drying and styling. Medium - for regular drying. Low - for diffusing.
• 4 precise heat settings. 100°C fast drying and styling. 80°C regular drying. 60°C cooler drying and diffusing. 28°C constant cold.
• Cold shot.  28°C cold shot, to set your hair after styling. 
• Magnetic attachments. The Dyson Supersonic™ hair dryer comes with magnetic styling attachments. For easy fitting and rotation during styling. 

• Dyson Supersonic Hair Dryer
• Flyaway Attachment: the ideal finishing tool for sleek, straight styles. Hides fly-aways under longer hair to give you a smooth shiny finish. With just air.
• Styling Concentrator Attachment: a wide, thin design the Styling Concentrator creates a high velocity blade of air that's perfect for styling. And because the air is focused, you can style on section at a time without disturbing the rest.
• Diffuser: Re-engineered to disperse air more evenly around your curls, the diffuser simulates natural drying, helping to reduce frizz and define curls and waves. Longer prongs allow you to style more hair with greater control - and reach deeper into the hair.
• Gentle Air Attachment: Engineered to be kinder to fine hair and sensitive scalps, the new Gentle Air Attachment diffuses the air, creating a gentle, cooler airflow - while still drying hair fast.
• Wide Tooth Comb: Engineered for curly and textured hair, the new Wide Tooth Comb Attachment has robust teeth to help lengthen hair as it dries, or create volume and shape.

The JRL FF2020T Trimmer Replacement T-Blade is designed to allow for zero gapping. This replacement T-blade is crafted to fit perfectly with the JRL FF2020T Trimmer, ensuring a seamless and efficient trimming experience. Made from premium materials, the silver finish not only adds a touch of elegance but also enhances the blade's durability and sharpness. Whether you're a professional barber or a grooming enthusiast, this replacement blade promises to deliver clean, precise cuts every time.

Features:

• Rust-free, long-lasting, self-sharpening Stainless Steel blades - stay sharp for every cut

• Can be zero-gapped

• Fits on other popular brands trimmers on the market

• Comes with both stationary and moving blades

*Zero Gapping Tool Included

The JRL FF2020T Trimmer Replacement T-Blade is designed to allow for zero gapping. This replacement T-blade is crafted to fit perfectly with the JRL FF2020T Trimmer, ensuring a seamless and efficient trimming experience. Made from premium materials, the gold finish not only adds a touch of elegance but also enhances the blade's durability and sharpness. Whether you're a professional barber or a grooming enthusiast, this replacement blade promises to deliver clean, precise cuts every time.

Features:

• Rust-free, long-lasting, self-sharpening Stainless Steel blades - stay sharp for every cut

• Can be zero-gapped

• Fits on other popular brands trimmers on the market

• Comes with both stationary and moving blades

*Zero Gapping Tool Included

The JRL FF2020C Fade Blade Replacement is smooth, allowing you to truly release the artist within. This precision blade helps you get the fresh fade look.

Features:

• Aluminum coated with moveable and fixed blade

• Self Sharpening

• Rust-free, long lasting, self-sharpening Stainless Steel blades - stay sharp for every cut

• Fits on other popular brands on the market

The JRL FF2020C Fade Blade Replacement is smooth, allowing you to truly release the artist within. This precision blade helps you get the fresh fade look.

Features:

• Aluminum coated with moveable and fixed blade

• Self Sharpening

• Rust-free, long lasting, self-sharpening Stainless Steel blades - stay sharp for every cut

• Fits on other popular brands on the market

The JRL FF2020C Clipper Standard Taper Blade stays sharp for every cut. This high-quality gold taper blade is engineered to provide barbers and stylists with a reliable and efficient cutting experience. The JRL FF2020C Clipper Standard Taper Blade - Gold is crafted from top-grade materials, ensuring long-lasting sharpness and performance. Its sleek gold finish not only adds a touch of luxury but also enhances the blade's resistance to corrosion and wear. Whether you're performing detailed taper cuts or general grooming, this blade delivers exceptional results every time.

Features:

• Rust-free, long lasting, self-sharpening

• Stainless Steel blades - stay sharp for every cut

• Fits on other popular brands on the market

The JRL FF2020C Clipper Standard Taper Blade stays sharp for every cut. This high-quality gold taper blade is engineered to provide barbers and stylists with a reliable and efficient cutting experience. The JRL FF2020C Clipper Standard Taper Blade - Gold is crafted from top-grade materials, ensuring long-lasting sharpness and performance. Its sleek gold finish not only adds a touch of luxury but also enhances the blade's resistance to corrosion and wear. Whether you're performing detailed taper cuts or general grooming, this blade delivers exceptional results every time.

Features:

• Rust-free, long lasting, self-sharpening

• Stainless Steel blades - stay sharp for every cut

• Fits on other popular brands on the market

The JRL FF2020C Clipper Guards are designed to fit most professional clippers.They offer a range of cutting lengths to suit various styling needs. Made from high-quality materials, these guards are durable and easy to attach, providing a secure fit that won't slip during use. Whether you're a professional barber or a home grooming enthusiast, these clipper guards will help you achieve the perfect cut every time.

Pack includes:

• 0(1/16")

•1(1/8")

• 1-1/2(3/16")

• 2(1/4")

• 3(3/8")

• 4(1/2")

• 5(5/8")

• 6(3/4")

• 7(7/8")

• 8(1")

The JRL Charging Dock is a sleek and efficient solution for keeping your tools powered up and ready to go.

Features:

• Charging Dock fits either FF2020C Clipper or FF2020T Trimmer.
• Compact and stylish design that fits any environment.
• Fast and efficient charging for your tools.
• Organized solution to reduce clutter and keep your space tidy.

The JRL 2020T FreshFade Trimmer uses patented Smart-Clip technology to deliver precise cuts every time. With its advanced technology and durable construction, this trimmer ensures a smooth and efficient trimming experience. The silver finish adds a touch of elegance, making it not only a functional tool but also a stylish accessory in your grooming kit.

Features:

• 360º Expose ultra sharp T-shape blade.

• Patented Cool Blade technology keeps the blade cool, even after extended use.

• 2 Hours battery life.

• Discreet yet powerful 7,200RPM motor.

• Noise under 60dB for a quiet work environment.

• Global Universal Voltage.

• Stainless Steel blade ideal for lining designing and dry shaving.

• Hanging hook.

Biolage Strength Recovery Shampoo is a fortifying cleanser designed to restore vitality and resilience to damaged, weakened hair. Powered by olive squalane and vegan proteins, this restorative shampoo uses micro-dosed technology to deeply penetrate the hair fiber, repairing breakage and locking in essential moisture. It gently cleanses without stripping, detangles with ease, and leaves hair up to 3x stronger after just one use.* Ideal for chemically treated or stressed hair, including color-treated locks.

Benefits:

• Gently cleanses and detangles while fortifying damaged hair.
• Reduces breakage and repairs weakened strands.
• Olive squalane protects against future damage.
• Vegan proteins improve elasticity and smooth split ends.
• Leaves hair soft, strong, and resilient.

*When used with Strength Recovery Conditioner vs. non-conditioning shampoo.

How to use: Apply to wet hair and massage into a rich lather. Rinse thoroughly and repeat if desired. Follow with Biolage Strength Recovery Conditioner for best results.

Prolong the pause between washes with this scalp-mattifying mist. Green marine algae and a sugar-derived prebiotic control sebum to balance and support a healthy scalp microbiome while protecting against environmental pollutants. Serenity achieved.

Benefits:

• Mattifies scalp to control and reduce sebum
• Prolongs styles and extends time between washing
• Balances and supports a healthy scalp microbiome
• Detoxifies and protects against environmental pollutants
• Sheer, lightweight formula won’t weigh hair down
• Fragrance-free
• 91% felt their scalp was less oily for 72 hours after use*
• 90% saw a noticeable reduction in oiliness in hair and scalp**
• 90% felt their hair was cleaner at the roots after just one use***

*In a consumer panel survey of 101 participants, after using the shampoo and mist regimen every third day within a period of five days
**In a consumer panel survey of 101 participants, after using the shampoo and mist regimen at least 3 times in 10 days
***In a consumer panel survey of 101 participants, after one application of the shampoo and mist regimen

How to use: In clean, damp hair, mist directly onto scalp and massage into roots. Style as usual. For best results, use after every wash.

Engineered for versatility and speed, the JRL Contour Curved Styling Iron delivers salon-quality results with every glide. Featuring innovative curved plates coated in graphene ceramic glaze, this iron seamlessly transitions between sleek straight styles and soft, voluminous curls or waves—without tugging, creasing, or damaging the hair.

Features:

• Curved graphene ceramic plates for smooth, snag-free styling

• Heats to 180 °C in 14s, 240 °C in 30s

• Adjustable temperature with memory recall

• Auto shut-off after 60 minutes of inactivity

• 360° swivel cord for easy manoeuvring

• Suitable for straightening, curling, waving, or volumising

The Dorco Half Blades come in a pack of 100.

• "Half" blades i.e. double edge blade cut in half

Hydrate and rebalance with this expertly formulated Oli G Total Refresh pH Balancing Conditioner. With the perfect pH and just the right level of conditioning, it leaves hair silky, strong, and frizz-free day after day. Gentle enough for daily use.

Benefits:

• pH-balanced for optimal hair health
• Delivers shine, softness & manageability
• Tames frizz and boosts strength
• Gentle enough for everyday use

How to use: After shampooing with the Total Refresh Ph Balancing Shampoo, apply conditioner to damp hair. Focus on mid-lengths to ends. Leave in for 2–3 minutes. Rinse thoroughly.

Hydrate and rebalance with this expertly formulated Oli G Total Refresh pH Balancing Conditioner. With the perfect pH and just the right level of conditioning, it leaves hair silky, strong, and frizz-free day after day. Gentle enough for daily use.

Benefits:

• pH-balanced for optimal hair health
• Delivers shine, softness & manageability
• Tames frizz and boosts strength
• Gentle enough for everyday use

How to use: After shampooing with the Total Refresh Ph Balancing Shampoo, apply conditioner to damp hair. Focus on mid-lengths to ends. Leave in for 2–3 minutes. Rinse thoroughly.

The Oli G Chemical Addiction Peptide Bonding Spray protects your strands from chemical stress. Designed to strengthen and revive fragile, damaged hair, it creates a protective barrier before colouring, lightening, or chemical services - so your hair stays healthier, shinier, and stronger.

Benefits:

• Shields hair from harsh chemical damage
• Strengthens and repairs before treatment begins
• Ideal for fragile, sensitised, or over-processed hair
• Boosts resilience and shine

How to use: Spray evenly onto clean, damp hair before chemical services. Comb through to ensure even distribution. Proceed with colour or chemical treatment as usual. For heat protection, apply to damp or dry hair before styling. Use after treatment as a leave-in repair spray.

The Oli G Atomic Hair Repair Leave-In Treatment transforms tired, damaged hair in minutes. Powered by natural and botanical proteins, Oli G Atomic works fast to smooth, hydrate, and repair - leaving hair silky, strong, and ready to style.

Benefits:

• Deeply hydrates and restores hair for instant softness and shine

• Smooths frizz and repairs damaged strands from root to tip

• Fortified with botanical proteins to nourish and strengthen

• Lightweight, non-greasy formula suitable for all hair types

How to use: After washing, apply 1-2 pumps to towel-dried hair. Evenly distribute through hair using a brush or your fingers and style as desired – no need to rinse!

Tip: A little goes a long way for noticeable results.

 The Reuzel Original Aftershave has a crisp and defined formula that leaves your skin feeling refreshed and smooth with a masculine scent. 

Benefits:

• Cools, exhilarates, and soothes tender skin

• Perfect way to finish off any shave on the face, neck, or throat

• Notes of Bergamot, Lavender, Orange Blossom & Leather

How to use:

Apply Aftershave to palms and massage into freshly shaved areas to stimulate skin, tighten pores, and leave the skin smelling fresh and feeling comfortable.

Experience the innovative technology behind the JRL Straightening Iron. This advanced tool features a graphene ceramic glaze barrel that enhances styling performance—delivering the smoothest, sleekest results possible with minimal damage.

Benefits:

• Graphene ceramic glaze barrel produces a smooth, shiny finish while reducing heat damage
• Smart IC technology ensures consistent heat distribution for long-lasting style
• Precise heat control with 5°C increments, up to 240°C, for personalised styling
• Heats up to 240°C in just 30 seconds for fast, efficient use
• Adjustable floating plate technology glides through any hair type with ease
• Auto shut-off after 60 minutes of inactivity for safety
• Swivel cord prevents tangling and allows for maximum styling flexibility

The Reuzel Tattoo Hydrabalm plays a crucial role in the aftercare process by providing essential nourishment and protection to newly inked skin. It accelerates the healing process, promoting skin regeneration and soothing irritation, ensuring tattoos heal effectively. By forming a protective barrier, tattoo balm helps to lock in moisture, keeping the skin hydrated and preventing dryness. 

You can use the Hydrabalm on both fresh ink and tattoos of any age, as it deeply hydrates and helps to brighten tattoos. Certified cruelty-free and made with shea butter and papaya extracts, this tattoo aftercare balm protects the crisp edges from stretching or blurring.

How to use: With clean hands/fingers, apply Hydrabalm directly onto your fresh ink and healed tattoos of any age. You'll see results after one use. To keep your lines defined and colours vibrant, use hydrabalm daily or as often as needed for deep hydration. To prevent drying and promote optimal healing without clogging pores, it is advisable to apply tattoo balm sparingly, typically 2-3 times a day or as needed. Incorrect application techniques such as applying excessive amounts of balm can lead to pore blockages, hindering the skin's natural ability to breathe and heal. Overuse of tattoo balm can result in the formation of a barrier that traps moisture, bacteria and dirt, potentially leading to skin irritation, delayed healing and poor colour retention of the tattoo. Such common mistakes not only prolong the healing process but can also compromise the vibrancy of the tattoo and overall skin health. It is crucial to follow the recommended frequency of application and to apply a thin layer of balm to ensure adequate skin hydration and protection without suffocating the skin.