Pure Colour Optimising Rich Chocolate Treatment is ideal for medium brown to light brown hair. Instant hair colour and nourishing formula adds warmer brown pigments to achieve a warm brown tone. Conditions, repairs and shines, to revitalise all dull, dry colour treated, medium brown to light brown hair types in 3 minutes or less.

Pure Colour Optimising Treatments are available in 7 different conditioning colours.

How to use: Apply to clean, towel-dried hair and spread throughout your hair using comb or fingers. Wait 3-5 minutes then rinse conditioning colour until water runs clear.

Experience the ultimate luxury in hair care with the new Pure Lamellar Eternity Shampoo. Replenish every strand to restore strength and softness from within. This adaptive conditioner uses ultra-fine layers that glide through the hair fibre to deliver hydration and targeted repair where it’s needed most. 

Each use detangles and smooths the hair, leaving it touchably soft with lasting shine and resilience.

Formulated with pure and gentle ingredients, Pure's haircare routine is safe for you and the environment. The Molecular Sea Amino Peptide™ functions as an internal structural support molecule. By integrating into damaged regions of the cortex, it helps restore stability, elasticity, and cohesion, contributing to stronger, more resilient hair that responds better to colour, styling, and daily wear. Lamellar Sea Science Technology is an advanced, self-organising system that delivers treatment precisely to damage-affected areas, preventing over-depositing by targeting only the depleted regions of the fibre. Infused with our nurturing Organic Certified Complex, a rich blend of natural plant extracts and oils packed with essential vitamins and antioxidants.

Designed for hair experiencing dryness, dullness, imbalance, or early signs of damage while cleansing. Suitable for all hair types, including fine, medium, coarse, straight, wavy, curly, and textured.

Benefits:

• Restores strength and softness from within.
• Detangles and smooths without weighing hair down.
• Enhances shine, resilience and manageability.

How to use: After cleansing with the Pure Lamellar Eternity Shampoo, apply Pure Lamellar Eternity Conditioner to clean, damp hair. Distribute evenly through mid-lengths and ends. Leave on for 1–2 minutes. Rinse thoroughly. Use Pure Lamellar Eternity Mask Treatment as needed and finish with the Pure Lamellar Eternity Leave In Treatment.

Celebrate beautiful body, movement, and shine with armour gloss protection that shields your hair from heat tools. Enriched with Vegan BioBond to nurture and repair your hair, leaving you with a healthy, radiant glow. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free heat protectant is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

How to use: Apply to damp hair, distribute the product through the hair. Depending on hair length apply 3-5 pumps distributing evenly from roots to ends, then diffuse or blow-dry.

The PURE Sacred Mask contains Organic Shea Butter, Marula Oil and Argan Oil to restore moisture while softening and strengthening all hair types. PURE Sacred Mask saturates hair with intensive moisture and seals it in. Enriched with selective treatment oils to enhance smooth, silky and healthier hair. Softens and deeply conditions all hair types.

Pure Colour Optimising Red Treatment is ideal for enhancing or adding red tones to hair. Instant hair colour and nourishing formula adds red pigment to achieve a more red tone. Conditions, repairs and shines, to revitalise all dull, dry colour treated hair in 3 minutes or less. Suitable for medium brown to dark blonde hair types. 

Pure Colour Optimising Treatments are available in 7 different conditioning colours.

How to use: Apply to clean, towel-dried hair and spread throughout your hair using comb or fingers. Wait 3-5 minutes then rinse conditioning colour until water runs clear.

Experience the ultimate luxury in hair care with the new Pure Lamellar Eternity Leave-in Treatment. Complete your transformation with this Leave-In, a restorative treatment that delivers continuous repair and protection. Infused with Lamellar Sea Science Technology and Molecular Sea Amino Peptide™ repair, it works deep within the hair to restore and strengthen broken bonds while smoothing the outer layer for renewed strength and resilience.

Remaining active within the hair, the advanced formula continues to repair and protect long after application. It reinforces internal bonds and shields against heat, UV, and environmental stress while maintaining hydration and shine.

Formulated with pure and gentle ingredients, Pure's haircare routine is safe for you and the environment. The Molecular Sea Amino Peptide™ functions as an internal structural support molecule. By integrating into damaged regions of the cortex, it helps restore stability, elasticity, and cohesion, contributing to stronger, more resilient hair that responds better to colour, styling, and daily wear. Lamellar Sea Science Technology is an advanced, self-organising system that delivers treatment precisely to damage-affected areas, preventing over-depositing by targeting only the depleted regions of the fibre. Infused with our nurturing Organic Certified Complex, a rich blend of natural plant extracts and oils packed with essential vitamins and antioxidants.

Designed for hair experiencing dryness, dullness, imbalance, or early signs of damage while cleansing. Suitable for all hair types, including fine, medium, coarse, straight, wavy, curly, and textured.

Benefits:

• Provides ongoing bond repair and strengthening.
• Protects against heat, UV and environmental stress.
• Smooths, hydrates and enhances shine.

How to use: Apply Pure Lamellar Eternity Leave In Treatment to clean, towel-dried hair. Work evenly through mid-lengths and ends using fingers or a comb. Leave in and style as desired. The formula continues to repair and protect long after application. Pair with the full range of Pure Lamellar Eternity for optimum results.

Pure Colour Optimising Dusky Rose Treatment is ideal for adding soft pastel pink tones to blonde hair. Instant hair colour and nourishing formula creates a beautiful pastel dusky pink hue to blonde hair. On darker hair it will create soft hues of a rose colour.

Pure Colour Optimising Treatments are available in 7 different conditioning colours.

How to use: Apply to clean, towel-dried hair and spread throughout your hair using comb or fingers. Wait 3-5 minutes then rinse conditioning colour until water runs clear.

Pure Guardian Angel Thermal Protection Spray is a lightweight thermal protection mist which safeguards hair during styling. Protects your hair against the heat of straighteners, tongs, wands and hairdryers. Ingredients are certified 100% organic extracts. Suitable for all hair types. Light control with a natural shine.

Benefits:

• Lightweight thermal protection.
• Innovative bond technology that protects, repairs and strengthens hair.
• Nutritive cocktail providing thermal activated hair protection. Energises and boost cell metabolism and smooths hair scales.
• Protects the hair fibre against heat styling tools.
• Dry invisible formulation provides a smooth barrier between hair and hot styling tools.
• Humidity resistant & UV protection.
• Smooths and shines.

How to use: Spray on hair before using hot tools. Can be used in wet or dry hair.

PURE Forming Paste slips through the hair creating the perfect tousled look that is re-moldable. Create form and shape with increased definition and texture giving hair a fuller appearance. Forming Paste adds texture and has a soft pliable hold. 

How to use: Work through dry hair for strong lasting control.

Experience the ultimate luxury in hair care with the New Pure Lamellar Vitality Shampoo, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. This gentle cleansing lather revitalises with every wash, enhancing softness and bounce. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free shampoo is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

How to use: Apply a small amount to wet hair, lather and rinse well. Repeat if necessary. Follow with the Pure Lamellar Vitality conditioner for best results.

Experience the ultimate luxury in hair care with the New Pure Lamellar Vitality Glass Hair Treatment, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. Shine bright and transform your hair with this fast-acting, weightless hydration conditioning elixir. Experience silky softness, reflective shine, and instant illuminating effect, leaving your hair vibrant for a glass-like finish. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free glass hair treatment is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

How to use: After shampooing using the Pure Lamellar Vitality Shampoo, squeeze out excess water from hair, then apply directly to hair saturating from mid-lengths to ends. Massage into a creamy lather, then rinse clean. Use one dose (20ml) though the amount may vary depending on hair length. Some users may experience a gentle warming sensation as the product activates upon contact with water. Rinse off prior to styling.

PURE Miracle Renew Mask is an anti ageing and rejuvenating hair mask. It helps to restore hair that has been exposed to the elements and subjected to damaging processes such as colouring and heat styling. Hair is left feeling soft and smooth without being weighed down. Sulfate Free, Vegan Friendly.

How to use: Apply to pre-shampooed, towel dried hair. Leave in for a few minutes. Comb through to the lengths of your hair with a wide tooth comb, massage into the ends. Rinse well.

Tip: Use as often as required. For best results use with Pure Miracle Renew Shampoo.

The PURE Precious Ends is a leave in treatment that contains unique organic Goji Berry Oil, Amino Acids, powerful antioxidants and beta-carotene restore and protect against colour fade and repair damage caused by heat, sun and chemical treatments.

How to use: Apply to mid-lengths and ends of wet or dry hair.

Experience the ultimate luxury in hair care with the new Pure Lamellar Eternity Mask Treatment. Immerse your hair in concentrated restoration. The Lamellar Eternity Mask enriched with repairing actives to deliver targeted repair deep into the hair fibre. The lamellar layers act as micro channels, carrying hydrating and rebuilding agents directly to damaged areas for visible renewal after just one use.

Rich and creamy, the mask restores elasticity, resilience, and luminous shine while smoothing the surface for a silky finish. With continued use, hair becomes progressively stronger, healthier, and more vibrant, renewed from within.

Formulated with pure and gentle ingredients, Pure's haircare routine is safe for you and the environment. The Molecular Sea Amino Peptide™ functions as an internal structural support molecule. By integrating into damaged regions of the cortex, it helps restore stability, elasticity, and cohesion, contributing to stronger, more resilient hair that responds better to colour, styling, and daily wear. Lamellar Sea Science Technology is an advanced, self-organising system that delivers treatment precisely to damage-affected areas, preventing over-depositing by targeting only the depleted regions of the fibre. Infused with our nurturing Organic Certified Complex, a rich blend of natural plant extracts and oils packed with essential vitamins and antioxidants.

Designed for hair experiencing dryness, dullness, imbalance, or early signs of damage while cleansing. Suitable for all hair types, including fine, medium, coarse, straight, wavy, curly, and textured.

Benefits:

• Delivers deep, targeted repair to damaged areas.
• Smooths the hair surface for a silky finish.

How to use: Cleanse and condition with Lamellar Eternity Shampoo and Conditioner. Gently towel-dry hair. Apply Lamellar Eternity Mask Treatment through mid-lengths and ends. Leave on for 3–5 minutes for full lamellar activation. Rinse thoroughly. Towel dry hair and finish with Lamellar Eternity Leave In Treatment.

The Pure Pre-Shampoo Scalp Scrub is an enriched pre-wash exfoliation treatment designed to be used before shampooing for an intense hair and scalp detox. Drawing on Pure’s organic origins, this revitalising scrub gently exfoliates to refresh the scalp, remove build-up and create a clean, balanced foundation for a healthy haircare ritual. Modern haircare is no longer just about cleansing the hair. It’s about creating healthier-looking hair from the foundation up.

Benefits:

• Gently exfoliates the scalp.
• Helps remove excess oil, dead skin cells and product build up.
• Purifies and refreshes the scalp.
• Supports a balanced scalp environment.
• Helps relieve the feeling of scalp congestion.
• Leaves the scalp feeling clean, fresh and comfortable.
• Creates the ideal foundation for healthy-looking hair.
• Hair feels lighter, cleaner and refreshed.

How to use: Before shampooing, apply to damp scalp. Gently massage in circular motions to exfoliate, remove build-up and stimulate the scalp. Rinse thoroughly, then follow with your preferred Pure Shampoo and Conditioner for best results.