The first triple-action purple shampoo to remove metals + minerals, neutralize existing brass, and defend against future brassiness for blonde like new, hair like new*. TripleBright is not a color-depositing purple shampoo. Traditional purple shampoos temporarily tone hair with basic color correction that can turn hair purple, but don’t target the underlying cause of brassiness: oxidation, such as metals + minerals in hard water. TripleBright is a breakthrough triple-action formula that not only neutralizes existing brassiness without turning hair purple, but 1 wash removes up to 3 months of brass from hard water*, while also defending against future brass. The non-staining, easy-to-apply foam rinses with water and allows for targeted application. 

TripleBright works on all hair types and textures. It brightens all highlighted and lifted tones by defending against oxidative stress and reducing brass- delivering brighter, longer-lasting blonde for everyone. When used as directed, TripleBright purple shampoo’s precision violet technology expertly neutralizes brassiness without overtoning or staining. It will not stain your hands or clothes. K18 recommend using 2-3 pumps of TripleBright purple shampoo per application. Apply to wet hair, distributing evenly and lathering from roots to ends. 

Benefits:

• 1 wash removes up to 3 months of brass from hard water*.
• Neutralizes brassiness without staining or overtoning.
• Ideal hair tone is restored and evened* for all highlighted and lifted tones.
• Easy-to-apply foam.

Powered by K18 triple-action technology:

• Removes brass-inducing metals and minerals with ionic detox.
• Neutralizes brassiness with precision violet technology that won’t stain or overtone.
• Defends against future brass with biopolymer to help prevent reattachment of metals + minerals during washing.

*Results reflect removal of hard water minerals and metals equivalent to three months of unfiltered tap water exposure on bleached tress, based on scientific testing following 1 application of TripleBright.

*Results observed on 37 bleached/highlighted subjects after 3 weeks of use at least once a week.

How to use: Apply foam shampoo to wet hair, distributing evenly, lathering from roots to ends. Let sit for 1-3 minutes then rinse.

The American Crew Daily Silver Shampoo will help remove brassy, yellow tones from grey and white hair. Revitalises and brightens the appearance of hair. Vegan formula. Formulated without adding silicones. 

How to use: Apply a small amount to wet hair, lather, and then rinse well. 

Tips: Use once a week/fortnight in conjunction with your normal shampoo. Follow with American Crew Daily Moisturising Conditioner.

JUUCE Blush Blonde Shampoo is a creamy moisturising shampoo. It deposits pink/blush tones to natural blonde and pre-lightened blonde hair.

Vegan, Sulphate, paraben and cruelty free

How to use: Apply to wet/damp hair and gently massage into a lather. Leave for 1-5 minutes and rinse thoroughly, repeat if extra intensity is required.

FRAGRANCE: Delicate rose scent with creamy vanilla aromas.

The Nak Care Blonde Shampoo is designed for blonde, highlighted, chemically lightened or grey hair. It will help reduce yellow or brassy tones. Provides hair with a glossy shine, detangles and restores condition. 

How to use: Massage into wet hair and then rinse thoroughly. Repeat if necessary. For optimal results, follow with the Nak Care Blonde Conditioner.

System Professional Silver Shampoo neutralises yellow, orange and brassy pigments in hair to leave an even, cool tone. 

Benefits:

• Features blue/purple pigments to correct warm and dull tones in both light and lightened hair.
• Ensures colour stays light and bright.
• Leaves hair feeling smooth and soft to the touch.
• Suitable for grey or blonde hair that is highlighted, colour treated, bleached or naturally light.

How to use: Apply to damp hair and massage into scalp with your fingertips. Spread along the lengths of hair and rinse. Follow with your favourite System Professionals Conditioner or Mask. 

The Fudge All Blonde Colour Lock Shampoo, keeps your colour vibrant and shiny, for up to 10 weeks. Suitable for natural, honey blonde tones, to white, ashy blondes. Deep cleansing formula with Lemon Extract, leaves blonde hair bright and glossy. Opti-PLEX™ technology works deep into the core to reconstruct damaged bonds due to chemical services, styling and the environment. FragranceFuse™ technology infuses each strand of hair with a fragrance that lasts for 24 hours.

How to use: Apply to wet hair. Massage into hair and scalp. Leave in for up to 5 minutes and rinse thoroughly.

Tip: For best results, follow with Fudge All Blonde Colour Lock Conditioner

The Kerastase Bain Blond Absolu Lumiere is a lightweight, nourishing and illuminating shampoo that gently cleanses the hair while providing hydration from root to tip. 

Formulated with a potent combination of Hyaluronic Acid and Edelweiss flower and high concentrations of antioxidants to prevent damage and protect fiber. Hyaluronic Acid deeply hydrates blonde hair, smoothing fiber for a uniform touch along hair strands. Hair is prepared to be treated, luminous with natural shine and nourished to the tip. Ideal for lightened, bleached, gray or light faux-blonde hair.

Benefits:

• Deeply & durably hydrates fibres
• Gently detoxifies from pollution, free-radicals and dulling agents
• Smooths fibres for a uniform touch from root to tip
• Leaves hair feeling tight
• Improves & illuminates natural shine
• Use with Blond Absolu Cicaflash for 8x shinier hair*

Key Ingredients:

Hyaluronic Acid: fills and repairs fibre wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair, preventing future breakage.

Edelweiss flower: is rich in anti-oxidants to protect hair against daily damage. It also softens and calms sensitised hair fibres.

Ultra Violet neutralisers: are highly concentrated pigments that act immediately on the fibre to neutralise and remove brassy & yellow undertones, revealing a radiant natural shine.

How to use: Apply to wet hair. Massage. Rinse thoroughly.

Schwarzkopf BLONDME Bond Repair Brightening Shampoo is designed to rejuvenate and brighten blonde hair effectively. This shampoo not only cleanses but also reinforces the hair structure, ensuring that your blonde locks remain healthy and vibrant.

Benefits:

• Gently removes product buildup, impurities, and environmental pollutants;
• Bond Repair technology strengthens the inner hair structure;
• Reduces hair breakage by up to 80%;
• Moisturizing formula with almond oil and white tea nourishes without weighing hair down;
• Enhances shine and suppleness for a radiant finish;
• Provides protection against environmental influences.

How to use: Wet hair thoroughly. Apply a small amount of shampoo and massage into the hair and scalp. Rinse well. For best results, follow with a BlondMe conditioner.

Instantly illuminate blonde and silver hair types with the Oribe Bright Blonde Shampoo. This revitalising violet shampoo corrects brassiness and yellow tones while brightening natural highlights for hair that is healthier, shinier, lit from within.

Benefits:

• Gently cleanses
• Visibly brightens and eliminates brassiness
• Can be used daily to brighten and tone blonde hair

How to use: Lather, indulge, rinse. For optimal results, follow with the Oribe Bright Blonde Conditioner.

Schwarzkopf BLONDME Bond Repair Nourishing Shampoo 300ml is designed for blonde hair, delivering a nourishing cleanse that revitalizes and strengthens. With advanced Bond Repair Technology, it offers substantial benefits in just one application.

Benefits:

• Gently cleanses blonde hair;
• Conditions and provides moisture;
• Strengthens internal hair structure and reduces breakage by up to 80%;
• Makes hair 5 times stronger after just one application;
• Enriched with almond oil and white tea for smoothness and suppleness;
• Provides a healthy-looking shine;
• Vegan formula and PETA-certified hair care.

How to use: Wet your hair thoroughly, then apply a small amount of the shampoo to your palms and gently massage it into your scalp and hair, focusing on the roots. Work it into a lather for about a minute and then rinse thoroughly. Follow with a Blondme conditioner of your choice.

ORGANIC BERRY BLONDE

Finally a blonde shampoo without all the toxic purple & blue dyes! This luxurious Everescents Blonde Shampoo tones your hair and reduces unwanted brassy yellow tones for blonde & grey hair, with the added benefits of Certified Organic ingredients & the natural colours from Red Sweet Potato & Blue Gardenia. The premium shampoo is fortified with Certified Organic Argan Oil, Vitamin E and Provitamin B5 which moisturise & add shine to your hair leaving it truly healthy.

This Product is Vegan Friendly

How to use: Massage into wet hair & leave the lather on for up to 5 mins. For maximum toning effect rinse & repeat the process. SAFE FOR COLOURED & NATURALLY BLONDE OR GREY HAIR.

TIP: Shampoo will maintain tone of hair. It will not over-tone.

The Wella System Professional LuxeBlond Mask is a regenerating, deep-conditioning treatment designed to restore strength, repair damage, and enhance blonde tones. Infused with LipidCode™ Complex and violet pigments, this powerful formula replenishes moisture, smooths the hair fibre, and neutralises brassiness, ensuring a cool, vibrant blonde finish. Ideal for damaged, brittle, and sensitised blonde hair, this luxurious mask strengthens hair from within, improving elasticity, softness, and shine while reducing breakage and dryness.

Benefits:

• Instantly Neutralises Brassiness: Infused with violet pigments to maintain cool, fresh blonde tones.
• Deeply Restores & Strengthens: LipidCode™ Complex fortifies hair fibers and repairs damage.
• Enhances Shine & Softness: Leaves hair silky, smooth, and vibrant.
• Intensive Moisture & Repair: Hydrates brittle, dry, and chemically treated blonde hair.
• Prevents Future Breakage: Strengthens hair structure for long-lasting resilience.

How to use: Apply to Clean, Damp Hair. After shampooing with Wella SP LuxeBlond Shampoo, distribute evenly from mid-lengths to ends. Leave for 5-10 Minutes. Allow the mask to deeply penetrate and tone hair. Rinse Thoroughly. Wash out completely for hydrated, toned, and revitalised blonde hair. For Best Results: Use 1-2 times per week to maintain cool, healthy blonde tones.

The ORI Lab Blonde Cleanse is a brightening cleanser designed to repair, nourish and tone hair fabric. Infused with Beauty Boosters of Camellia Oil, Quinoa Protein and Blue Cypress which assist in eliminating unwanted warmth, strengthen the cuticle and add shine. This product is recommended for natural blondes, pre-lightened blonde or grey hair.

Benefits: 

• 76% Organic Ingredients
• Vegan & Cruelty-Free
• Bottle Made From 100% Recycled HDPE Plastic
• Tone Factor 6

Formulated Without:

• Parabens
• SLS/SLES
• Silicones
• Gluten
• Nuts

How to use: ORI Lab Blonde is designed for a double cleanse experience. Begin your first cleanse by placing a generous amount of product into the palm of your hands and emulsify. Apply to wet hair and work into a toning lather. Rinse thoroughly. Cleanse again, leaving the product to soak for one to two minutes to allow the bespoke formula to strengthen and tone hair strands. Take this moment to indulge in the ritual of scalp massage. Rinse thoroughly, and follow with Blonde Condition. 

Keep your blonde cool and brass-free. The Biolage Color Last Purple Shampoo is a violet-pigmented, pH-balanced cleanser designed to tone and refresh blonde, highlighted, and silver hair. It gently lifts away impurities while restoring brightness and counteracting unwanted yellow or orange tones. Formulated with rich violet pigments and free from parabens and mineral oils, this shampoo preserves hair health while enhancing cool color dimension. Ideal for extending the life of your salon color, it leaves hair looking radiant, balanced, and salon-fresh between appointments.

Benefits:

• Neutralizes brassy and warm tones in blonde and silver hair.
• pH-balanced to protect and maintain delicate color.
• Gently cleanses without stripping moisture.
• Boosts brightness and cool color dimension.
• Paraben-free and mineral oil-free for gentle care.

*Formulated without: Parabens, Mineral Oil, and Harsh Sulfates.

How to use: Apply to wet hair and lather into roots and ends. Massage gently and leave for 3–5 minutes if toning is needed. Rinse thoroughly and follow with Color Last Conditioner for added nourishment.

Schwarzkopf BLONDME Bond Repair Purple Shampoo 300ml is designed to maintain healthy, shiny, and vibrant hair through effective cleansing and care. Regular washing with this shampoo ensures your hair and scalp are free from impurities, oil, and product buildup, preparing them for the next stages of your hair care routine.

Benefits:

• Cleanses hair and scalp effectively;
• Strengthens hair fibers;
• Enhances shine and volume;
• Leaves hair feeling soft;
• Neutralizes yellow tones in hair.

How to use: For best results, apply a suitable amount of shampoo to wet hair, lather, and rinse thoroughly. Follow with your preferred blondme conditioner.

System Professional Silver Shampoo neutralises yellow, orange and brassy pigments in hair to leave an even, cool tone. 

Benefits:

• Features blue/purple pigments to correct warm and dull tones in both light and lightened hair
• Ensures colour stays light and bright
• Leaves hair feeling smooth and soft to the touch.
• Suitable for grey or blonde hair that is highlighted, colour treated, bleached or naturally light

How to use: Apply to damp hair and massage into scalp with your fingertips. Spread along the lengths of hair and rinse. Follow with your favourite System Professionals Conditioner or Mask. 

The ORI Lab Blonde Cleanse is a brightening cleanser designed to repair, nourish and tone hair fabric. Infused with Beauty Boosters of Camellia Oil, Quinoa Protein and Blue Cypress which assist in eliminating unwanted warmth, strengthen the cuticle and add shine. This product is recommended for natural blondes, pre-lightened blonde or grey hair.

Benefits: 

• 76% Organic Ingredients
• Vegan & Cruelty-Free
• Bottle Made From 100% Recycled HDPE Plastic
• Tone Factor 6

Formulated Without:

• Parabens
• SLS/SLES
• Silicones
• Gluten
• Nuts

How to use: ORI Lab Blonde is designed for a double cleanse experience. Begin your first cleanse by placing a generous amount of product into the palm of your hands and emulsify. Apply to wet hair and work into a toning lather. Rinse thoroughly. Cleanse again, leaving the product to soak for one to two minutes to allow the bespoke formula to strengthen and tone hair strands. Take this moment to indulge in the ritual of scalp massage. Rinse thoroughly, and follow with Blonde Condition.