The Fudge Clean Blonde Violet Toning Shampoo is a best-selling purple pigmented shampoo that contains salon-strength purple micro-pigments to instantly remove yellow and brassy tones in blonde or grey hair. Formulated with with hydrating guarana. 

How to use: Use on wet hair. Massage through wet hair to a lather. Leave in for 3-5 minutes to allow the toner to work. For optimal results, use with the Fudge Clean Blonde Violet Toning Conditioner.

Tip: We recommend using gloves when applying this product, as staining may occur. You don't need to use this shampoo everyday. Alternate it with your regular shampoo.

The Fudge Clean Blonde Violet Toning Conditioner is a purple-pigmented conditioner that has been specially formulated to help condition blonde hair while removing unwanted brassy tones. It can be used all the time as your regular conditioner. This is the original formula.

How to use: After using the Fudge Clean Blonde Violet Toning Shampoo, massage through wet hair, focusing on the mid lengths and ends. Leave in for 2-3 minutes. Rinse.

Featuring Fudge's unique Opti-PLEX technology, the Fudge Clean Blonde Damage Rewind Conditioner is designed to repair and strengthen damaged blonde hair by removing brassy tones and penetrating deep into the hair core to reconstruct bonds whilst smoothing the cuticle for healthy and vibrant hair results.

Benefits:

• Repairs damaged blonde hair
  
• Strengthens the hair
• Boosts vibrancy in the hair
• Reconstructs bonds

How to use: After using the Fudge Clean Blonde Damage Rewind Violet-Toning Shampoo, apply to wet hair and massage into hair and scalp. Ensure full coverage and rinse well.

Tip: We recommend using gloves when applying this product, as staining may occur.

L'Oreal Vitamino Colour Shampoo is a professional shampoo that gently cleanses color-treated hair making color last up to 8 weeks*. Colored hair is 6* times more shiny and appears brighter and radiant. Hair feels lighter, manageable and soft.  Protects even the most sensitive colors, preventing it from fading. Hydration and luminosity for the strands. Nutrition: Nourished strands for longer.

(*When using both shampoo + conditioner.)

How to use: Apply evenly on wet hair. Lather. Rinse thoroughly. Follow with L'Oreal Vitamino Color Conditioner.

L'Oreal Professional Serie Expert Vitamino Color Conditioner nourishes color-treated hair making color last up to 8 weeks. Colored hair is 6 times shinier* and appears brighter and more radiant. Hair feels lighter, manageable and soft. Formula enriched with resveratrol, a powerful anti-oxidant for perfect salon colored hair. Protects even the most sensitive colors, preventing it from fading. Hydration and luminosity for the strands. 

Nourished strands for longer. Enriched with Resveratrol, the formula protects hair against breakage whilst maintaining shine on color treated hair for a perfect luminous result. 

How to use: After shampooing with Vitamino Color Shampoo, apply evenly on shampooed and towel-dried hair. Rinse.

*instrumental test after application of Shampoo + Conditioner

L'Oreal Professional Serie Expert Vitamino Color 10-1 is a professional spray, enriched in resveratrol, designed to treat all color-treated hair types and needs. Just 1 spray gives you 10 instant benefits to perfect your color result.

Benefits:

• Protection against heat up to 230°C/450°F degrees*
• Shine
• Softness
• Smoothness of hair fiber
• Detangling
• Facilitates blow-dry
• Hydration
• Anti-breakage
• Anti-split ends
• Anti-frizz

This multi-purpose spray can be used before the cut, before blow-drying on towel-dried and damp hair or in touching up on dry hair for ultimate colour protection. Protects even the most sensitive colors, preventing it from fading. Hydration and luminosity for the strands. Nutrition: Nourished strands for longer.

How to use: Spray on clean, damp hair or dry hair. Style. Do not rinse.

*instrumental test

With the Serie Expert Vitamino Color Multi-benefit leave in treatment: Hair is 94%* more resistant to breakage, 2,9x more nourished and split ends are reduced. Heat protection up to 230°C/450°F*. *Instrumental test. 

Featuring Fudge's repairing Opti-PLEX technology, Damage Rewind Reconstructing Shampoo is designed to repair and strengthen damaged hair by deeply penetrating into the hair's core to reconstruct bonds and smooth the cuticles to leave smooth and healthy hair results. Locks colour in for 30 washes.

Benefits:

• Repairs damaged hair
• Strengthens the hair 
• Smooth and brightens the hair
• Reconstructs bonds

How to Use: Apply to wet hair, massage into the hair and scalp to create a lather. Rinse well. Follow with Damage Rewind Reconstructing Conditioner.

Joico Tint Shot Root Concealer's are fast drying and instantly conceal tell-tale roots. It will also help give the illusion of thicker hair by filling in thinning areas. It will last till your next shampoo. It has an extended nozzle for precise delivery.

Perfect choice for: Blonde hair with grey or dark roots.

How to use: Only use when hair is dry. Shake the can well. Hold 4-6 inches from your hair and spray at the roots in a light, steady stream. Allow a few minutes to dry before touching.

Also available in Black, Light Brown & Dark Brown

Joico also have a temporary colour range - Joico Instatints.

Introducing the new NAK Signature High Volume. The Signature collection combines equal doses of expertise and quality ingredients to create elevated haircare essentials. NAK's sleek, modern packaging gives your favourites a stylish update, combining salon-quality innovation with ingredients that go further. 

The NAK Signature Formula: A versatile styling spray for incredible volume, bounce, and texture. Designed for: Lifting hair at the roots, fighting humidity and maximising body. The Best Part: Big, bouncy, beautiful hair that stays full of body all day.

Benefits:

• Lifting hair at the roots, fighting humidity and maximising body.
• Big, bouncy, beautiful hair that stays full of body all day.

Key Ingredients:

• Texturising Copolymers - Increases styling hold for medium to strong styling support. Promotes volume, bounce and body in all hair textures.
• Thermal Protectives - Shields and protects hair from intensive heat during styling.

How to use: Shake well before use. Hold 30cm away from hair, spray evenly on to damp hair before blow-drying.

Joico Dream Blowout Creme reduces blow dry time by up to 50% and guards against frizz and humidity. Thermal protection up to 200+ degrees, leaves hair silky smooth and shiny.

How to use: Apply to clean damp hair before blow drying.

Joico K-Pak Reconstructor is an intense treatment designed to penetrate deep into your hair strands to maximise reconstruction.

K-Pak is Joico's product range specifically for reconstructing extremely damaged hair.

Best for thick damaged hair that needs a deeply penetrating reconstructive treatment. If you have fine hair, try the K-Pak Liquid Reconstructor.

How to use: Apply on towel dried hair after you shampoo. Leave for 5 minutes and then rinse. Follow with styling products that work to protect you hair.

Tip: Buy a pack of shower caps and wear one over your hair while the treatment is processing for deeper penetration.

Simultaneously strengthen and shield locks from harmful heat damage with the Joico K-Pak Color Therapy Luster Lock Shine and Protect Spray from Joico’s K-Pak range; a dual-phase leave-in spray that fuses the hydrating benefits of exotic oils with a unique, damage-control formula. Creating a lotion-like dose of nourishment with every shake of the bottle, the formula locks in more than 89% of colour vibrancy after ten shampoos and deeply strengthens strands, reducing the appearance of split ends and frizz.

Suitable for all hair types, colours, textures and lengths, the formula allows you to feel the joy of instant, tension-free wet combing as it swiftly detangles knots and coats tresses in protection against UV and heat-styling damage. Expect stronger, healthier strands that shine with vibrancy.

Joico Joifull Volumizing Conditioner is for fine hair to give you fuller, thicker, more voluminous hair. Detangles hair with long lasting humidity protection and instant shine. Nourishes hair with a barely there, lightweight feel.

How to use: After shampooing with Joifull Shampoo, apply to mid lengths and ends. Leave in for 1-2 minutes and rinse. Style as usual.

Tip: Avoid applying conditioner to the scalp area if you have fine hair.

Joico Power Spray Fast-Dry Finishing Spray is an ultra firm hairspray that you can layer up to full strength. Start with a 8/10 and move to a 10/10 as you apply. Increases shine by up to 170%, protects hair from heat styling and humidity and can last up to three days.

Suitable for all hair types and lengths.

How to use: Hold the spray at least 30cms from hair, spray a gentle mist over your style, or just in spots to target areas needing hold.

Joico K-Pak Color Therapy Luster Lock Gloss Oil will repair, renew and replenish colour treated hair for softer, silkier, shinier hair. Perfect for: All colour treated hair, from blondes, to brunettes, lowlights and highlights. Suitable for fine or thick hair types. Infused with African Manketti and Argan Oil, you'll help strengthen strands, boost colour vibrancy, tame frizz and gloss over dullness without weighing fine hair down, or leaving thick strands feeling under-nourished. 

• Doubles colour vibrancy*
• Preserves over 85% of hair colour*
• 150% more shine*
• 2x stronger hair †
• Protects hair against pollutants ‡
• Instant softness and smoothness

How to use: Apply to damp hair, comb through and blow dry. On dry hair, apply a small amount to mid lengths and ends. Style as usual.

*vs. untreated hair

†Against combing breakage

‡Laboratory tested using pollution particles

Fudge All Blonde Colour Lock Conditioner, keeps your colour vibrant and bursting with shine for up to 10 weeks. Whether your hair is natural, honey blonde, white or an ashy blonde, this deep conditioning formula with Lemon Extract leaves your hair bright and glossy. Opti-PLEX™ technology works deep into the core of your hair to repair damage caused by chemical services, styling and the environment. Infused with FragranceFuse™ technology, it leaves hair with a fragrance that lasts for 24 hours.

How to use: After shampooing your hair with Fudge All Blonde Colour Lock Shampoo or Fudge All Blonde Colour Boost Shampoo, apply to the mid lengths to ends of your hair, and massage through. Leave in for 5-10 minutes and rinse thoroughly.

The Joico Colorful Anti-Fade Shampoo gently washes away daily buildup and debris while preserving the long-term vibrancy and intensity of stunning hair colour.

How to use: Apply to wet hair. Lather, and rinse. For optimal results, follow with the Joico Colorful Anti-Fade Conditioner.

The Joico Colorful Anti-Fade Conditioner is a hydrating daily conditioner that provides hair with true and steady protection against colour fade while detangling and adding softness and shine.

How to use: After using the Joico Colorful Anti-Fade Shampoo, apply to clean, damp hair. Leave in 1 minute and rinse.

Fudge All Blonde Colour Boost Shampoo makes blonde hair visibly lighter and brighter in just two weeks. The deep cleansing, Sulphate-free formula, is enriched with Lemon Extract, which leaves blonde hair bright and glossy. Opti-PLEX™ technology works deep into the hair core to reconstruct bonds after chemical, styling and environmental damage. 

How to use: Apply to wet hair, and massage into hair and scalp. Leave in for up to 5 minutes and rinse thoroughly.

Tip: For best results follow with Fudge All Blonde Colour Lock Conditioner

Joico Defy Damage Sleepover is an overnight nourishing treatment that works to repair, and strengthen your hair while you sleep. With a formula including Moringa Seed Oil and Arginine, this no-rinse treatment fortifies bonds through the night delivering softer, shinier, visibly healthier looking hair by morning.

• Preserves over 85% of hair colour.
• Reduces the appearance of split ends.
• Instantly softens and smooths hair.
• Boosts shine.
• Protects against pollution.

How to use: Apply a few pumps evenly through hair before bed, comb through and leave in. Avoid root area. Use 2-3 times a week, or as needed.

Joico Zero Heat Styling Creme for Fine Hair is an air dry styling cream. It Fights Frizz and enhances natural texture.

How to use: Work through clean towel dried hair, scrunch or twist to enhance texture and leave to air dry.

Fudge Treatment Time Machine: Top Lock is a deep conditioning treatment that penetrates hair to instantly condition and repair damage. Enhances shine and seals split ends in just 1 use!

How to use: Use once or twice a week in place of your usual Fudge Conditioner. Apply to pre-shampooed hair and leave in for up to 10 minutes. Rinse. Style as usual. 

Joico Zero Heat Styling Creme for Thick Hair, fights frizz, adds shine and enhances the hair's natural texture.

How to use: Apply to towel dried hair. Scrunch or twist to enhance texture. Leave to air dry.

The Joico Hydra Splash Replenishing Leave-In is suitable for fine/medium hair types. It adds hydration and reduces frizz without weighing down fine hair. Boosts softness and shine.

How to use: Apply to clean damp hair and leave in. Blow dry and style as usual.

Combat frizz while protecting bonds with the Joico Defy Damage Invincible, a lightweight multi-tasking conditioning spray. Protects against humidity, pollution and provides thermal protection up to 450F° while providing 24-hour frizz protection and adding softness and shine to hair.

How to use: Shake can well. Spray onto dry hair to protect against humidity and fight frizz.

Pro-tip: Also fab in between washes to revive/refresh next-day styles.

The Fudge All Blonde Colour Lock Shampoo, keeps your colour vibrant and shiny, for up to 10 weeks. Suitable for natural, honey blonde tones, to white, ashy blondes. Deep cleansing formula with Lemon Extract, leaves blonde hair bright and glossy. Opti-PLEX™ technology works deep into the core to reconstruct damaged bonds due to chemical services, styling and the environment. FragranceFuse™ technology infuses each strand of hair with a fragrance that lasts for 24 hours.

How to use: Apply to wet hair. Massage into hair and scalp. Leave in for up to 5 minutes and rinse thoroughly.

Tip: For best results, follow with Fudge All Blonde Colour Lock Conditioner

Joico Youthlock Treatment Masque is formulated with Collagen. It nourishes, adds shine, softens and smooths mature hair without weighing it down. Reduces hair fall due to breakage from brushing and leaves hair feeling and looking healthier. 

How to use: After shampooing with Joico Youthlock Shampoo, apply to damp hair. Massage through to the ends. Leave in for 2-5 minutes. Rinse.

The Joico Colorful Anti-Fade Serum is a glossing serum that helps to prevent hair colour from fading off-tone when exposed to UV or sunlight, while immediately increasing shine, boosting colour vibrancy and reducing frizz. Formulated with rich Camellia Oil and Pomegranate Fruit Extract. Up to 8 weeks of colour vibrancy.

How to use: Apply 1-2 pumps to damp or dry hair and style as usual.

Joico Youthlock Blowout Creme with Collagen is a leave in product that protects hair from breakage during blow-drying. Protects mature hair from breakage, hair fall, humidity and frizz. Leaves hair feeling soft, looking shiny and smooth.

How to use: Apply to clean damp hair. Blow dry and style as preferred.