American Crew Moisturising Shave Cream contains powerful antioxidants and conditioning properties to ensure a smooth razor glide without drying the skin. Soothing Aloe and healing Avocado Oil provide maximum protection for dry and sensitive skin. Made in the USA.

How to use: Wet face with warm water, cover beard with American Crew Moisturising Shave Cream and shave as usual.

Tip:  Use for a close shave on normal to coarse beard types. Moisturises normal to dry skin

Reuzel Extreme Hold Matte Pomade provides a strong hold with a matte finish. Water based formula ensures it is easily removed with washing, without leaving behind any build up or residue. Extreme hold. Works well on short to medium-length hair. Creates a messy textured look, or volume with structure and definition. 

Fragrance: Subtle sugary rum

How to use: Take a small amount and emulsify in between palms. Apply to towel dried or dry hair. Style as desired.

Barber Art Fibre Balm is a strong flexible fibrous balm that increases fullness, with a natural shine. Strong, long lasting hold that controls shape and takes control of unruly textured hair.

How to use: Can be applied to wet or dry hair. Style as usual.

The American Crew Boost Powder will take your hair to new heights. This anti-gravity volume powder gives hair lift, thickness and a matte finish. Adds grit for texture and can be used with other American Crew styling products.

How to use: Sprinkle Boost Powder lightly and evenly on dry hair for maximum lift, volume and matte separation.

Tip: Target the product at the roots for maximum lift and separation.

The Evo Cassius Styling Clay creates provides raw texture with a matte finish and a strong, flexible hold that can be restyled with ease. Ideal for all hair types; especially thick, coarse hair.

How to use: Work between hands. apply to hair.

Cruelty free / made without sulfates, parabens or gluten.

Introducing the JRL x Lamborghini Diamante, a premium clipper and trimmer set engineered for next-level speed, control, and cutting power. Born from the fusion of JRL’s cutting-edge innovation and Lamborghini’s legendary design performance, this limited-edition pair is built for professional barbers and hairdressers who refuse to compromise.

Whether you’re fading, detailing, shaping, or debulking, the Diamante delivers unmatched consistency, torque, and comfort.

Diamante Clipper – For Power, Speed & Endurance

Features:
• 8200 RPM Brushless Motor: High-speed, high-torque cutting for bulk removal, blending, and fades.

• Smart-Clip™ Constant Speed Control (Patented): Auto-adjusts to hair density for uninterrupted performance.

• Cool Blade™ Fade Blade (Patented): Stays sharper and cooler for longer—perfect for continuous cutting.

• Quick-Swap Blade Design: Easy blade removal for seamless maintenance.

• Zero-Gap Adjustable Blade (0–3mm): Achieve skin-tight fades with total control.

• Reset IQ™ Charge Tech (Patented): Fast charge in 2.5 hours, or deep reset in 5 hours for long-term battery health.

• Up to 4 Hours Runtime

• Dual-Speed Control (6500 & 8200 RPM)

• Includes 6 Guard Combs: 1.5mm to 13mm for full-range cutting

Diamante Trimmer – For Detail, Definition & Control

Features:
• 8200 RPM Brushless Motor: Same powerful motor as the clipper in a compact, lightweight body.

• 2nd-Gen EZ-Gap™ M Blade (0–0.5mm): Precision detailing with quick gap adjustment.

• Smart-Clip™ Constant Speed Tech (Patented): Smooth, stall-free operation across all textures.

• Ultra-Low Noise Design: Quiet operation for client comfort.

• Reset IQ™ Charge Tech (Patented): Extend battery life and maintain peak performance.

• Up to 2 Hours Runtime: Long-lasting power for back-to-back detailing.

• Includes 5 Guard Combs: 1.5mm to 10mm for beard shaping, edge-ups, and taper control.

Key Benefits:
• Built for high-volume, high-performance use

• Patented technology exclusive to JRL for smart charging and speed control

• Backed by Lamborghini’s signature design aesthetic and engineering influence

• Premium brushless motors = longer life, quieter operation, and maximum efficiency

• Designed for zero downtime, total precision, and ergonomic comfort

Reuzel Matte Texture Powder is a weightless texturising powder to give volume and texture to all hair types. Weightless, non sticky formula, can be reapplied throughout the day to build more volume if desired. Vegan formula.

How to use: Apply to dry hair and style - for an instant lift, apply directly to the roots. 

Reuzel Concrete Hold Matte Pomade provides a strong hold without weighing down the hair. Reworkable, this product performs like a wax, without the shine. Water soluble which makes washing out easy. Ideal for finer hair types. Adds definition and structure to style. Non sticky and flake free formula.

Fragrance: Subtle vanilla cola.

How to use: Emulsify product into hands and apply to towel dried or dry hair. Style with fingers or a comb as desired.

The American Crew Matte Clay Spray has a medium to strong hold, that lasts all day. Formulated with Kaolin Clay, this texturising spray provides major texture and body to the hair. Suitable for men with medium to long length hair styles. 

• Kaolin Clay absorbs oil.
• Washes out easily.
• Provides volume, thickness and texture
• Easy to use

How to use: Shake before use. Apply on dry hair. Spray directly onto hair and scalp, work through hair with hands for added volume. Re-apply for more hold and texture. 

Tip: For short-medium hair styles, we recommend using American Crew Matte Clay.

DMAN Thickening Gel Spray by De Lorenzo is a gel to liquid spray that provides long lasting hold. Suitable for all hair types, especially fine hair. Thickens hair strands for fuller looking hair. 

American Crew Grooming Cream gives high hold with high shine. Use to create a straight, sleek look or to soften naturally curly or wavy hair. It also has conditioning elements such as Aloe Vera.

How to use: For best results work a small amount of product between palms and then distribute evenly through damp or dry hair and style as desired.

Wahl Traditional Barbers Shave Oil is rich in natural oils for all hair types to give a smooth shave.

How to use: Apply to the beard before shaving. Follow with Wahl Traditional Barbers Bay Rum.

American Crew Matte Clay is a texturizing product, providing a medium hold with a silky matte finish. Ideal for a wide range of hair styles for shorter to medium length hair. Washes out easily without leaving the hair feeling greasy.

How to use: Work a small amount through dry or towel dried hair and style as you like.

American Crew Grooming Spray, is a flexible non aerosol hair spray that can be used on damp hair before styling or on dry hair to hold your style in place. Buildable product, the more you apply, the stronger the hold. Washes out easily, leaving no sticky residue. 

Tip: American Crew Grooming Spray is great for grey hair, or fine hair that is prone to static.

The JRL FF2020 Clipper & Trimmer Gold Collection is a premium grooming limited edition set designed for professional barbers and stylists.

This exclusive collection features a gold-plated clipper and trimmer, both engineered for precision and durability. The JRL FF2020 Clipper & Trimmer Limited Gold Collection is perfect for achieving sharp, clean cuts and detailed trimming. With its sleek design and high-performance capabilities, this set is a must-have for anyone serious about their grooming tools. The collection also includes essential accessories to ensure your tools remain in top condition.

Includes:
• x1 Gold 2020C Clipper
• x1 Gold 2020T Trimmer
• x1 Charging Dock
• x1 Screwdriver, 1 Brush, 1 Lubricant Oil, 1 Blade Protector, 1 set of Comb Guards

The Reuzel beard wash is a creamy, conditioning cleansing wash for the beard and face. It offers a deep cleaning effect that removes any product buildup that may clog pores and cause breakouts. Applied with water, the beard wash creates a rich, creamy foam that lends your beard a light scent and leaves it looking cleaner and softer than ever before. It’ll keep your whiskers clean and your face smooth so you can stand out without breaking out. The beard wash is made with a vegan formula and has a citrus mint scent.

How to use: Apply a small amount of Beard Wash to wet hands and massage into facial hair and skin. Lather and rinse thoroughly.

Tip: During use, firmly massage the skin underneath your beard. This will exfoliate the skin, resulting in a healthy, itch-free face. 

The Wahl Vapor Cordless Clipper provides rapid precision with it's high-powered motor and F32 FADEOUT™ blade.  

Features:

• F32 FADEOUT™ Adjustable balding blade.

• Lightweight, quieter brushless motor.

• 32 Fine ball-pointed teeth glide smoothly over pores.

• Powerful 8000 RPM Brushless motor with adaptive speed control.

• Up to 2.5 Hours of Cut-Time on a 60 minute charge.

Angel En Provence Black Angel for Men Texture Paste is a medium hold texturising paste that allows you to rework your hair to create the movement and fullness you desire. Water soluble for easy restyling.

How to use: Rub a small amount between palms of hands and distribute through hair. Style as desired. 

Barber Art Beard Oil is suitable for daily use, before and after shaving. With 100% natural oils it helps to hydrate and moisturise beards, leaving them feel soft all day. Quickly absorbed with a subtle fragrance, this Beard Oil stops any itchiness and 'beard-ruf' that you may experience.

How to use: Rub a few drops in between your palms and massage through your beard and skin, in an upwards motion. Groom beard down and style as usual.

Tip: Don't forget to apply under the chin and cheeks. 

Denman Jack Dean Gentlemen's Military Brush is a natural boar bristle brush that has been stiffened with nylon for grooming coarse hair textures.

Measurements: 110mm x 57mm x 40mm

Made with a luxury Italian beechwood handle, the Jack Dean Military Brush features 95% natural boar hair to condition and add shine to your hair, while the 5% nylon bristles add strength to brush and untangle the unruliest beards.

Though firm, this brush is still soft and gentle enough to use on hair and beards, massaging the skin and scalp while you groom. The compact size fits easily in the hand and is perfect for your travel bag.

Reuzel Grooming Tonic provides a light hold, low shine, natural feel, suitable for all hair types. Formulated with T-4 Tonic Blend of Witch Hazel, Nettle Leaf, Rosemary & Horsetail Root. Ideal for volume, and for creating the perfect pompadour. Vegan formula.

Fragrance: Subtle apple peppermint.

How to use: Dispense into palms. Rub hands together and apply to damp hair before blow drying. Can also be left to air dry for a more natural look.

The Reuzel Wood & Spice Beard Balm contains Shea Butter and Argan Oil to instantly make your beard appear thicker and keep it moisturised throughout the day. It helps to reduce dry itchy skin and beardruff. Including notes of Lemon Zest, Cedarwood and Clove.

How to use: Use back of thumbnail to scrape out a pea sized amount of Beard Balm and rub between palms to emulsify. Run your fingers through your beard, making sure to rub balm into the skin where your beard grows to nourish hair at the roots, then spread the balm through beard. Don’t forget your moustache and the hair around your mouth.

The JRL Diamante Clipper is engineered for professional barbers who demand uncompromised power, speed and endurance. Featuring an ultra-powerful 8200 RPM brushless motor and advanced Smart-Clip™ technology, this clipper automatically adapts to hair density, ensuring smooth, uninterrupted cutting across all textures.

The patented Cool Blade™ Fade Blade stays sharper and cooler for longer, making it ideal for continuous use, precision fades and bulk removal. Dual-speed control allows barbers to switch between control and maximum power, while the zero-gap adjustable blade delivers skin-tight results with total accuracy.

Designed for long sessions, the Diamante Clipper offers up to four hours of runtime and Reset IQ™ charging technology to maintain long-term battery health. Finished in a sleek black housing, it delivers professional performance with refined, modern styling.

Features:

• 8200 RPM Brushless Motor: High-speed, high-torque cutting for bulk removal, blending and fades

• Smart-Clip™ Constant Speed Control (Patented): Automatically adjusts to hair density for consistent performance

• Cool Blade™ Fade Blade (Patented): Stays sharper and cooler for longer during continuous cutting

• Quick-Swap Blade Design: Easy blade removal for fast cleaning and maintenance

• Zero-Gap Adjustable Blade (0–3mm): Achieve clean, skin-tight fades with precision control

• Reset IQ™ Charge Tech (Patented): Fast charge in 2.5 hours or deep reset in 5 hours for battery longevity

• Up to 4 Hours Runtime

• Dual-Speed Control: 6500 & 8200 RPM

• Includes 6 Guard Combs: 1.5mm to 13mm for full-range cutting

Reuzel Red Pomade is a medium hold, high shine styling product. Creates polished, slicked back styles and removes with ease without leaving residue or build up. Keeps a strong hold and shine all day, without flaking. Vegan formula.

Fragrance: Subtle vanilla cola.

How to use: Apply to dry or slightly damp hair. Using a comb, style as desired.

• Closer, faster, better professional cord/cordless trimmer
• Mini size
• High power 7,000 rpm motor
• Stainless steel blades
• 3 hour cordless runtime
• Long-life lithium battery
• Lubricating oil and cleaning brush included
• Includes 3 comb attachments: 1.5mm, 4.5mm, 6mm
• Sleek black and silver finish
• 2 year warranty

• 3 comb attachments 1.5mm, 4.5mm, 6mm
• Lubricating oil and cleaning brush included

For subtle texture and control try the The American Crew Whip. Contains a unique airy, weightless whipped formulation that readily absorbs into hair - providing definition and separation without adding weight or stickiness - to deliver a light, pliable hold and natural shine for healthy looking hair. 

Benefits:

• Delivers natural and effortless looks
• Weightless formula distributes easily through hair
• Light, pliable hold with natural shine for healthy looking hair
• Creates definition and separation
• Offers flexible control
• Provides fullness and volume
• Leaves hair feeling soft and moisturized
• Subtle minty fresh fragrance (tea tree)

How to use:

Apply a small amount to palms and emulsify to loosen the whip. Apply evenly through damp or dry hair with fingertips to create soft, pliable hold and separation. Layer and style as needed to achieve desired look.

Recommended for fine to coarse hair types with medium to long hair lengths.

The DMAN Shave Dream by De Lorenzo, allows the razor to glide effortlessly over skin for a close shave, while leaving the skin smooth and hydrated. Contains ingredients that will purify the skin, while conditioning and softening.