The Kerastase Genesis Bain Hydra-Fortifiant is anti hair-fall fortifying shampoo for weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fiber to reduce the risk of hair-fall due to breakage. This ultra-delicate formula is ideal for fine or greasy hair to remove sebum and pollution particles from scalp and fiber. Its gentle cleansing action soothes and hydrates hair from root to tip, leaving a lightweight feel. Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, the formula strengthens the fiber for intense resilience to reduce the risk of hair-fall due to breakage. Hair is prepared to be treated, fortified with a fuller and healthier look. 

Benefits:

• 80.9% reduces hair-fall due to breakage*
• Hair is more resistant*
• Immediate hydration & softness**
• Bodifies and plumps the hair fibre when combined with Fondant Renforcateur***
• 3x Shinier hair
• Aeromatic
• 97% Naturally derived formulae

*Reduction of broken hair mass versus classical shampoo after 1 application
**Increase of hydration compared to before application
***Instrumental test, compared to before application

Key Ingredients: 

A unique combination of Ginger Root and Edelweiss Native Cells:

• Ginger Root: Known for its ability to protect against daily external aggressor.
• Edelweiss Native Cells: Known in skincare for its antioxidant power and collagen preserving properties. The Edelweiss flower is capable to resist the most extreme conditions.

How to use: Wet hair and thoroughly remove excess water before applying shampoo. Add water and emulsify. Massage into scalp and rinse thoroughly. Repeat. Rinse thoroughly. Follow with the Kerastase Genesis Fondant.

The Kerastase Genesis Anti Hair-Fall Fortifying Serum is a daily anti hair-fall fortifying serum for weakened hair, prone to falling due to breakage. Enriched with a potent combination of Aminexil, Edelweiss Native Cells and Ginger Root, the serum improves hair resistance to minimize hair-fall and maximize beautiful hair. It helps to re-anchor hair follicle more solidly into the scalp while building the optimal environment for future growth. Day after day the serum sooths and reinforces the natural protective barrier of the scalp. The jelly like texture facilitates the application and avoids any running of the product. Hair is stronger and more beautiful with a healthier look.

Benefits:

• Re-anchor the fiber to the root*
• Helps control hair shedding*
• Significant anti hair-fall efficacy after 6 weeks of use*
• Significant soothing effect with decrease in total itchiness and discomfort after 3 weeks of use**
• Helps preserve the scalp natural protective barrier***
• Reinforces scalp***
• Helps improve barrier function of scalp***

*Clinical study, 99 people after 6 weeks of use (hair-loss)

** Clinical study, 99 people after 3 weeks of use (soothing)

***Clinical instrumental study

Study results were taken over 3-6 weeks of use of Kerastase Genesis Bain Hydra-Fortifiant (Shampoo), Genesis Fondant Renforcateur (Conditioner) and Genesis Serum Anti-Chute Fortifiant Anti Hair-Fall Fortifying Serum. This system was shown to minimize hair-fall from the roots, retain and re-anchor hair fibers, and control hair shedding after six weeks of use.

Key Ingredients:

A unique combination of potent anti hair-fall complex:

• Aminexil 1.5% helps hair to anchor more solidly into the scalp and prevents collagen from hardening around hair follicles.
• Ginger Root is known for its ability to protect against daily external aggressor.
• Caffeine contributes to improve scalp micro-circulation thanks to its stimulating properties.

How to use:

Use once daily in the morning or before going to bed during a 6 week period. Apply 4 doses on dry or towel-dried scalp, section by section. 1 dose = 1 pipette until the mark. Massage gently. Do not rinse. Style as desired.

The Kerastase Nutritive 8H Magic Night Serum is an overnight leave-in hair serum that gives a nourishing boost to all dry hair types. This overnight hair serum contains anti-dryness polymers for instant results with a non greasy finish. The magical night serum works for 8 hours to revitalise and regenerate dry hair, with protection from pillow friction. The next morning hair looks nourished, is visibly softer, is easier to style, and has a lightweight satin finish.

Benefits:

• Protects from pillow friction
• Restores fibre hydration
• Restores radiant, youthful fibre by morning
• Helps restore natural hydration level
• 98% stronger hair
• 84% less frizz instantly
• 48% more softness
• 40% more radiant hair

Key Ingredients:

• Plant-Based Proteins: Blended with fatty acids, omega and vitamins, they feed the hair with essential nutrients
• Niacinamide: A derivative of vitamin B3 that locks in nutrition
• Glycerin: From vegetal origin, glycerin boosts the global hydrating performance of the formula

How to use: 

Spread a pump in your hands and distribute through lengths and ends of dry or damp hair before bedtime. Leave in. No need to rinse in the morning. 

Get ready to experience visibly stronger hair with the Olaplex No.3 Hair Perfector Treatment. This best-seller is an at-home treatment that reduces breakage and strengthens hair, improving its look and feel. It will restore your hair's healthy appearance and texture by repairing damage and protecting hair structure. Suitable for all hair types, especially for those with visible damage.

Olaplex provides protection from chemical and styling damage. Use Olaplex no more than once a week to experience stronger hair that is more manageable with less hair breakage.

Benefits:

• Repairs & strengthens hair
• Recues breakage
• Vegan & cruelty-free
• Sulfate free
• PH balanced

Pro tip:

Use the Olaplex No.0 Intensive Bond Building Hair Treatment as the first step in a two-part system with Olaplex No.3 Hair Perfector. Scientifically proven to provide 68% more repair & 3x stronger hair*

*When used as a two-part system in just one use. 

How to use:

Apply a generous amount from roots to ends on damp, towel dried hair. Comb through once and leave on for a minimum of 10 minutes or more. Rinse from hair, shampoo and condition.

*Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Haircare Product Sales, January-September 2021.

The Olaplex Bond Maintenance Conditioner is a highly-moisturising, reparative conditioner that helps to restore the internal strength of hair while adding moisture levels to add incredible shine and manageability. Formulated with patented Olaplex Bond Building Chemistry to restore, repair and hydrate the hair without adding excess weight. Eliminates damage and frizz for strong, healthy, shiny hair using the 3-4-5 system. Suitable for all hair types and textures.

As with the rest of their line, Olaplex No.5 is completely non-toxic as well as sulfate-free, paraben-free, vegan, gluten-free, nut-free and colour safe.

Benefits:

• Repairs & strengthens
• Highly-moisturising
• Vegan & cruelty free
• Sulfate free
• PH balanced

How to use:

After using the Olaplex No.4 Bond Maintenance Shampoo, apply and leave on for three minutes, then rinse.

The Olaplex No.7 bonding oil is an ultra-light weight yet highly-concentrated reparative styling oil that dramatically strengths and repairs all hair types while increasing shine, adding softness, reducing frizz and flyaways, extending color and renewing vibrancy. When in use with any thermal styling appliances No.7 provides heat protection up to 450°F/230°C.

Benefits:

• Repairs damaged and compromised hair
• Strengthens and protects hair structure
• Restores healthy appearance and texture
• Provides heat protection
• Reduces frizz & flyaways
• Vegan, cruelty and sulfate free
• PH balanced

How to use: Apply a small amount to damp or dry hair, style as desired.

Tip: Add a few drops to Olaplex No.6 Bond Smoother for incredible shine.

The Pureology Hydrate Shampoo is a moisturising shampoo for dry hair. Soak your strands with Pureology's best-selling creamy shampoo that not only replenishes and adds moisture, but also protects your colour. A luxurious lather gives your scalp the extra care it needs.

How to use: Apply a small amount to wet hair at the scalp. Emulsify into a rich lather and work it down to the ends. Rinse. For extra cleansing, repeat. For best results, follow with Hydrate Conditioner and Color Fanatic Multi-Tasking Leave-In Spray.

Tip: A little goes a long way.

The De Lorenzo Defence Extinguish Spray is a thermal protection spray is infused with argan oil.  It will protect hair from breaking and split ends up to 240 degrees. Suitable for all hair types.

How to use: Shake well before directly applying to damp hair before using heat styling tools. Follow with your choice of styling product.

The Olaplex No.4 Bond Maintenance Shampoo is a highly nourishing and reparative shampoo that repairs and protects damaged hair by re-linking broken bonds. Formulated with patented Olaplex Bond Building Chemistry to restore, repair, and hydrate the hair without adding excess weight for strong, healthy and shiny hair. 

As with the rest of their line, Olaplex No.4 and No.5 are completely non-toxic as well as sulfate-free, paraben-free, vegan, gluten-free, nut-free and colour safe. For best results, use the 3-4-5 system.

Benefits:

• Repairs & strengthens
• Hydrates
• Vegan & cruelty free
• Sulfate free
• PH balanced

How to use: 

Use every time you shampoo or after rinsing the Olaplex No.3 Hair Perfector Treatment from hair. Lather. Rinse. For optimal results, follow with the Olaplex No.5 Bond Maintenance Conditioner.

Experience indulgent hair care with the Kerastase Elixir Ultime Original Refillable Hair Oil. Refill your Elixir Ultime bottle again and again. This beautifying, lightweight, versatile formula boosts shine, tames frizz for up to 96 hours, and fortifies hair to reduce breakage. Ideal for all hair types, it smooths and softens without adding weight. Housed in an eco-friendly refillable glass bottle, this luxurious oil is not only a treat for your hair but also a step towards sustainability, making it a thoughtful choice for long-term use and waste reduction.

Benefits and claims:

• 100% more shine*
• Increased fibre diameter +9%
• Fewer split ends -31%
• 4 days anti frizz
• Softer hair +70%**
• 72 hour hydration
• Heat protection
• Lightweight formula doesn't weigh hair down
• Long lasting frizz control for up to 96 hours, even in humid conditions**
• Strengthens and protects against hair breakage, so over time it feels healthier and more resilient
• Eco friendly - refillable packaging
• Perfect for all hair types from fine to coarse.
• Shine and softness in just a few drops 

*instrumental test after 48H

**instrumental tests

How to use: Apply 1-2 drops of the oil to wet or dry hair focusing on mid-lengths to ends. With multiple uses, it can be used before cleansing, as a pre-blow-dry oil, or as a finishing touch for smoothness and shine throughout the day.

How to refill: You can easily refill your bottle over and over thanks to a 3-step process

1. Unscrew your empty oil refill and separate it from the glass bottle
2. Unbox your new oil refill and plug it into the glass bottle
3. Turn the refill clockwise to lock it and recycle your empty refill by removing the pump

Experience indulgent hair care with the Kerastase Elixir Ultime Original Hair Oil. This lightweight, versatile formula boosts shine, tames frizz for up to 96 hours, and fortifies hair to reduce breakage. Ideal for all hair types, it smooths and softens without adding weight. Housed in an eco-friendly refillable glass bottle, this luxurious oil is not only a treat for your hair but also a step towards sustainability, making it a thoughtful choice for long-term use and waste reduction.

Benefits:

• Lightweight formula doesn't weigh hair down
• Long lasting frizz control for up to 96 hours, even in humid conditions**
• Strengthens and protects against hair breakage, so over time it feels healthier and more resilient
• Heat protection
• Eco friendly - refillable packaging
• Perfect for all hair types from fine to coarse.
• 100% more shine*
• Instant softness in just a few drops**

*instrumental test after 48H

**instrumental tests

How to use: Apply 1-2 drops of the oil to wet or dry hair focusing on mid-lengths to ends. With multiple uses, it can be used before cleansing, as a pre-blow-dry oil, or as a finishing touch for smoothness and shine throughout the day.

The Moroccanoil Intense Curl Creme is a stunning leave-in conditioner for wavy or curly hair. Treat your curly locks to some nourishment and watch how your hair stays frizz free all day long. Your hair will feel soft, look shiny and move with the grace of a professional ballerina.

How to use:

Apply one pump (or more, depending on hair length and texture) throughout damp or dry strands. Style as usual, or let hair dry naturally.

Experience indulgent hair care with the Kerastase Elixir Ultime Original Refillable Hair Oil. This lightweight, versatile formula boosts shine, tames frizz for up to 96 hours, and fortifies hair to reduce breakage. Ideal for all hair types, it smooths and softens without adding weight. Housed in an eco-friendly refillable glass bottle, this luxurious oil is not only a treat for your hair but also a step towards sustainability, making it a thoughtful choice for long-term use and waste reduction.

Benefits:

• Lightweight formula doesn't weigh hair down
• Long lasting frizz control for up to 96 hours, even in humid conditions
• Strengthens and protects against hair breakage, so over time it feels healthier and more resilient
• Eco friendly - refillable packaging
• Perfect for all hair types from fine to coarse.
• Shine and softness in just a few drops 

How to use: Apply 1-2 drops of the oil to wet or dry hair focusing on mid-lengths to ends. With multiple uses, it can be used before cleansing, as a pre-blow-dry oil, or as a finishing touch for smoothness and shine throughout the day.

How to refill: You can easily refill your bottle over and over thanks to a 3-step process

1. Unscrew your empty oil refill and separate it from the glass bottle
2. Unbox your new oil refill and plug it into the glass bottle
3. Turn the refill clockwise to lock it and recycle your empty refill by removing the pump