L’Oréal Professionnel
Discover L’Oréal Professionnel, the iconic salon haircare brand trusted by professionals worldwide. From advanced repair and colour care to styling and scalp solutions Shop professional formulas designed to deliver salon-quality results at home.
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Includes:
1x Vitamino Color Shampoo 300ml
A professional shampoo that gently cleanses color-treated hair making color last. Colored hair is more shiny and appears brighter and radiant. Hair feels lighter, manageable and soft. Protects even the most sensitive colors, preventing it from fading. Hydration and luminosity for the strands. Nutrition: Nourished strands for longer.
1x Vitamino Color Conditioner 200ml
Nourishes color-treated hair making color last up to 8 weeks. Colored hair is 6 times shinier* and appears brighter and more radiant. Hair feels lighter, manageable and soft. Formula enriched with resveratrol, a powerful anti-oxidant for perfect salon colored hair. Protects even the most sensitive colors, preventing it from fading. Hydration and luminosity for the strands.
1x FREE Vitamino Color 10-in-1 Spray 190ml
A professional spray, enriched in resveratrol, designed to treat all color-treated hair types and needs. Just 1 spray gives you 10 instant benefits to perfect your color result.
Long lasting shape. Frizz under control.
Benefits:
- Shape-memory cream delivers up to 4 days of hold with anti-frizz protection (up to 80% humidity)
- Reactivates with heat ≥150 °C; built-in heat protection up to 230 °C/450 °F
- Leaves hair smooth, shiny and protected—even after repeated styling
How to use: Apply 2–3 pumps to towel-dried lengths and blow-dry. Refresh shape anytime by passing a heat tool through.
Long lasting shape. Frizz under control.
Benefits:
- Shape-memory cream delivers up to 4 days of hold with anti-frizz protection (up to 80% humidity)
- Reactivates with heat ≥150 °C; built-in heat protection up to 230 °C/450 °F
- Leaves hair smooth, shiny and protected—even after repeated styling
How to use: Apply 2–3 pumps to towel-dried lengths and blow-dry. Refresh shape anytime by passing a heat tool through.
Includes:
1x L'Oreal Professional Serie Expert Vitamino Spectrum Shampoo 300ml
Reveal vibrant, shiny hair with this Shampoo. Specially formulated for colour-treated hair, this professional-grade shampoo gently cleanses while locking in colour vibrancy. With Ferulic Acid and Citric Acid, it nourishes the hair fibre, enhances colour intensity, and protects against dullness and fading. The patented technology targets five key colour dimensions - shine, vibrancy, contrast, tone, and brightness - preserving the multi-tonal richness of your shade. Ideal for maintaining fresh, radiant colour between salon visits.
1x L'Oreal Professional Serie Expert Vitamino Spectrum Conditioner 200ml
Treat your coloured hair to vibrant shine and long-lasting protection with this Conditioner. It is specially formulated to protect and prolong colour while delivering lightweight hydration and softness. It works to smooth the hair fibre, restore inner strength, and preserve brightness and tone. Ideal for maintaining multi-dimensional shades and enhancing natural or colour-treated hair with glass-like shine and resilience.
1x L'Oreal Professional Serie Expert Spectrum Glass Shine 50ml
Bring glass-like brilliance to your color-treated hair. This Shine Serum is a patented leave-in serum that enhances shine, vibrancy, and color longevity. Formulated for colored hair, it delivers a high-gloss finish while protecting against frizz, humidity, and fading. Achieve vibrant, smooth, and radiant hair with every use.
Absolut Repair Shampoo offers the ultimate professional repair experience for damaged and over processed hair. 77% less surface damage and 7x shinier hair. Enriched with Wheat Protein and Gold Quinoa extract, combines intense resurfacing with a lightweight touch. Instant tailor-made hair repair. Deep hydration without weighing down the hair. More resistant, smooth, and shiny hair.
How to use: Massage into damp hair to create a lather. Rinse. Repeat if necessary and follow with Absolut Repair Conditioner, Mask, or Golden Mask.
Tip: For an optimum anti hair damage result, apply the three step Absolut Repair haircare routine including the cleansing and nourishing shampoo, the deep repairing mask and the 10-In-1 multi purpose leave in spray.
Absolut Repair Shampoo offers the ultimate professional repair experience for damaged and over processed hair. 77% less surface damage and 7x shinier hair. Enriched with Wheat Protein and Gold Quinoa extract, combines intense resurfacing with a lightweight touch. Instant tailor-made hair repair. Deep hydration without weighing down the hair. More resistant, smooth, and shiny hair.
How to use: Massage into damp hair to create a lather. Rinse.
L'Oreal Vitamino Colour Shampoo is a professional shampoo that gently cleanses color-treated hair making color last up to 8 weeks*. Colored hair is 6* times more shiny and appears brighter and radiant. Hair feels lighter, manageable and soft. Protects even the most sensitive colors, preventing it from fading. Hydration and luminosity for the strands. Nutrition: Nourished strands for longer.
(*When using both shampoo + conditioner.)
How to use: Apply evenly on wet hair. Lather. Rinse thoroughly.
L'Oreal Absolut Repair Conditioner offers the ultimate professional repair experience for damaged and dry hair. The repairing conditioner visibly resurfaces damaged hair with a very light and soft touch, treats and detangles without weighing the hair down.
The hair is manageable and shinier after the treatment routine including the Absolut Repair Shampoo. The fiber is strengthened and restored thanks to the powerful superfood ingredients Quinoa and Protein. This professional formula is used and approved by hairdressers and part of their in-salon treatment in L'Oréal Professional Paris salons all around the world.
How to use: After using Absolut Repair Shampoo, apply to damp hair and massage or comb through with a wide tooth comb. Rinse.
L'Oreal Professional Serie Expert Vitamino Color Conditioner nourishes color-treated hair making color last up to 8 weeks. Colored hair is 6 times shinier* and appears brighter and more radiant. Hair feels lighter, manageable and soft. Formula enriched with resveratrol, a powerful anti-oxidant for perfect salon colored hair. Protects even the most sensitive colors, preventing it from fading. Hydration and luminosity for the strands.
Nourished strands for longer. Enriched with Resveratrol, the formula protects hair against breakage whilst maintaining shine on color treated hair for a perfect luminous result.
How to use: After shampooing with Vitamino Color Shampoo, apply evenly on shampooed and towel-dried hair. Rinse.
*instrumental test after application of Shampoo + Conditioner
This hair mask is formulated with Keratin-alpha shaper and Amino chains to deeply nourish while reshaping and smoothing hair keratin. It softens and hydrates hair, bringing an instant shine, frizz & volume control. Use the full routine to lock in 2 weeks of smooth, frizz & volume controlled hair*. Suitable for all hair types. This mask is artificial colorant free, and alcohol free.
*Instrumental tests after 4 applications of Keratin Alpha Sleek Shampoo + Smooth Transformer + Serum.
How to use: After using Keratin Alpha Sleek professional shampoo, apply evenly from lengths to tips. Leave on for 5 minutes and rinse. For instantly smoother hair, use this mask. For long-lasting smoothness, use Smooth Transformer once a week, and use this mask on other wash days of the week.
L'Oreal Professional Keratin Alpha Sleek Progressive Treatment 200ml
This professional smoothing treatment is formulated with Keratin Sleeker and Amino-acid chains that provide long-lasting smoothness and frizz-control. Smooth Transformer is artificial colorant free, and alcohol free.
Benefits:
- Transform hair for 5 times smoother results with 2 times less frizz, and volume control**
- 77% instant shine**
- Daily styling in half the time*
- Preserved hair integrity.**
- 70% of women said that they have never achieved this level of smoothness before, their hair has never been so disciplined. 82% said their hair has never been so quick to style.***
*Instrumental test after 4 applications of the routine Shampoo + Smooth Transformer + Serum.
**Instrumental tests.
***Consumer test after 4 application on 67 consumers.
How to use: Shake well before use. Use once a week after shampoo. Performance peaks after 4 weeks. Alternate with our mask on other wash days of the week. Section hair into 2 and apply evenly from lengths to ends on each section. Leave on for 10-15 minutes, and rinse. Complete the routine with Alpha Sleek Serum. To activate the smoothing technology, blow-dry completely and use a flat iron. In case of contact with eyes, rinse them immediately and thoroughly.
This hair serum is formulated with Keratin Sealer 5%. It seals hair keratin structure for long-lasting smoothness, volume control up to 10 washes*. It is anti-humidity up to 80% humidity in the air*, with heat protection up to 230°C (450°F)*. Daily styling in half the time**. Transform hair for 2 weeks of smooth, frizz control by using the full routine**. Heat-activated. Dry with hair dryer. Use straightening iron for longer lasting results. This serum is artificial colorant free, and alcohol free. Keratin is an animal-derived ingredient, also found in human hair. This product does not contain Keratin.
*Instrumental tests.
**Instrumental test after 4 applications of Keratin Alpha Sleek Shampoo + Smooth Transformer + Serum.
How to use: Shake before use. On washed and towel-dried hair, detangle and section hair into two parts. Spray into your hand into two parts. Start with 2-4 sprays for thin to medium hair and 6-8 sprays for thicker hair. Rub hands together and distribute product evenly from lengths to ends. Do not rinse. Heat-activated: dry with dryer or use straightening iron for longer-lasting results.
This luxurious, ultra-creamy shampoo is formulated with Keratin-Alpha Shaper and Amino-acid chains to gently cleanse the fiber while smoothing and reinforcing hair keratin. It softens and hydrates hair, bringing an instant shine, frizz & volume control. Suitable for all hair types. Use full routine to transform hair for 2 weeks of smooth, frizz & volume control**. This shampoo is sulfate free*, artificial colorant free, and alcohol free.
Benefits:
- Transform hair for 2 weeks of smooth, frizz & volume control*.
- Reshapes hair keratin to smooth the fiber.
- Softens and hydrates hair.**
- Brings an instant shine to hair***
- Controls frizz & volume.**
*Instrumental test after 4 applications of Keratin Alpha Sleek Shampoo + Smooth Transformer + Serum
**Instrumental test with routine Shampoo + Smooth Transformer + Serum
***Instrumental tests with shampoo alone
How to use: Apply evenly on wet hair. Lather until a rich foam is obtained. Rinse. Follow with Keratin Alpha Sleek Smooth Transformer once a week for long-lasting smoothness for up to 2 weeks. On other wash days of the week, use our Professional Keratin Alpha Sleek Mask instead of Smooth Transformer.
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L’Oréal Professionnel
L’Oréal Professionnel is one of the world’s leading professional haircare brands, loved by hairdressers and salon professionals for its innovation, performance and expertise. Combining advanced technology with high-performing ingredients, L’Oréal Professionnel creates professional haircare, styling and colour solutions designed to target every hair concern, including damage, dryness, frizz, colour protection and scalp care. From bestselling shampoos and conditioners to professional treatments and styling products, the range delivers salon-quality results with every use.
Discover iconic collections including Metal Detox, Absolut Repair, Vitamino Color, Curl Expression and Serie Expert, designed to strengthen, protect and transform all hair types and textures. Whether you’re looking to repair damaged hair, enhance shine, define curls or maintain fresh salon colour, L’Oréal Professionnel offers professional-grade haircare trusted by experts around the world.
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