The Kerastase Genesis Bain Nutri-Fortifiant is an anti hair-fall fortifying shampoo for dry weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fiber to reduce the risk of hair-fall due to breakage. This rich formula forms an unctuous foam removing dirt and excess of oil while providing intense nourishment for dry hair. Its gentle cleansing action soothes and hydrates hair from root to tip, leaving a lightweight feel. Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, it strengthens the fiber for intense resilience to reduce the risk of hair-fall. Hair is prepared to be treated, nourished and fortified with a fuller look.

Benefits:

• 93.3% less breakage*
• 93.3% more resistant*
• 93.3% stronger hair*
• 49% increase of softness**
• Reduced hair-fall due to breakage by 93.3%*
• 65% more hydrated/nourished hair**
• 49% increase of softness**
• Bodifies and plumps the hair fiber when combined with Masque Reconstituant***

*Instrumental test, reduction of broken hair mass versus classical shampoo after 1 application
**Instrumental test, increase of hydration/softness compared to before application
***Instrumental test, compared to before application

Key Ingredients: 

A unique combination of Ginger Root and Edelweiss Native Cells:

• Ginger Root: Known for its ability to protect against daily external aggressors.
• Edelweiss Native Cells: Known in skincare for its antioxidant power and collagen preserving properties. The Edelweiss Flower is capable to resist the most extreme conditions.

How to use: Apply to wet hair and scalp. Remove excess water before applying. Massage to create a lather. Rinse. Repeat. Follow with the Kerastase Genesis Fondant.