The Kerastase Genesis Bain Hydra-Fortifiant is anti hair-fall fortifying shampoo for weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fiber to reduce the risk of hair-fall due to breakage. This ultra-delicate formula is ideal for fine or greasy hair to remove sebum and pollution particles from scalp and fiber. Its gentle cleansing action soothes and hydrates hair from root to tip, leaving a lightweight feel. Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, the formula strengthens the fiber for intense resilience to reduce the risk of hair-fall due to breakage. Hair is prepared to be treated, fortified with a fuller and healthier look. 

Benefits:

• 80.9% reduces hair-fall due to breakage*
• Hair is more resistant*
• Immediate hydration & softness**
• Bodifies and plumps the hair fibre when combined with Fondant Renforcateur***
• 3x Shinier hair
• Aeromatic
• 97% Naturally derived formulae

*Reduction of broken hair mass versus classical shampoo after 1 application
**Increase of hydration compared to before application
***Instrumental test, compared to before application

Key Ingredients: 

A unique combination of Ginger Root and Edelweiss Native Cells:

• Ginger Root: Known for its ability to protect against daily external aggressor.
• Edelweiss Native Cells: Known in skincare for its antioxidant power and collagen preserving properties. The Edelweiss flower is capable to resist the most extreme conditions.

How to use: Wet hair and thoroughly remove excess water before applying shampoo. Add water and emulsify. Massage into scalp and rinse thoroughly. Repeat. Rinse thoroughly. 

Perfect for fine or thinning hair, Kerastase Densifique Densité is a gentle bodifying shampoo that will leave your hair feeling denser and more resistant to damage. Enriched with Stemoxydine®, which is a state-of-the-art densifying molecule, it also contains Hyaluronic Acid which plumps up the hair fibre for a fuller and thicker appearance with added bounce.

Benefits:

• Enhanced bounce & body
• Awakens dormant follicles of hair
• More texture, substance and resilience
• Hair is more resistant
• Hair is fully densified
• Strengthens hair fiber
• Hair appears thicker

Key Ingredients: 

• Hyaluronic Acid: This ultra concentrated acid plumps the hair, helping prevent future hair breakage.
• Gluco Peptide: Enters the deepest layers of the cuticle to strengthen hair.
• Ceramides: Enhances shine, promotes elasticity and moisture retention and aids in strengthening hair.

How to use: Apply to damp hair. Emulsify. Massage and rinse.

The Kerastase Bain Blond Absolu Lumiere is a lightweight, nourishing and illuminating shampoo that gently cleanses the hair while providing hydration from root to tip. 

Formulated with a potent combination of Hyaluronic Acid and Edelweiss flower and high concentrations of antioxidants to prevent damage and protect fiber. Hyaluronic Acid deeply hydrates blonde hair, smoothing fiber for a uniform touch along hair strands. Hair is prepared to be treated, luminous with natural shine and nourished to the tip. Ideal for lightened, bleached, gray or light faux-blonde hair.

Benefits:

• Deeply & durably hydrates fibres
• Gently detoxifies from pollution, free-radicals and dulling agents
• Smooths fibres for a uniform touch from root to tip
• Leaves hair feeling tight
• Improves & illuminates natural shine
• Use with Blond Absolu Cicaflash for 8x shinier hair*

Key Ingredients:

Hyaluronic Acid: fills and repairs fibre wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair, preventing future breakage.

Edelweiss flower: is rich in anti-oxidants to protect hair against daily damage. It also softens and calms sensitised hair fibres.

Ultra Violet neutralisers: are highly concentrated pigments that act immediately on the fibre to neutralise and remove brassy & yellow undertones, revealing a radiant natural shine.

How to use: Apply to wet hair. Massage. Rinse thoroughly.

The Kerastase Genesis Bain Hydra-Fortifiant is anti hair-fall fortifying shampoo for weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fiber to reduce the risk of hair-fall due to breakage. This ultra-delicate formula is ideal for fine or greasy hair to remove sebum and pollution particles from scalp and fiber. Its gentle cleansing action soothes and hydrates hair from root to tip, leaving a lightweight feel. Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, the formula strengthens the fiber for intense resilience to reduce the risk of hair-fall due to breakage. Hair is prepared to be treated, fortified with a fuller and healthier look. 

Benefits:

• 80.9% reduces hair-fall due to breakage*
• Hair is more resistant*
• Immediate hydration & softness**
• Bodifies and plumps the hair fibre when combined with Fondant Renforcateur***
• 3x Shinier hair
• Aeromatic
• 97% Naturally derived formulae

*Reduction of broken hair mass versus classical shampoo after 1 application
**Increase of hydration compared to before application
***Instrumental test, compared to before application

Key Ingredients: 

A unique combination of Ginger Root and Edelweiss Native Cells:

• Ginger Root: Known for its ability to protect against daily external aggressor.
• Edelweiss Native Cells: Known in skincare for its antioxidant power and collagen preserving properties. The Edelweiss flower is capable to resist the most extreme conditions.

How to use: Wet hair and thoroughly remove excess water before applying shampoo. Add water and emulsify. Massage into scalp and rinse thoroughly. Repeat. Rinse thoroughly. 

The Kerastase Nutritive Bain Satin Riche Shampoo was specifically created for very dry and sensitized hair. Its highly nutritive formula removes residues, with anti-dryness polymers that provide intense nutrition and strength. Contains essential nutrients to nourish and reinforce dry hair. This nourishing ingredient helps to purify the hair carefully, easing detangling and bringing a soft and smooth touch to the fiber. Fingers easily slide through the hair, without any resistance. 

Benefits:

• Revitalises and strengthens very dry hair to fight dehydration
• Restores hair thickness and shine
• Gives hair more structure and strength
• +56% of immediate hydration and 72H nutrition*
• +58% more softness*
• +85% more shine*

*Instrumental test, after application of Bain Satin Riche

Key Ingredients:

• Plant-Based Proteins: Blended with fatty acids, omega and vitamins, they feed the hair with essential nutrients
• Niacinamide: A derivative of Vitamin B3 that locks in nutrition, making this niacinamide shampoo able to strengthen the fibre barrier for long-lasting health.
• Glycerin: From vegetal origin, glycerin boosts the global hydrating performance of the formula.

How to use: Apply to damp hair, emulsify, rinse and repeat.

Kerastase Chroma Absolu Bain Chroma Respect is a gentle hydrating protective shampoo for all types of sensitized or damaged color treated hair, mostly adapted for fine to medium hair types. Highly hydrating formula cares for hair while respecting and preserving hair color. Sulfate-free.

Benefits:

• Intense hydration for a softer fibre with reduced porosity to help retain color for longer.
• Color has 74% more brilliant shine**
• Hair so healthy that even after 6 weeks, 92% of color intensity is preserved*
• Lightweight bounce, hydrates fibre without weighing down the hair

Key ingredients:

• Amino Acid: A building block of hair fibre, this powerful acid is able to penetrate deep at the core of hair to increase strength and resilience.
• Centella Asiatica: A millenary regenerative plant, widely used in Asian skincare, known for its caring and healing properties.

How to use:

Wet hair and towel dry to remove excess moisture. Apply a small amount of shampoo to hair and massage into the scalp. Rinse. Apply a second small amount to hair and lather. The second application will create a more abundant foam, which will cleanse the lengths of hair all the way to the ends.

*Instrumental Test: Bain Chroma Respect + Fondant Cica Chroma

**Instrumental Test

Perfect for fine or thinning hair, Kerastase Densifique Densité is a gentle bodifying shampoo that will leave your hair feeling denser and more resistant to damage. Enriched with Stemoxydine®, which is a state-of-the-art densifying molecule, it also contains Hyaluronic Acid which plumps up the hair fibre for a fuller and thicker appearance with added bounce.

Benefits:

• Enhanced bounce & body
• Awakens dormant follicles of hair
• More texture, substance and resilience
• Hair is more resistant
• Hair is fully densified
• Strengthens hair fiber
• Hair appears thicker

Key Ingredients: 

• Hyaluronic Acid: This ultra concentrated acid plumps the hair, helping prevent future hair breakage.
• Gluco Peptide: Enters the deepest layers of the cuticle to strengthen hair.
• Ceramides: Enhances shine, promotes elasticity and moisture retention and aids in strengthening hair.

How to use: Apply to damp hair. Emulsify. Massage and rinse.

Kerastase Chroma Absolu Bain Riche Chroma Respect is a rich nourishing protective shampoo for all types of sensitized or damaged color treated hair, mostly adapted for medium to thick hair types. Highly nourishing formula cares for hair while respecting and preserving hair color. Sulfate-free.

Benefits:

• Protects hair colour from stripping or fading away
• Transforms fibre surface for immediate softeness and less colour induced frizz
• 95% more nourishment*
• 65% more brilliant shine**
• Helps reduce fibre porosity for a longer lasting colour**
• 92% colour intensity preserved after 6 weeks**

Key ingredients:

Lactic Acid: A gentle fibre resurfacer that helps to transform, smoothen and seal fibre surface. 

Centella Asiatica: A millenary regenerative plant, widely used in Asian skincare, known for its caring and healing properties. 

How to use:

Wet hair and towel dry to remove excess moisture. Apply a small amount of shampoo to hair and massage into the scalp. Rinse. Apply a second small amount to hair and lather. The second application will create a more abundant foam, which will cleanse the lengths of hair all the way to the ends. 

*Instrumental Test: Bain Riche Chroma Respect + Soin Acide Chroma Gloss + Masque Chroma Filler

**Instrumental Test: Bain Riche Chroma Respect + Soin Acide Chroma Gloss

The Kerastase Nutritive Bain Satin Riche Shampoo was specifically created for very dry and sensitized hair. Its highly nutritive formula removes residues, with anti-dryness polymers that provide intense nutrition and strength. Contains essential nutrients to nourish and reinforce dry hair. This nourishing ingredient helps to purify the hair carefully, easing detangling and bringing a soft and smooth touch to the fiber. Fingers easily slide through the hair, without any resistance. 

Benefits:

• Revitalises and strengthens very dry hair to fight dehydration
• Restores hair thickness and shine
• Gives hair more structure and strength
• +56% of immediate hydration and 72H nutrition*
• +58% more softness*
• +85% more shine*

*Instrumental test, after application of Bain Satin Riche

Key Ingredients:

• Plant-Based Proteins: Blended with fatty acids, omega and vitamins, they feed the hair with essential nutrients
• Niacinamide: A derivative of Vitamin B3 that locks in nutrition, making this niacinamide shampoo able to strengthen the fibre barrier for long-lasting health.
• Glycerin: From vegetal origin, glycerin boosts the global hydrating performance of the formula.

How to use: Apply to damp hair, emulsify, rinse and repeat.

The Kerastase Bain Blond Absolu Lumiere is a lightweight, nourishing and illuminating shampoo that gently cleanses the hair while providing hydration from root to tip. 

Formulated with a potent combination of Hyaluronic Acid and Edelweiss flower and high concentrations of antioxidants to prevent damage and protect fiber. Hyaluronic Acid deeply hydrates blonde hair, smoothing fiber for a uniform touch along hair strands. Hair is prepared to be treated, luminous with natural shine and nourished to the tip. Ideal for lightened, bleached, gray or light faux-blonde hair.

Benefits:

• Deeply & durably hydrates fibres
• Gently detoxifies from pollution, free-radicals and dulling agents
• Smooths fibres for a uniform touch from root to tip
• Leaves hair feeling tight
• Improves & illuminates natural shine
• Use with Blond Absolu Cicaflash for 8x shinier hair*

Key Ingredients:

Hyaluronic Acid: fills and repairs fibre wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair, preventing future breakage.

Edelweiss flower: is rich in anti-oxidants to protect hair against daily damage. It also softens and calms sensitised hair fibres.

Ultra Violet neutralisers: are highly concentrated pigments that act immediately on the fibre to neutralise and remove brassy & yellow undertones, revealing a radiant natural shine.

How to use: Apply to wet hair. Massage. Rinse thoroughly.