Joico Inner Joi Strengthen Shampoo is a strengthening cleanser that creates a rich - yet gently lather that envelops tired strands with positive reinforcement.

Benefits:

• Rich lather
• Gentle cleansing
• Free of SLS/SLES sulfates

How to use: Apply to wet hair. Lather. Rinse. Follow with Inner Joi Strengthen Conditioner or Masque.

Joico Inner Joi Preserve Shampoo leaves colour looking fresh and vibrant. This naturally derived cleanser harvests the power of superfood ingredients Beetroot Extract and Raspberry Seed Oil to long haul your hue with clean, caring goodness.

Benefits:

• Preserves the life of your hair colour
• Gentle cleansing
• Free of SLS/SLES sulfates

How to use: Apply to wet hair. Lather. Rinse. Follow with Inner Joi Preserve Conditioner.

Joico Inner Joi Hydrate Conditioner is formulated with Apple Extract and 97% naturally derived ingredients. Achieve nourished, soft as silk hair easily.

Benefits:

• Restores moisture to hair
• Nourishes and leaves hair feeling soft

How to use: Apply to clean, damp hair and leave in for 1 minute. Rinse.

Joico Inner Joi Strengthen Conditioner pulls off a major turn around for damaged strands...building hair that looks - and feels - resilient, healthy, smooth and shiny in a single strength-training session.

Benefits:

• Helps repair damaged hair
• Nourishes hair and leaves it looking healthy
• Detangles, reduces frizz, and boosts shine

How to use: Apply to clean, damp hair and leave for 1 minute. Rinse.

Joico Inner Joi Blowout Creme can be used to blow-dry or air-dry hair, it's your choice! Want to blow-dry? Your hair will be protected from thermal damage up to 232°C, and you'll enjoy 72 hour frizz and humidity protection for soft, shiny strands that will blow you away.

Benefits:

• Use with heat or allow to air-dry
• Reduces frizz caused by humidity for 72 hours
• Protects from thermal damage up to 450°F/232°C
• Hair feels soft and looks shiny
• Doesn't leave hair feeling sticky

How to use: Apply to clean, damp hair. Air-dry or blow-dry hair.

The Joico Inner Joi Strengthen Masque is an oil-creme masque with 95% naturally derived ingredients. This fortifying masque gently nourishes each strand with the strength, bounce, and polish fatigue hair really needs.

Benefits:

• Helps strengthen hair an reduce breakage
• Replenishes lost moisture and leaves hair feeling soft
• Renews hair's healthy appearance

How to use: Apply to clean, damp hair and leave in for 2-5 minutes. Rinse.

Joico Inner Joi Preserve Conditioner is both nourishing and fade-fighting. It beautifully protects vibrancy, shine and hair health.

Benefits:

• Leaves hair colour looking shiny and vibrant
• Nourishes hair and leaves it feeling soft
• 96% naturally derived ingredients

How to use: Apply to clan, damp hair and leave on for 1 minute. Rinse. 

Joico Inner Joi Sea Salt Spray makes a splash by bringing that lived-in look, light texture, and volume together with a formula that is 98% naturally derived.

Benefits:

• Beachy, lived-in look
• Provides light texture and volume
• Light hold and grit

How to use: Shake well. Apply to damp or dry hair. Style as desired.

Joico Inner Joi Preserve Protective Milk, is formulated with naturally-derived ingredients such as Beetroot Extract and Raspberry Seed Oil. This wellness wonder detangles and helps preserve hair colour.

Benefits:

• Detangles and nourishes hair
• Protects from thermal damage up to 232°C
• 97% Naturally derived ingredients

How to use: Apply to clean, damp hair and comb through. Style as desired.