The Evo Crop Strutters Construction Cream improves styling and definition while providing medium shine and a malleable, flexible hold that can be restyled with ease. Easily washes out, without leaving residue. Ideal for all hair types; especially short hair.

How to use: Work between hands, apply to dry hair.

Cruelty free / made without sulfates, parabens or gluten.

American Crew Pomade has a medium hold with high shine. It is a versatile water based formula that rinses clean and offers smooth control with shine.

It is a great product for curly hair.

How to use: Apply a small amount evenly through damp or dry hair and style as desired.

Tips: A flexible alternative to styling gels.

The Smoother Conditioner is a refreshing rinse-out conditioner, made with Guarana Extract for moisturised, touchable hair. 

Fragrance: Bergamot and Pink Pepper

How to use: Massage a small amount into hair, distribute evenly and rinse well.

Sebastian Liquid Steel is a concentrated styler, with hold as strong as steel, for looks that last all day and all night.

How to use: Apply to damp hair to set, sculpt and tame or apply to dry hair for ultra hold and control.

Nak Tough'n Up creates a raw, matte finish and texture. Thickens hair with plant resins and clays offering tough styling grip and control.

Hold Factor: 8/10

Benefits:

• Improves overall structure and strength to hair while delivering all day hold.
• A firm hold putty that pumps up thickness, strength and structure to fine, flat, limp hair.

How to use: Warm product in between palms of hands, and apply to damp or dry hair. Style as usual. 

Wahl Traditional Barbers Hair Tonic is a luxurious Hair & Scalp Tonic that helps to promote healthy hair. Allantoin soothes the scalp, Panthenol conditions the hair & menthol stimulates & invigorates the scalp & reduces oiliness for a stylish and clean finish.

Features:

• Invigorating tonic with cooling menthol
• A luxurious Hair & Scalp Tonic helps promote healthy hair and scalp
• Reduces oiliness, and provides a clean and stylish finish
• Made in Australia

The American Crew Daily Silver Shampoo will help remove brassy, yellow tones from grey and white hair. Revitalises and brightens the appearance of hair. Vegan formula. Formulated without adding silicones. 

How to use: Apply a small amount to wet hair, lather, and then rinse well. 

Tips: Use once a week/fortnight in conjunction with your normal shampoo. Follow with American Crew Daily Moisturising Conditioner.

Wahl Traditional Barbers Beard Oil is formulated with natural oils to help moisturise the beard.

How to use: Apply a small amount to hands and massage throughout your beard to soften your beard and skin. Use as often as necessary. 

The American Crew Precision Shave Gel is a non-foaming formula for normal to fine beard types. It contains tea tree oil to sooth the skin and defend against flare ups.

How to use: Wet face with warm water and then apply a thin layer of gel onto the beard and shave as usual.

DMAN Deep Cleanser Shampoo by De Lorenzo helps to remove oil and product build up from hair and scalp. Saw Palmetto, soothes and calms dry and irritated scalps.

American Crew Grooming Cream gives high hold with high shine. Use to create a straight, sleek look or to soften naturally curly or wavy hair. It also has conditioning elements such as Aloe Vera.

How to use: For best results work a small amount of product between palms and then distribute evenly through damp or dry hair and style as desired.

Struggling with hair loss and thinning? Discover the Kerastase Genesis Homme Thickening Molding Clay Texturiser. This clay is designed for weakened hair prone to thinning. It thickens every fiber for a fuller and healthy looking hair mass while providing a flexible, medium hold.

Benefits:

• Thickens every fibre for a fuller healthy looking hair mass
• Non sticky matte finish
• Flexible medium hold
• 5X* fuller hair when used with Bain de Masse
• +70%* increased hair diameter when used with Bain de Masse
• +75%** Hair Mass

*Instrumental test Bain de Masse + Cire Épaisseur
**Instrumental test using Bain de Masse épaississant + Spray de Force épaississant + Cire d'épaisseur Texturisante

Key Ingredients:

• Creatine: Strengthens hair fiber & plumps up existing hair to create an immediate fuller look.
• Ginger Roots: Known for its ability to protect against daily external aggressor, it boosts hair cells turnover and stimulates scalp.

How to use: 

Take a bit of the clay and put it all over your hands. Work through dry hair. Style hair with the movement you want to create & twist few pieces to finish. Do not rinse.

The American Crew 3-in-1 Tea Tree is a shampoo, conditioner and body wash that cleanses and conditions hair and skin leaving it feeling soft while providing a refreshing scent. 

How to use: Apply to wet skin. Rinse thoroughly.

Nak Bear Elixir is a naturally hydrating botanical elixir, designed to soothe, soften and nourish sharp beard bristles, hair and skin. Enriched with conditioning Jojoba, Rosehip, and Sweet Almond Oils, it adds a natural sheen to dry hair and soothes itching and irritation on the skin or scalp. A subtle masculine scent with pure essential oils of Sandalwood, Cedar-bark and Peppermint.

American Crew Moisturising Shave Cream contains powerful antioxidants and conditioning properties to ensure a smooth razor glide without drying the skin. Soothing Aloe and healing Avocado Oil provide maximum protection for dry and sensitive skin. Made in the USA.

How to use: Wet face with warm water, cover beard with American Crew Moisturising Shave Cream and shave as usual.

Tip:  Use for a close shave on normal to coarse beard types. Moisturises normal to dry skin

Barber Art Fibre Wax has a strong hold that also allows you to restyle your hair throughout the day, with a semi matt finish.

How to use: Apply to the palms of your hands, rub together and work evenly through dry or towel dried hair. 

The Barber Art Supreme Clay has a maximum strong hold that lasts up to 24 hours. Reworkable shape with a low shine, matt finish. 

How to use: Apply to your hands and work evenly throughout dry or damp, towel dried hair. Style as preferred.

Denman Jack Dean Gentlemen's Military Brush is a natural boar bristle brush that has been stiffened with nylon for grooming coarse hair textures.

Measurements: 110mm x 57mm x 40mm

Made with a luxury Italian beechwood handle, the Jack Dean Military Brush features 95% natural boar hair to condition and add shine to your hair, while the 5% nylon bristles add strength to brush and untangle the unruliest beards.

Though firm, this brush is still soft and gentle enough to use on hair and beards, massaging the skin and scalp while you groom. The compact size fits easily in the hand and is perfect for your travel bag.

The DMAN Shave Dream by De Lorenzo, allows the razor to glide effortlessly over skin for a close shave, while leaving the skin smooth and hydrated. Contains ingredients that will purify the skin, while conditioning and softening. 

Wahl Traditional Barbers Shave Oil is rich in natural oils for all hair types to give a smooth shave.

How to use: Apply to the beard before shaving. Follow with Wahl Traditional Barbers Bay Rum.

American Crew Defining Paste has a medium hold with low shine. It is great for added texture and increased definition. It has a wax like consistency and provides a matte finish.  This product is great for hair that is 2 inches and longer.

How to use: You can use on towel dried or completely dry hair. Work through with fingers to style.

The American Crew Beard Serum is an oil based formula designed to care for your beard. With beneficial oils such as Argan Oil, Cyperus Esculentus Root Oil and Cyclopenstasiloxane Dimethiconol, your beard is instantly conditioned, soft and well-groomed.

Lightweight and fast absorbing formula.

How to use: Apply desired amount of oil into palm. Rub hands together and spread evenly to facial hair. Use daily and as needed.