Is your hair damaged and in need of nourishment and repair?

The Wella SP Repair Conditioner works to improve the structure of your hair strands. It will intensively restore damaged strands while smoothing the hair cuticle to reduce the appearance of damage.

How to use:

After using the Wella SP Repair Shampoo, apply to hair. Massage through your hair, focusing on the mid-lengths to ends. Leave on for a minute or so and rinse.

Please note: Pumps not included. These can be purchased separately.

Tip:

Alternate with the Wella SP Repair Mask once a week for extra protection and softness.

Experience the Pure Colour Angel Shampoo, crafted to nourish fragile colored hair with the enriching benefits of Organic Açai Oil, Shea Butter, and Mongongo Oil. This unique blend delivers deep moisturization, repair, and softness, while specialized treatment oils enhance hair's radiance and combat color aging. Formulated without sulfates or parabens, this vegan-friendly and gluten-free shampoo provides comprehensive defense against UV rays, thermal heat, and humidity, ensuring vibrant and healthy-looking hair.

How to use: Apply to damp hair. Masssage into a lather. Rinse. Repeat if necessary. Follow with Pure Colour Angel Conditioner.

The Kerastase Blond Absolu Cicaplasme is a lavender-coloured fortifying leave-in cream for lightened or highlighted hair with heat protection to deeply nourish, add extra softness and provide colour stability. Enriched with Hyaluronic Acid and Edelweiss flower, Cicaplasme seals split ends and smoothes the hair fiber for a uniform touch and long-lasting frizz control. It instantly treats the damaged areas of the fiber. Cicaplasme provides heat protection for up to 230°C to protect hair from heat styling tools. It also contains UV filters to protect against daily oxidation and pollution deposits. Hair is soft and luminous. 

Benefits:

• Instant fibre repair; unifies damaged areas for less breakage
• Seals ends with a lightweight touch
• Heat protectant up to 230°
• Deeply restores fibre overnight

Key Ingredients:

• Hyaluronic Acid: fills and repairs fibre wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair, preventing future breakage.
• Edelweiss flower: is rich in anti-oxidants to protect hair against daily damage. It also softens and calms sensitised hair fibres.

How to use: 

On towel-dried hair: Take 2 to 4 pumps, depending on the lengths and thickness of the hair. Spread down to tips, then comb to evenly distribute the product. Proceed to blow-dry or air dry.

On dry hair: Apply to dry hair after blow-drying or air-drying as a finishing touch to tame frizz and boost shine. Style as desired.

Experience the rejuvenating power of Pure Precious Conditioner, formulated with an exclusive ‘Pure Complex’™ featuring certified 100% organic extracts. This conditioner is designed to repair, strengthen, and enhance the shine of all fragile, dry, or weak hair types. Organic Mongongo Oil, Shea Butter, and Argan Oil combine to effectively repair and replenish hair worn down by natural elements, regular chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it transforms hair, leaving it softer, smoother, and silkier while repairing damage caused by chemicals, colouring, and heat. This conditioner is gluten-free, sulfate-free, paraben-free, and vegan-friendly, reflecting a commitment to clean beauty. It also provides advanced protection against UV rays, thermal damage, and humidity, ensuring your hair remains resilient and radiant.

Discover Pure Precious Conditioner for a luxurious hair care experience that not only restores but also fortifies and protects your hair against daily environmental challenges.

How to use: After shampooing with Pure Precious Shampoo, apply conditioner from mid-lengths to ends, massaging gently. Leave in for 1-2 minutes to allow the nourishing formula to work its magic, then rinse thoroughly.

Introducing Pure Precious Shampoo, featuring the exclusive ‘Pure Complex’™ formulated with certified 100% organic extracts. This nurturing shampoo delicately cleanses, repairs, and nourishes all fragile, dry, or weak hair types. Infused with Organic Mongongo Oil, Shea Butter, and Argan Oil, it effectively repairs and replenishes hair fatigued by natural elements, regular chemical treatments, or frequent heat styling.

Enriched with selective treatment oils, it enhances hair texture, leaving it softer, smoother, and silkier. Specifically designed to repair damage from chemicals, color treatments, and heat styling, this shampoo is gluten-free, sulfate-free, paraben-free, and vegan-friendly, ensuring a clean beauty regimen. It also offers advanced UV, thermal, and humidity defense, safeguarding your hair against environmental stressors.

Experience the ultimate in nurturing care with Pure Precious Shampoo, part of a comprehensive hair care routine that restores and protects hair's natural beauty and resilience.

How to use: Apply a small amount to wet hair, lather and rinse well. Repeat if necessary. Follow with Pure Precious Conditioner.

Pure Goddess Conditioner, features the exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. Designed to hydrate and restore moisture and manageability to dry, frizzy, and unruly hair, this conditioner is enriched with Organic Shea Butter, Argan Oil, and Marula Oil to replenish moisture lost due to natural elements, regular chemical treatments, or frequent heat styling.

Infused with selective treatment oils, it rejuvenates and balances moisture levels for both hair and scalp, infusing strands with essential hydration for luxuriously silky, soft results. Formulated without parabens, sulfates, gluten, and cruelty-free. Offering advanced UV, thermal, and humidity defense, this conditioner shields hair from environmental stressors, ensuring your hair remains healthy and vibrant.

Experience the ultimate in hair care luxury with Pure Goddess Conditioner, part of a regimen that cares for your hair's natural beauty and vitality.

How to use: After shampooing with Pure Goddess Shampoo, apply through mid lengths and ends. Massage in and leave for a few minutes. Rinse. 

Complete your haircare routine with Olaplex No.6 Bond Smoother. This leave-in reparative styling creme strengthens, nourishes and fights frizz and flyaways for up to 72 hours, while speeding up blow dry time and smoothing the hair. Suitable for all hair types including coloured and chemically treated hair.

Benefits:

• Speeds up blow dry time while smoothing
• Softly defines and smooths air dried curls
• Reduces frizz and flyaways for up to 72 hours
• Vegan, cruelty & sulfate free
• PH balanced

How to use:

Apply a very small amount to damp or dry hair, concentrating product on your mid-length to ends. Comb through and style as directed.

Experience Pure Forever Blonde Conditioner—a revitalising formula that strengthens, boosts shine, and rejuvenates blonde hair, ensuring it remains vibrant and free from unwanted tones. Pure Forever Blonde Conditioner harnesses the power of Pure's exclusive ‘Pure Complex’™, featuring certified 100% organic extracts, to repair and combat unwanted gold/yellow tones in all shades of blonde hair. Sulfate, paraben, gluten free. UV, Thermal and Humidity defense.

Infused with Organic Melon Oil, Shea Butter, and Argan Oil, it revitalises blonde hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Infused with targeted treatment oils, it improves hair texture, imparting a softer, smoother, and silkier feel. Enriched with Blue Cypress Oil and its blue/violet pigments, this conditioner deposits onto the hair shaft, effectively counteracting yellow tones for a refreshed, cooler blonde appearance.

How to use: After rinsing shampoo, apply to mid-lengths and ends of hair. Massage and leave in for 1-2 minutes. Rinse.

Tip: For best, bright blonde results, use as a complete regime with the Pure Forever Blonde Shampoo.

The Pure Colour Angel Conditioner features an exclusive 'pure complex'™ with 100% certified organic ingredients. It effectively conditions all types of colored hair, ensuring color and shine retention. Infused with Organic Acai Oil, Shea Butter, and Mongongo Oil, it deeply moisturises, repairs, and softens delicate colored hair. Enriched with targeted treatment oils, it enhances the vibrancy of colored hair and combats color aging, prolonging color longevity and preserving radiance. Ideal for color-treated, dry, or damaged hair, suitable for all hair colors.

Sulfate, paraben, gluten free. UV, Thermal and Humidity defense.

How to use: After shampooing, apply through mid-lengths and ends and massage. Leave for 1-2 minutes and rinse.

Tip: For best results, use with Pure Colour Angel Shampoo.

Experience Pure Miracle Renew Shampoo, a sulfate-free, paraben-free, gluten-free, and vegan-friendly formula that offers comprehensive defense against UV rays, thermal stress, and humidity. This rejuvenating shampoo is specially formulated to restore hair that is stressed from exposure to environmental elements, heat styling, chemical services, and water damage.

Infused with organic actives, it revitalizes fragile and weakened hair from chemical treatments, leaving it feeling soft and smooth without any heaviness. Natural anti-aging ingredients provide protection against free radicals, while antioxidants defend against color fading. Natural elastic bio-polymers strengthen hair, enhancing resilience and elasticity.

Moisturising actives with anti-humidity properties combat frizz, while vitamins and natural oils nourish and repair all types of damaged hair. Additionally, a natural anti-irritant shields the scalp from allergens. Transform your hair care routine with PURE Miracle Renew Shampoo for healthier, revitalized hair that shines with strength and vitality.

How to use: Apply to wet hair and massage into a lather. Rinse. Repeat if necessary. For best results follow with Pure Miracle Renew Conditioner or Pure Miracle Renew Mask for a more intense treatment. 

Experience Pure Miracle Renew Shampoo, a sulfate-free, paraben-free, gluten-free, and vegan-friendly formula that offers comprehensive defense against UV rays, thermal stress, and humidity. This rejuvenating shampoo is specially formulated to restore hair that is stressed from exposure to environmental elements, heat styling, chemical services, and water damage.

Infused with organic actives, it revitalises fragile and weakened hair from chemical treatments, leaving it feeling soft and smooth without any heaviness. Natural anti-aging ingredients provide protection against free radicals, while antioxidants defend against color fading. Natural elastic bio-polymers strengthen hair, enhancing resilience and elasticity.

Moisturising actives with anti-humidity properties combat frizz, while vitamins and natural oils nourish and repair all types of damaged hair. Additionally, a natural anti-irritant shields the scalp from allergens. Transform your hair care routine with PURE Miracle Renew Shampoo for healthier, revitalized hair that shines with strength and vitality.

How to use: Apply to wet hair and massage into a lather. Rinse. Repeat if necessary. For best results follow with Pure Miracle Renew Conditioner or Pure Miracle Renew Mask for a more intense treatment. 

The Wella SP Hydrate Conditioner effectively moisturises hair, actively protecting it from drying out without weighing it down while immediately providing noticeable softness. This product contains Wella System Professional's Active Moisture Complex for maximum benefit.

Please note: Pumps not included. These can be purchased separately.

How to use:

After using the Wella SP Hydrate Shampoo, apply to hair. Work through your hair, focusing on the mid-lengths to ends, leave on for a minute or so and then rinse.

Experience the rejuvenating power of Pure Precious Conditioner, formulated with an exclusive ‘Pure Complex’™ featuring certified 100% organic extracts. This conditioner is designed to repair, strengthen, and enhance the shine of all fragile, dry, or weak hair types. Organic Mongongo Oil, Shea Butter, and Argan Oil combine to effectively repair and replenish hair worn down by natural elements, regular chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it transforms hair, leaving it softer, smoother, and silkier while repairing damage caused by chemicals, colouring, and heat. This conditioner is gluten-free, sulfate-free, paraben-free, and vegan-friendly, reflecting a commitment to clean beauty. It also provides advanced protection against UV rays, thermal damage, and humidity, ensuring your hair remains resilient and radiant.

Discover Pure Precious Conditioner for a luxurious hair care experience that not only restores but also fortifies and protects your hair against daily environmental challenges.

How to use: After shampooing with Pure Precious Shampoo, apply conditioner from mid-lengths to ends, massaging gently. Leave in for 1-2 minutes to allow the nourishing formula to work its magic, then rinse thoroughly.

Pure Goddess Conditioner, features the exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. Designed to hydrate and restore moisture and manageability to dry, frizzy, and unruly hair, this conditioner is enriched with Organic Shea Butter, Argan Oil, and Marula Oil to replenish moisture lost due to natural elements, regular chemical treatments, or frequent heat styling.

Infused with selective treatment oils, it rejuvenates and balances moisture levels for both hair and scalp, infusing strands with essential hydration for luxuriously silky, soft results. Formulated without parabens, sulfates, gluten, and cruelty-free. Offering advanced UV, thermal, and humidity defense, this conditioner shields hair from environmental stressors, ensuring your hair remains healthy and vibrant.

Experience the ultimate in hair care luxury with Pure Goddess Conditioner, part of a regimen that cares for your hair's natural beauty and vitality.

How to use: After shampooing with Pure Goddess Shampoo, apply through mid lengths and ends. Massage in and leave for a few minutes. Rinse. 

Experience the Pure Fusion Complex Shampoo, a seamless fusion of science and nature. Featuring 'Bond Cure' and an organic complex, this luxurious shampoo revitalizes and nourishes hair. Infused with Organic Ginger Oil, Rosemary Oil, and Açai Oil, renowned for their antioxidant properties, it effectively soothes and repairs damaged hair. Providing protection against UV rays, thermal stress, and humidity, it also works to repair split ends, smooth frizz, and enhance manageability. Transform your hair care routine with this rejuvenating shampoo for healthier, more manageable hair with a radiant shine. Sulfate free. Paraben free. Gluten free. Vegan friendly.

How to use: Apply a small amount to wet hair. Lather and rinse well. Repeat if needed. 

Tip: For best results. Use with Pure Complex Conditioner, and once a week use Pure Fusion Complex Bond Repair Treatment for a more intense conditioning experience.

The Pure Fusion Complex Bond Repair Treatment, is a transformative solution that prevents and repairs hair damage caused by chemical salon processes. This advanced treatment not only protects hair bonds from initial breakage but also effectively repairs broken bonds, noticeably softening and smoothing hair texture.

Enriched with the exclusive ‘pure complex’™ featuring certified 100% organic extracts, this treatment enhances shine and adds luster to your hair. It leaves hair feeling remarkably smoother, softer to the touch, and more resilient, while also rebuilding chemically damaged hair to improve colour intensity and protect against fade.

Formulated to shield hair from UV rays, thermal damage, and humidity, this treatment ensures comprehensive protection and care for your hair. Elevate your hair care regimen with Pure Fusion Complex Bond Repair Treatment and discover the key to healthier, more vibrant hair with each use.

How to use: After rinsing out shampoo, apply to damp hair. Massage through the mid lengths and ends. Leave in for 3-5 minutes. Rinse thoroughly.

Tip: For damaged and weak hair, pair with the Pure Fusion Complex Shampoo and Conditioner.

Experience the transformational power of Pure Uplift Volume Shampoo, specially designed for fine hair. This sulfate-free, paraben-free, and gluten-free formula is vegan-friendly and offers defense against UV rays, thermal damage, and humidity.

Formulated to lift fine hair and enhance fullness, our shampoo leaves hair looking visibly fuller and feeling thicker with each wash. Infused with Organic Buriti Oil, Turmeric Oil, and Sunflower Oil, it revitalises fine hair by providing high levels of beta-carotene for shiny, thick hair and a healthy scalp.

Buriti Oil, rich in Omega 6, acts as a natural silicone replacement, deeply nourishing hair for softness and intense shine. Sunflower Oil's lightweight texture effortlessly penetrates the hair shaft and scalp. Contains antioxidant protection to prevent premature hair loss.

Elevate your hair care routine with Pure Uplift Volume Shampoo and discover the secret to voluminous, healthy-looking hair.

How to use: Apply a small amount to wet hair. Lather. Rinse well. Repeat if necessary. Follow with Pure Uplift Volume Conditioner for best results. 

Pure Miracle Renew Conditioner is a vegan-friendly formula that's sulfate-free, paraben-free, and gluten-free, offering complete defense against UV rays, thermal heat, and humidity. Ideal for restoring hair stressed by environmental elements, heat styling, chemical treatments, and water damage.

Infused with organic actives, it revitalises fragile and weakened hair from chemical services, leaving hair soft and smooth without weighing it down. Natural anti-aging ingredients protect against free radicals, while antioxidants defend against colour fade. Natural elastic bio-polymers enhance strength, resilience, and elasticity, while moisturizing actives with anti-humidity properties reduce frizz.

Formulated with vitamins and natural oils, it effectively restores all types of damaged hair. Additionally, a natural anti-irritant protects the scalp from allergens. Discover Pure Miracle Renew Conditioner for revitalised, nourished hair that is stronger, smoother, and more resilient.

How to use: After shampooing with Pure Miracle Renew Shampoo, apply to mid lengths and ends. Massage through and leave in for 1-2 minutes. Rinse.

Pure Miracle Renew Conditioner is a vegan-friendly formula that's sulfate-free, paraben-free, and gluten-free, offering complete defense against UV rays, thermal heat, and humidity. Ideal for restoring hair stressed by environmental elements, heat styling, chemical treatments, and water damage.

Infused with organic actives, it revitalises fragile and weakened hair from chemical services, leaving hair soft and smooth without weighing it down. Natural anti-aging ingredients protect against free radicals, while antioxidants defend against colour fade. Natural elastic bio-polymers enhance strength, resilience, and elasticity, while moisturizing actives with anti-humidity properties reduce frizz.

Formulated with vitamins and natural oils, it effectively restores all types of damaged hair. Additionally, a natural anti-irritant protects the scalp from allergens. Discover Pure Miracle Renew Conditioner for revitalised, nourished hair that is stronger, smoother, and more resilient.

How to use: After shampooing with Pure Miracle Renew Shampoo, apply to mid lengths and ends. Massage through and leave in for 1-2 minutes. Rinse.

Made in the UK, Denman products are used, enjoyed and endorsed by hairdressers in more than 60 countries worldwide.

Pure Styling Primer serves as a protective base coat designed to prep your hair for styling, ensuring lasting volume and fullness. Infused with our exclusive Pure Complex™—a blend of 100% certified organic extracts—this rapid blow-dry tonic extends the life of your style while offering protection against UVA, UVB, and other sun-related damage.

The innovative formula not only cuts blow-dry time significantly but also leaves your hair perfectly primed for seamless styling. Enjoy enhanced volume, extended style longevity, and comprehensive sun protection with Pure Styling Primer, making every styling session efficient and effective.

How to use: Spray into wet or towel dried hair from roots to ends. Cuts blow dry time and amplifies benefits from other styling products. 

Experience the transformative power of Pure Finest Volumising Powder, your ultimate solution for creating full-bodied, natural-looking texture with unparalleled styling flexibility. This vegan-friendly formula is sulfate-free, paraben-free, and gluten-free, offering comprehensive defense against UV rays, thermal damage, and humidity.

Infused with soft, micro natural rice starch particles, this volumising powder delivers immediate fullness and lift without any visible residue. Its neutral color seamlessly blends with all hair shades, ensuring a flawless finish with every application. Elevate your styling routine with Pure Finest Volumising Powder and discover the secret to effortlessly volumised hair with flexible texture and lasting hold.

How to Use: Turn directional nozzle onto the root area where volume is desired, and pump required amount to the area. Alternatively you can apply to the hair for added texture and thicker, fuller style definition.

The Pure Shaping Serum is a versatile spreadable sculpting serum that gives hair more body and shine. UV, Thermal and Humidity defense to protect against overexposure to the sun, swimming, chemical treatments and heat styling. Controls frizz providing a natural looking style. Styling bodifying agents provides long lasting memory and texture. Medium-Strong control. High Shine.

How to use: Spread evenly throughout towel dried hair. Style as usual.

Tip: Can also be used on dry hair as a finishing product.

Pure Oomph Wax Spray enhances control and texture for all hair types with its innovative wax-dry formula. This high-performance finishing spray delivers a casual matte finish, offering both disheveled volume and flexible hold. Additionally, it provides thermal defense to protect your hair from heat styling and chemical treatments, ensuring your look remains effortlessly styled and protected.

How to use: Shake well, hold can 30cm away and spray on finished style. 

Experience the nourishing power of Organic Shea Butter, Argan Oil, and Marula Oil in the Pure Sacred Mask. This luxurious blend revitalises all hair types, delivering deep moisture, softness, and strength. Enriched with selective treatment oils, it enhances your hair’s smoothness, silkiness, and overall health. This vegan friendly formula deeply conditions, providing intense hydration and locking it in for beautifully soft, well-nourished hair. 

Sulfate free. Paraben free. Cruelty free. Gluten free. Silicone free.

How to use: Apply a reasonable amount to towel dried hair and comb through leaving for 4-8 minutes to thoroughly penetrate into the hair. Use twice a week, then once a week as hair condition improves.

The Pure Fusion Complex Leave in Treatment is enriched with selective treatment oils to soften and smooth hair texture while improving hair colour intensity for stronger, healthier hair.

Instant reconstructing leave in treatment to protect and repair all damaged/coloured hair types. Hair is instantly detangled softened and frizz free.

Protects hair against UV, thermal and humidity.

How to use: Spray into damp or dry hair. Style as usual.