Treat your blonde hair with the L'Oreal Serie Expert Blondifier Conditioner. Enriched with Acai Berry extract containing polyphenols, this lightweight conditioner helps enhance the multi-dimensional radiance of blonde hair. Hair is instantly shiny, soft and easy to detangle from lengths to ends. Intense nutrition and shine. Anti-oxidant protection. Neutralises yellow tones.

Benefits:

• Neutralizes unwanted yellow undertones.
• Leaves hair soft, shiny and easy to detangle from lengths to ends.
• Enhance the radiance of blonde hair.

How to use: Apply to shampooed, towel-dried and untangled hair. Leave it on for 5 to 10 minutes. Rinse well. Use alternately with your usual conditioner.

L'Oreal Absolut Repair Conditioner offers the ultimate professional repair experience for damaged and dry hair. The repairing conditioner visibly resurfaces damaged hair with a very light and soft touch, treats and detangles without weighing the hair down.

The hair is manageable and shinier after the treatment routine including the Absolut Repair Shampoo. The fiber is strengthened and restored thanks to the powerful superfood ingredients Quinoa and Protein. This professional formula is used and approved by hairdressers and part of their in-salon treatment in L'Oréal Professional Paris salons all around the world.

How to use: After using Absolut Repair Shampoo, apply to damp hair and massage or comb through with a wide tooth comb. Rinse. 

Loreal Hair Touch Up is colour blending for roots.

Benefits:
- Instant coverage
- Blends away grey
- No wet effect
- Precise targeted application
- Easy to apply
- No transfer
- 10 - 15 applications per can

How to use: Spray onto your unwanted greys and blend through with your fingers for a natural looking result. It will wash out after 1 shampoo.

Enriched with Pro-Keratin and Kukui & Evening Primrose Oil, the Liss Unlimited Shampoo purifies the hair, keeps it under control and leaves it feeling incredible to touch. For a glossy, frizz-free looking hair result for up to 4 days even with a 80% level of humidity. Pro-Keratin improves and maintains hydration of the hair, strengthens its structure and leaves it soft and shiny. Long-lasting straight hair without frizz. Nourished and strengthened fibers. Anti-humidity protection and shine.

How to use: Apply evenly on wet hair. Lather. Rinse thoroughly. Repeat if necessary. Follow with Liss Unlimited Mask for best results.

L'Oreal Professional Serie Expert Blondifier Mask is a nourishing mask, enriched with Polyphenols present in the Acai Berry extract, which instantly replenishes, smoothes & nourishes the hair fiber, enhancing shine and radiance of blond hair.

Replenishes, smoothes and nourishes the hair fiber, enhancing shine and radiance of blonde hair. Intense nutrition and shine. Anti-oxidant protection. Neutralises yellow tones.

How to use: Apply evenly on towel-dried hair. Leave on for 3 to 5 minutes. Rinse thoroughly.

For a structured, tousled and texture look L'Oreal Professional Tecni Art Flex Web is the answer. It gives strong progressive hold and shine. It doesn't harden in the hair and won't weigh it down. Suitable for all hair types.

How to use: Apply a nut sized amount to dry hair, and run your hands through your hair to create the desired textured effect. Continue to re-work until you get the look you want.

Tip: Flex Web is a fibrous product. Massage between fingers and pull hands apart to stretch out the fibres and then run your hands over your hair.

L'Oreal Absolut Repair Golden Mask is an instant resurfacing mask that offers the ultimate professional deep repair experience for damaged and dry hair while ensuring lightness. The results are proven: it instantly restores all hair types with a lightweight touch, resulting in 77%* less fiber surface damage. The hair is manageable and 7X** shinier after the treatment routine including the Absolut Repair Shampoo. The fiber is strengthened and restored thanks to the powerful superfood ingredients Quinoa and Protein.

This luxurious lightweight mask has a silky golden texture, which envelopes your damaged hair with care without leaving any residue.

*Shampoo+ Instant Resurfacing Masque after 5 applications **Shampoo + Instant Resurfacing Golden Masque.

How to use: Apply to towel dried, previously shampooed hair, massage through to the ends and leave in for 3-5 minutes. Rinse thoroughly. 

The L'Oreal Professional Serie Expert Vitamino Color Masque intensely nourishes color-treated hair making your color last longer. Colored hair is 5 times shinier* and appears brighter and more radiant. Hair feels lighter, manageable and soft. Formula enriched with resveratrol, a powerful anti-oxidant for perfect salon colored hair. Enriched with Resveratrol, the formula protects hair against breakage whilst maintaining shine on color treated hair for a perfect luminous result. Protects even the most sensitive colors, preventing it from fading. Hydration and luminosity for the strands. Nutrition: Nourished strands for longer.

How to use: After shampooing with Vitamino Color Shampoo, apply evenly on shampooed and towel-dried hair. Leave in for 1 minute. Rinse.

*instrumental test after application of Shampoo + Mask

L'Oreal Serie Expert Scalp Advanced Anti Dandruff Shampoo is a lightweight cream that gently cleanses and removes dry and oily dandruff, while calming the scalp. Noticeable results from the first use. 

How to use: Apply evenly on wet scalp and hair. Gently lather. Rinse thoroughly. 

L'Oreal Professional Serie Expert Pro Longer Shampoo helps to thicken your long hair whilst making it visibly healthier and stronger looking. When used with the Pro Longer Conditioner, there is a 44% hair breakage reduction and split ends are reduced visibly by 20%*. For long hair with thin ends.

The Filler A-100 technology used is patented to L'Oreal Professionnel, and it works by penetrating the fiber core to plump and thicken the hair from the inside. Amino acids in the formula work to strengthen the hair from the outside. The formula works on thin ends, or areas where help is most needed. Instantly fills ends. Visibly reduces split ends. Thicker and shinier hair.

How to use: Distribute evenly on wet hair. Lather. Rinse thoroughly. Follow with Pro Longer Conditioner or Masque.

*Instrumental test using Shampoo and Conditioner. With the Serie Expert Pro Longer Lengths Renewing Shampoo: 44% hair breakage reduction*, 20% split ends reduction*, 5x shinier hair.* *Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Conditioner

The L'Oreal Absolut Repair 10-in-1 Oil is a leave in treatment that provides 10 amazing benefits to hair. Formulated with Wheat Germ Oil. Ideal for normal to sensitized hair.

10 Benefits:

1) Nourishment

2) Resurfacing

3) Lightweight touch

4) Softness

5) Detangling

6) Conditioning

7) Manageability

8) Shine

9) Protection

10) Smoothness

How to use: Apply a small amount to towel-dried hair. Spread evenly through mid-lengths and ends. Do not rinse. Style as usual.

Showcase the beauty of grey, white or light blonde hair with L'Oreal Professional Serie Expert Silver Shampoo. The neutralizing system, enriched with magnesium and anti-yellowing agents, counteracts unwanted brassy tones. When hair is lightened, it can often throw unwanted yellow tones. The deep purple shampoo helps to neutralize these tones maintaining your blonde or white colour. Formula helps deliver toning results while nourishing and protecting the hair fiber, giving a boost of shine.

How to use: Distribute evenly through wet hair. Lather. Rinse thoroughly.

The L'Oreal Professional Serie Expert Metal Detox Mask is an anti-depositing protector mask that protects the fiber from particle deposits after any color, balayage or lightening service.

Metal inside the fiber creates both a risk of breakage and it negatively impacts color results during color, balayage and lightening services. This rich cream mask prevents new metal particles from coming back. The level of metal in hair varies, depending on hair porosity and on the water quality where we live. This patented technology is enriched with Glicoamine a chelating agent with a molecule small enough to penetrate and attach itself to metals, and neutralize the metal INSIDE the fiber. 

Hair is less porous, intensely nourished and incredibly shiny. For optimal results, use after Metal Detox anti-metal cleansing cream shampoo to detoxify hair.

How to use: After shampooing with Metal Detox Shampoo, apply to towel dried hair and massage through to the ends. Leave on for 1 minute and rinse. 

L'Oreal Vitamino Colour Shampoo is a professional shampoo that gently cleanses color-treated hair making color last up to 8 weeks*. Colored hair is 6* times more shiny and appears brighter and radiant. Hair feels lighter, manageable and soft.  Protects even the most sensitive colors, preventing it from fading. Hydration and luminosity for the strands. Nutrition: Nourished strands for longer.

(*When using both shampoo + conditioner.)

How to use: Apply evenly on wet hair. Lather. Rinse thoroughly. Follow with L'Oreal Vitamino Color Conditioner.

The L'Oreal Serie Expert Serioxyl Densifying Shampoo cleanses the scalp from impurities, while adding body to the hair. Hair is densified and radiant. Lightweight gel enriched with Magnesium*, gently purifies and helps to give the feeling of thicker, more fuller hair. 

How to use: Apply evenly to wet scalp and hair. Massage into hair to create a light foam and rinse thoroughly. For best results follow with Serioxyl Denser Hair.

*Magnesium salt.

The Absolut Repair Molecular repairing leave-in mask restores strength, elasticity and movement while protecting against heat damage up to 230°C. When hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement. Most peptides are too big to be reinjected into the fibre, making damaged hair almost irreversible. For the first time L'Oreal Advanced Research achieved to decompose peptides, to inject their components separately into the fibre. Once inside, they reform and rebuild the molecular structure of the hair. 

Benefits:

• +97% strength.
• Heat protection up to 230°C
• Fast absorbing texture
• Suitable for all damaged hair textures, colour treated, lightened and natural hair.
• Repair 2 years of damage in one use* and restore strength and elasticity to hair.

How to use: Apply to towel dried hair and leave in. Style as usual (blow dry or air dry). 

*Instrumental test on the fibre macromolecular structure after application of Absolut Repair Molecular Shampoo, Rinse-off Serum and Leave in Mask.

L'Oreal Professional Serie Expert Pro Longer Masque helps thicken long hair for visibly healthier and stronger looking lengths. When used with the Pro Longer Shampoo and ends-filler treatment, split ends are reduced visibly by 66%.* The Filler A-100 technology used is patented to L'Oreal Professionnel, and it works by penetrating the fiber core to plump and thicken the hair from the inside. Amino acids in the formula work to strengthen the hair from the outside. The formula works on thin ends, or areas where help is most needed. Instantly fills ends. Visibly reduces split ends. Thicker and shinier hair.

How to use: After using Pro Longer Shampoo, apply to towel-dried hair. Leave in 3 to 5 minutes. Rinse thoroughly.

*instrumental test shampoo + lotion + mask. With the Serie Expert Pro Longer Lengths Renewing mask: 69% less hair fall due to breakage*, 31% split ends reduction* *Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Mask

Suitable for all hair types, L'Oréal Professionnel’s Metal Detox Leave-In Hair Cream has an ultra-moisturising formula developed to protect against breakage and colour fade. The innovative mask features a concentrated 1% Glicoamine-infused complex to help remove excess metal particles from the hair, while protecting against new particles depositing. The rich texture melts into the lengths, boosting the hair’s hydration to diminish the look of split ends and breakage, alongside providing up to 72 hours of nourishment.

Benefits:

• Intense moisture. 72h hydration*
• Frizz control*
• Up to 230°C heat protection*
• Long lasting softness. 72h softness*
• Shinier hair
• Lightweight formula
• Beautiful fragrance

*Instrumental test on Metal Detox Cream

How to use: Apply 1-2 pumps to towel-dried hair after the Metal Detox Mask for a satin-soft, more manageable and visibly vibrant colour result. Spread evenly from mid-lengths to ends. Add more as needed, depending on length of hair. Do not rinse. Style as desired (blow dry or air dry)

L'Oreal Professional Serie Expert Pro Longer Leave in Creme is a multi-benefit leave in treatment for long hair that helps to thicken your long hair whilst making it visibly healthier and stronger looking. When used with the Pro Longer shampoo, there is a 47% hair breakage reduction and split ends are reduced visibly by 41%*. The Filler A-100 technology is patented to L'Oreal Professionnel, and it works by penetrating the fiber core to plump and thicken the hair from the inside. Amino acids in the formula work to strengthen the hair from the outside. The formula works on thin ends, or areas where help is most needed. Instantly fills ends. Visibly reduces spilt ends. Thicker and shinier hair.

How to use: Apply to shampooed, towel-dried hair. Do not rinse. Blow-dry or straighten as usual. Compatible with L'Oreal Professionnel Steampod.

*instrumental test, after application of Shampoo + leave-on. With the Serie Expert Pro Longer Multi-benefit leave in treatment: 47% less hair fall due to breakage*, 41% split ends reduction** *Instrumental test **Instrumental test Pro Longer Lengths Renewing Shampoo + leave-on

L'Oreal Absolut Repair Molecular Rinse-off Serum goes beyond regular repair products. It rebuilds hair molecular structure and restores strength. Deep penetration, instant transformation.

When hair is damaged, its molecular structure, composed of peptides is compromised. Hair breaks, becomes too elastic, with no movement. Most peptides are too big to be reinjected into the fibre, making damage almost irreversible. For the first time, L'Oreal Advanced Research achieved to decompose peptides, to inject their components separately into the fibre². Once inside, they reform and rebuild the molecular structure of the hair³.

Suitable for all damaged hair textures, colour treated, lightened and natural hair. 

How to use: Apply 2-3 pumps to damp hair after rinsing shampoo. Distribute through mid lengths and ends. Massage hair for 1-2 minutes before rinsing thoroughly. 

Tip: For best results, use with the complete Absolut Repair Molecular regime (Shampoo, Rinse-Off Serum and Leave-in Mask.)

¹Amino acids & peptides bonder.
²Instrumental test after application of pre-treatment + shampoo + rinse-off serum + 4x(shampoo + rinse-off serum).
³Instrumental test.

L'Oreal Professional Serie Expert Pro Longer Conditioner for long hair helps to make your long hair thicker and visibly healthier and stronger looking. When used with the Pro Longer Shampoo, there is a 44%* hair breakage reduction and split ends are reduced visibly by 20%*. The Filler A-100 technology used is patented to L'Oreal Professionnel, and it works by penetrating the fiber core to plump and thicken the hair from the inside. Amino acids in the formula work to strengthen the hair from the outside. The formula works on thin ends, or areas where help is most needed. Instantly fills ends. Visibly reduces spilt ends. Thicker and shinier hair.

How to use: Apply evenly on shampooed and towel-dried hair. Comb through. Rinse thoroughly.

*instrumental test shampoo + conditioner

Pro Longer Conditioner Results: 
With the Serie Expert Pro Longer Lengths Renewing conditioner: 44% hair breakage reduction*, 20% split ends reduction*, 64% more volume*; 5x shinier hair.* *Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Conditioner.

L'Oreal Metal Detox Concentrated Oil is a daily leave in product that helps to strengthen hair and keep colour intense and shiny. Protects the hair fibre from particle deposits after any colour, balayage or lightening service. Hair is instantly smoother, softer and more nourished.

Benefits:

• Hair is stronger
• Colour is preserved
• 2x shinier
• 3x more frizz control % protect from heat up to 230°C
• 97% less breakage*

*Instrumental test

How to use: Apply daily to dry or towel dried hair. Warm 1-2 pumps in the palms of hands and spread evenly from mid-lengths to ends. Leave in. Do not rinse. Style as desired.  

The L'Oreal Professional Serie Expert Metal Detox Shampoo is an anti-metal cleansing cream shampoo that detoxifies hair after any color, balayage or lightening service.

Metal inside the fiber creates both a risk of breakage and it negatively impacts color results during color, balayage and lightening services. The generous rich cream transforms into a concentrated foam to gently cleanse the fiber and removes the accumulation of metal particles. The level of metal in hair varies, depending on hair porosity and on the water quality where we live. This patented technology with no sulfate is enriched with Glicoamine a chelating molecule small enough to penetrate and neutralize metal INSIDE the fiber. Hair is healthy looking and recovers its shine. For optimal results, follow with Metal Detox anti-deposit protector mask to protect the fiber from particle deposits.

How to use: Apply to wet hair, massage into hair and scalp. Rinse. Repeat if needed and follow with Metal Detox Mask.

Loreal Hair Touch Up is colour blending for roots.

Benefits:
- Instant coverage
- Blends away grey
- No wet effect
- Precise targeted application
- Easy to apply
- No transfer
- 10 - 15 applications per can

How to use: Spray onto your unwanted greys and blend through with your fingers for a natural looking result. It will wash out after 1 shampoo.

The L'Oreal Professional Steampod 4.0 Styler will straighten, wave or curl effortlessly. The first all-in-one professional styler powered by patented steam technology. You can achieve any hairstyle, on any hair type. With exclusive new features including; a more ergonomic design and wider ceramic plates for easier straightening, you can now reach 30% closer to the roots and get perfectly smooth hair from roots to tips. Thanks to the new curl locking guide gently heating up to 100°C and to a thinner and more rounded design, create bouncier, more defined curls. The Steampod 4.0 still features patented steam technology; a continuous flow of dry steam for visibly smoother hair. 

Benefits: 

• Improved straightening with 3x faster and 2x smoother results*
• Up to 95% less damage**
• Bouncier, more defined curls
• Create any hair style, on any hair type.
• 360° rotative cord with professional length of 2.5m for hassle free hair styles.
• Smart heat control - temperature monitored 250x/sec to ensure accurate temperature on plates. 3 heat settings from 180°C to 210°C to suit any hair type.
• New curl locking guide - gently heating up to 100°C for longer lasting curls.
• Integrated water tank - style up to 192m of hair without refilling
• Automatic switch off - after 30 minutes without use. Safe styling.
• Floating upper plate - for optimum grip on any hair type.
• Patented steam technology - continuous flow of dry steam (0.8g/min) for more discipline and a softer touch
• New set of 3 steam-optimising combs tailored to guarantee even steam diffusion on any hair type
• New ergonomic design - thinner and rounder upper arm for more defined curls
• High resistance creamic plates coated in aluminium to resist ultra intensive usage (more precisely 218.750 passes in hair - that is more than 20 years of use)

Includes:

• Set of 3 steam optimising combs tailored to guarantee steam diffusion on any hair type
• Thermo-protective shells for safe straightening
• Heat resistant travel pouch.

*¹Instrumental test, SP4 compared to SP4 without steam and comb, measured on type V hair. **Breakage measured from repeated combing after 15 passes of SP4 on bleached type V hair, compared to SP4 without steam and comb.

L'Oreal Serie Expert Scalp Advanced Dermo Purifier Shampoo for Oily Scalps is a lightweight gel that removes residue, sweat and oil build up, for a fresher cleaner feel.

How to use: Apply to wet scalp and hair. Gently lather (be careful not to over stimulate the scalp as this can lead to excess sebum production). Rinse thoroughly.

L'Oreal Professionnel TECNI.ART Volume Panache is a dry touch texturising powder spray. The perfect product to add grip and texture to enhance any hairstyles.

How to use: Shake well before use and each application. Apply to dry hair in even strokes anywhere you want lift and texture.