The first triple-action purple shampoo to remove metals + minerals, neutralize existing brass, and defend against future brassiness for blonde like new, hair like new*. TripleBright is not a color-depositing purple shampoo. Traditional purple shampoos temporarily tone hair with basic color correction that can turn hair purple, but don’t target the underlying cause of brassiness: oxidation, such as metals + minerals in hard water. TripleBright is a breakthrough triple-action formula that not only neutralizes existing brassiness without turning hair purple, but 1 wash removes up to 3 months of brass from hard water*, while also defending against future brass. The non-staining, easy-to-apply foam rinses with water and allows for targeted application. 

TripleBright works on all hair types and textures. It brightens all highlighted and lifted tones by defending against oxidative stress and reducing brass- delivering brighter, longer-lasting blonde for everyone. When used as directed, TripleBright purple shampoo’s precision violet technology expertly neutralizes brassiness without overtoning or staining. It will not stain your hands or clothes. K18 recommend using 2-3 pumps of TripleBright purple shampoo per application. Apply to wet hair, distributing evenly and lathering from roots to ends. 

Benefits:

• 1 wash removes up to 3 months of brass from hard water*.
• Neutralizes brassiness without staining or overtoning.
• Ideal hair tone is restored and evened* for all highlighted and lifted tones.
• Easy-to-apply foam.

Powered by K18 triple-action technology:

• Removes brass-inducing metals and minerals with ionic detox.
• Neutralizes brassiness with precision violet technology that won’t stain or overtone.
• Defends against future brass with biopolymer to help prevent reattachment of metals + minerals during washing.

*Results reflect removal of hard water minerals and metals equivalent to three months of unfiltered tap water exposure on bleached tress, based on scientific testing following 1 application of TripleBright.

*Results observed on 37 bleached/highlighted subjects after 3 weeks of use at least once a week.

How to use: Apply foam shampoo to wet hair, distributing evenly, lathering from roots to ends. Let sit for 1-3 minutes then rinse.

K18 Damage Shield Conditioner is a nourishing, protective conditioner that helps shield hair from daily damage to help maintain hair health and improve smoothness and shine. Engineered to weightlessly soften and detangle while the K18PEPTIDE™ helps replenish hair during washing.

Clinically proven to provide conditioning protection against damage from UV rays, mechanical styling, and environmental aggressors for up to 3 days*. Fortifies, softens, and detangles hair.

• Defends against damage: Conditioning protection against damage from UV rays, environmental aggressors, and daily mechanical styling for up to 3 days
• Maintains hair health: Fortifies hair’s exterior lipid barriers to make hair more resilient and resistant to damage. K18PEPTIDE™ replenishes protein lost during washing.
• Enhances hair’s natural shine: pH-optimised formula minimises excess cuticle swelling during washing to help keep hair smooth and maximise shine.
• Softens, smooths, and detangles: Without film-forming silicones or waxes that can build up over time and weigh hair down.

How to use: Apply a small amount of K18 Damage Shield Protective Conditioner from mid-lengths to ends and build as needed. Rinse thoroughly. For best results, use after shampooing with K18 Damage Shield Shampoo.

*Clinically proven to provide conditioning protection against damage from UV rays, mechanical styling, and environmental aggressors for up to 3 days¹

The K18 Peptide Prep Detox Shampoo is a colour-safe clarifying shampoo with skincare-inspired ingredients, and microdosed with the patented K18PEPTIDE™ to nourish hair while removing buildup for a clean, healthy hair canvas. A non stripping lather works to unclog hair follicles while banishing dirt, oils, silicones and things left behind from heavy product buildup including 99% of product buildup, 95% of sebum and a 76% copper reduction* after just 1 wash. This shampoo prepares hair for maximum K18 Molecular Repair Leave-in Treatment results. Deeply cleanses hair without being harsh on the scalp.

*results observed on bleached hair tress after 1 wash with detox shampoo

How to use: Use in place of your favourite shampoo once a week or as needed. Massage into hair and scalp to remove excess build up. Rinse thoroughly. Repeat as needed. 

The K18 AstroLift™ Reparative Volume Spray is a lightweight, buildable volume spray, powered by K18PEPTIDE™ to reverse bounce-depleting damage that can impact all hair types--especially fine, fragile, aging + breakage-prone hair. Hair fiber thickening, non-sticky blend helps hair look and feel fuller, delivering flexible volume for up to 2 days*-with or without heat styling on dry or towel-dried hair.

Benefits:

• Formulated with the K18PEPTIDE™ to reverse the damage that can impact all hair types--especially fine, fragile, and aging hair.
• Hair fiber volumising blend increases hair diameter up to 25% + creates space between strands for a fuller look + feel.
• Humidity-resistant, sustainable +renewable natural polymer acts as a protective, weightless barrier against humidity.
• Not heat or tension activated - formulated to work no matter how you style your hair, helping minimise heat + mechanical damage during styling.

*Results observed in improvements to hair volume by expert grading on 34 subjects after 1 application of AstroLift™ reparative volume spray up to 48 hours.

How to use: Shake well. Hold the bottle 4-6 inches from roots + hair, spray generously throughout. Blow dry for added volume.

The K18 Air Wash Dry Shampoo is the reinvention of dry shampoo. The future of clean, powered by biotech. AirWash™ is a non-aerosol dry shampoo powered by odourBIND™ smart-release biotechnology and delivers a high-performance clean--clinically eliminating odour and reducing oil without starchy buildup, white cast, or heavy fragrances. Keeps working for up to 3 days.** Tested on 4 day unwashed hair.

What it does:

• Absorbs oil - made with translucent microbeads to absorb oil without visible starchy buildup or white cast.
• Eliminates odours - smart-release odourBIND™ biotechnology recognises, traps and eliminates odour-causing molecules, and replaces malodors with a subtle fragrance for a clean, fresh feel for up to 3 days.**
• Supports a healthy scalp - supports scalp sebrum balance to promote scalp health between washes and minimises excess buildup.
• Leaves hair feeling and looking clean - deeply cleanses without feeling gritty or heavy buildup, for a run-your-fingers-through clean feeling.
• Lasting results - high-performance formula lasts for up to 3 days**, highly concentrated so you can use less and go longer between washes.

**Results observed in a scientific test of 30 subjects after 1 use of AirWash™ dry shampoo after 72 hours. Measurements were made by a sebumeter and expert odor grader.

***Results observed in a consumer test of 30 subjects where AirWash dry shampoo was applied once after 4 days of no washing, then tested after a further 3 days without washing.

 How to use: Use to extend styles, and refresh hair between wash days. Shake Well. Non-aerosol format may feel slightly damp but will not disturb your style. Hold the bottle 4-6 inches away from scalp for even distribution. Start with 1 spray per section, increasing up to 3 sprays per section as needed. Massage in and brush or style as usual.

The K18 Molecular Repair Hair Oil strengthens and smooths for immediate and longer-term frizz control. This biotech-engineered weightless oil works on all types of hair to strengthen, repair damage, reduce frizz at two levels of the hair fibre, and improve shine.

K18PEPTIDE™ penetrates hair at a molecular level to repair hair and reverse the damage that causes frizz. At the surface level, the silicone free formula uses natural Avocado + Sunflower Oils, Hemisqualane, and Squalane to help reinforce hair's natural moisture barrier and immediately smooth frizz and fly-aways. Improves colour vibrancy, shine, and provides heat protection for up to 232°C (450°F)

• 24 hour frizz control ^*
• 104% improvement in shine ^**
• 78% reduction in split ends ^***
• 450°F/232°C heat protection ^****
• Clinically proven to repair damaged hair

How to use:

Start with 1-3 drops and add more as needed. Apply to damp hair and leave in for strengthening benefits and frizz reduction. Use on dry hair to smooth frizz and add shine. 

^*    Results observed on curly, frizzy hair after 24 hours in 80% relative humidity, with one application of molecular repair hair oil on dry or damp hair
^**   Results observed after one application of molecular repair hair oil on dry hair
^***  Results observed on bleached/damaged hair after one application of molecular repair hair oil on dry hair
^**** Results observed after one application of molecular repair hair oil and application of 450 degree flat iron on dry hair.

Redken Frizz Dismiss Rebel Tame is a smoothing control cream. It provides frizz control, while protecting hair from heat up to 450°F. Hair is left smooth, hydrated and detangled.

How to use: Apply to clean, towel dried hair and leave in. Style as you would usually.

Tip: For best results use with the Redken Frizz Dismiss Shampoo and Conditioner.

The Redken All Soft Argan Hair Oil is ideal for treating dry, brittle or coarse hair. Formulated with Redken's Moisture Complex, Argan Oil and Omega-6, this multi-use softening hair oil provides nourishment, smoothness and shine to hair.

Use as a hair primer before you shampoo to moisturise, before you blow-dry as a heat protectant or after you blow-dry to smooth hair. Use on dry hair to enhance shine, add to treatments to soften hair or use overnight as a deep conditioning hair treatment.

Benefits:

• Provides concentrated softness, deep conditioning and lasting suppleness
• Intensely nourishes all hair types
• Provides 15x more conditioning when used with All Soft Shampoo and Conditioner
• Provides luminous shine

How to use: 

Apply to damp or dry hair, concentrating on mid-lengths to ends. Follow with styling product of your choice.

Redken Frizz Dismiss Conditioner moisturises and dentangles hair, while smoothing to leave it more manageable, and shiny. Four levels of smoothing and humidity protection for all hair types fine to course. Locks in moisture and repels humidity. Sulphate free and color safe. For all types of frizzy hair.

How to use: Apply a small amount to damp hair and leave in for 2 - 3 minutes. Ensure you rinse well.

Tip: It is always good to give your hair a bit of treatment, once a week in replacement of conditioner try using the Redken Frizz Dismiss Mask to nourish hair.

Redken Volume Injection Conditioner is a lightweight detangling and volumising conditioner for fine/flat hair. It targets damaged hair and helps prevent breakage, while giving hair body and movement. It can be used daily.

How to use: After shampooing with Redken Volume Injection Shampoo, apply a small amount to damp hair and leave in for 2-3 minutes. Rinse out.

Redken Frizz Dismiss Shampoo is a Sulfate Free shampoo to help smooth hair and control frizz. It will lock in moisture and repel humidity. For all types of frizzy hair.

How to use: Apply to wet hair, lather with a massaging motion and then rinse thoroughly.

Tip: For best results follow with Redken Frizz Dismiss Conditioner. Use a leave in treatment that suits your hair type. 

Introducing the K18 Heat Bounce, a next-generation leave-in heat protectant that goes deeper than traditional formulas to shield hair from damage. Powered by resilicore™ heat-shielding technology, it penetrates into the hair’s inner cortex to fortify from within, delivering powerful protection and visibly healthier results.

Benefits:

• 85% less breakage after blow drying*.
• Leave-in conditioner.
• 450°F (232°C) cuticle to cortex heat protection*.

*Reduction in hair breakage observed in clinical testing after application of high heat blow dry on wet hair.

How to use: Apply throughout sectioned hair, brushing through to help with even distribution. Use on towel-dried hair before blow drying and on dry hair before hot tools.

Redken Color Extend Blondage Mask is an ultra-pigmented purple hair mask, ensuring brighter, cooler blonde hair tones. Violet pigments help neutralise unwanted golden and brassy tones, for a more vibrant, healthy and cool blonde result.

How to use: Apply to pre-shampooed hair, leave in for 5-10 minutes (or longer if preferred) and rinse thoroughly.

Tip: For best results and icy cool blondes, use with Redken Color Extend Blondage Shampoo.

Redken Extreme Conditioner is ideal for damaged, weakened and breaking hair. It will help strengthen weakened hair, reducing breakage and split ends, leaving it healthy and resilient. It contains Amino Acids and Arginine to fortify the hair. Detangles, smoothes and strengthens damaged hair. 

How to use: After shampooing, apply a small amount to damp hair and leave in for 2-3 minutes. Ensure you rinse well. Follow with Redken Anti-Snap.

Tip: For the best results, use as part of an Extreme Routine, with Redken Extreme Shampoo, Conditioner, Mask and Anti-Snap or Play Safe for heat protection.

Redken Hair Cleansing Cream is a specialized shampoo, that purifies and leaves hair shiny.

Clarifies and works to remove copper, iron, hard water minerals and styling product build-up.

Highly effective to prepare hair for chemical services.

The Redken Color Extend Shampoo gently cleanses while protecting against colour fade in colour treated hair and improves hair strength to prevent breakage. The result is hair that looks shiny, vibrant and radiant.

How to use: Apply to wet hair, massage into a lather, rinse. Follow with Redken Color Extend Conditioner.

The Redken Extreme Play Safe is a multi-benefit treatment and leave-in conditioner that provides heat protection up to 450°F while strengthening hair and repairing it from existing damage. Infused with plant proteins and tourmaline, this treatment helps prevent split ends and reduces the appearance of split ends by 70%, Fortifies hair fibers for 28% less breakage.

Benefits:

• Strengthening and heat protective leave-in treatment for damaged hair
• Visibly reduces the appearance of split ends by 70%
• Heat protectant protects hair from heat up to 450°F
• Prevents new damage from daily hot tool use

How to use: 

Step 1: Prep hair by washing with Redken Extreme Shampoo and Conditioner.

Step 2: Apply a dime-sized amount of product to damp hair, concentrating on fragile or damaged mid-lengths and ends. Leave in. Do not rinse.

Step 3: Heat style hair as usual. Extreme Play Safe will protect hair from heat damage up to 450 degrees Farenheit.

The Redken Extreme Mask is a fortifying mask for highly distressed hair. It provides intense conditioning to repair and strengthen hair to the core. This deep conditioning treatment, leaves hair 15 times stronger than before.

How to use: Apply to towel dried hair, leave in for 3-5 minutes and then rinse out thoroughly.

Tip: For best results, use with Redken Extreme Shampoo and Conditioner. Follow with Redken Extreme Anti Snap or Extreme Length Sealer.

Redken Extreme CAT protein reconstructing treatment for distressed hair, is a great prepping treatment before a chemical service to help prevent future damage.

How to use: Apply to towel dried hair and lather. Leave in for 3 - 5 minutes and then rinse. Follow with Redken Extreme Anti-Snap.

Tip: For really distressed hair, repeat the treatment.

The Redken Color Extend Magnetics Conditioner provides nourishment from root to tip while detangling, smoothing and protecting colour treated hair.

How to use:

After using the Redken Color Extend Magnetics Shampoo, apply a small amount to damp hair and leave in for 2-3 minutes. Rinse thoroughly.

The Redken Extreme Length Conditioner is designed to strengthen damaged hair and help it to grow longer, with the key ingredient being Biotin. It creates smoothness and shine while strengthening hair, with lightweight nourishment.

How to use: After shampooing hair with Redken Extreme Length Shampoo, apply to hair, concentrating on the mid lengths to ends. Massage in and leave for 2-5 minutes. Rinse and follow with Redken Extreme Length Sealer (Leave in Treatment).

The Redken Color Extend Blondage Shampoo has ultraviolet pigments and Triple Acid Protein complex to tone, strengthen and brighten blonde hair. The ultra violet pigments help to preserve blonde hair color between appointments by keeping any warm, golden and brassy undertones at bay.

How to use: Apply to wet hair, lather and rinse well. Repeat if necessary. Can be left in for 3-5 minutes for maximum benefits. Follow with Redken Color Extend Blondage Conditioner, and once a week Redken Color Extend Blondage Mask for a more intense toning experience. 

Tip: To avoid staining your skin, it is recommended to wear gloves when applying, due to the intense violet pigments.

Redken Volume Injection Shampoo is a full volumising shampoo for fine or flat hair. While gently cleansing it adds lift and volume. It is formulated with a body-boosting blend of Filloxane, softening and silicone polymers for a polished, silky finish complete with lift and volume. It can be used daily.

How to use: Apply to wet hair, lather with a massaging motion and then rinse thoroughly. Follow with Redken Volume Injection Conditioner.

The Redken All Soft Conditioner transforms dry, brittle hair and damaged hair. Formulated with Redken's Moisture Complex and Argan Oil, this conditioner detangles and moisturises hair while providing intense softness. 

Benefits:

• Replenishes and maintains essential moisture balance
• Hair is soft, manageable and shiny
• Immediately detangles hair
• Provides 15x more conditioning and moisture when used with the complete Redken All Soft haircare system.

Key Ingredients:

• Argan Oil: Penetrates hair fiber to be silkier and shinier with an intense softness.
• Soy Protein: Helps add structure by sealing in moisture and boosts body.
• Arginine: Helps condition hair by stimulating the scalp.

How to use: After using the Redken All Soft Shampoo, apply a small amount to damp hair and leave in for 2-3 minutes. Ensure you rinse well.