Experience the nourishing power of Organic Shea Butter, Argan Oil, and Marula Oil in the Pure Sacred Mask. This luxurious blend revitalises all hair types, delivering deep moisture, softness, and strength. Enriched with selective treatment oils, it enhances your hair’s smoothness, silkiness, and overall health. This vegan friendly formula deeply conditions, providing intense hydration and locking it in for beautifully soft, well-nourished hair. 

Sulfate free. Paraben free. Cruelty free. Gluten free. Silicone free.

How to use: Apply a reasonable amount to towel dried hair and comb through leaving for 4-8 minutes to thoroughly penetrate into the hair. Use twice a week, then once a week as hair condition improves.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Turn up the volume on your colour with Manic Panic Amplified™ semi-permanent colour. The same iconic, high-impact shades you love but with 30% more pigment.
Designed for bold self-expression, Amplified colours stay vibrant for up to 6-8 weeks so your look remains loud, rich, and unapologetically vivid.

How to use: Apply to freshly shampooed hair. Dry hair first, then apply evenly with a tint brush. Comb through until it becomes frothy. Cover with a plastic cap and leave for 30 minutes. Rinse hair in cool water.

True colours are obtained by bleaching first.

Please note: Colours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, colour results cannot be guaranteed. Always perform a strand test before proceeding, and please ensure that you follow manufacturers instructions.

Do not apply to the scalp.

• Semi-Permanent hair colour
• PPD and ammonia free
• Vegan and Cruelty-free

Reuzel Bourbon Sidecar Mustache Wax provides a medium hold to shape, style, and define any moustache. This easy-to-apply grooming wax offers all-day control, perfect for taming stray hairs and crafting you signature 'stache look.

Benefits:
• Shapes and tames coarse hair
• Ideal for handlebar moustaches
• Fragrance of Citrus, Sandalwood & Bourbon
• Beeswax helps to moisturise and tame frizz by creating a barrier against humidity, keeping your moustache in place.
•Geraniol helps improve the texture and appearance of hair, leaving it soft, smooth, and hydrated.

How to use:
Scoop a pea-sized amount with back of fingernail, warm between fingertips, and press into moustache. Shape as desired.

Rehydrate and soften all hair types with the JUUCE Super Soft Hydration Mask. An intensely nourishing, restoring and rehydrating creamy mask with outstanding softening properties for all hair types. Peptide Pea Proteins provide antioxidant, anti-aging, moisturising and smoothing properties that improve moisture, gloss and manageability of the hair and scalp.

How to use: After shampooing hair, distribute product through mid lengths and ends with fingers or a wide tooth comb. Massage into hair and rinse.

Tip: Leave in for 5-10 minutes before rinsing off, for extra conditioning.

Reuzel Flashdry is an innovative liquid-to-dry shampoo that works on contact to instantly absorb oil, sweat, odor, and product buildup - no water needed. Hair is left feeling clean, lightweight, and full of volume. As a pre-styler, Flashdry adds texture and lift, while nourishing ingredients help support a healthy scalp. Hold: 0/10. Shine: 0/10.

Tip: Great on curly hair that’s been blown out. Won’t revert the curl.

Benefits:

• Removes oil, sweat, odors and buildup
• Adds texture and volume
• Extends style
• Refreshes scalp
• Vegan
• Rosemary Mint fragrance

How to use: Working in sections, apply a generous amount, focusing on the scalp. Massage in thoroughly with fingertips. Work through ends if needed.

Keep your most loved haircare possessions all in one place with ghd's new heat-resistant hair straightener bag and mat! Made from sophisticated black faux leather, this bag isn't just a pretty face - it's made from heat-resistant lining to protect surfaces while you focus on your style. Designed for use with ghd tools and best suited for styling at 185˚C - because great hair shouldn’t come with extra heat drama!

ghd's new styler bag and mat are the perfect styling sidekick. They give you extra peace of mind while you work your magic. Designed to withstand heat up to 185°C, they are suitable for use with all of ghd's heat styling tools to add a touch of luxe to your morning.

Please be aware that this is not suitable for use with non-ghd products that exceed max temperatures of 185°C.

Features:

• Gold detailing: Recognisable and sophisticated ghd detailing adorns a faux leather design.
• Heat resistant bag & mat: Zippered bag rolls out into a heat-resistant mat for peace of mind while styling.

Experience the transformational power of Pure Uplift Volume Shampoo, specially designed for fine hair. This sulfate-free, paraben-free, and gluten-free formula is vegan-friendly and offers defense against UV rays, thermal damage, and humidity.

Formulated to lift fine hair and enhance fullness, our shampoo leaves hair looking visibly fuller and feeling thicker with each wash. Infused with Organic Buriti Oil, Turmeric Oil, and Sunflower Oil, it revitalises fine hair by providing high levels of beta-carotene for shiny, thick hair and a healthy scalp.

Buriti Oil, rich in Omega 6, acts as a natural silicone replacement, deeply nourishing hair for softness and intense shine. Sunflower Oil's lightweight texture effortlessly penetrates the hair shaft and scalp. Contains antioxidant protection to prevent premature hair loss.

Elevate your hair care routine with Pure Uplift Volume Shampoo and discover the secret to voluminous, healthy-looking hair.

How to use: Apply a small amount to wet hair. Lather. Rinse well. Repeat if necessary. Follow with Pure Uplift Volume Conditioner for best results. 

The PURE Sacred Mask contains Organic Shea Butter, Marula Oil and Argan Oil to restore moisture while softening and strengthening all hair types. PURE Sacred Mask saturates hair with intensive moisture and seals it in. Enriched with selective treatment oils to enhance smooth, silky and healthier hair. Softens and deeply conditions all hair types.

The PURE Precious Ends is a leave in treatment that contains unique organic Goji Berry Oil, Amino Acids, powerful antioxidants and beta-carotene restore and protect against colour fade and repair damage caused by heat, sun and chemical treatments.

How to use: Apply to mid-lengths and ends of wet or dry hair.

How to use: Massage into damp hair. Lather. Rinse. Follow with Pure Goddess Conditioner.

Please Note: All PURE Haircare 1L products are now sold without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. We encourage you to reuse your existing PURE 1L pump to help us reduce the amount of plastic headed to landfill.

How to clean your PURE 1L pump for reuse: Remove the pump and rinse off any remaining product under warm water. Submerge the pump in a bowl of warm, soapy water. Pump it several times to flush out any residue. Rinse thoroughly under running water to remove all soap and product. Let the pump air dry completely before using it with a new bottle.

PURE Miracle Renew Mask is an anti ageing and rejuvenating hair mask. It helps to restore hair that has been exposed to the elements and subjected to damaging processes such as colouring and heat styling. Hair is left feeling soft and smooth without being weighed down. Sulfate Free, Vegan Friendly.

How to use: Apply to pre-shampooed, towel dried hair. Leave in for a few minutes. Comb through to the lengths of your hair with a wide tooth comb, massage into the ends. Rinse well.

Tip: Use as often as required. For best results use with Pure Miracle Renew Shampoo.

Introducing the Pure Fusion Complex Conditioner, a harmonious fusion of science and nature. Featuring 'Bond Cure' combined with an organic complex, this luxurious conditioner restructures and revitalises hair. Infused with Organic Ginger Oil, Rosemary Oil, and Açai Oil, renowned for their antioxidant properties, it effectively soothes and repairs damaged hair. The formula provides essential protection against UV rays, thermal styling, and humidity, while also repairing split ends, reducing frizz, and enhancing manageability. Treat your hair to the ultimate care for a smoother, more resilient look and feel.

How to use: After rinsing shampoo, massage conditioner through mid lengths and ends. Leave in for 1-2 minutes. Rinse.

Tip: For best results, use with Pure Fusion Complex Shampoo.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Davines OI Souffle Silkening Bodifying Foam is a luxurious leave-in mousse designed to enhance body, shine, and silkiness without weighing hair down. This innovative liquid-to-foam formula, enriched with Roucou oil and chicory root extract, transforms limp or fine hair into fuller, more radiant strands. Providing heat protection up to 230°C (446°F), it safeguards hair during blow-drying and styling while amplifying its natural shine. Ideal for fine to medium hair, this lightweight yet effective formula ensures a silky, soft finish with a dazzling glow.

Benefits:

• Adds light body and volume without weighing hair down.
• Enhances shine, making hair up to 2.3 times shinier.
• Provides heat protection up to 230°C (446°F).
• Infused with Roucou oil for nourishment and silkiness.
• Perfect for fine to medium hair textures.
• Suitable for all hair types, from straight to wavy to curly.

How to use: Apply OI Souffle to freshly washed, towel-dried hair. Distribute evenly through the lengths and ends, avoiding the roots. Use 3-4 pumps for most hair types, or start with 2 pumps for very fine hair. Do not rinse out—simply style as usual.

Experience the ultimate luxury in hair care with the New Pure Lamellar Vitality Conditioner, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. This silky, creamy texture conditions and revitalises, as well as enhancing manageability and maintaining bounce. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free conditioner is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

Benefits:

• Energising Creatine renews and fortifies the hair, enhancing it's strength and resilience.

• Antioxidants protect hair from environmental damage.

• Deeply conditions and hydrates while enhancing hair strength and guards against breakage.

• Leaves your hair with a smooth, luminating finish.

• Enhances manageability and maintains bounce.

How to use: After shampooing using the Lamellar Vitality Shampoo, apply through mid-lengths to ends and massage. Leave on 1-2 minutes and rinse.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Introducing Pure Precious Shampoo, featuring the exclusive ‘Pure Complex’™ formulated with certified 100% organic extracts. This nurturing shampoo delicately cleanses, repairs, and nourishes all fragile, dry, or weak hair types. Infused with Organic Mongongo Oil, Shea Butter, and Argan Oil, it effectively repairs and replenishes hair fatigued by natural elements, regular chemical treatments, or frequent heat styling.

Enriched with selective treatment oils, it enhances hair texture, leaving it softer, smoother, and silkier. Specifically designed to repair damage from chemicals, color treatments, and heat styling, this shampoo is gluten-free, sulfate-free, paraben-free, and vegan-friendly, ensuring a clean beauty regimen. It also offers advanced UV, thermal, and humidity defense, safeguarding your hair against environmental stressors.

Experience the ultimate in nurturing care with Pure Precious Shampoo, part of a comprehensive hair care routine that restores and protects hair's natural beauty and resilience.

How to use: Apply a small amount to wet hair, lather and rinse well. Repeat if necessary. Follow with Pure Precious Conditioner.

Please Note: All PURE Haircare 1L products are now sold without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. We encourage you to reuse your existing PURE 1L pump to help us reduce the amount of plastic headed to landfill.

How to clean your PURE 1L pump for reuse: Remove the pump and rinse off any remaining product under warm water. Submerge the pump in a bowl of warm, soapy water. Pump it several times to flush out any residue. Rinse thoroughly under running water to remove all soap and product. Let the pump air dry completely before using it with a new bottle.

Experience the ultimate luxury in hair care with the New Pure Lamellar Vitality Shampoo, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. This gentle cleansing lather revitalises with every wash, enhancing softness and bounce. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free shampoo is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

Benefits:

• Energising Creatine renews and fortifies the hair, enhancing it's strength and resilience.

• Leaves hair with a smooth, luminating finish.

• Enhances hair strength and guards against breakage.

• Antioxidants protect hair from environmental damage.

How to use: Apply a small amount to wet hair, lather and rinse well. Repeat if necessary. Follow with the Pure Lamellar Vitality conditioner for best results.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Experience Pure Forever Blonde Shampoo—a premium hair care solution that cleanses, tones, and nourishes blonde or grey hair, while protecting it from daily environmental stressors. Pure Forever Blonde Shampoo features Pure's exclusive ‘Pure Complex’™, enriched with certified 100% organic extracts. This luxurious shampoo gently cleanses while effectively reducing yellow and gold tones in all shades of blonde hair.

Infused with Organic Melon Oil, Shea Butter, and Argan Oil, it rejuvenates and moisturises hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it enhances hair texture, leaving it softer, smoother, and silkier. Sulfate, paraben and gluten free. Vegan friendly. Protection against UV, thermal and humidity.

Blue Cypress oil, with its blue/violet pigments, deposits onto the hair shaft, neutralising yellow tones for a brighter, cooler blonde appearance. 

How to use: Massage into damp hair. Leave in for 2 minutes. Rinse. Repeat if necessary. Follow with Pure Forever Blonde Conditioner for enhanced results, or your favourite Pure Conditioner to target any other hair concerns.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

The Kerastase Gloss Absolu Masque Crème Hydra-Glaze is a hydra-smoothing creamy mask for thick, frizzy hair. It's specifically formulated with hyaluronic acid, glycolic acid and wild rose in oil to deeply nourish hair and deliver dreamy, bouncy, glossy hair. With its rich, smooth, creamy texture, and it's new lighter generation of hydrating asset, it immerses thick, frizzy hair into hydration and deeply nourishes hair layers without weighting them down. It instantly transforms fibre, provides intense frizz control, improves suppleness, and facilitates detangling, creating smooth, glossy hair that glides through a comb.

Benefits:

• Instantly softens hair.
• 4-DAYS Anti-Frizz*
• 4-DAYS Glossy Hair*
• Immerses thick, frizzy hair into hydration & deeply nourishes hair layers to sublime natural curls without weighting them down.
• Instantly transforms fibre, provides intense frizz control, improves suppleness, and facilitates detangling, creating smooth, glossy hair that glides through a comb.
• 60% shinier hair instantly*
• 33% surface damages reduction in 1 use*
• 67% instant frizz reduction*

*Instrumental test after application of "Masque Crème«
**Instrumental test after application of "Bain Crème + Masque Crème + Frizz Glaze Cream"

How to use: After shampooing with the Kerastase Gloss Absolu Creme Hydra-Glaze Shampoo, apply to towel-dried hair. Massage through lengths and ends. Leave in / Do not rinse.

A lightweight leave-in formula designed to repair and protect dry, damaged ends. This nourishing treatment helps seal the cuticles, shielding them from external stress while restoring strength and smoothness to the hair’s structure. The result is silky, shiny, healthy-looking hair with visibly reduced split ends.

How to use: Spray evenly onto clean, towel-dried hair. Apply the product generously to the lengths and ends. Then style as desired.

Experience the Pure Fusion Complex Shampoo, a seamless fusion of science and nature. Featuring 'Bond Cure' and an organic complex, this luxurious shampoo revitalizes and nourishes hair. Infused with Organic Ginger Oil, Rosemary Oil, and Açai Oil, renowned for their antioxidant properties, it effectively soothes and repairs damaged hair. Providing protection against UV rays, thermal stress, and humidity, it also works to repair split ends, smooth frizz, and enhance manageability. Transform your hair care routine with this rejuvenating shampoo for healthier, more manageable hair with a radiant shine. Sulfate free. Paraben free. Gluten free. Vegan friendly.

How to use: Apply a small amount to wet hair. Lather and rinse well. Repeat if needed. Follow with Pure Fusion Complex Conditioner or Bond Repair Treatment. 

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Keep your professional ghd hair dryer safe and sound with ghd's new chic heat-resistant bag. Made from faux leather, this stylish bag is designed to travel around with you to keep your styling tools protected from anything life throws at them. Never have to sacrifice a good hair day again - your dryer will stay safely stowed away, ready for your next blowout.

Designed for peace of mind travelling, ghd's hair dryer bag can withstand heat of up to 185°C. Store your dryer straight after styling or use the inside of the bag as a heat mat to protect your surfaces. Suitable for use with all Helios® and Air® professional hair dryers, add a touch of luxe to your beauty routine.

Please be aware that this is not suitable for use with non-ghd products.

Features:

• Gold Detailing: Recognisable and sophisticated ghd detailing adorns a faux leather design.
• Heat-resistant bag: Zippered bag for storage and keeping your hair dryer safe when not styling.
• ghd stylers that the heat-resistant hair dryer bag is compatible with: The ghd helios® and air® professional hair dryers.
• Is the hair dryer bag suitable for travel? Yes! Thanks to its compact design, ghd's new hair dryer bag is the perfect companion for on-the-go styling. It effortlessly fits in your bag or luggage, letting you keep your professional styling tools close wherever you're jetting off to.
• Can I store my hair dryer in the hair dryer bag while it's still hot? Even when you're short on time, you can store your hair dryer safely in the heat-resistant bag without having to wait for it to cool down. Thanks to the clever design, it is able to withstand temperatures of up to 185°C.
• Is the hair dryer bag included when I buy a ghd hair dryer? ghd's hair dryer bags are available to buy separately from ghd hair dryers. Add one to your basket with your new helios® and air® professional hair dryer to protect your purchase for years to come.

PURE Miracle Renew Mask is an anti ageing and rejuvenating hair mask. It helps to restore hair that has been exposed to the elements and subjected to damaging processes such as colouring and heat styling. Hair is left feeling soft and smooth without being weighed down. Sulfate Free, Vegan Friendly.

How to use: Apply to pre-shampooed, towel dried hair. Leave in for a few minutes. Comb through to the lengths of your hair with a wide tooth comb, massage into the ends. Rinse well.

Tip: Use as often as required. For best results use with Pure Miracle Renew Shampoo.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Experience PURE Miracle Renew Shampoo, a sulfate-free, paraben-free, gluten-free, and vegan-friendly formula that offers comprehensive defense against UV rays, thermal stress, and humidity. This rejuvenating shampoo is specially formulated to restore hair that is stressed from exposure to environmental elements, heat styling, chemical services, and water damage.

Infused with organic actives, it revitalizes fragile and weakened hair from chemical treatments, leaving it feeling soft and smooth without any heaviness. Natural anti-aging ingredients provide protection against free radicals, while antioxidants defend against color fading. Natural elastic bio-polymers strengthen hair, enhancing resilience and elasticity.

Moisturizing actives with anti-humidity properties combat frizz, while vitamins and natural oils nourish and repair all types of damaged hair. Additionally, a natural anti-irritant shields the scalp from allergens. Transform your hair care routine with PURE Miracle Renew Shampoo for healthier, revitalised hair that shines with strength and vitality.

How to use: Apply to wet hair and massage into a lather. Rinse. Repeat if necessary. For best results follow with Miracle Renew Conditioner or Miracle Renew Mask for a more intense treatment. 

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet.

Pure Miracle Renew Conditioner is a vegan-friendly formula that's sulfate-free, paraben-free, and gluten-free, offering complete defense against UV rays, thermal heat, and humidity. Ideal for restoring hair stressed by environmental elements, heat styling, chemical treatments, and water damage.

Infused with organic actives, it revitalises fragile and weakened hair from chemical services, leaving hair soft and smooth without weighing it down. Natural anti-aging ingredients protect against free radicals, while antioxidants defend against colour fade. Natural elastic bio-polymers enhance strength, resilience, and elasticity, while moisturizing actives with anti-humidity properties reduce frizz.

Formulated with vitamins and natural oils, it effectively restores all types of damaged hair. Additionally, a natural anti-irritant protects the scalp from allergens. Discover Pure Miracle Renew Conditioner for revitalised, nourished hair that is stronger, smoother, and more resilient.

How to use: After shampooing with Pure Miracle Renew Shampoo, apply to mid lengths and ends. Massage through and leave in for 1-2 minutes. Rinse.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Introducing the ghd Speed Ionic Hair Dryer in Metallic Black - Ultra-Fast Drying, No Heat Damage. Experience a new era in blow drying with the ghd speed ionic hair dryer - featuring breakthrough ghd halo™ dual-airflow technology that unites power with control for cool-scalp & cool-touch with no heat damage¹.Transform your styling routine with ultra-quick drying and flawless salon-smooth results.

Developed by ghd's engineers in collaboration with ghd professional stylists, over 4000 consumers were involved in the testing and development of ghd speed. Engineered to deliver ultra-fast fast drying - ghd's tested hundreds of dryers and none come close to the speed of ghd speed! Powered by ghd's fastest next-generation motor spinning at 118,000 RPM², ghd speed produces a high-pressure airflow up to 176km/h, drying hair quickly from root to tip with the perfect balance of speed and power with control.

Features:

• Ultra-Fast Drying with Next-Generation Motor: While most brands turn up the heat for faster drying, we are keeping it cool - with ghd halo™ dual-airflow technology for ultra-fast results with no extreme heat.
• Cool-Scalp Protection and Comfortable Styling: A halo of cool air surrounds the heated airflow, letting you get closer to the roots than ever before, protecting the scalp for a cooler, gentler way to dry. The barrel and attachments stay cool-to-touch³ even at the highest heat setting, so you can hold your ghd speed your way, by the handle or slim barrel, for effortless, comfortable styling. This makes it the perfect blow dryer for sleek finishes and boosted volume.
• Smart styling meets power with control: with four heat settings, four speed options, a cool shot button, and intelligent memory that recalls and locks in your last-used settings when the control lock button is switched on, letting you resume exactly where you left off, allowing you to get the most out of your ghd blow dryer.
• Blow dries that last all day: The ghd speed smooths and seals the hair cuticle for blow dry results that last all day with up to 56% more shine⁶ from root to tip.
• Designed for professionals by professionals: Developed with an unprecedented level of stylist insight and testing, the new ghd speed was created in collaboration with professional stylists and our experts to deliver the perfect balance of power, control, and speed.

What’s in the box?

• ghd Speed Ionic Hair Dryer in black
• Magnetic ghd Halo Styling Concentrator for precision airflow and root lift (up to 2.2x⁴)

Warranty:

ghd offer a 2 year warranty on their hairdryers.

¹No thermal damage detected after 3 passes drying with a paddle brush and halo styling concentrator on maximum heat and fan settings vs naturally dried hair.
²On highest speed setting
³Pro nozzle considerably cooler than helios
⁴With halo styling concentrator and vs naturally dried medium brown hair, dependant on consumer use
⁵vs. ghd helios
⁶vs naturally dried medium brown hair, dependant on consumer use. (53% US)

Stop saying goodbye to your wet to dry hair styling tools when you travel - grab the new ghd 2-in-1 heat-resistant bag and mat and carry your styling tool wherever you go. This faux leather case is not only stylish but also practical - simply unroll the bag to unveil a heat mat to protect surfaces from your heat styler.

Designed for ghd hot air tools up to 185˚C, this sleek bag safely stores your tool for stress-free styling. Never leave your favourite haircare styler at home again in fear of damaging it - your luxurious bag and mat give it the TLC it deserves. Style, store, and go - because great hair waits for no one.

Please be aware that this is not suitable for use with non-ghd products that exceed max temperatures of 185°C.

Features:

• Gold detailing: Recognisable and sophisticated ghd detailing adorns a faux leather design.
• Heat-resistant bag and mat: Zippered bag rolls out into a heat-resistant mat for peace of mind while styling.
• ghd stylers that the 2-in-1 heat-resistant wet to dry bag and mat are compatible with: All of ghd's wet to dry styling tools. These include the duet blowdry hair dryer brush, duet style hot air styler.
• Is the 2-in-1 heat-resistant wet to dry bag and mat suitable for travel? The wet to dry bag and mat isn't just suitable for travel - it's made for it. No matter where you're flying off to next, your hot air styler will be in safe hands with your new bag. Thanks to its compact size, you'll have no trouble fitting it in your hand luggage or suitcase, so you can have professional-quality hair wherever you are in the world.
• Can I store my styler in the 2-in-1 heat-resistant wet to dry bag while it's still hot? Absolutely. Thanks to the heat-resistant material that can withstand temperatures of up to 185˚C, you can wrap your wet to dry styler up in its bag as soon as you're finished your styling routine - no need to wait for the plates to cool down! Simply style, wrap, and go!
• Can I use the bag as a heat mat while styling? The clever design of our 2-in-1 wet to dry bag means that you can unroll it from your styling tool and use it straight away as a heat mat. The thermal-resistant material withstands heat of up to 185˚C, so you can use any of your ghd professional haircare tools with it, not just your wet to dry styler!
• Is the 2-in-1 heat-resistant wet to dry bag and mat included when I buy a ghd wet to dry styling tool? It is available to buy alongside your new ghd hot air styler. Add it to your basket with your duet blowdry or duet style to protect your new styling tool.

Experience Pure Forever Blonde Conditioner—a revitalising formula that strengthens, boosts shine, and rejuvenates blonde hair, ensuring it remains vibrant and free from unwanted tones. Pure Forever Blonde Conditioner harnesses the power of Pure's exclusive ‘Pure Complex’™, featuring certified 100% organic extracts, to repair and combat unwanted gold/yellow tones in all shades of blonde hair. Sulfate, paraben, gluten free. UV, Thermal and Humidity defense.

Infused with Organic Melon Oil, Shea Butter, and Argan Oil, it revitalises blonde hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Infused with targeted treatment oils, it improves hair texture, imparting a softer, smoother, and silkier feel. Enriched with Blue Cypress Oil and its blue/violet pigments, this conditioner deposits onto the hair shaft, effectively counteracting yellow tones for a refreshed, cooler blonde appearance.

How to use: After rinsing shampoo, apply to mid-lengths and ends of hair. Massage and leave in for 1-2 minutes. Rinse.

Tip: For best, bright blonde results, use as a complete regime with the Pure Forever Blonde Shampoo.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Experience the rejuvenating power of Pure Precious Conditioner, formulated with an exclusive ‘Pure Complex’™ featuring certified 100% organic extracts. This conditioner is designed to repair, strengthen, and enhance the shine of all fragile, dry, or weak hair types. Organic Mongongo Oil, Shea Butter, and Argan Oil combine to effectively repair and replenish hair worn down by natural elements, regular chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it transforms hair, leaving it softer, smoother, and silkier while repairing damage caused by chemicals, colouring, and heat. This conditioner is gluten-free, sulfate-free, paraben-free, and vegan-friendly, reflecting a commitment to clean beauty. It also provides advanced protection against UV rays, thermal damage, and humidity, ensuring your hair remains resilient and radiant.

Discover Pure Precious Conditioner for a luxurious hair care experience that not only restores but also fortifies and protects your hair against daily environmental challenges.

How to use: After shampooing, apply conditioner from mid-lengths to ends, massaging gently. Leave in for 1-2 minutes to allow the nourishing formula to work its magic, then rinse thoroughly.

Please Note: All PURE Haircare 1L products are now sold without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. We encourage you to reuse your existing PURE 1L pump to help us reduce the amount of plastic headed to landfill.

How to clean your PURE 1L pump for reuse: Remove the pump and rinse off any remaining product under warm water. Submerge the pump in a bowl of warm, soapy water. Pump it several times to flush out any residue. Rinse thoroughly under running water to remove all soap and product. Let the pump air dry completely before using it with a new bottle.

Experience the ultimate luxury in hair care with the New Pure Lamellar Vitality Butter Mask, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. Provides softness and instant shine with anti-frizz control. This thick and creamy mask revitalises and restores strength to hair while leaving it silky smooth and luminous. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free butter mask is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

Benefits:

• Energising Creatine renews and fortifies the hair, enhancing it's strength and resilience.

• Provides immediate softness and silkiness to hair for a luxurious and smooth feel.

• Tames frizz for smoother, polished hair.

• Leaves hair with a radiant, healthy looking glow.

• Provides weightless hydration to hair.

• Antioxidants protect hair from environmental damage.

How to use: After shampooing using the Pure Lamellar Vitality shampoo, apply a reasonable amount to towel dried hair and comb through leaving for 4-8 minutes to thoroughly penetrate into the hair and rinse. Use twice a week then once a week as hair condition improves.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Pure Goddess Conditioner, features the exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. Designed to hydrate and restore moisture and manageability to dry, frizzy, and unruly hair, this conditioner is enriched with Organic Shea Butter, Argan Oil, and Marula Oil to replenish moisture lost due to natural elements, regular chemical treatments, or frequent heat styling.

Infused with selective treatment oils, it rejuvenates and balances moisture levels for both hair and scalp, infusing strands with essential hydration for luxuriously silky, soft results. Formulated without parabens, sulfates, gluten, and cruelty-free. Offering advanced UV, thermal, and humidity defense, this conditioner shields hair from environmental stressors, ensuring your hair remains healthy and vibrant.

Experience the ultimate in hair care luxury with Pure Goddess Conditioner, part of a regimen that cares for your hair's natural beauty and vitality.

How to use: After shampooing with Pure Goddess Shampoo, apply through mid lengths and ends. Massage in and leave for a few minutes. Rinse. 

Please Note: All PURE Haircare 1L products are now sold without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. We encourage you to reuse your existing PURE 1L pump to help us reduce the amount of plastic headed to landfill.

How to clean your PURE 1L pump for reuse: Remove the pump and rinse off any remaining product under warm water. Submerge the pump in a bowl of warm, soapy water. Pump it several times to flush out any residue. Rinse thoroughly under running water to remove all soap and product. Let the pump air dry completely before using it with a new bottle.