Experience Pure Forever Blonde Conditioner—a revitalising formula that strengthens, boosts shine, and rejuvenates blonde hair, ensuring it remains vibrant and free from unwanted tones. Pure Forever Blonde Conditioner harnesses the power of Pure's exclusive ‘Pure Complex’™, featuring certified 100% organic extracts, to repair and combat unwanted gold/yellow tones in all shades of blonde hair. Sulfate, paraben, gluten free. UV, Thermal and Humidity defense.

Infused with Organic Melon Oil, Shea Butter, and Argan Oil, it revitalises blonde hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Infused with targeted treatment oils, it improves hair texture, imparting a softer, smoother, and silkier feel. Enriched with Blue Cypress Oil and its blue/violet pigments, this conditioner deposits onto the hair shaft, effectively counteracting yellow tones for a refreshed, cooler blonde appearance.

How to use: After rinsing shampoo, apply to mid-lengths and ends of hair. Massage and leave in for 1-2 minutes. Rinse.

Tip: For best, bright blonde results, use as a complete regime with the Pure Forever Blonde Shampoo.

Redken Acidic Bonding Concentrate 5-Min Liquid Mask is an ultra-conditioning mask that provides deep hydration and deep repair for all hair types and hair textures. In just 5 minutes, this mask melts into hair to not only coat, but repair hair damage deep inside the hair. Formulated with their most intensive Conditioning Care Complex, a high concentration of cationic agent and conditioning oils, this mask offers immediate detangling, and a smooth, moisturised signature touch without the weight. 

Benefits:

• 16% Conditioning Care Complex for 72hrs of ultra-hydration**

• 2x shine for 3 days**

• 3x stronger hair*

• 14x better detangling*

*Acidic Bonding Concentrate 5-min Liquid Mask vs. non-conditioning shampoo
**based on consumer test results - system of Acidic Bonding Concentrate shampoo & 5-min Liquid Mask 

How to use: Sulfate-free liquid mask formula quickly melts into hair for unrivaled strength moisture, detangling & shine in just 5-minutes. After shampooing with Redken Acidic Bonding Concentrate Shampoo, apply to mid lengths and ends of hair and massage through. Leave in for 5 minutes. Rinse. Style as desired. Use once a week or as needed. Follow with Redken Acidic Bonding Concentrate Leave in Lotion for heat protection and added shine.

Angel Deep Sea Dual Repair Conditioner is specially enriched with nourishing properties of Royal Iris and Padina Pavonica, for dry and damaged hair. It replenishes and strengthens while cleansing, adding moisture to leave the hair feeling silky, smooth and hydrated.

Davroe Ends Repair Leave in Treatment, helps to strengthen and repair split ends and prevents breakage. Seals in moisture at the ends where hair tends to be most dry. Suitable for all hair types, including children. 

How to use: Apply a small amount to damp or dry hair concentrating on mid-lengths to ends. Can be used at any time to tame fly-aways and frizz. 

Protect and perfect all hair types with the new Olaplex No.9 Bond Protector Nourishing Hair Serum. This weightless, leave-in, silicone-free hair serum provides protection against daily damage while offering instant visible benefits. It shields hair from pollution for 48 hours and offers heat protection up to 450°F (232°C) while providing satin shine, softness, and frizz-control.

Benefits: 

• Adds satin shine and softness
• Anti-static and frizz-control
• Detangling and faster blow dry
• Provides heat protection
• Bounce-back memory
• Curl & wave retention 
• Vegan, cruelty & sulfate free 
• Ph balanced

How to use: As the first step in your styling routine, apply a small amount to damp hair working upward from ends to roots. Use more as needed for longer, thicker hair. Use on days you wash your hair and any days in between for added protection.

L'Oreal Professional Serie Expert Pro Longer Shampoo helps to thicken your long hair whilst making it visibly healthier and stronger looking. When used with the Pro Longer Conditioner, there is a 44% hair breakage reduction and split ends are reduced visibly by 20%*. For long hair with thin ends.

The Filler A-100 technology used is patented to L'Oreal Professionnel, and it works by penetrating the fiber core to plump and thicken the hair from the inside. Amino acids in the formula work to strengthen the hair from the outside. The formula works on thin ends, or areas where help is most needed. Instantly fills ends. Visibly reduces split ends. Thicker and shinier hair.

How to use: Distribute evenly on wet hair. Lather. Rinse thoroughly. Follow with Pro Longer Conditioner or Masque.

*Instrumental test using Shampoo and Conditioner. With the Serie Expert Pro Longer Lengths Renewing Shampoo: 44% hair breakage reduction*, 20% split ends reduction*, 5x shinier hair.* *Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Conditioner

The Fudge Everyday Clean Blonde Damage Rewind Shampoo gently cleanses hair while gradually removing yellow tones and damage from blonde hair. This purple-toning shampoo is specially designed for everyday use to maintain salon-fresh colour. Featuring OPTI-PLEX technology to strengthen hair and rewind and reconstruct damage caused by chemical treatments and thermal styling.

How to use: Apply to damp hair and lather. For subtle toning, rinse out straight away. For extra toning, leave in for up to 5 minutes. Rinse thoroughly and follow with Fudge Everyday Clean Blonde Damage Rewind Conditioner. 

Tip: We recommend using gloves when applying this product, as staining may occur.

The Angel Deep Sea Dual Repair Shampoo is specially enriched with nourishing properties of Royal Iris and Padina Pavonica, for dry and damaged hair. It replenishes and strengthens while cleansing, adding moisture to leave the hair feeling silky, smooth and hydrated.

Pure Miracle Renew Conditioner is a vegan-friendly formula that's sulfate-free, paraben-free, and gluten-free, offering complete defense against UV rays, thermal heat, and humidity. Ideal for restoring hair stressed by environmental elements, heat styling, chemical treatments, and water damage.

Infused with organic actives, it revitalises fragile and weakened hair from chemical services, leaving hair soft and smooth without weighing it down. Natural anti-aging ingredients protect against free radicals, while antioxidants defend against colour fade. Natural elastic bio-polymers enhance strength, resilience, and elasticity, while moisturizing actives with anti-humidity properties reduce frizz.

Formulated with vitamins and natural oils, it effectively restores all types of damaged hair. Additionally, a natural anti-irritant protects the scalp from allergens. Discover Pure Miracle Renew Conditioner for revitalised, nourished hair that is stronger, smoother, and more resilient.

How to use: After shampooing with Pure Miracle Renew Shampoo, apply to mid lengths and ends. Massage through and leave in for 1-2 minutes. Rinse.

The Clever Curl Blonde Curl Treatment is a specialised, ultra nourishing treatment suitable for all hair types. Helps to reduce brassy yellow tones in coloured or naturally blonde or grey hair. Featuring Clever Curls signature Certified Organic Aloe Vera and natural pigments derived from Red Sweet Potato and Blue Gardenia Berry, there's never been a gentler toner for curls.

Clever Curl products are Australian made, vegan friendly, cruelty free and made without sulphates, silicones or drying alcohols. The entire range of Clever Curl products are 100% Curly Girl approved.

How to use:

Method 1: Subtle toning results

1. After cleansing, completely saturate hair with warm water.
2. Apply to palms and distribute evenly in hands.
3. Begin applying to ends of hair working product up to mid lengths and roots. Glaze any remaining product over hair.
4. Once product is distributed evenly, leave product in hair for 3 – 5 minutes.
5. Prior to rinsing product, apply preferred personal techniques such as; wet brush, roping, squish to condish.
6. Rinse out thoroughly with lots of water.

Method 2: Maximum toning results

1. After cleansing, completely saturate hair with warm water.
2. Apply to palms and distribute evenly in hands.
3. Begin applying to ends of hair working product up to mid lengths and roots. Glaze any remaining product over hair.
4. Once product is distributed evenly, leave product in hair for 10 minutes.
5. Prior to rinsing product, apply preferred personal techniques such as; wet brush, roping, squish to condish.
6. Rinse out thoroughly with lots of water.

Is your hair bleached, blonde or silver?
Are you trying to tone out brassy or yellow tones?

Wella SP Silver Blond Shampoo is a pigmented violet shampoo designed to enhance cool blondes and reduce brassy and yellow tones from the hair.

Your hair will be brighter after use.

How to use: Massage thoroughly into damp hair, lather, rinse and repeat.
Only needs to be used once a week.

Follow with Wella SP Color Save Conditioner for best results.

REPAIR-ME.WASH

Renew and restore dry, damaged or frizzy over processed hair with the Kevin Murphy Repair Me Wash strengthening shampoo, enriched with a powerful blend of proteins from Bamboo and Silk Amino Acids.

How to use: 

Apply to wet hair and massage gently through the hair and scalp. Rinse. Follow with REPAIR-ME.RINSE. Can be used daily, and as part of the REPAIR regimen.

Benefits: 

• Sulphate free
• Paraben free
• Cruelty free
• Nourishing & restoring
• Adds moisture & shine
• Packed with proteins & enzymes
• Adds smoothness & strength

Key Ingredients: 

• Bamboo Extract is a rich source of mineral nourishment and a key ingredient to help protect the integrity of hair health. Adds a natural-looking shine and lustre to the hair.
• Silk Amino Acids help to improve hydration and draw in moisture for hair that appears more flexible, manageable and softer.
• Green Pea Protein delivers intense hydration to help nourish and replenish the hair.
• Papain is from the Papaya, and is known to help unlock and boost the potency of other ingredients that work to bind moisture and improve hair’s overall elasticity.
• Bromelain is an enzyme from the Pineapple that has the ability to penetrate the hair and provide targeted nutrition without weighing the hair down.

SHIMMER.ME BLONDE

The Kevin Murphy Shimmer Me Blonde is a repairing shine mist designed to enhance colour, brighten and moisturise lightened, highlighted and blonde shades.

How to use: Spray onto damp, towel-dried hair or directly onto dry hair. Do not rinse; leave to dry naturally or style as desired.

Benefits: 

• Sulphate free, paraben free & cruelty free
• Infused with a nourishing blend of Australian Fruit Extracts
• Adds instant, radiant shine and a sublime scent
• Helps counteract yellow and golden tones
• Nourishing and moisturising
• Suitable for all hair types

Wella Ultimate Repair Mask is a luxurious cream that repairs hair damage from UV, hot tools, extensions, elastics and bleaching. It delivers visibly smoother, healthier-looking and easier-to-style hair through targeted adaptive technology. Suitable for all hair types. 

Benefits:

• Repairs hair on the inside & out
• 6x easier wet detangling*
• Instant frizz reduction
• Targets the most damaged areas to repair bonds inside and replenish hair outside 
• Patented technology and adaptive technology with AHA and Omega 9 to strengthen and rebuild the hair inside and out
• For all hair types and textures: fine, medium, coarse, straight, wavy, curly, coily, zaggy, thick, oily
• Dermatologically tested
• Vegan / Formulated without animal derived ingredients
• Colour safe 
• Committed to no animal testing*

*vs non conditioning shampoo 

How to use: After rinsing out Wella Ultimate Repair Shampoo, apply a small amount to clean, towel dried hair. Leave in for 5-10 minutes. Rinse.

K18 Leave in Molecular Repair Hair Mask is a professional leave-in treatment mask that works on the molecular level to reverse hair damage in just 4 minutes. Powered by the K18PEPTIDE™, clinically proven to repair damage caused from bleach + colour, chemical services and heat* – delivering immediate and lasting results that restore strength, softness, smoothness and bounce. This formula is vegan, colour-safe, cruelty free and suitable for all hair types.

What is K18PEPTIDE™?

K18PEPTIDE™ is a biotech-developed peptide that mimics hair's structure to reverse damage by reconnecting polypeptide chains and disulfide bonds broken during bleaching, color and chemical services + heat*.

Key benefits:

Deeper damage repair – reconnects both polypeptide chains (and as a result, also reconnects disulfide bonds) for strength along the length + width of the hair - offering comprehensive, lasting damage repair.

Restores hair from even extreme damage - by working at the innermost layer of the hair, core strength and elasticity are renewed for strong, smooth, bouncy hair.

Immediate and lasting results – hair is repaired from the first use and lasts past your next wash, for ongoing reparative benefits.

No rinse, leave-in convenience - convenient, leave-in formula works in just 4 minutes, with no extra rinse required.

Effective on all hair types – because K18PEPTIDE™ targets on a molecular level (where all hair is the same), it works for straight, wavy, curly, coily, fine, thick, or chemically-treated hair.

What to do - and what to avoid

Do:

• Clarify before K18 if you’re a heavy product user (demineralize for mineral + metal buildup).
• Apply on clean, damp hair.
• Wait the full 4 minutes before combing or styling.
• Add whatever styling products you love after the 4 minutes.
• Use for 4-6 shampoos consecutively for progressive results.

Don’t:

• Use conditioner before applying K18 Mask (you can apply after the 4 min but most find they don’t need it).
• Overdo it—less is more.
• Rinse it out.

How to use the K18 Hair Mask: Shampoo, do not condition. Towel-dry thoroughly. Apply 1-3 pumps depending on your length and density, starting at the ends and working up towards the roots. Let sit for 4 minutes. Do not rinse out. Comb, add product + style as usual.

Pro Tip: For the most visible transformation, use K18 for the first 4–6 washes in a row. Then, switch to every 3–4 washes to maintain strong, healthy hair.

REPAIR-ME.RINSE

Renew and restore dry, damaged or frizzy over processed hair with the Kevin Murphy Repair Me Rinse strengthening conditioner. Enriched with a powerful blend of proteins and enzymes.

How to use: 

Apply to freshly washed hair and allow the hair to absorb the benefits for 1-2 minutes, follow with a refreshing rinse. For optimal repairing results, use after washing with REPAIR.ME.WASH, and as part of our 3-part system from the REPAIR regimen.

Benefits: 

• Sulphate free
• Paraben free
• Cruelty free
• Nourishing & restoring
• Adds moisture & shine
• Packed with proteins & enzymes
• Adds smoothness & strength

Key Ingredients: 

• Bromelain is an enzyme from the Pineapple that has the ability to penetrate the hair and provide targeted nutrition with weighing the hair down.
• Papain is from the Papaya and is known to help unlock and boost the potency of other ingredients that work to bind moisture and improve hair’s overall elasticity.
• Green Pea Protein delivers intense hydration to help nourish and replenish the hair.
• Shea Butter delivers moisture to dry or damaged hair from root to tip, and helps repair and protect against environmental stressors, dryness and brittleness. Quickly absorbing, this naturally good-for-you butter, helps rehydrate the hair and scalp without clogging the cuticles.
• Aloe Vera Leaf Extract is a natural conditioning agent that helps to restore sheen, lustre and shine.
• Acai Berry Extract, known for its anti-ageing benefits, is an antioxidant-rich “super-fruit” with essential vitamins to help promote healthy hair growth while adding shine.

With 21 benefits that restore, protect and perfect, the Pureology Colour Fanatic Multi Tasking Deep Conditioning Mask is a weekly treatment that is the ultimate treat for your hair. Super moisturising yet lightweight, so every hair type can benefit from it.

21 BENEFITS:

RESTORE
1. Helps nourish the hair
2. Helps restore hair's healthy look
3. Helps smooth hair fibre
4. Hair feels moisturised
5. Instantly detangles
6. Restores hair's hydrated feel
7. Helps create a smooth uniform cuticle

PROTECT
8. Helps fortify the hair
9. Helps protect against heat
10. Helps maintain beautiful coloured hair
11. Hair feels/looks smooth
12. Helps prevent split ends 
13. Improves manageability
14. Defies dryness

PERFECT
15. Helps preserve my hair colour vibrancy
16. Hair is disciplined & easy to control
17. Softens
18. Helps create silkiness
19. Helps control frizz
20. Helps reduce static
21. Adds shine

How to use: A weekly treat for your hair. Apply a small amount to shampooed hair, focusing on the mid-lengths and ends where extra nourishment is needed. Gently comb through with a wide tooth comb or massage through your hair. Leave on for 3-5 minutes and rinse.

Olaplex No.4 Bond Maintenance Shampoo 250ml

A highly nourishing and reparative shampoo that repairs and protects damaged hair by re-linking broken bonds. Formulated with patented Olaplex Bond Building Chemistry to restore, repair, and hydrate the hair without adding excess weight for strong, healthy and shiny hair. 

Olaplex No.5 Bond Maintenance Conditioner 250ml

A highly-moisturising, reparative conditioner that helps to restore the internal strength of hair while adding moisture levels to add incredible shine and manageability. Formulated with patented Olaplex Bond Building Chemistry to restore, repair and hydrate the hair without adding excess weight. Eliminates damage and frizz for strong, healthy, shiny hair using the 3-4-5 system.

Olaplex No.6 Bond Smoother 100ml

This leave-in reparative styling creme strengthens, nourishes and fights frizz and flyaways for up to 72 hours, while speeding up blow dry time and smoothing the hair. Suitable for all hair types including colored and chemically treated hair.

The Moroccanoil Moisture Repair Shampoo is formulated with a blend of argan oil, reconstructive keratin and fatty acids to reconstruct your hair and improve elasticity and shine while cleansing. Safe for use on coloured hair, sulphate and paraben free.

How to use:

Wet your hair thoroughly and shampoo - massaging in. Rinse and repeat if necessary. Follow with the Moroccanoil Moisture Repair Conditioner for best results. 

The Olapex No.0 Intensive Bond Building Hair Treatment deeply repairs the hair with the highest dose of patented OLAPLEX technology in any take-home product. It works to rebuild the hair bonds, strengthening and protecting hair integrity. Ideal for all hair types, especially for those with visible damage. 

Use as the first step in a two-part system with Olaplex No.3 Hair Perfector. Scientifically proven to provide 68% more repair & 3x stronger hair*

*When used as a two-part system in just one use. 

Benefits:

• Primes & protects
• Repairs & strengthens
• Vegan & cruelty free
• Sulfate free
• PH balanced

How to use:

Step 1) Apply No.0 slowly to dry hair, distributing evenly from root to tip.

Step 2) Work No.0 into small sections by squeezing the liquid into the hair to be fully absorbed as you go.

3) Lightly saturate. Hair should be damp, not drenched. Let process for 10 minutes. Do not rinse.

Step 4) Apply No.3 over hair with No.0 still applied. Comb through and process for at least another 10 minutes.

Step 5) Rinse, shampoo & condition. For best results, use No.4 Shampoo & No.5 Conditioner.

Wella Elements Renewing Mask intensively restores and preserves the natural inner structure and strength of the hair.

The Wella Elements range is free of sulfates, parabens and artificial colorants.

How to use: Apply to damp hair after shampooing, instead of conditioner. Massage in and leave in for 5 minutes before rinsing.

JUUCE Silver Blonde Shampoo has micro blue violet pigments that are small enough to penetrate deeper into the hair shaft to dramatically reduce gold and yellow tones in all blonde and bleached hair. With ingredients like Hydrolyzed Rice Protein (a plant based protein rich in amino acids, making it a great alternative to keratin), Micro Blue Violet Pigments and Dandelion, hair is strengthened and brassy tones eliminated.

How to use: Apply to wet hair, lather and rinse well. Repeat if necessary. For optimal results, use with the JUUCE Silver Blonde Conditioner.

Please Note: All JUUCE Haircare 1L products are now sold without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects JUUCE Haircare's dedication to creating a more sustainable future for both people and the planet. We encourage you to reuse your existing JUUCE 1L pump to help us reduce the amount of plastic headed to landfill.

How to clean your JUUCE 1L pump for reuse: Remove the pump and rinse off any remaining product under warm water. Submerge the pump in a bowl of warm, soapy water. Pump it several times to flush out any residue. Rinse thoroughly under running water to remove all soap and product. Let the pump air dry completely before using it with a new bottle.

The Moroccanoil Dry Shampoo is ideal for light hair tones. Contains subtle violet undertones to help balance brassiness and bring out the best in light hair tones. Extend the life of your colour by using dry shampoo in between washes. The added UV filters help to further extend colour.
 
How to use:

Shake the can well and then spray 15 - 20 cm away from dry roots. Let dry and then massage into scalp as you would with wet shampoo and then brush out.

JUUCE 1 Minute Treatment is an intense repair treatment that works in just 60 seconds. Formulated with Australian natural botanicals, this treatment instantly saturates extremely dry or damaged hair to rejuvenate and restore hair to a healthier condition. Moroccan Lava Clay acts to moisturise and soften, reducing dryness while also removing toxins and product build up, improving hair's elasticity and unblocking the pores of your scalp.

Protection from:

• Heat
• Humidity
• UV
• Oxidation

How to use: Apply to damp hair after rinsing out your shampoo. Massage through mid lengths and ends, leave in for 60 seconds and rinse out. Use weekly or as needed.

Damage Rewind Reconstructing Conditioner is for repairing and strengthening damaged hair. Featuring Fudge's repairing Opti-PLEX technology, it is designed to repair and strengthen damaged hair by deeply penetrating into the hair's core to reconstruct bonds and smooth the cuticles to leave smooth and healthy hair results. Locks colour for 30 washes.

Benefits:

• Repairs damaged hair
• Strengthens the hair
• Smooth and brightens the hair
• Reconstructs bonds

How to Use: Apply to wet hair and massage into the hair and scalp, concentrating on the ends. Rinse well. 

JUUCE Silver Blonde Shampoo has micro blue violet pigments that are small enough to penetrate deeper into the hair shaft to dramatically reduce gold and yellow tones in all blonde and bleached hair. With ingredients like Hydrolyzed Rice Protein (a plant based protein rich in amino acids, making it a great alternative to keratin), Micro Blue Violet Pigments and Dandelion, hair is strengthened and brassy tones eliminated.

How to use: Apply to wet hair, lather and rinse well. Repeat if necessary. For optimal results, use with the JUUCE Silver Blonde Conditioner.

Angel Deep Sea No Yellow Crystalline Shampoo is specifically designed for blonde hair, this shampoo helps to remove unwanted yellow and brassy tones. Contains a combination of Shea Butter, Rosa Centifolia Flower and Orange Flower Oil to create brilliant, luminous shine in blonde hair, while gently cleansing. Padina Pavonica’s nourishing and smoothing properties leaves hair silky, shiny and full.

The De Lorenzo Novafusion Beige Blonde Shampoo is a coloured shampoo to add colour and keep coloured hair looking vibrant, while cleansing the hair. It works with your hair colour to help prevent colour from fading and enhance natural and colour treated hair.

How to use: Apply a small amount to damp hair, lather well, and leave in for up to 5 minutes or longer for more intensity and then rinse. Use once a week in place of normal shampoo. Follow with the De Lorenzo Novafusion Conditioner.

Wella Ultimate Repair Shampoo is a rich, creamy shampoo with a lightweight foaming formula. Step 1 of the Ultimate Repair Routine, it gently and effectively cleanses hair with a luxurious lather. It detoxifies and rebuilds heat and bleach damaged hair both inside and out, leaving it looking healthy, shiny and smooth.

Benefits:

• Suitable for daily use, Wella Ultimate Repair is the ultimate shampoo that delivers a smooth and healthy hair feel.
• Formulated with Metal Purifier technology, it helps remove impurities that can cause hair damage - metals, product build up, oils, dirt and pollution, and starts to rebuild the hair inside and out. 
• Contains Alpha-Hydroxy Acid and Omega 9: AHA rebuilds the inside strength of the hair , and Omega 9 replenishes the outside barrier or heat and bleach damaged hair.
• When used as a complete hair care routine, Wella Ultimate Repair system perfects your hair in just 90 seconds*
• Designed for those looking for the highest level of repair and a natural, healthy hair feel
• Provides holistic repair, making you look and feel legendary!
• Dermatologically tested vegan haircare, committed to no animal testing~
• Suitable for all hair types and textures: medium, oily, fine, thick, straight, wavy, curly, coily, kinky, Asian and Afro

*when using Ultimate Repair Step 3 (Miracle Hair Rescue)

~ Wella company is a member in International Collaboration on Cosmetics Safety

How to use:

Apply to wet hair, lather and rinse. Repeat as desired. For best results and healthy looking hair, use together with Step 2 (Conditioner or Mask), 3 (Miracle Hair Rescue) and 4 (Protective Leave-In) of the ULTIMATE REPAIR Routine.

Davines Nounou Shampoo is perfect for bleached, permed or relaxed hair. Rich formulation that gently cleanses hair, restoring and nourishing hair leaving it hydrated and shiny.

Benefits:

• Strong shine effect
• Deep nourishment
• Soft and silky hair
• Gently cleansing
• Natural active ingredients

How to use:

Apply a small amount to wet hair, gently massage into scalp, lengths and ends of hair. Rinse. Repeat if necessary. Follow with Davines Nounou Conditioner.