Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protection–while sending brass packing.

How to use: Apply to pre-shampooed hair. Leave in 1–3 minutes. Rinse. Use 2-3 times per week.

Tip: For best results use with Joico Blonde Life Violet Shampoo.

The Lust root cover up is a luxurious compact powder great to camouflage regrowth and grey hair for perfect hair colour every day. Use for temporary colour touch ups between hair colouring. Lust Hair Makeup is quick and easy to apply, maintaining the natural shine and feel of your hair. It can also be used on brows to perfectly match your hair colour. No parabens, sulphates or ammonia.

Key ingredients

• Cocoa butter
• Starch

How to use: Using the brush supplied, apply the powder to areas of hair in sections where a touch up is required, to cover regrowth.

Introducing the new and improved NAK Signature Blonde Plus Shampoo. The Signature collection combines equal doses of expertise and quality ingredients to create elevated haircare essentials. NAK's sleek, modern packaging gives your favourites a stylish update, while their supercharged formulas deliver enhanced performance with the addition of Signature Peptides and the Ectoin Barrier Booster. Combining salon-quality innovation with ingredients that go further. 

The NAK Signature Formula: A toning cleanser to neutralise strong yellow, gold, or brassy blonde tones. Enriched with the NAK Signature Peptides and Ectoin Barrier Booster that assist to repair and strengthen, nurturing the scalp microbiome for your healthiest hair. This product is recommended for natural blonde, pre-lightened blonde, and grey hair. 

Benefits:

• Serious toning to manage strong yellow, gold, or brassy colours in naturally blonde, pre-lightened blonde, and grey hair.
• Blue-violet pigments work their magic, turning warm tones into the coolest, brightest, creamiest blonde ever.
• Key Ingredients: Signature Peptides, Ectoin Barrier Booster, NAK's natural vegan complex of Coconut Oil, Aloe Vera, Hydrolysed Rice Protein, Pear Extract.

How to use: Apply to wet hair and gently massage into a cleansing lather. Leave in for 1 to 5 minutes. Rinse thoroughly and repeat if desired. After cleansing your hair, pair this with the NAK Blonde Conditioner for the best results. 

Goodbye brass! Eliminate unwanted brassiness with the Moroccanoil Treatment Purple. The same treatment that you know and love has now been formulated with tone-correcting violet pigments. Specifically designed for blonde, highlighted, and grey hair, it neutralises yellow and orange tones over time. This rich yet lightweight formula, enriched with Argan Oil, swiftly absorbs into hair to enhance manageability, shine, and provide long-term conditioning and softness, all without residue.

Complete with both styling and conditioning benefits, Moroccanoil Treatment Purple is a must in all styling and salon services - a single product that counteracts unwanted brassy hues over time, instantly restoring vibrancy and radiance, while creating long-lasting smoothness, increasing manageability, speeding up blow-dry time, and boosting shine. 

Benefits:

• Neutralises brassiness over time
• Multitasking, lightweight formula with Argan Oil and Linseed extract
• Protects against thermal damage **
• Helps hair look and feel healthier
• 95% of consumers surveyed said that Moroccanoil Treatment Purple refreshes highlights in just one use!*

Key ingredients:

• Argan Oil: the deep roots and small leaves of the Argan Tree allow it to resist arid winds and water loss, resulting in a nut with a uniquely rich oil profile. Rich in essential fatty acids, antioxidants, and Vitamin E, Argan Oil is an age-old beauty secret that has many uses, helping to hydrate and soften hair, skin, and nails.
• Linseed Extract: derived from flaxseed, a good source of alpha-linolenic acid—also an essential fatty acid that helps hair look and feel healthier.
• Violet Pigments: neutralise brassy tones while imparting colour and visual effect, enhancing depth, dimension, and providing a natural-looking sheen

In a consumer perception study conducted after one week of consistent use:

• 95% said the product reduces brassiness*
• 95% said the product helps maintain blonde tones between salon appointments*
• 95% said the product is a game changer*
• 91% said the product is essential to their blonde care routine*

*Based on results of an independent consumer test conducted on 75 respondents. **Based on instrument testing.

How to use: Apply a small amount throughout damp or dry hair. Style as usual. Use 2-3 times a week or as needed. Use consistently over time for maximum results. For enhanced toning, use with the Moroccanoil Blonde Perfecting Purple Shampoo and Conditioner.

Note: Individual toning results may vary due to hair condition, starting colour, porosity and other factors. Apply to damp hair as the foundation for all hairstyling. Apply to dry hair to help smooth frizz. 

Includes:

1x Evo Ritual Salvation Repairing Shampoo 500ml

Ritual Salvation Repairing Shampoo gently cleanses damaged hair types to help reduce breakage and damage.

1x Evo Ritual Salvation Repairing Conditioner 500ml

This conditioner gently detangles hair and reduces frizz and flyaways, making hair softer and easier to manage. It is recommended for individuals with weak, brittle, or colour-treated hair who are looking to strengthen and protect their hair while promoting a shiny, healthy appearance.

Absolut Repair Shampoo offers the ultimate professional repair experience for damaged and over processed hair. 77% less surface damage and 7x shinier hair. Enriched with Wheat Protein and Gold Quinoa extract, combines intense resurfacing with a lightweight touch. Instant tailor-made hair repair. Deep hydration without weighing down the hair. More resistant, smooth, and shiny hair.

How to use: Massage into damp hair to create a lather. Rinse. Repeat if necessary and follow with Absolut Repair Conditioner, Mask, or Golden Mask.

Tip: For an optimum anti hair damage result, apply the three step Absolut Repair haircare routine including the cleansing and nourishing shampoo, the deep repairing mask and the 10-In-1 multi purpose leave in spray.

The Oribe Moisture & Control Deep Treatment Masque is a moisturizing masque formulated with coconut and almond oils, that quenches thirsty curls and prevents breakage while repairing damage. Hair is left silky, hydrated and healthier than ever.

Benefits:

• Seals the cuticle to repair damage and split ends
• Helps prevent breakage
• Deeply conditions to detangle and restore elasticity
• Intensely hydrates to smooth, soften and help fight frizz
• Silicone-free

How to use: Massage, indulge (for at least 10 minutes), rinse.

Pure Colour Optimising Mulberry Orchid Treatment adds soft mauve tones to hair. Instant hair colour and nourishing formula enhances and adds mulberry tones to darker hair. When applied to lighter hair, it will create deeper pink/mauve tones.

Pure Colour Optimising Treatments are available in 7 different conditioning colours.

How to use: Apply to clean, towel-dried hair and spread throughout your hair using comb or fingers. Wait 3-5 minutes then rinse conditioning colour until water runs clear.

Pure Colour Optimising Dusky Rose Treatment is ideal for adding soft pastel pink tones to blonde hair. Instant hair colour and nourishing formula creates a beautiful pastel dusky pink hue to blonde hair. On darker hair it will create soft hues of a rose colour.

Pure Colour Optimising Treatments are available in 7 different conditioning colours.

How to use: Apply to clean, towel-dried hair and spread throughout your hair using comb or fingers. Wait 3-5 minutes then rinse conditioning colour until water runs clear.

Davroe Repair Senses Revitalising Conditioner nourishes and protects colour, helping to keep it vibrant for longer. Hair is left looking shiny and feeling soft.

How to use: Massage a small amount into pre-shampooed hair. Leave in for 2 minutes and rinse. For best results, follow with Ends Repair Leave in Treatment. 

On a mission to repair hair that’s seen one too many blowouts and color changes? The Joico K-Pak Reconstructive Conditioner is the answer. The restorative daily conditioner zeroes in on damage and dryness with laser-like precision, instantly replenishing shine, strength, and manageability where strands need it most. 

How to use: Apply to clean, damp hair. Leave in for 1 minute. Rinse.

Schwarzkopf Blond Me Neutralising Mask repairs the internal structure of fragile, lightened and coloured hair, without overburdening. Cool pigments refresh and enrich blonde tones.

Benefits: 

• Neutralises any blondes that have a tendency to turn warm
• Visually brightens highlighted blonde hair

How to use:

Apply to damp hair and leave for 5-10 minutes. Rinse thoroughly. We recommend using this product once per week. 

The Schwarzkopf Blond Me Wonders Restoring Balm prevents breakage and reduces frizz to leave hair soft and shiny. The 3D Bond Creation Technology, helps to build new bonds in blonde hair to strengthen the hair. 

Benefits: 

• Reduces frizz and seals split ends
• Leaves hair soft and shiny
• Protects from heat up to 210°C
• UV-Filter protects against harmful UV rays

How to use: Take a small amount and apply on towel dried hair for instant detangling or on dry hair as a final touch. Leave in. 

Revive and protect your blonde with L'Oreal Serie Expert Vitamino Color Spectrum Purple Shampoo. This professional-grade neutralising shampoo targets unwanted yellow and brassy tones, leaving your hair brighter, cooler, and salon-fresh. Infused with patented colour-locking technology*, it not only tones but also enhances vibrancy, shine, and tone longevity for up to 100 days**. With a rich purple pigment and powerful formula, it provides tone-correcting results in just 5–15 minutes while delivering up to 72 hours of radiant shine and smoothness***. Ideal for blonde, silver, or highlighted hair in need of brightness and tone balance.

Benefits:

• Neutralises yellow and brassy undertones in blonde and silver hair.
• Locks in colour vibrancy for up to 100 days**.
• Delivers up to 72 hours of shine and radiance***.
• Preserves tone, brightness, and multidimensional colour.
• Professional-level toning with patented dye-lock technology*.
• Ideal for colour-treated, highlighted, or natural blonde hair.

*Patent granted in France
**Instrumental test after 49 washes using the full Vitamino Color Spectrum routine
***Instrumental test after 4 weeks of application

How to use: Apply evenly top wet hair and emulsify into a rich lather. Leave on for 5-15 minutes depending on your desired level of tone correction. Rinse thoroughly until the water runs clear and pigment is removed. Follow with the Vitamino Color Deep Conditioner or Mask for the best results. 

Davines Nounou Shampoo is perfect for bleached, permed or relaxed hair. Rich formulation that gently cleanses hair, restoring and nourishing hair leaving it hydrated and shiny. With Davines Refills, consumers use 74% less plastic than 2x 250ml bottles - which reduces CO² emissions. Made from recyclable, single material pouches.

Benefits:

• Strong shine effect
• Deep nourishment
• Soft and silky hair
• Gently cleansing
• Natural active ingredients

How to use:

Apply a small amount to wet hair, gently massage into scalp, lengths and ends of hair. Rinse. Repeat if necessary. Follow with Davines Nounou Conditioner.

ORGANIC CINNAMON & PATCHOULI DEEP TREATMENT

This traditional Everescents Moisture Mask is an intensive treatment that nourishes, replaces moisture, reconstructs and restores hair structure. Designed as a once-a-week treatment for dry, damaged, chemical treated and coloured hair. Don’t have damaged hair? Why not just treat yourself to a luxurious treatment you deserve it!

How to use: 

After shampooing apply to wet hair concentrating on the mid lengths to ends & comb through. Leave for 3 mins for instant results or up to 10 mins for more intensive treatment. Enjoy the aroma & rinse thoroughly. SAFE FOR COLOURED HAIR.

This Product is Vegan Friendly Curly Girl Approved

Curly Girl Directions (suitable for co-washing or deep conditioning)
Apply 20- 50 cent piece size, emulsify into hands. Apply evenly starting from the ends and working through to the mid lengths, lightly glaze over the top of the head with remaining treatment. Leave in for 1-3 minutes, enjoy the aroma. Follow your preferred individual techniques i.e. “roping”, “brush with wet brush”, “squish to condish”. Once applied correct techniques and you have a “slip” either rinse or leave in.

Lust Ice Blonde Colour Mask is enriched with Argan Oil and is suitable for all hair types. A luxurious colour treatment that deposits intense pigment, hydrates and repairs the hair. Lust Colour Masks are designed to enhance vibrancy, refresh tone, add colour and shine in natural or coloured hair. Your hair will be left deeply conditioned, smooth and shiny.

Camellia Sinensis Leaf Extract is a humectant that will add moisture to the hair and scalp. It has powerful antioxidant, anti-inflammatory and anti-microbial properties. Cassia Seed will moisturise the hair and add brilliant shine as well as helping to maintain a healthy scalp.

• Cool unwanted warm yellow tones in blonde hair for that perfect blonde
• Best suited on levels 9-10
• On darker hair levels, Ice Blonde will help to control yellow

How to use: Apply a generous amount to clean towel dried hair and leave in for 2-10 minutes depending on the desired colour intensity. Rinse until water runs clear. For intense colour, apply to clean dry hair and leave for 5-10 minutes depending on desired colour intensity.

Lust Hair Beauty Cream is a luxurious leave in treatment that will leave your hair soft, silky and smooth without weighing your hair down. Daily application will increase hydration and improve moisture retention, strengthen and repair. Infused with Marula Oil to soften and soothe, while protecting hair against additional damage occurring from thermal styling tools and environmental influences. Offers thermal protections up to 180°C and brilliant shine.

Key Ingredients: 

• Vitis Vinifera (Grape) Seed Oil
• Hydrolyzed Vegetable Protein
• Sclerocarya Birrea (Marula) Seed Oil
• Butyrospermum Parkii (Shea Butter) Oil
• Aloe Barbadensis (Aloe Vera) Leaf Extract

How to use: Apply directly to towel dried hair. Comb through to distribute throughout lengths and ends. For a more targeted application, spray into hands and massage through mid lengths and ends of hair. Can also be applied on the ends of dry hair to smooth frizz.

Davroe Chroma Sunset Copper Colour Treatment is a moisturising colour treatment to create a combination of pink and orange tones to light/dark blonde hair. Can be used on copper/red hair to add more vibrancy. Strengthens and moisturises hair, leaving it feeling nourished.

How to use: After shampooing with Davroe Clarify Deep Cleansing Shampoo, remove excess water from hair (towel dry). Apply treatment evenly and thoroughly coat hair, working your way from roots to ends. Leave in for up to 7 minutes. Rinse. Follow with your favourite Davroe Conditioner.

RE.STORE

Restore strength and moisture levels to dry, damaged, frizzy over-processed hair with the Kevin Murphy Restore repairing treatment. Infused with Papaya, Pineapple and Green Pea Protein to reconstruct damaged hair.

How to use: For optimal repairing results, use 1-2 times per week as a substitute for shampoo and conditioner and as part of our 4-part system from the REPAIR regimen.

Benefits: 

• Sulphate free, paraben free & cruelty free
• Non-foaming, cleansing and repairing treatment
• A power-packed blend of proteins and enzymes
• Helps nourish, restore and replenish the hair
• Helps hair look and feel smoother and stronger
• Enhances manageability and shine
• Ideal for all hair types in need of targeted repair
• Sulphate, paraben and cruelty-free

Kerastase Blond Absolu Ultra-Violet Shampoo 250ml

An iridescent purple shampoo that neutralises brassiness and unwanted yellow tones in blonde or grey hair for a nourished cool blonde. It protects hair from daily oxidation and pollution, restoring shine and softness. Enriched with a potent combination of Hyaluronic Acid and Edelweiss flower, the formula instantly boosts blonde luminosity while deeply nourishing the fiber.

Kerastase Blond Absolu Cicaflash Conditioner 250ml

Delivers a super shot of care for lightened or highlighted hair with the restorative performance of a masque and the lightweight finish of a conditioner. It intensively restores sensitized hair, nourishing the fiber. The combination of Hyaluronic Acid and Edelweiss flower instantly smoothes, strengthens and softens sensitized lightened hair while providing deep nutrition. Ideal for all tones of faux-blonde hair, Cicaflash restores the hair fiber, preventing breakage and erosion. Hair is soft and moisturised while remaining lightweight and luminous.  

Kerastase Blond Absolu Ultra-Violet Hair Mask 200ml

A rich deep purple mask that neutralises brassiness and unwanted yellow tones while deeply nourishing and restoring sensitised, lightened hair. The powerful combination of Hyaluronic Acid and Edelweiss flower soothes hair, protecting it from daily oxidation and polution particles. This non-staining hair mask can be used once a week, or as often as needed to neutralize brassy tones and keep your blonde hair luminous & cool.

Kerastase Blond Absolu Cicanuit Night Hair Serum 90ml

A white cream-in-gel leave-in serum that intensively restores bleached hair overnight by erasing 55% of damage from bleaching. The result is soft, luminous and hydrated hair with a satin lightweight finish. Formulated with the highest concentration of Hyaluronic Acid combined with Edelweiss flower to reduce breakage and seal split ends. Ideal for all types of blonde hair. 

Kerastase Blond Absolu Cicaplasme Heat Protecting Leave-In Cream 150ml

A lavender-coloured fortifying leave-in cream for lightened or highlighted hair with heat protection to deeply nourish, add extra softness and provide colour stability. Enriched with Hyaluronic Acid and Edelweiss flower, Cicaplasme seals split ends and smoothes the hair fiber for a uniform touch and long-lasting frizz control. It instantly treats the damaged areas of the fiber. Cicaplasme provides heat protection for up to 230°C to protect hair from heat styling tools. It also contains UV filters to protect against daily oxidation and pollution deposits. Hair is soft and luminous. 

The Fanola Wonder No Yellow Extra Care Mask amplifies and prolongs the effectiveness of the Fanola Wonder No Yellow Shampoo. The perfect match, it seals the cuticle of the hair for a longer lasting effect. Creamy formula enriched with Extra Violet Pigment, helps to maintain a cool and even tone.

• Can be used in blonde, bleached, highlighted and grey hair.
• Formulated with violet pigment that reduces unwanted yellow tones.
• Leaves hair shiny and radiant with a cool blonde tone.
• Enriched with Dragon Fruit and Marula Oil for amazing softness and shine.
• Vegan.

How to use: After shampooing with Fanola Wonder Shampoo, apply to hair and leave in for 3-5 minutes. Rinse.

The PURE Precious Ends is a leave in treatment that contains unique organic Goji Berry Oil, Amino Acids, powerful antioxidants and beta-carotene restore and protect against colour fade and repair damage caused by heat, sun and chemical treatments.

How to use: Apply to mid-lengths and ends of wet or dry hair.

Introducing the new and improved NAK Signature Blonde Shampoo. The Signature collection combines equal doses of expertise and quality ingredients to create elevated haircare essentials. NAK's sleek, modern packaging gives your favourites a stylish update, while their supercharged formulas deliver enhanced performance with the addition of Signature Peptides and the Ectoin Barrier Booster. Combining salon-quality innovation with ingredients that go further. 

The NAK Signature Formula: A light toning cleanser for a brilliant blonde without the brass. Enriched with our Signature Peptides and Ectoin Barrier Booster that assist to repair and strengthen, nurturing the scalp microbiome for your healthiest hair. This product is recommended for natural blonde, pre-lightened & grey hair.

Benefits:

• Gentle toning of pale yellow, gold, or brassy reflects.
• Violet pigments that cool naturally blonde, pre-lightened blonde, and grey hair.
• Key Ingredients: Signature Peptides, Ectoin Barrier Booster, NAK's natural vegan complex of Coconut Oil, Aloe Vera, Hydrolysed Rice Protein, Pear Extract.

How to use: Apply to wet hair and gently massage into a cleansing lather. Leave in for 1 to 5 minutes. Rinse thoroughly and repeat if desired. After cleansing your hair, pair this with the NAK Blonde Conditioner for the best results. 

The Brelil BB Mask Gourmand is a rich, deep conditioning treatment for all hair types. It adds moisture to hair, reduces frizz and adds shine. Leaves hair fragranced with a gourmand scent. 

How to use: After shampooing with BB Shampoo Gourmand, apply the mask to damp hair and massage through to the ends (or use a wide tooth comb to distribute throughout the hair). Leave in for 3-5 minutes and rinse with warm water.

Davroe Blonde Senses - Platinum Conditioner, is a mild conditioner that tones unwanted yellow, brassy tones from blonde and grey hair. Enhances colour vibrancy and adds shine, while strengthening and protecting hair. Conditioning oils make hair manageable and smooth.

How to use: After shampooing with Davroe Blonde Senses Toning Shampoo, apply a small amount of conditioner from scalp to ends, massage and leave in for 2 minutes. Rinse.

The ColorWow Money Masque is Celebrity Stylist Chris Appleton's 1-step-prep for luxe, super healthy hair. With it's weightless, deep conditioning formula, it instantly absorbs into hair, leaving no waxy or heavy build up. It penetrates deeply into the hair to help strengthen, repair and renew suppleness. Provides heat protection and is suitable for all hair types. 

Benefits:

Money Masque's powerhouse, marine-derived ingredients.

• Blue Sea Kale: Helps bind sulfur with damaged keratin to restore strength and elasticity. Has color-protective antioxidants. Extra fortifying for chemically-processed strands.
• Sea Kelp and Algae Blend: Natural humectants attract and retain moisture. A powerful combination of natural moisturizers that deliver long-lasting hydration for dry, porous and chemically-processed hair. Also chock full of nourishing minerals, vitamins and carbohydrates.
• Hydrolyzed Veg Protein Complex: Weightlessly smooths hair for glossy reflective shine. The ideal weightless surface smoother for even superfine hair, it’s straight-up miracle for bleached, fragile tresses.
• BONUS! Heat Protection: Adds an extra layer of protection against heat damage to your regular routine. 

Sulfate free. Cruelty free. Gluten free. Paraben free.

How to use: 

• Use once a week or every three shampoos as needed.
• Remove excess moisture from hair.
• Apply mask generously to hair.
• Massage or comb through to distribute evenly.
• Leave on three to five minutes or up to 20 minutes for a more intensive treatment.
• Rinse thoroughly and style as desired.

Davroe Repair Senses Travel Gift Pack includes: 

1x FREE luxury quilted bag

1x Davroe Repair Senses Revitalizing Shampoo 100ml

Repairs damaged hair, weakened by colour and chemical processes. Helps to retain colour and is suitable for all hair types. Keeps hair resilient and strong. Strengthens hair to prevent against breakage and hair loss. Gentle enough to use daily. Leaves hair silky soft. 

1x Davroe Repair Senses Revitalizing Conditioner 100ml

Nourishes and protects colour, helping to keep it vibrant for longer. Hair is left looking shiny and feeling soft.

1x Davroe Luxe Leave-in Masque 50ml

Penetrates the hair, and forms a protective barrier to prevent colour fade and provide sun protection. A great product to use prior to swimming, to prevent chlorine build up and damage. Reduces static, making hair feel softer and healthier. 

1x Davroe Split Ends Therapy Balm 50ml

A nourishing balm that helps to reconstruct, seal and prevent the return of split hair fibres. Promotes hair growth and healthy hair. Instantly repairs fragile ends, leaves hair stronger and increases hair density, improving hair diameter. Suitable to be used on hair extensions.

1x Davroe Body & Face Cleansing Gel 100ml

Great for all skin types. Contains anti-ageing properties to cleanse and soothe skin. 100% soap free formula, maintains skins natural moisture level and leaves skin smooth to the touch. 

Joico K-Pak Color Therapy Conditioner works in tandem with your repair shampoo and targets the damaged areas of the cuticle, sealing in moisture and leaving the hair shiny and smooth. Can be used on all hair types - including fine and thick hair (it's lightweight and nourishing)

How to use: After you shampoo (we recommend K-Pak Color Therapy Shampoo), apply the conditioner from your mid-lengths to ends and work through the hair. Leave the conditioner in your hair for a minute or more and rinse. Follow with styling products that protect your hair.

Tip: Be sure to use a heat protectant when styling your hair to protect against further damage. K-Pak Color Therapy Luster Lock Spray helps repair damage and also provides heat protection.

KMS Add Power Shampoo makes fine hair feel stronger, and look healthier. It includes ingredients such as Rice Protein, which strengthens and thickens fine hair, and Organic White Tea, which is a lightweight anti-oxidant.

Benefits:

• Makes fine, weak hair feel stronger and more resilient
• Maintains the hair's natural protein balance
• Hair appears healthier
• Paraben free

How to use: Shampoo. Rinse. Repeat if needed.