The Kerastase Bain Blond Absolu Lumiere is a lightweight, nourishing and  illuminating shampoo that gently cleanses the hair while providing hydration from root to tip. 

Formulated with a potent combination of Hyaluronic Acid and Edelweiss flower and high concentrations of antioxidants to prevent damage and protect fiber. Hyaluronic Acid deeply hydrates blonde hair, smoothing fiber for a uniform touch along hair strands. Hair is prepared to be treated, luminous with natural shine and nourished to the tip. Ideal for lightened, bleached, gray or light faux-blonde hair.

Benefits:

• Deeply & durably hydrates fibres
• Gently detoxifies from pollution, free-radicals and dulling agents
• Smooths fibres for a uniform touch from root to tip
• Leaves hair feeling tight
• Improves & illuminates natural shine
• Use with Blond Absolu Cicaflash for 8x shinier hair*

Key Ingredients:

Hyaluronic Acid: fills and repairs fibre wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair, preventing future breakage.

Edelweiss flower: is rich in anti-oxidants to protect hair against daily damage. It also softens and calms sensitised hair fibres.

Ultra Violet neutralisers: are highly concentrated pigments that act immediately on the fibre to neutralise and remove brassy & yellow undertones, revealing a radiant natural shine.

How to use:

Apply to wet hair. Massage. Rinse thoroughly. For optimal results, follow with the Kerastase Blonde Absolu Cicaflash.

Transform all hair types and achieve ultra silky, radiant, frizz-free hair with the ColorWow Dream Coat Supernatural Spray. This product acts like a mini Keratin treatment with anti-humidity protection that lasts through 3-4 shampoos. Formulated with no sulphates or conditioning agents. Cruelty-free, gluten-free and vegan. 

How to use: 

Requires blow drying to activate. Shampoo, condition, towel dry. Divide hair into sections. Spray liberally and evenly on DAMP (not wet) hair. (Do not apply other styling products while the hair is wet, you can apply styling products after completing the Dream Coat blow dry.) For best results, use every 3-4 shampoos.

The Kerastase Curl Manifesto Fondant is a lightweight moisturising conditioner infused with Manuka Honey and Ceramide for curly and very curly hair. Infuses curls with lightweight moisture wihthout weighing hair down and gently detangles even the most stubborn knots. Increases curl body and fullness while enhancing curl bounce and elasticity. 

Use the full Curl Manifesto routine for fuller looking, perfectly defined and bouncier natural curls while reducing frizz.

Benefits:

• Gently detangles even the most stubborn knots
• Infuses curls with lightweight moisture with no weigh down
• Increases curl body and fullness while enhancing curl bounce and elasticity
• Reduces unwanted frizz and locks out humidity
• +80%* Nutrition / Hydration (EU)
• +38%* softness (EU) / Hydration (USA)
• +98%* detangling / very curly hair (type IV) 2x shinier
• Immediate Anti-frizz + humidity protection
• 24hrs anti-frizz + humidity protection
• +54%* curl definition

*Instrumental test after application of Fondant hydratation essentielle

Key Ingredients:

• Manuka Honey: A powerful and rare honey from New Zealand rich in minerals, nutrients and natural sugars.
• Ceramide: A patented ingredient that restores softness, smoothness and strength.

How to use: 

After using the Kerastase Curl Manifesto Bain, apply to wet hair after removing excess water. Distribute from your ends, working your way up and massage into hair. Leave in for 3-5 minutes. Emulsify and rinse thoroughly.

Kerastase Curl Manifesto Curl Enhancing Leave-In Cream is a daily moisturising leave in treatment with Manuka Honey and Ceramide for curly, very curly and coily hair. This ultra-lightweight smoothing cream provides intense hydration, effortless detangling and heat protection up to 230°C.

Reduces frizz and preserves curl pattern by helping shield the hair from up to 80% humidity. Use Curl Manifesto routine to reveal healthy looking and soft curls, with great definition and bounce.

Benefits:

• Ultra-lightweight leave-in formula with no weigh down
• Restores and nourishes the fiber providing extreme hydration
• Provides all day frizz control with 24H humidity shield
• Protects hair with its heat activated properties
• Creates smooth, natural looking bouncy curls that last
• Promotes definition and elasticity and enhance shine
• +74%* Nutrition / Hydration (EU)
• +26%* softness (EU) / Hydration (USA)
• +98%* detangling / very curly hair (type IV)
• Stronger curls +76%*
• 230°C Thermo-protection
• Immediate Anti-frizz + humidity protection
• 24hrs anti-frizz + humidity protection
• +72%* curl definition

*Instrumental test after application of Crème de jour fondamentale

How to use:

Apply to wet, towel dried hair. Apply to hair type accordingly (depending on length and thickness) Distribute evenly. Scrunch through sections or use a rake comb to help encourage curl formation and definition. Leave in.

Treat normal to dry hair to the Kerastase Nutritive Nectar Thermique; an anti-frizz blow-dry milk for medium to thick dry hair. This beautifying hair milk protects dry hair from heat styling, and contains anti-dryness polymers to provide nutrition, detangling, smoothness and shine to dry hair. It delivers a shot of essential nutrients that boost the formula's ability to nourish and reinforce the hair. This nutritious hair milk acts as a 230°C thermic protector for hair exposed to styling tools and has a light white creamy texture. Up to 85% less frizz immediately after application. 

Benefits:

• Leaves a film that protects hair against chronic dryness
• Reduces flyaway & frizz
• Protects from heat up to 230°C
• After each use, hair regains suppleness, instant softness & shine
• +97% of stronger & less breakage*
• -94% less frizz instantly & 72H high humidity protection*
• +79% immediate hydration & 72H nutrition
• 2x split ends reduction

*Instrumental test, after application of Nectar Thermique

Key Ingredients:

Plant-Based Proteins: A blend of fatty acids, omega, and vitamins that feed the hair with essential nutrients.

Niacinamide: A derivative of Vitamin B3 that locks in nutrition. Strengthens the hair fibre barrier for long lasting health.

Coating Actives: This coating leads to hair that is perfectly resurfaced for an optimal thermic protection and an incredible protection against high humidity and frizz for 72 hours.

How to use: Apply a small amount of Nectar Thermique hair milk to washed and towel-dried hair, section by section throughout lengths. Proceed to blow dry or air dry. 

The Kerastase Genesis Masque is an anti hair-fall intense fortifying masque for weakened hair, prone to falling due to breakage. It nourishes and detangles hair, reducing the risk of hair fall due to breakage. Enriched with a potent combination of Aminexil, Edelweiss Native Cells and Ginger Root, this ultimate masque provides replenishment to the hair by fortifying damaged zones of the fiber. The powerful combination of conditioning agents makes the hair easy to comb while restoring softness & nourishment. Hair is intensely fortified, soft and shiny.

Benefits:

• 99.2% less breakage*
• 99.2% more resistant*
• 99.2% stronger hair*
• Bodifies and plumps the hair fiber when combined with Bain Nutri-Fortifiant***
• 99.2% reduced hair-fall due to breakage*
• 89% more hydrated/nourished hair**
• 40% increase of softness**

*Instrumental test, reduction of broken hair mass versus classical shampoo after 1 application
**Instrumental test, increase of hydration/softness compared to before application
***Instrumental test, compared to before application

Key Ingredients: 

A unique combination of Ginger Root and Edelweiss Native Cells

• Ginger Root: is known for its ability to protect against daily external aggressor.
• Edelweiss Native Cells: is known in skincare for its antioxidant power and collagen preserving properties. The Edelweiss flower is capable to resist the most extreme conditions. 

How to use: Apply to previously washed and towel dried hair. Massage through the mid lengths and ends. Leave in for 5 minutes. Add water, emulsify and rinse thoroughly. For best results use with Kerastase Genesis Bain Hydra-Fortifiant or Genesis Bain Nutri-Fortifiant Shampoo.

The Kerastase Insta Glaze is a gloss enhancing conditioner for long hair prone to frizz. It's specifically formulated with hyaluronic acid, glycolic acid and wild rose in oil to deliver dreamy, bouncy, glossy hair. With its silky cream texture it immerses hair into hydration & deeply plumps hair layers and instantly transforms fibre, improving suppleness, facilitating detangling, creating incredibly smooth & regular surface.

Benefits:

• Instantly softens hair.
• 4-DAYS Anti-Frizz*
• 4-DAYS Glossy hair*

*Consumer test after application of Bain + Fondant + Oil, 104 consumers.

How to use: After shampooing using the Kerastase Gloss Absolu Shampoo, towel dry hair. Massage through lengths and ends. Leave on for 3 to 5 minutes. Rinse. Use the full Gloss Absolu routine for all the benefits. In case of direct contact with eyes, rinse thoroughly with water. Avoid eye contact.

Experience indulgent hair care with the Kerastase Elixir Ultime Original Refillable Hair Oil. Refill your Elixir Ultime bottle again and again. This beautifying, lightweight, versatile formula boosts shine, tames frizz for up to 96 hours, and fortifies hair to reduce breakage. Ideal for all hair types, it smooths and softens without adding weight. Housed in an eco-friendly refillable glass bottle, this luxurious oil is not only a treat for your hair but also a step towards sustainability, making it a thoughtful choice for long-term use and waste reduction.

Benefits and claims:

• 100% more shine*
• Increased fibre diameter +9%
• Fewer split ends -31%
• 4 days anti frizz
• Softer hair +70%**
• 72 hour hydration
• Heat protection
• Lightweight formula doesn't weigh hair down
• Long lasting frizz control for up to 96 hours, even in humid conditions**
• Strengthens and protects against hair breakage, so over time it feels healthier and more resilient
• Eco friendly - refillable packaging
• Perfect for all hair types from fine to coarse.
• Shine and softness in just a few drops 

*instrumental test after 48H

**instrumental tests

How to use: Apply 1-2 drops of the oil to wet or dry hair focusing on mid-lengths to ends. With multiple uses, it can be used before cleansing, as a pre-blow-dry oil, or as a finishing touch for smoothness and shine throughout the day.

How to refill: You can easily refill your bottle over and over thanks to a 3-step process

1. Unscrew your empty oil refill and separate it from the glass bottle
2. Unbox your new oil refill and plug it into the glass bottle
3. Turn the refill clockwise to lock it and recycle your empty refill by removing the pump

The K18 Air Wash Dry Shampoo is the reinvention of dry shampoo. The future of clean, powered by biotech. AirWash™ is a non-aerosol dry shampoo powered by odourBIND™ smart-release biotechnology and delivers a high-performance clean--clinically eliminating odour and reducing oil without starchy buildup, white cast, or heavy fragrances. Keeps working for up to 3 days.** Tested on 4 day unwashed hair.

What it does:

• Absorbs oil - made with translucent microbeads to absorb oil without visible starchy buildup or white cast.
• Eliminates odours - smart-release odourBIND™ biotechnology recognises, traps and eliminates odour-causing molecules, and replaces malodors with a subtle fragrance for a clean, fresh feel for up to 3 days.**
• Supports a healthy scalp - supports scalp sebrum balance to promote scalp health between washes and minimises excess buildup.
• Leaves hair feeling and looking clean - deeply cleanses without feeling gritty or heavy buildup, for a run-your-fingers-through clean feeling.
• Lasting results - high-performance formula lasts for up to 3 days**, highly concentrated so you can use less and go longer between washes.

**Results observed in a scientific test of 30 subjects after 1 use of AirWash™ dry shampoo after 72 hours. Measurements were made by a sebumeter and expert odor grader.

***Results observed in a consumer test of 30 subjects where AirWash dry shampoo was applied once after 4 days of no washing, then tested after a further 3 days without washing.

 How to use: Use to extend styles, and refresh hair between wash days. Shake Well. Non-aerosol format may feel slightly damp but will not disturb your style. Hold the bottle 4-6 inches away from scalp for even distribution. Start with 1 spray per section, increasing up to 3 sprays per section as needed. Massage in and brush or style as usual.

Kerastase Genesis Hydra-Fortifiant Shampoo For Fine Hair 250ml

The Kerastase Genesis Bain Hydra-Fortifiant is anti hair-fall fortifying shampoo for weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fiber to reduce the risk of hair-fall due to breakage. This ultra-delicate formula is ideal for fine or greasy hair to remove sebum and pollution particles from scalp and fiber. Its gentle cleansing action soothes and hydrates hair from root to tip, leaving a lightweight feel. Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, the formula strengthens the fiber for intense resilience to reduce the risk of hair-fall due to breakage. Hair is prepared to be treated, fortified with a fuller and healthier look. 

Kerastase Genesis Anti-Hair Fall Conditioner 200ml

The Kerastase Genesis Fondant is an anti hair-fall fortifying conditioner for weakened hair, prone to falling due to breakage. Enriched with a potent combination of Aminexil, Edelweiss Native Cells and Ginger Root. This creamy formula offers anti-breakage action with the most lightweight finish. It helps restore the fiber and reinforces its natural resistance to reduce the risk of hair-fall due to breakage. It instantly smoothes, strengthens and softens the fiber while providing deep nutrition without weighing down the hair. Hair is uniform, shiny and stronger.

Kerastase Genesis Anti-Hair Fall Hair Mask 200ml

The Kerastase Genesis Masque is an anti hair-fall intense fortifying masque for weakened hair, prone to falling due to breakage. It nourishes and detangles hair, reducing the risk of hair fall due to breakage. Enriched with a potent combination of Aminexil, Edelweiss Native Cells and Ginger Root, this ultimate masque provides replenishment to the hair by fortifying damaged zones of the fiber. The powerful combination of conditioning agents makes the hair easy to comb while restoring softness & nourishment. Hair is intensely fortified, soft and shiny.