Matrix Total Results Food for Soft Shampoo is a hydrating shampoo that targets dry hair and instantly transforms it for touchable soft results. Providing 7x more moisture for up to 72 hours. Concentrated formula, loaded with Avocado Oil and Hyaluronic Acid, attract water like a sponge to fill in porous, dry cracks. Suitable for daily use.

Instantly transforms chronically dry hair in 3 minutes, for 3 days of touchably soft hair!

• Leaves hair hydrated and smooth with a soft finish and extra shine
• Achieve frizz free, less porous hair
• Safe for color treated hair

How to use: Apply a small amount of product to wet hair, lather and rinse. In case of contact with eyes, rinse them immediately. Follow with Matrix Total Results Food for Soft Conditioner.

The Clever Curl Rich Conditioner is designed to rehydrate coarse, thirsty hair. Designed to be used as a traditional conditioner and can also be used as a Leave-in. Safe for use in coloured hair.

For best results, use this product after cleansing the hair and scalp with Clever Curl Cleanser. This product is also suitable for the co-wash technique if preferred.

How to use:

1: Deep Conditioning

• Following cleansing with Clever Curl Cleanser keep hair completely saturated with warm water.
• Apply to palms and distribute evenly in hands.
• Begin applying to ends of hair, working product up to mid lengths. Glaze any remaining product over hair.
• Once product is distributed evenly begin applying preferred personal techniques such as; wet brush, roping,
  squish to condish.
• Rinse out with lots of water, allowing some product to be left in depending on what your curls need.

2: Leave-in

• After your conditioning routine, apply to palms and distribute evenly through hair using your preferred personal techniques such as; raking, praying hands.
• For more accentuated curls gently scrunch hair to encourage stronger curls.
• Leave in and let hair dry with your preferred technique such as; plopping, diffusing or air dry, OR for stronger curl definition and hold, apply gel before allowing the hair to dry.

TIP: Can be applied for refreshing techniques.

The Wella Professionals Ultimate Color Miracle Leave-In Hair Mask is a nourishing treatment designed to enhance and protect coloured hair.

This leave-in hair mask from Wella Professionals is formulated to provide ultimate care for coloured hair, ensuring vibrant and long-lasting colour. Its lightweight formula is easy to apply and works to deeply condition and strengthen hair, leaving it soft, shiny, and manageable. Perfect for maintaining salon-quality colour at home, this mask is a must-have for anyone looking to preserve their hair's vibrancy and health. Ideal for anyone with coloured hair looking to maintain vibrancy and health between salon visits.

Benefits:

• Enhances and protects coloured hair for vibrant, long-lasting results.
• Lightweight formula that deeply conditions without weighing hair down.
• Strengthens hair, leaving it soft, shiny, and manageable.
• Easy to apply, making it perfect for at-home colour maintenance.

How to use: Wash hair with Wella Ultimate Color Shampoo and Conditioner if needed. Apply 1–2 pumps to damp hair. Distribute evenly through lengths and ends. Leave for 30 seconds. Do not rinse. Style as desired.

Say hello to Minnie with this adorable on-the-go brush! WetBrush Disney Mini Detangler in Hello Minnie helps hair stay strong and healthy-looking. Gently loosen knots on wet or dry hair, without pulling or snagging. Exclusive, ultra-soft IntelliFlex bristles glide through tangles on all hair types with ease.

The moment you use it, you'll feel the difference and never want to try another hairbrush again. Kids love it too! WetBrush's world is colourful, fun and, most importantly, pain-free. With over 100 million brushes sold worldwide, WetBrush makes it hard to choose just one!

Benefits:

• Small size for convenient storage, plus kids love it too.
• Exclusive, ultra-soft IntelliFlex bristles glide through tangles with ease.
• Minimises pain, split ends and breakage.
• Over 45% less breakage than a traditional styling brush.
• Works wonders on all hair types.
• Suitable for extensions and wigs.
• Ideal for use on wet or dry hair.

Meet the WetBrush Disney Princess Rapunzel Detangler Hair Brush. World famous exclusive IntelliFlex bristles loosen knots and tangles on wet or dry hair, without pulling or snagging. Letting you brush with less force resulting in less damage. The moment you use a WetBrush Detangler, you'll never want to try another detangling hair brush again.

Benefits:

• Exclusive, ultra-soft IntelliFlex bristles.
• Glides through tangles with effortless ease.
• Minimizes pain and protects against split ends and breakage.
• Lets you brush with less force.
• Works wonders with all hair types.
• For use on wet or dry hair.
• Suitable for wigs and extensions.

*Do not use with a hair dryer, as heat may damage the bristles. 

This luxurious rinse-out treatment uses plant-based prebiotics to strengthen the scalp microbiome and barrier, dramatically improving hydration and reducing dryness, flaking and irritation. Rich in grapeseed oil and panthenol for weightless conditioning, plus cooling eucalyptus and peppermint oils, it leaves the scalp soothed and refreshed while hair becomes noticeably shinier, softer and easier to manage. Suitable For All scalp types – dry, flaky, itchy or oily. Hair needing extra hydration, shine and control. Use as a quick conditioner or intensive weekly mask.

Benefits:

• Deeply hydrates and balances the scalp microbiome.
• Reduces dryness, flakiness and itchiness.
• Grapeseed oil + panthenol boost shine, softness and manageability.
• Cooling eucalyptus & peppermint calm and refresh the scalp.
• Lightweight formula – never weighs hair down.
• Suitable for all scalp types, including sensitive.

How to use: After shampooing (ideally with Evo Common Ground Scalp Shampoo), squeeze out excess water. Apply generously from mid-lengths to ends and massage into the scalp. Leave on for 3–5 minutes (or up to 20 minutes for an intensive treatment). Rinse thoroughly. Follow with Evo Home Base Scalp Serum if desired.

Introducing the Color Wow Texas Hold 'Em Hairspray 295ml. A high performance, strong hold hairspray with heat protection for long-lasting styles that won’t fold in high humidity. Best for all hair types, especially straight, wavy, curl and coily hair. 

Benefits:

• Uniquely calibrated “flash-fixate” application leaves hair less wet and deposits up to 50% less dehydrating alcohol.
• “Tough but tender” reduced pH formula is gentler on hair.
• No-flake formula brushes out easily.
• Less wet, fast-drying, flake free formula.
• Extra hold hairspray delivers 82% style retention in high humidity*.
• Deposits up to 50% less alcohol than leading sprays**.
• 2 forms of heat protection + UV protection to protect against color fade.

*Independent study. Average results recorded after 8 hours in 60% relative humidity.
**Results of internal lab testing.

How to use: Shake well. Spray on styled hair from about 10 inches away.

This deeper-than-deep conditioner instantly and intensely treats curly, coily and thick locks for damage repair and effortless detangling. Hair becomes ultra-soft, ultra-silky and smoother than ever. Now that's intense. For those with thick or curly hair textures.

Benefits:

• Leaves hair ultra -soft, shiny, smooth and sleek.
• Deeply conditions and adds an intense moisture.
• Nourishes and repairs damage caused by thermal and chemical processing and the drying, damaging and color-depleting effects of the environment.
• Detangles, fortifies and strengthens.
• Fights and prevents frizz.
• Nourishing Butter Complex (Murumuru, Mango & Cocoa Seed Butters), rich in essential vitamins, repairs, hydrates and helps prevent damage. Smoothesthe cuticle to strengthen hair and protect from breakage while detangling and increasing shine.
• Blend of Shea Butter, Illipe Butter and Olive Oil provides intense moisture and makes hair feel softer.
• Hydrolysed Vegetable Protein penetrates the hair shaft to increase moisture content and strengthen.

How to use: After shampooing using your preferred Oribe Eternal Curls Shampoo, massage in the condtioner, indulge (for as long as you want), and rinse. Can be used daily or several times a week for deep moisture.

The Evo Baby Got Bounce Curl Treatment is a deeply moisturising rinse-out treatment that softens curls, improves manageability and repairs hair. Ideal for all curl types, including: wavy, curly, coily and tight textures.

Benefits:

• Deeply moisturises and softens curls without weighing them down 
• Repairs and strengthens damaged and colour-treated curls
• Conditions and supports natural curl pattern to prepare curls for easier styling
• Reduces frizz, detangles and improves manageability

How to use:

Squeeze excess water without agitating curls, spray evenly from roots to ends, comb hair with fingers or a wide-tooth comb, leave for 3-5 minutes, then rinse. for best results, use after deep cleaning or when extra hydration is required.

Vegan / gluten-free.

Discover the ultimate in hair repair with Strength Recovery Repairing Spray, your secret weapon for restoring and fortifying your locks! This repairing spray is a must-have for anyone seeking to rehabilitate damaged hair. It's designed to provide on-the-go nourishment, strengthening, and protection for your precious strands. Perfect for individuals with hair that's been exposed to damage from styling, coloring, or environmental factors. If you frequently use heat styling tools, this spray is your defense against heat-induced damage. It's suitable for all hair types, offering protection and repair to a broad range of textures.

Benefits:

• Instant Repair: This lightweight spray is packed with ceramides and amino acids that quickly penetrate your hair, providing immediate repair and protection against damage.
• Heat Protection: Whether you love your hair straight, wavy, or curly, this spray shields your locks from the damaging effects of heat styling tools like flat irons and curling wands.
• Detangling Aid: Say goodbye to painful knots and snarls. Biolage Strength Recovery Repairing Spray makes combing through your hair effortless and tangle-free.
• Enhanced Shine: It imparts a healthy shine to your hair, leaving it looking polished and radiant.
• Leave-In Treatment: You can use it daily as a leave-in conditioner or treatment to fortify and maintain your hair's strength.

How to use: Start with clean, towel-dried hair. Shake the bottle well to mix the ingredients thoroughly. Hold the bottle about 6-8 inches away from your hair and spray evenly, focusing on the mid-lengths and ends. Comb through your hair to distribute the product evenly. Style your hair as desired, using heat styling tools if necessary. No need to rinse out; leave the product in for all-day protection and repair. Use daily for ongoing hair strength and protection against damage.

One oil. Endless benefits. The Biolage All In One Multi-Benefit Oil is your go-to solution for frizz control, shine, and manageability. Infused with nutrient-rich moringa oil, this weightless formula instantly detangles, smooths flyaways, and protects against heat while transforming unmanageable strands into soft, healthy-looking hair. Perfect for all hair types, this multi-use oil also helps prevent breakage, minimizes split ends, and adds luminous shine – without ever weighing hair down.

Benefits:

• Controls frizz and tames flyaways.
• Weightless hydration that won’t weigh hair down.
• Adds brilliant, natural-looking shine.
• Protects from heat damage during styling.
• Minimizes breakage and split ends.
• Detangles and smooths for easier styling.

*Key Active: Moringa Oil

How to use: Pre-shampoo: Apply to dry hair, brush through, then shampoo and condition. Leave-in: Apply to towel-dried hair and style as usual. Finisher: Smooth over dry hair to boost shine and tame flyaways. Overnight treatment: Apply to damp hair, braid, and wake up to silky strands.

Davines Naturaltech Elevating Scalp Recovery Treatment is a leave in treatment for sensitised and dehydrated scalp. With soothing and hydrating activity, this product immediately relieves the scalp, reducing itching and redness. Anti inflammatory active ingredients help to balance the scalp.

Benefits:

• Scalp hydration improves by 23% immediately after use
• Improves the integrity of the skin barrier by 10%* after use, 15%* after 28 days
• Soothing action
• Antipollution activity**
• With Microbiotic Booster and Tasmanian Pepper Berry and Fumaria officinals extracts.
• Naturalilty: 99.0%
• Biodegradeability: 94.0%
• Dermatologically tested
• C02 netural packaging

*Instrumental test on 20 subjects

** In vitro test

How to use: Apply in sections or to localised areas of the scalp after cleansing. Gently massage and proceed with blow-dry. It can also be applied to dry scalp throughout the day as needed. 

• Ideal for weak and fine hair
• Anti hair loss, for hair growth and hair protection
• Purifying and strengthening
• Enriched with Nettle Extract which provides a toning action
• Rosemary Extract for an energizing effect to hair and scalp
• Result is scalp and hair are more healthy and vital
• Formulated without silicones, SLS/SLES, sulfates
• Vegan
• Size: 12x10ml

System Professional Color Save Mask is an intensive nourishing treatment that protects and maintains long lasting freshness for colour treated hair. UV filter. 

Benefits:

• Maintains colour, manageability and shine.
• Nourishes and moisturises hair
• Protects keratin structure by reducing free radicals in water
• Prevents colour shifting

How to use: After shampooing with System Professional Color Save Shampoo, apply a coin-sized amount onto the hair. Twist and twirls lengths and ends to apply the mask evenly. Leave in for 5-10 minutes before rinsing.

Schwarzkopf BC Bonacure Clean Balance Anti-Pollution Water is designed for hair that is regularly exposed to external pollutants. This ultralight leave-in product removes impurities and protects hair against product build up, with added heat protection. Conditions and moisturises hair while protecting against external pollutants. Vegan formula.

How to use: Apply 8-10 sprays evenly onto damp or dry hair and leave in. 

A must-have for smooth, manageable hair, Reuzel Hydrating Styling Cream is a lightweight, multi-tasking formula that hydrates, softens, and tames frizz without weighing your hair down. Perfect as a leave-in conditioner or a pre-styling base, it delivers a soft, natural hold and subtle shine. Infused with nourishing ingredients like Rosemary Extract, Horsetail Root, and Argan Oil, this cream strengthens, smooths coarse texture, and enhances shine making it ideal for those wanting effortless, frizz-free styles with touchable softness.

How to use: Work a small amount through mid-lengths to ends of damp or dry hair before detangling or heat styling. Style as desired.

Reuzel Pink Pomade Grease is formulated with Beeswax, which encourages moisture retention while providing excellent hold with a medium shine. Perfect for thick, curly hair. Controls cowlicks and is great for pompadours and quiffs. Helps to keep your style in place all day. This product is not water soluble.

Fragrance: Classic apple pomme with a hint of salsa.

How to use: Apply to dry hair. Work into the hair and style as desired.

The Lust Texture Spray is a medium hold, invisible texture spray that delivers incredible volume and amazing texture with a matte finish. Ideal for oily roots, it features a Zeolite Complex that absorbs excess oil without leaving a powdery residue, making it perfect for second-day hair. This flexible, weightless formula creates lasting volume and allows for easy shaping and control without weighing hair down. Excellent for all hair types, especially fine hair needing extra body and structure.

Key Ingredients

• Zeolite Complex
• Kakadu Plum Fruit Extract

 How to use: Shake well and spray a fine mist onto dry hair while working in with fingers. Tousle, ruffle or scrunch.

Reuzel Spray Grooming Tonic provides a light hold, low shine finish to hair styles. Long lasting natural hold, in a spray bottle for easy application. Great for fine hair types. Thermal protection. Perfect for blow drying. Adds volume. 30% lighter than the original Grooming Tonic. Vegan formula.

Fragrance: Subtle apple peppermint.

How to use: Spray into damp hair before blow drying to create volume and lift. Style as desired.

Reuzel Grooming Cream is a light hold finishing product, suitable for all hair types. Works well on fine hair types to add texture and definition. Gives hair a fuller appearance.

Fragrance: Subtle sugary rum.

How to use: Apply a small amount to blow dried or thoroughly towel dried hair. Style as preferred.

The Reuzel clean & fresh beard serum softens the beard and conditions the skin, whilst being pore friendly. This serum is a perfect blend of moisturisers for a weightless beard oil that will not weigh the beard down leaving it with a natural, non-greasy finish.

How to use: Apply 2-3 drops of this beard oil to soften and tame the beard, while hydrating the skin underneath. 

Davines Naturaltech Energizing Gel gives strength and body to fine and stressed hair with a revitalising cosmetic effect. It moisturises and invigorates the hair creating a light styling effect. Balances the scalp.

Benefits:

• Helps stimulate new hair growth while reinforcing weak hair to prevent future breakage
• Paraben free

How to use: Apply directly to the scalp after washing and conditioning hair. Do not rinse.

Joico Inner Joi Blowout Creme can be used to blow-dry or air-dry hair, it's your choice! Want to blow-dry? Your hair will be protected from thermal damage up to 232°C, and you'll enjoy 72 hour frizz and humidity protection for soft, shiny strands that will blow you away.

Benefits:

• Use with heat or allow to air-dry
• Reduces frizz caused by humidity for 72 hours
• Protects from thermal damage up to 450°F/232°C
• Hair feels soft and looks shiny
• Doesn't leave hair feeling sticky

How to use: Apply to clean, damp hair. Air-dry or blow-dry hair.

The Oribe Damage Repair Power Drops is a highly concentrated treatment serum which provides an intense dose of essential nutrients to rebuild and restore dry, damaged, time-weakened hair. Formulated with linoleic acid, biotin and sea kelp extract, just a few drops of this powerful elixir repairs and fortifies strands.

Benefits:

• Helps reverse damage by reviving the natural manageability of dry, time-weakened strands
• Repairs and strengthens to increase resistance to environmental stressors
• Reduces hair fall due to breakage while restoring elasticity
• Can be mixed with any Oribe hair product
• Improves hair health and combability by smoothing the cuticle to enhance softness

How to use: Mix 3-5 drops with any Oribe product in the palm of your hand to give your regular routine a boost. To use alone, apply to damp hair.

• Fix: 2/5
• Ideal for normal to fine hair
• Provides long lasting hold
• Doesn't weigh hair down
• Use Fantouch Thermo Fix or Fantouch Heat Block when using hot styling tools
• Cruelty-Free

Scared of the dreaded faded hair color? Don't be! Seal in hair color at home with Matrix Total Results Keep Me Vivid Color Lamination Spray, by adding it to your hair care routine a few times a week. Helps keep your hair colour vibrant for up to 21 washes or 65 days! (when used with the Keep Me Vivid complete system).

How to use: Shampoo hair with Keep Me Vivid Shampoo and rinse. Apply Lamination Spray all over hair and wait 1 minute. Apply Keep Me Vivid Conditioner directly on top, and rinse thoroughly.

Angel En Provence Black Angel for Men Volumising Spray is a firm hold finishing spray enriched with Silk Amino Acids and Keratin, to increase the shine and improve style structure. Gives hold and long lasting style support with super hold leaving your hair full and luscious all day long. 

How to use: Use a hairdryer to dry and style, then spray evenly onto hair. The extra hold ability makes hair full with lasting effects.

The D:fi D:Sculpt provides high hold with low shine for definition and texture. Contains Lanolin for ultimate shine and control. Beeswax holds style and protect against moisture loss.

The Oribe Featherbalm Weightless Styler provides style, shine and weightless control to finer hair textures. This ultra-light balm smoothes and hydrates while imparting a hint of hold to blowouts, air-dried textures and finished styles that need a little polish.

Benefits:

• Can be used as a blowout lotion, light texturiser or finisher
• Adds a touch of styling hold and hydration without weighing down the hair
• Detangles, smoothes and adds shine to strands

How to use: Distribute throughout damp hair. Blow dry or air dry for feather-light styles. Can also be used throughout the day as a taming finisher.

Experience the ultimate luxury in hair care with the New Pure Lamellar Vitality Conditioner, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. This silky, creamy texture conditions and revitalises, as well as enhancing manageability and maintaining bounce. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free conditioner is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

Benefits:

• Energising Creatine renews and fortifies the hair, enhancing it's strength and resilience.

• Antioxidants protect hair from environmental damage.

• Deeply conditions and hydrates while enhancing hair strength and guards against breakage.

• Leaves your hair with a smooth, luminating finish.

• Enhances manageability and maintains bounce.

How to use: After shampooing using the Lamellar Vitality Shampoo, apply through mid-lengths to ends and massage. Leave on 1-2 minutes and rinse.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet.