{"product_id":"loreal-professional-keratin-alpha-sleek-shampoo-300ml","title":"L'Oreal Professional Keratin Alpha Sleek Shampoo 300ml","description":"\u003cp\u003eThis luxurious, ultra-creamy shampoo is formulated with Keratin-Alpha Shaper and Amino-acid chains to gently cleanse the fiber while smoothing and reinforcing hair keratin. It softens and hydrates hair, bringing an instant shine, frizz \u0026amp; volume control. Suitable for all hair types. Use full routine to transform hair for 2 weeks of smooth, frizz \u0026amp; volume control**. This shampoo is sulfate free*, artificial colorant free, and alcohol free.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTransform hair for 2 weeks of smooth, frizz \u0026amp; volume control*.\u003c\/li\u003e\n\u003cli\u003eReshapes hair keratin to smooth the fiber.\u003c\/li\u003e\n\u003cli\u003eSoftens and hydrates hair.**\u003c\/li\u003e\n\u003cli\u003eBrings an instant shine to hair***\u003c\/li\u003e\n\u003cli\u003eControls frizz \u0026amp; volume.**\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test after 4 applications of Keratin Alpha Sleek Shampoo + Smooth Transformer + Serum \u003cbr\u003e**Instrumental test with routine Shampoo + Smooth Transformer + Serum \u003cbr\u003e***Instrumental tests with shampoo alone\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply evenly on wet hair. Lather until a rich foam is obtained. Rinse. Follow with \u003ca href=\"https:\/\/www.haircare.co.nz\/collections\/new\/products\/loreal-professional-keratin-alpha-sleek-progressive-treatment-200ml\" target=\"_blank\" rel=\"noopener\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eKeratin Alpha Sleek Smooth Transformer\u003c\/span\u003e\u003c\/a\u003e once a week for long-lasting smoothness for up to 2 weeks. On other wash days of the week, use our \u003ca href=\"https:\/\/www.haircare.co.nz\/collections\/new\/products\/loreal-professional-keratin-alpha-sleek-mask-250ml\" target=\"_blank\" rel=\"noopener\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eProfessional Keratin Alpha Sleek Mask\u003c\/span\u003e\u003c\/a\u003e instead of Smooth Transformer.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"L'Oreal Professional","offers":[{"title":"Default Title","offer_id":43104463388743,"sku":"E4566100","price":55.2,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/1d809ede-5049-4ad1-9fec-4c0176f32c33.png?v=1787010278","url":"https:\/\/www.haircare.co.nz\/products\/loreal-professional-keratin-alpha-sleek-shampoo-300ml","provider":"Haircare.co.nz","version":"1.0","type":"link"}