{"product_id":"loreal-professional-keratin-alpha-sleek-progressive-treatment-200ml","title":"L'Oreal Professional Keratin Alpha Sleek Progressive Treatment 200ml","description":"\u003cp\u003eThis professional smoothing treatment is formulated with Keratin Sleeker and Amino-acid chains that provide long-lasting smoothness and frizz-control. Smooth Transformer is artificial colorant free, and alcohol free.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTransform hair for 5 times smoother results with 2 times less frizz, and volume control**\u003c\/li\u003e\n\u003cli\u003e77% instant shine**\u003c\/li\u003e\n\u003cli\u003eDaily styling in half the time*\u003c\/li\u003e\n\u003cli\u003ePreserved hair integrity.**\u003c\/li\u003e\n\u003cli\u003e70% of women said that they have never achieved this level of smoothness before, their hair has never been so disciplined. 82% said their hair has never been so quick to style.***\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test after 4 applications of the routine Shampoo + Smooth Transformer + Serum.\u003c\/p\u003e\n\u003cp\u003e**Instrumental tests.\u003c\/p\u003e\n\u003cp\u003e***Consumer test after 4 application on 67 consumers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Shake well before use. Use once a week after shampoo. Performance peaks after 4 weeks. Alternate with our mask on other wash days of the week. Section hair into 2 and apply evenly from lengths to ends on each section. Leave on for 10-15 minutes, and rinse. Complete the routine with \u003ca href=\"https:\/\/www.haircare.co.nz\/collections\/new\/products\/loreal-professional-keratin-alpha-sleek-serum-50ml\" target=\"_blank\" rel=\"noopener\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eAlpha Sleek Serum\u003c\/span\u003e.\u003c\/a\u003e To activate the smoothing technology, blow-dry completely and use a flat iron. In case of contact with eyes, rinse them immediately and thoroughly.\u003c\/p\u003e","brand":"L'Oreal Professional","offers":[{"title":"Default Title","offer_id":43104463257671,"sku":"E4563900","price":64.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/024962cd-8f51-4757-84ec-09409f2adf5b.png?v=1787010245","url":"https:\/\/www.haircare.co.nz\/products\/loreal-professional-keratin-alpha-sleek-progressive-treatment-200ml","provider":"Haircare.co.nz","version":"1.0","type":"link"}