For colour fade protection.
Is your hair coloured and fading? Do you want to preserve your colour investment?
Consider investing in a quality shampoo to extend the life of your colour service. This shampoo is designed to extend the life of your colour. If you are needing to tone out your blonde this product is not for you - instead try the Color Endure Violet Shampoo.
How to use:
Lather, rinse and repeat!
Follow with a conditioner or treatment to extend the life or your colour, like the Joico Color Endure Conditioner.
If you are hitting the beach or exposing your hair to direct sunlight try and wear a hat to help prevent fading.