{"title":"Winter Wonderland Pure","description":"","products":[{"product_id":"pure-goddess-shampoo-100ml","title":"Pure Goddess Shampoo 100ml","description":"\u003cdiv class=\"x_elementToProof\"\u003eExperience the ultimate in hair care luxury with the moisture rich Pure Goddess Shampoo, featuring Pure's exclusive 'Pure Complex'™ crafted from certified 100% organic extracts. Designed to delicately cleanse and nourish all dry, frizzy, and unruly hair types, this sulfate-free and paraben-free shampoo is enriched with Organic Shea Butter, Argan Oil, and Marula Oil to replenish moisture lost to natural elements, chemical treatments, or heat styling.\u003c\/div\u003e\n\u003cdiv class=\"x_elementToProof\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"x_elementToProof\"\u003eFormulated with selective treatment oils, it rejuvenates and restores a healthy moisture balance to both hair and scalp, infusing strands with essential hydration for seriously silky, soft results. Elevate your hair care routine with our Ultra Soft Hydration Therapy regimen, which includes the Pure Goddess shampoo and conditioner, along with the\u003cspan\u003e \u003c\/span\u003e\u003ca rel=\"noopener\" title=\"Pure Sacred Mask 250ml\" href=\"https:\/\/www.haircare.co.nz\/products\/pure-sacred-mask-250ml\" target=\"_blank\"\u003e\u003cstrong\u003ePure Sacred Mask\u003c\/strong\u003e\u003c\/a\u003e. Discover the power of organic extracts and luxurious oils to transform your hair into a goddess-like mane of pure radiance and vitality.\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eFree of parabens, sulfates, gluten and vegan friendly. Helps defend against UV, thermal damage and humidity.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"x_elementToProof\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eMassage into damp hair. Lather. Rinse. Follow with \u003ca href=\"https:\/\/www.haircare.co.nz\/products\/pure-goddess-conditioner-100ml\" title=\"Pure Goddess Conditioner 100ml\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003ePure Goddess Conditioner.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31476525858887,"sku":"PGS100","price":15.56,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Goddess_Shampoo_100ml.png?v=1727481899"},{"product_id":"pure-goddess-shampoo-300ml","title":"Pure Goddess Shampoo 300ml","description":"\u003cdiv class=\"x_elementToProof\"\u003eExperience the ultimate in hair care luxury with the moisture rich Pure Goddess Shampoo, featuring Pure's exclusive 'Pure Complex'™ crafted from certified 100% organic extracts. Designed to delicately cleanse and nourish all dry, frizzy, and unruly hair types, this sulfate-free and paraben-free shampoo is enriched with Organic Shea Butter, Argan Oil, and Marula Oil to replenish moisture lost to natural elements, chemical treatments, or heat styling.\u003c\/div\u003e\n\u003cdiv class=\"x_elementToProof\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"x_elementToProof\"\u003eFormulated with selective treatment oils, it rejuvenates and restores a healthy moisture balance to both hair and scalp, infusing strands with essential hydration for seriously silky, soft results. Elevate your hair care routine with our Ultra Soft Hydration Therapy regimen, which includes the Pure Goddess shampoo and conditioner, along with the \u003ca href=\"https:\/\/www.haircare.co.nz\/products\/pure-sacred-mask-250ml\" target=\"_blank\" title=\"Pure Sacred Mask 250ml\" rel=\"noopener\"\u003e\u003cstrong\u003ePure Sacred Mask\u003c\/strong\u003e\u003c\/a\u003e. Discover the power of organic extracts and luxurious oils to transform your hair into a goddess-like mane of pure radiance and vitality. \u003cspan\u003eFree of parabens, sulfates, gluten and vegan friendly. Helps defend against UV, thermal damage and humidity.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"x_elementToProof\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"x_elementToProof\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eMassage into damp hair. Lather. Rinse. Follow with \u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca rel=\"noopener noreferrer\" title=\"Pure Goddess Conditioner 300ml\" href=\"https:\/\/www.haircare.co.nz\/products\/pure-goddess-conditioner-300ml\" target=\"_blank\" data-mce-href=\"https:\/\/www.haircare.co.nz\/products\/pure-goddess-conditioner-300ml\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003ePure Goddess Conditioner.\u003c\/strong\u003e\u003c\/a\u003e\n\u003c\/div\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31477063024711,"sku":"PGS300","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Goddess_Shampoo_300ml.png?v=1720736967"},{"product_id":"pure-goddess-conditioner-100ml","title":"Pure Goddess Conditioner 100ml","description":"\u003cp\u003ePure Goddess Conditioner, features the exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. Designed to hydrate and restore moisture and manageability to dry, frizzy, and unruly hair, this conditioner is enriched with Organic Shea Butter, Argan Oil, and Marula Oil to replenish moisture lost due to natural elements, regular chemical treatments, or frequent heat styling.\u003c\/p\u003e\n\u003cp\u003eInfused with selective treatment oils, it rejuvenates and balances moisture levels for both hair and scalp, infusing strands with essential hydration for luxuriously silky, soft results. Formulated without parabens, sulfates, gluten, and cruelty-free. Offering advanced UV, thermal, and humidity defense, this conditioner shields hair from environmental stressors, ensuring your hair remains healthy and vibrant.\u003c\/p\u003e\n\u003cp\u003eExperience the ultimate in hair care luxury with Pure Goddess Conditioner, part of a regimen that cares for your hair's natural beauty and vitality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e \u003cstrong\u003e\u003c\/strong\u003eAfter shampooing with \u003ca rel=\"noopener noreferrer\" title=\"Pure Goddess Shampoo 100ml\" href=\"https:\/\/www.haircare.co.nz\/products\/pure-goddess-shampoo-100ml\" target=\"_blank\"\u003e\u003cstrong\u003ePure Goddess Shampoo\u003c\/strong\u003e\u003c\/a\u003e, apply through mid lengths and ends. Massage in and leave for a few minutes. Rinse. \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31477086617671,"sku":"PGC100","price":15.56,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Goddess_Conditioner_100ml.png?v=1727481899"},{"product_id":"pure-goddess-conditioner-300ml","title":"Pure Goddess Conditioner 300ml","description":"\u003cp\u003ePure Goddess Conditioner, features the exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. Designed to hydrate and restore moisture and manageability to dry, frizzy, and unruly hair, this conditioner is enriched with Organic Shea Butter, Argan Oil, and Marula Oil to replenish moisture lost due to natural elements, regular chemical treatments, or frequent heat styling.\u003c\/p\u003e\n\u003cp\u003eInfused with selective treatment oils, it rejuvenates and balances moisture levels for both hair and scalp, infusing strands with essential hydration for luxuriously silky, soft results. Formulated without parabens, sulfates, gluten, and cruelty-free. Offering advanced UV, thermal, and humidity defense, this conditioner shields hair from environmental stressors, ensuring your hair remains healthy and vibrant.\u003c\/p\u003e\n\u003cp\u003eExperience the ultimate in hair care luxury with Pure Goddess Conditioner, part of a regimen that cares for your hair's natural beauty and vitality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e \u003cstrong\u003e\u003c\/strong\u003eAfter shampooing with\u003cspan\u003e \u003c\/span\u003e\u003ca rel=\"noopener noreferrer\" title=\"Pure Goddess Shampoo 300ml\" href=\"https:\/\/www.haircare.co.nz\/products\/pure-goddess-shampoo-300ml\" target=\"_blank\"\u003e\u003cstrong\u003ePure Goddess Shampoo\u003c\/strong\u003e\u003c\/a\u003e, apply through mid lengths and ends. Massage in and leave for a few minutes. Rinse. \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31477104083015,"sku":"PGC300","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Goddess_Conditioner_300ml.png?v=1720736966"},{"product_id":"pure-precious-shampoo-100ml","title":"Pure Precious Shampoo 100ml","description":"\u003cdiv class=\"main\"\u003e\n\u003cdiv class=\"container ng-scope\" ng-app=\"dearSystemApp\"\u003e\n\u003cdiv class=\"row margin-bottom-40\"\u003e\n\u003cdiv class=\"col-md-12 col-sm-12\"\u003e\n\u003cdiv data-id=\"34e1a259-556c-4176-8873-1999e14fcefe\" class=\"product-page\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-md-12\"\u003e\n\u003cdiv class=\"product-page-content\"\u003e\n\u003cdiv class=\"tab-content\" id=\"myTabContent\"\u003e\n\u003cdiv id=\"Description\" class=\"tab-pane fade in active\"\u003e\n\u003cp\u003eIntroducing Pure Precious Shampoo, featuring the exclusive ‘Pure Complex’™ formulated with certified 100% organic extracts. This nurturing shampoo delicately cleanses, repairs, and nourishes all fragile, dry, or weak hair types. Infused with Organic Mongongo Oil, Shea Butter, and Argan Oil, it effectively repairs and replenishes hair fatigued by natural elements, regular chemical treatments, or frequent heat styling.\u003c\/p\u003e\n\u003cp\u003eEnriched with selective treatment oils, it enhances hair texture, leaving it softer, smoother, and silkier. Specifically designed to repair damage from chemicals, color treatments, and heat styling, this shampoo is gluten-free, sulfate-free, paraben-free, and vegan-friendly, ensuring a clean beauty regimen. It also offers advanced UV, thermal, and humidity defense, safeguarding your hair against environmental stressors.\u003c\/p\u003e\n\u003cp\u003eExperience the ultimate in nurturing care with Pure Precious Shampoo, part of a comprehensive hair care routine that restores and protects hair's natural beauty and resilience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply a small amount to wet hair, lather and rinse well. Repeat if necessary. Follow with\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.haircare.co.nz\/collections\/pure\/products\/pure-precious-conditioner-100ml\" target=\"_blank\" title=\"Pure Precious Conditioner 100ml\" rel=\"noopener\"\u003e\u003cstrong\u003ePure Precious Conditioner.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31477302689863,"sku":"PPS100","price":15.56,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Precious_Shampoo_100ml.png?v=1727481898"},{"product_id":"pure-precious-shampoo-300ml","title":"Pure Precious Shampoo 300ml","description":"\u003cp\u003eIntroducing Pure Precious Shampoo, featuring the exclusive ‘Pure Complex’™ formulated with certified 100% organic extracts. This nurturing shampoo delicately cleanses, repairs, and nourishes all fragile, dry, or weak hair types. Infused with Organic Mongongo Oil, Shea Butter, and Argan Oil, it effectively repairs and replenishes hair fatigued by natural elements, regular chemical treatments, or frequent heat styling.\u003c\/p\u003e\n\u003cp\u003eEnriched with selective treatment oils, it enhances hair texture, leaving it softer, smoother, and silkier. Specifically designed to repair damage from chemicals, color treatments, and heat styling, this shampoo is gluten-free, sulfate-free, paraben-free, and vegan-friendly, ensuring a clean beauty regimen. It also offers advanced UV, thermal, and humidity defense, safeguarding your hair against environmental stressors.\u003c\/p\u003e\n\u003cp\u003eExperience the ultimate in nurturing care with Pure Precious Shampoo, part of a comprehensive hair care routine that restores and protects hair's natural beauty and resilience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply a small amount to wet hair, lather and rinse well. Repeat if necessary. Follow with\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.haircare.co.nz\/products\/pure-precious-conditioner-300ml\" target=\"_blank\" title=\"Pure Precious Conditioner 300ml\" rel=\"noopener\"\u003e\u003cstrong\u003ePure Precious Conditioner.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31477352824903,"sku":"PPS300","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Precious_Shampoo_300ml.png?v=1720736967"},{"product_id":"pure-precious-conditioner-100ml","title":"Pure Precious Conditioner 100ml","description":"\u003cp\u003eExperience the rejuvenating power of Pure Precious\u003cspan\u003e \u003c\/span\u003eConditioner, formulated with an exclusive ‘Pure Complex’™ featuring certified 100% organic extracts. This conditioner is designed to repair, strengthen, and enhance the shine of all fragile, dry, or weak hair types. Organic Mongongo Oil, Shea Butter, and Argan Oil combine to effectively repair and replenish hair worn down by natural elements, regular chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it transforms hair, leaving it softer, smoother, and silkier while repairing damage caused by chemicals, colouring, and heat.\u003cspan\u003e \u003c\/span\u003eThis conditioner is gluten-free, sulfate-free, paraben-free, and vegan-friendly, reflecting a commitment to clean beauty. It also provides advanced protection against UV rays, thermal damage, and humidity, ensuring your hair remains resilient and radiant.\u003c\/p\u003e\n\u003cp\u003eDiscover Pure Precious Conditioner for a luxurious hair care experience that not only restores but also fortifies and protects your hair against daily environmental challenges.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eAfter shampooing with \u003ca rel=\"noopener\" title=\"Pure Precious Shampoo 100ml\" href=\"https:\/\/www.haircare.co.nz\/products\/pure-precious-shampoo-100ml\" target=\"_blank\"\u003e\u003cstrong\u003ePure Precious Shampoo\u003c\/strong\u003e\u003c\/a\u003e, apply conditioner from mid-lengths to ends, massaging gently. Leave in for 1-2 minutes to allow the nourishing formula to work its magic, then rinse thoroughly.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31477455355975,"sku":"PPC100","price":15.56,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Precious_Conditioner_100ml.png?v=1727481899"},{"product_id":"pure-precious-conditioner-300ml","title":"Pure Precious Conditioner 300ml","description":"\u003cp\u003eExperience the rejuvenating power of Pure Precious\u003cspan\u003e \u003c\/span\u003eConditioner, formulated with an exclusive ‘Pure Complex’™ featuring certified 100% organic extracts. This conditioner is designed to repair, strengthen, and enhance the shine of all fragile, dry, or weak hair types. Organic Mongongo Oil, Shea Butter, and Argan Oil combine to effectively repair and replenish hair worn down by natural elements, regular chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it transforms hair, leaving it softer, smoother, and silkier while repairing damage caused by chemicals, colouring, and heat.\u003cspan\u003e \u003c\/span\u003eThis conditioner is gluten-free, sulfate-free, paraben-free, and vegan-friendly, reflecting a commitment to clean beauty. It also provides advanced protection against UV rays, thermal damage, and humidity, ensuring your hair remains resilient and radiant.\u003c\/p\u003e\n\u003cp\u003eDiscover Pure Precious Conditioner for a luxurious hair care experience that not only restores but also fortifies and protects your hair against daily environmental challenges.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eAfter shampooing with \u003ca rel=\"noopener\" title=\"Pure Precious Shampoo 300ml\" href=\"https:\/\/www.haircare.co.nz\/products\/pure-precious-shampoo-300ml\" target=\"_blank\"\u003e\u003cstrong\u003ePure Precious Shampoo\u003c\/strong\u003e\u003c\/a\u003e, apply conditioner from mid-lengths to ends, massaging gently. Leave in for 1-2 minutes to allow the nourishing formula to work its magic, then rinse thoroughly.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31477487403079,"sku":"PCC300","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Precious_Conditioner_300ml.png?v=1720736966"},{"product_id":"pure-forever-blonde-shampoo-300ml","title":"Pure Forever Blonde Shampoo 300ml","description":"\u003cp\u003eExperience Pure Forever Blonde Shampoo—a premium hair care solution that cleanses, tones, and nourishes blonde or grey hair, while protecting it from daily environmental stressors. Pure Forever Blonde Shampoo features Pure's exclusive ‘Pure Complex’™, enriched with certified 100% organic extracts. This luxurious shampoo gently cleanses while effectively reducing yellow and gold tones in all shades of blonde hair.\u003c\/p\u003e\n\u003cp\u003eInfused with Organic Melon Oil, Shea Butter, and Argan Oil, it rejuvenates and moisturises hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it enhances hair texture, leaving it softer, smoother, and silkier. \u003cspan\u003eSulfate, paraben and gluten free. Vegan friendly. Protection against UV, thermal and humidity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBlue Cypress oil, with its blue\/violet pigments, deposits onto the hair shaft, neutralising yellow tones for a brighter, cooler blonde appearance. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eMassage into damp hair. Leave in for 2 minutes. Rinse. Repeat if necessary. Follow with\u003cspan\u003e \u003ca href=\"https:\/\/www.haircare.co.nz\/collections\/pure\/products\/pure-forever-blonde-conditioner-300ml\" title=\"Pure Forever Blonde Conditioner 300ml\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003ePure Forever Blonde Conditioner \u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003efor enhanced results, or your favourite Pure Conditioner to target any other hair concerns.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31477692989511,"sku":"PFBS300","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Forever_Blonde_Shampoo_300ml.png?v=1720736967"},{"product_id":"pure-forever-blonde-conditioner-100ml","title":"Pure Forever Blonde Conditioner 100ml*","description":"\u003cp\u003eThe PURE Forever Blonde Conditioner contains Organic Melon Oil, Shea Butter and Argan Oil to rejuvenate dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling. Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair. Blue Cypress blue\/violet pigments are deposited on the hair shaft eliminating yellow tone.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e You will get the best results when using the \u003cstrong\u003ePure Forever Blonde Shampoo\u003c\/strong\u003e as well. \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31484180004935,"sku":"PFBC100","price":15.56,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Forever_Blonde_Conditioner_100ml.png?v=1727481670"},{"product_id":"pure-forever-blonde-conditioner-300ml","title":"Pure Forever Blonde Conditioner 300ml","description":"\u003cp\u003eExperience Pure Forever Blonde Conditioner—a revitalising formula that strengthens, boosts shine, and rejuvenates blonde hair, ensuring it remains vibrant and free from unwanted tones. Pure Forever Blonde\u003cspan\u003e \u003c\/span\u003eConditioner harnesses the power of Pure's\u003cspan\u003e \u003c\/span\u003eexclusive ‘Pure Complex’™, featuring certified 100% organic extracts, to repair and combat unwanted gold\/yellow tones in all shades of blonde hair. Sulfate, paraben, gluten free. UV, Thermal and Humidity defense.\u003c\/p\u003e\n\u003cp\u003eInfused with Organic Melon Oil, Shea Butter, and Argan Oil, it revitalises blonde hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling.\u003cspan\u003e \u003c\/span\u003eInfused with targeted treatment oils, it improves hair texture, imparting a softer, smoother, and silkier feel. Enriched with Blue Cypress\u003cspan\u003e \u003c\/span\u003eOil and its blue\/violet pigments, this conditioner deposits onto the hair shaft, effectively counteracting yellow tones for a refreshed, cooler blonde appearance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eAfter rinsing shampoo, apply to mid-lengths and ends of hair. Massage and leave in for 1-2\u003cspan\u003e \u003c\/span\u003eminutes. Rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e For best, bright blonde results, use as a complete regime with the \u003ca rel=\"noopener noreferrer\" title=\"Pure Forever Blonde Shampoo 300ml\" href=\"https:\/\/www.haircare.co.nz\/collections\/pure\/products\/pure-forever-blonde-shampoo-300ml\" target=\"_blank\"\u003e\u003cstrong\u003ePure Forever Blonde Shampoo.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31484191342663,"sku":"PFBC300","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Forever_Blonde_Conditioner_300ml.png?v=1720736966"},{"product_id":"pure-colour-angel-shampoo-300ml","title":"Pure Colour Angel Shampoo 300ml","description":"\u003cp\u003e\u003cspan\u003eExperience the Pure Colour Angel Shampoo, crafted to nourish fragile colored hair with the enriching benefits of Organic Açai Oil, Shea Butter, and Mongongo Oil. This unique blend delivers deep moisturization, repair, and softness, while specialized treatment oils enhance hair's radiance and combat color aging. Formulated without sulfates or parabens, this vegan-friendly and gluten-free shampoo provides comprehensive defense against UV rays, thermal heat, and humidity, ensuring vibrant and healthy-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to damp hair. Masssage into a lather. Rinse. Repeat if necessary. Follow with\u003cspan\u003e \u003c\/span\u003e\u003ca title=\"Pure Colour Angel Conditioner 300ml\" href=\"https:\/\/www.haircare.co.nz\/products\/pure-colour-angel-conditioner-300ml?_pos=4\u0026amp;_sid=c6ba708b9\u0026amp;_ss=r\" target=\"_blank\"\u003e\u003cstrong\u003ePure Colour Angel Conditioner\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31484289253447,"sku":"PAS300","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Colour_Angel_Shampoo_300ml.png?v=1720736967"},{"product_id":"pure-colour-angel-conditioner-300ml","title":"Pure Colour Angel Conditioner 300ml","description":"\u003cp\u003eThe Pure Colour Angel Conditioner features an exclusive 'pure complex'™ with 100% certified organic ingredients. It effectively conditions all types of colored hair, ensuring color and shine retention. Infused with Organic Acai Oil, Shea Butter, and Mongongo Oil, it deeply moisturises, repairs, and softens delicate colored hair. Enriched with targeted treatment oils, it enhances the vibrancy of colored hair and combats color aging, prolonging color longevity and preserving radiance. Ideal for color-treated, dry, or damaged hair, suitable for all hair colors.\u003c\/p\u003e\n\u003cp\u003eSulfate, paraben, gluten free. UV, Thermal and Humidity defense.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eAfter shampooing, apply through mid-lengths and ends and massage. Leave for 1-2 minutes and rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eFor best results, use with\u003cspan\u003e \u003c\/span\u003e\u003ca rel=\"noopener noreferrer\" title=\"Pure Colour Angel Shampoo 300ml\" href=\"https:\/\/www.haircare.co.nz\/products\/pure-colour-angel-shampoo-300ml?_pos=5\u0026amp;_sid=c6ba708b9\u0026amp;_ss=r\" target=\"_blank\"\u003e\u003cstrong\u003ePure Colour Angel Shampoo.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31484325691463,"sku":"PAC300","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Colour_Angel_Conditioner_300ml.png?v=1720736944"},{"product_id":"pure-uplift-volume-shampoo-300ml","title":"Pure Uplift Volume Shampoo 300ml","description":"\u003cp\u003eExperience the transformational power of Pure Uplift Volume Shampoo, specially designed for fine hair. This sulfate-free, paraben-free, and gluten-free formula is vegan-friendly and offers defense against UV rays, thermal damage, and humidity.\u003c\/p\u003e\r\n\u003cp\u003eFormulated to lift fine hair and enhance fullness, our shampoo leaves hair looking visibly fuller and feeling thicker with each wash. Infused with Organic Buriti Oil, Turmeric Oil, and Sunflower Oil, it revitalises fine hair by providing high levels of beta-carotene for shiny, thick hair and a healthy scalp.\u003c\/p\u003e\r\n\u003cp\u003eBuriti Oil, rich in Omega 6, acts as a natural silicone replacement, deeply nourishing hair for softness and intense shine. Sunflower Oil's lightweight texture effortlessly penetrates the hair shaft and scalp. Contains antioxidant protection to prevent premature hair loss.\u003c\/p\u003e\r\n\u003cp\u003eElevate your hair care routine with Pure Uplift Volume Shampoo and discover the secret to voluminous, healthy-looking hair.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply a small amount to wet hair. Lather. Rinse well. Repeat if necessary. Follow with \u003cstrong\u003ePure Uplift Volume Conditioner\u003c\/strong\u003e for best results. \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31484388311111,"sku":"PUS300","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Uplift_Volume_Shampoo_300ml.png?v=1720736967"},{"product_id":"pure-uplift-volume-conditioner-100ml","title":"Pure Uplift Volume Conditioner 100ml*","description":"\u003cp\u003eRevitalise your fine hair with the Pure Uplift Volume Conditioner, formulated with a blend of Organic Buriti Oil, Turmeric Oil, and Sunflower Oil. The ultimate solution for fine or flat hair. This sulfate-free, paraben-free, and gluten-free formula is vegan-friendly and offers comprehensive protection against humidity, UV rays, and thermal damage. Formulated to condition and thicken, it boosts volume, enhances manageability, and adds fullness with every use. Our exclusive ‘pure complex’™, featuring certified 100% organic extracts and Buriti Oil, increases volume while imparting a radiant shine. \u003c\/p\u003e\n\u003cp\u003eOrganic Buriti Oil, Turmeric Oil, and Sunflower Oil combine to invigorate fine hair, rich in beta-carotene for shiny, thick strands and a healthy scalp. Buriti Oil's Omega 6 content acts as a natural silicone replacement, providing intense nourishment for softer, shinier hair. Meanwhile, Sunflower Oil's lightweight formula deeply penetrates the hair shaft and scalp, boasting antioxidant properties that help prevent early hair loss.\u003c\/p\u003e\n\u003cp\u003eExperience lifted, fuller-looking hair that feels thicker and healthier, all without sulfates, parabens, or animal testing. Our vegan-friendly formula also defends against UV rays, thermal damage, and humidity, ensuring your hair remains protected and vibrant. Elevate your hair care routine with Pure Uplift Volume Shampoo and Conditioner and discover the difference today.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eAfter rinsing \u003cstrong\u003ePure Uplift Volume Shampoo\u003c\/strong\u003e, apply to mid lengths and ends. Massage through and leave on for 1-2 minutes. Rinse.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31484402335815,"sku":"PUC100","price":15.56,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Up.Lift_Volume_Conditioner_100ml.png?v=1727481898"},{"product_id":"pure-uplift-volume-conditioner-300ml","title":"Pure Uplift Volume Conditioner 300ml","description":"\u003cp\u003eRevitalise your fine hair with the Pure Uplift Volume Conditioner, formulated with a blend of Organic Buriti Oil, Turmeric Oil, and Sunflower Oil. The ultimate solution for fine or flat hair. This sulfate-free, paraben-free, and gluten-free formula is vegan-friendly and offers comprehensive protection against humidity, UV rays, and thermal damage. Formulated to condition and thicken, it boosts volume, enhances manageability, and adds fullness with every use. Our exclusive ‘pure complex’™, featuring certified 100% organic extracts and Buriti Oil, increases volume while imparting a radiant shine. \u003c\/p\u003e\r\n\u003cp\u003eOrganic Buriti Oil, Turmeric Oil, and Sunflower Oil combine to invigorate fine hair, rich in beta-carotene for shiny, thick strands and a healthy scalp. Buriti Oil's Omega 6 content acts as a natural silicone replacement, providing intense nourishment for softer, shinier hair. Meanwhile, Sunflower Oil's lightweight formula deeply penetrates the hair shaft and scalp, boasting antioxidant properties that help prevent early hair loss.\u003c\/p\u003e\r\n\u003cp\u003eExperience lifted, fuller-looking hair that feels thicker and healthier, all without sulfates, parabens, or animal testing. Our vegan-friendly formula also defends against UV rays, thermal damage, and humidity, ensuring your hair remains protected and vibrant. Elevate your hair care routine with Pure Uplift Volume Shampoo and Conditioner and discover the difference today.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eAfter rinsing \u003cstrong\u003ePure Uplift Volume Shampoo\u003c\/strong\u003e, apply to mid lengths and ends. Massage through and leave on for 1-2 minutes. Rinse.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31484415508551,"sku":"PUC300","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Uplift_Volume_Conditioner_300ml.png?v=1720736967"},{"product_id":"pure-miracle-renew-shampoo-100ml","title":"Pure Miracle Renew Shampoo 100ml","description":"\u003cp\u003eExperience Pure Miracle Renew Shampoo, a sulfate-free, paraben-free, gluten-free, and vegan-friendly formula that offers comprehensive defense against UV rays, thermal stress, and humidity. This rejuvenating shampoo is specially formulated to restore hair that is stressed from exposure to environmental elements, heat styling, chemical services, and water damage.\u003c\/p\u003e\n\u003cp\u003eInfused with organic actives, it revitalises fragile and weakened hair from chemical treatments, leaving it feeling soft and smooth without any heaviness. Natural anti-aging ingredients provide protection against free radicals, while antioxidants defend against color fading. Natural elastic bio-polymers strengthen hair, enhancing resilience and elasticity.\u003c\/p\u003e\n\u003cp\u003eMoisturising actives with anti-humidity properties combat frizz, while vitamins and natural oils nourish and repair all types of damaged hair. Additionally, a natural anti-irritant shields the scalp from allergens. Transform your hair care routine with PURE Miracle Renew Shampoo for healthier, revitalized hair that shines with strength and vitality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to wet hair and massage into a lather. Rinse. Repeat if necessary. For best results follow with \u003cstrong\u003e\u003ca rel=\"noopener\" title=\"Pure Miracle Renew Conditioner 100ml\" href=\"https:\/\/www.haircare.co.nz\/collections\/pure\/products\/pure-miracle-renew-condtioner-100ml\" target=\"_blank\"\u003ePure \u003c\/a\u003e\u003ca rel=\"noopener\" title=\"Pure Miracle Renew Conditioner 100ml\" href=\"https:\/\/www.haircare.co.nz\/collections\/pure\/products\/pure-miracle-renew-condtioner-100ml\" target=\"_blank\"\u003e\u003cstrong\u003eM\u003c\/strong\u003eiracle Renew Conditioner\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eor \u003ca href=\"https:\/\/www.haircare.co.nz\/products\/pure-miracle-renew-mask-250ml-1\" title=\"Pure Miracle Renew Mask 250ml\" rel=\"noopener\" target=\"_blank\"\u003e\u003cstrong\u003ePure Miracle Renew Mask\u003c\/strong\u003e\u003c\/a\u003e for a more intense treatment. \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31484460007495,"sku":"PMRS100","price":15.56,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Miracle_Renew_Shampoo_100ml.png?v=1727481897"},{"product_id":"pure-miracle-renew-shampoo-300ml","title":"Pure Miracle Renew Shampoo 300ml","description":"\u003cp\u003eExperience Pure Miracle Renew Shampoo, a sulfate-free, paraben-free, gluten-free, and vegan-friendly formula that offers comprehensive defense against UV rays, thermal stress, and humidity. This rejuvenating shampoo is specially formulated to restore hair that is stressed from exposure to environmental elements, heat styling, chemical services, and water damage.\u003c\/p\u003e\n\u003cp\u003eInfused with organic actives, it revitalizes fragile and weakened hair from chemical treatments, leaving it feeling soft and smooth without any heaviness. Natural anti-aging ingredients provide protection against free radicals, while antioxidants defend against color fading. Natural elastic bio-polymers strengthen hair, enhancing resilience and elasticity.\u003c\/p\u003e\n\u003cp\u003eMoisturising actives with anti-humidity properties combat frizz, while vitamins and natural oils nourish and repair all types of damaged hair. Additionally, a natural anti-irritant shields the scalp from allergens. Transform your hair care routine with PURE Miracle Renew Shampoo for healthier, revitalized hair that shines with strength and vitality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to wet hair and massage into a lather. Rinse. Repeat if necessary. For best results follow with \u003cstrong\u003e\u003ca rel=\"noopener\" title=\"Pure Miracle Renew Conditioner 300ml\" href=\"https:\/\/www.haircare.co.nz\/products\/pure-miracle-renew-conditioner-300ml\" target=\"_blank\"\u003ePure Miracle Renew Conditioner\u003c\/a\u003e \u003c\/strong\u003eor \u003ca rel=\"noopener\" title=\"Pure Miracle Renew Mask 250ml\" href=\"https:\/\/www.haircare.co.nz\/products\/pure-miracle-renew-mask-250ml-1\" target=\"_blank\"\u003e\u003cstrong\u003ePure Miracle Renew Mask\u003c\/strong\u003e\u003c\/a\u003e for a more intense treatment. \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31484504309831,"sku":"PMRS300","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Miracle_Renew_Shampoo_300ml.png?v=1720736967"},{"product_id":"pure-miracle-renew-condtioner-100ml","title":"Pure Miracle Renew Conditioner 100ml","description":"\u003cp\u003ePure Miracle Renew Conditioner is a vegan-friendly formula that's sulfate-free, paraben-free, and gluten-free, offering complete defense against UV rays, thermal heat, and humidity. Ideal for restoring hair stressed by environmental elements, heat styling, chemical treatments, and water damage.\u003c\/p\u003e\n\u003cp\u003eInfused with organic actives, it revitalises fragile and weakened hair from chemical services, leaving hair soft and smooth without weighing it down. Natural anti-aging ingredients protect against free radicals, while antioxidants defend against colour fade. Natural elastic bio-polymers enhance strength, resilience, and elasticity, while moisturizing actives with anti-humidity properties reduce frizz.\u003c\/p\u003e\n\u003cp\u003eFormulated with vitamins and natural oils, it effectively restores all types of damaged hair. Additionally, a natural anti-irritant protects the scalp from allergens. Discover Pure Miracle Renew Conditioner for revitalised, nourished hair that is stronger, smoother, and more resilient.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eAfter shampooing with\u003ca rel=\"noopener\" title=\"Pure Miracle Renew Shampoo 100ml\" href=\"https:\/\/www.haircare.co.nz\/collections\/pure\/products\/pure-miracle-renew-shampoo-100ml\" target=\"_blank\"\u003e \u003cstrong\u003ePure Miracle Renew Shampoo\u003c\/strong\u003e,\u003c\/a\u003e apply to mid lengths and ends. Massage through and leave in for 1-2 minutes. Rinse.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31484530229319,"sku":"PMRC100","price":15.56,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Miracle_Renew_Conditioner_100ml.png?v=1727481897"},{"product_id":"pure-miracle-renew-conditioner-300ml","title":"Pure Miracle Renew Conditioner 300ml","description":"\u003cp\u003ePure Miracle Renew Conditioner is a vegan-friendly formula that's sulfate-free, paraben-free, and gluten-free, offering complete defense against UV rays, thermal heat, and humidity. Ideal for restoring hair stressed by environmental elements, heat styling, chemical treatments, and water damage.\u003c\/p\u003e\n\u003cp\u003eInfused with organic actives, it revitalises fragile and weakened hair from chemical services, leaving hair soft and smooth without weighing it down. Natural anti-aging ingredients protect against free radicals, while antioxidants defend against colour fade. Natural elastic bio-polymers enhance strength, resilience, and elasticity, while moisturizing actives with anti-humidity properties reduce frizz.\u003c\/p\u003e\n\u003cp\u003eFormulated with vitamins and natural oils, it effectively restores all types of damaged hair. Additionally, a natural anti-irritant protects the scalp from allergens. Discover Pure Miracle Renew Conditioner for revitalised, nourished hair that is stronger, smoother, and more resilient.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003e\u003cspan\u003eAfter shampooing with \u003ca href=\"https:\/\/www.haircare.co.nz\/products\/pure-miracle-renew-shampoo-300ml\" target=\"_blank\" title=\"Pure Miracle Renew Shampoo 300ml\" rel=\"noopener\"\u003e\u003cstrong\u003ePure Miracle Renew Shampoo\u003c\/strong\u003e\u003c\/a\u003e, apply to mid lengths and ends. Massage through and leave in for 1-2 minutes. Rinse.\u003c\/span\u003e\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31484549759047,"sku":"PMRC300","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Miracle_Renew_Conditioner_300ml.png?v=1720736967"},{"product_id":"pure-fusion-complex-shampoo-100ml","title":"Pure Fusion Complex Shampoo 100ml*","description":"\u003cp\u003eExperience the Pure Fusion Complex Shampoo, a seamless fusion of science and nature. Featuring 'Bond Cure' and an organic complex, this luxurious shampoo revitalizes and nourishes hair. Infused with Organic Ginger Oil, Rosemary Oil, and Açai Oil, renowned for their antioxidant properties, it effectively soothes and repairs damaged hair. Providing protection against UV rays, thermal stress, and humidity, it also works to repair split ends, smooth frizz, and enhance manageability. Transform your hair care routine with this rejuvenating shampoo for healthier, more manageable hair with a radiant shine. Sulfate free. Paraben free. Gluten free. Vegan friendly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply a small amount to wet hair. Lather and rinse well. Repeat if needed. \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31484640297031,"sku":"PFCS100","price":15.56,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Fusion_Complex_Shampoo_100ml.png?v=1727481899"},{"product_id":"pure-fusion-complex-shampoo-300ml","title":"Pure Fusion Complex Shampoo 300ml","description":"\u003cp\u003eExperience the Pure\u003cspan\u003e \u003c\/span\u003eFusion Complex Shampoo, a seamless fusion of science and nature. Featuring 'Bond Cure' and an organic complex, this luxurious shampoo revitalizes and nourishes hair. Infused with Organic Ginger Oil, Rosemary Oil, and Açai Oil, renowned for their antioxidant properties, it effectively soothes and repairs damaged hair. Providing protection against UV rays, thermal stress, and humidity, it also works to repair split ends, smooth frizz, and enhance manageability. Transform your hair care routine with this rejuvenating shampoo for healthier, more manageable hair with a radiant shine. Sulfate free. Paraben free. Gluten free. Vegan friendly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply a small amount to wet\u003cspan\u003e \u003c\/span\u003ehair. Lather and rinse well. Repeat if needed. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e For best results. Use with \u003ca rel=\"noopener noreferrer\" title=\"Pure Fusion Complex Conditioner 300ml\" href=\"https:\/\/www.haircare.co.nz\/collections\/pure\/products\/pure-fusion-complex-conditioner-300ml\" target=\"_blank\"\u003e\u003cstrong\u003ePure Complex Conditioner\u003c\/strong\u003e\u003c\/a\u003e, and once a week use \u003ca rel=\"noopener noreferrer\" title=\"Pure Fusion Complex Bond Repair Treatment 150ml\" href=\"https:\/\/www.haircare.co.nz\/collections\/pure\/products\/pure-fusion-complex-repair-treatment-150ml\" target=\"_blank\"\u003e\u003cstrong\u003ePure Fusion Complex Bond Repair Treatment\u003c\/strong\u003e\u003c\/a\u003e for a more intense conditioning experience.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31484659269703,"sku":"PFCS300","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Fusion_Complex_Shampoo_300ml.png?v=1720736967"},{"product_id":"pure-fusion-complex-conditioner-100ml","title":"Pure Fusion Complex Conditioner 100ml*","description":"\u003cp\u003eThe PURE Fusion Complex Conditioner is a beautiful blend of science with nature. ‘Bond Cure’ plus organic complex blend together to create a luxurious restructuring shampoo and conditioner Organic Ginger Oil, Rosemary Oil and Açai Oil has amazing antioxidant benefits to soothe and repair damaged hair. Protects hair against UV, thermal and humidity. Repairs split ends to d-frizz, smooth and make hair more manageable.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31484682895431,"sku":"PFCC100","price":15.56,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Fusion_Complex_Conditioner_100ml.png?v=1727481899"},{"product_id":"pure-fusion-complex-conditioner-300ml","title":"Pure Fusion Complex Conditioner 300ml","description":"\u003cp\u003eIntroducing the Pure\u003cspan\u003e \u003c\/span\u003eFusion Complex Conditioner, a harmonious fusion of science and nature. Featuring 'Bond Cure' combined with an organic complex, this luxurious conditioner restructures and revitalises hair. Infused with Organic Ginger Oil, Rosemary Oil, and Açai Oil, renowned for their antioxidant properties, it effectively soothes and repairs damaged hair. The formula provides essential protection against UV rays, thermal styling, and humidity, while also repairing split ends, reducing frizz, and enhancing manageability. Treat your hair to the ultimate care for a smoother, more resilient look and feel.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eAfter rinsing shampoo, massage conditioner through mid lengths and ends. Leave in for 1-2 minutes. Rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eFor best results, use with\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.haircare.co.nz\/collections\/pure\/products\/pure-fusion-complex-shampoo-300ml\" title=\"Pure Fusion Complex Shampoo 300ml\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003ePure Fusion Complex Shampoo\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31484703834183,"sku":"PFCC300","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Fusion_Complex_Conditioner_300ml.png?v=1720736967"},{"product_id":"pure-fusion-complex-repair-treatment-150ml","title":"Pure Fusion Complex Bond Repair Treatment 150ml","description":"\u003cp\u003eThe Pure Fusion Complex Bond Repair Treatment, is a transformative solution that prevents and repairs hair damage caused by chemical salon processes. This advanced treatment not only protects hair bonds from initial breakage but also effectively repairs broken bonds, noticeably softening and smoothing hair texture.\u003c\/p\u003e\n\u003cp\u003eEnriched with the exclusive ‘pure complex’™ featuring certified 100% organic extracts, this treatment enhances shine and adds luster to your hair. It leaves hair feeling remarkably smoother, softer to the touch, and more resilient, while also rebuilding chemically damaged hair to improve colour intensity and protect against fade.\u003c\/p\u003e\n\u003cp\u003eFormulated to shield hair from UV rays, thermal damage, and humidity, this treatment ensures comprehensive protection and care for your hair. Elevate your hair care regimen with Pure Fusion Complex Bond Repair Treatment and discover the key to healthier, more vibrant hair with each use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After rinsing out shampoo, apply to damp hair. Massage through the mid lengths and ends. Leave in for 3-5 minutes. Rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eFor damaged and weak hair, pair with the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.haircare.co.nz\/products\/pure-fusion-complex-shampoo-300ml\" target=\"_blank\" title=\"Pure Fusion Complex Shampoo 300ml\" rel=\"noopener\"\u003ePure Fusion Complex Shampoo \u003c\/a\u003eand \u003ca href=\"https:\/\/www.haircare.co.nz\/products\/pure-fusion-complex-conditioner-300ml\" target=\"_blank\" title=\"Pure Fusion Complex Conditioner 300ml\" rel=\"noopener\"\u003eConditioner\u003c\/a\u003e\u003c\/strong\u003e\u003ca href=\"https:\/\/www.haircare.co.nz\/products\/pure-fusion-complex-conditioner-300ml\" target=\"_blank\" title=\"Pure Fusion Complex Conditioner 300ml\" rel=\"noopener\"\u003e.\u003c\/a\u003e\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31484800204871,"sku":"PFCBR150","price":34.08,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Fusion_Complex_Bond_Repair_Treatment_150ml.png?v=1707959846"},{"product_id":"pure-fusion-complex-leave-in-treatment-200ml","title":"Pure Fusion Complex Leave in Treatment 200ml","description":"\u003cp\u003e\u003cspan\u003eThe Pure Fusion Complex Leave in Treatment is enriched with selective treatment oils to soften and smooth hair texture while improving hair colour intensity for stronger, healthier hair. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInstant reconstructing leave in treatment to protect and repair all damaged\/coloured hair types. Hair is instantly detangled softened and frizz free. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProtects hair against UV, thermal and humidity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Spray into damp or dry hair. Style as usual. \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31492440129607,"sku":"PFCLI200","price":34.08,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Fusion_Complex_Leave-in-Treatment.png?v=1723762871"},{"product_id":"pure-sacred-mask-250ml","title":"Pure Sacred Mask 250ml","description":"\u003cp\u003eExperience the nourishing power of Organic Shea Butter, Argan Oil, and Marula Oil in the Pure Sacred Mask. This luxurious blend revitalises all hair types, delivering deep moisture, softness, and strength. Enriched with selective treatment oils, it enhances your hair’s smoothness, silkiness, and overall health. This vegan friendly formula deeply conditions, providing intense hydration and locking it in for beautifully soft, well-nourished hair. \u003c\/p\u003e\n\u003cp\u003eSulfate free. Paraben free. Cruelty free. Gluten free. Silicone free.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply a reasonable amount to towel dried hair and comb through leaving for 4-8 minutes to thoroughly penetrate into the hair. Use twice a week, then once a week as hair condition improves.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31492586864711,"sku":"PSM250","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Sacred_Mask_250g.png?v=1722397499"},{"product_id":"pure-precious-ends-150ml","title":"Pure Precious Ends 150ml","description":"\u003cdiv class=\"flex-shrink-0 flex flex-col relative items-end\"\u003ePure Precious Ends, enhanced with Organic Goji Berry Oil, is specially formulated to seal split ends, lock in colour, and protect your hair from styling and UV damage. Our unique Pure Complex™, featuring 100% certified organic extracts, repairs, smooths, and softens frizzy and damaged strands, ensuring your hair remains beautifully nourished and manageable.\u003c\/div\u003e\n\u003cdiv class=\"flex-shrink-0 flex flex-col relative items-end\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col flex-grow\"\u003e\n\u003cdiv data-message-id=\"ab46b187-dfa0-4d9f-b441-93746c9a48c8\" data-message-author-role=\"assistant\" dir=\"auto\" class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 whitespace-pre-wrap break-words [.text-message+\u0026amp;]:mt-5 overflow-x-auto\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003cp\u003eAdditionally, our advanced formula, enriched with Organic Goji Berry Oil and Amino Acids, delivers a potent mix of antioxidants and beta-carotene to combat color fade and repair damage from heat, sun, and chemical treatments. Vegan-friendly and free from parabens, sulfates, and gluten, our product is also cruelty-free. Revitalize and maintain vibrant, healthy hair with every use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to mid-lengths and ends of wet or dry hair. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31492782325831,"sku":"PPE150","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Precious_Ends_150ml.png?v=1723762190"},{"product_id":"pure-beach-texture-spray","title":"Pure Beach Texture Spray 200ml","description":"\u003cp\u003eIntroducing the Pure Beach Texture Spray, your go-to for effortless, undone styles with added volume and texture. This versatile spray not only enhances body and definition for all hair types but also provides protection against UVA, UVB, and sun damage, ensuring your hair stays healthy and vibrant.\u003c\/p\u003e\n\u003cp\u003eAchieve that coveted beachy look with ease—simply spray onto wet or dry hair to create your desired effect. Enjoy a smooth, non-sticky finish that lasts, perfect for achieving that effortless, tousled style every day.\u003c\/p\u003e\n\u003cp\u003eElevate your hairstyling routine with PURE Beach Texture Spray and embrace natural-looking waves and texture effortlessly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Spray into wet or dry hair for the desired effect. \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31524002791495,"sku":"PBTS200","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Beach_Texture_Spray.png?v=1721172151"},{"product_id":"pure-volumising-spray","title":"Pure Volumising Spray 200ml","description":"\u003cp\u003e\u003cspan\u003eThe Pure Volumising Spray creates anti-gravity all-over bodifying fullness in all hair types. Protects against UVA, UVB and UV damage from the sun. Lightweight body texture spray. \u003c\/span\u003eBody building root lift, dry texture and thicker hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eSpray onto roots for volume, and mid-lengths and ends for thicker hair. Can be applied to wet or dry hair - blow dry for maximum volume.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31524301537351,"sku":"PVS200","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Volumising_Spray.png?v=1723761936"},{"product_id":"pure-styling-primer","title":"Pure Styling Primer 200ml","description":"\u003cp\u003ePure Styling Primer serves as a protective base coat designed to prep your hair for styling, ensuring lasting volume and fullness. Infused with our exclusive Pure Complex™—a blend of 100% certified organic extracts—this rapid blow-dry tonic extends the life of your style while offering protection against UVA, UVB, and other sun-related damage.\u003c\/p\u003e\n\u003cp\u003eThe innovative formula not only cuts blow-dry time significantly but also leaves your hair perfectly primed for seamless styling. Enjoy enhanced volume, extended style longevity, and comprehensive sun protection with\u003cspan\u003e \u003c\/span\u003ePure Styling Primer, making every styling session efficient and effective.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eSpray into wet or towel dried hair from roots to ends. Cuts blow dry time and amplifies benefits from other styling products. \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31524310679623,"sku":"PSP200","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Styling_Primer_200ml.png?v=1723762050"},{"product_id":"pure-sensual-curls","title":"Pure Sensual Curls 150ml","description":"\u003cdiv class=\"flex-shrink-0 flex flex-col relative items-end\"\u003ePure Sensual Curls is a transformative anti-frizz curl defining cream designed to deliver flawless, controlled curls. This powerful formula turns wavy frizz into satin-smooth curls, thanks to our exclusive Pure Complex™—a blend of 100% certified organic extracts. It moisturizes, adds shine, and seals to protect against frizz caused by humidity, sun exposure, thermal styling, and chemical treatments. Enjoy long-lasting curl perfection with soft, smooth curls that stay under control. Vegan-friendly, gluten-free, paraben-free, and sulfate-free, Pure Sensual Curls is the ultimate solution for beautiful, manageable curls.\u003c\/div\u003e\n\u003cdiv class=\"flex-shrink-0 flex flex-col relative items-end\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"flex-shrink-0 flex flex-col relative items-end\"\u003e\n\u003cstrong\u003eHow to use: \u003c\/strong\u003eDistribute a small amount into palms and scrunch into damp or dry hair. Leave in and dry as preferred. \u003c\/div\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31524324081735,"sku":"PSC150","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Sensual_Curls_150ml.png?v=1723762149"},{"product_id":"pure-shaping-serum","title":"Pure Shaping Serum 200ml","description":"\u003cp\u003e\u003cspan\u003eThe Pure Shaping Serum is a versatile spreadable sculpting serum that gives hair more body and shine. UV, Thermal and Humidity defense to protect against overexposure to the sun, swimming, chemical treatments and heat styling. Controls frizz providing a natural looking style. Styling bodifying agents provides long lasting memory and texture. Medium-Strong control. High Shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Spread evenly throughout towel dried hair. Style as usual.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eCan also be used on dry hair as a finishing product.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31524348952647,"sku":"PSHS150","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Shaping_Serum_Styling_Volume_Lotion_150ml.png?v=1723762118"},{"product_id":"pure-styling-cream","title":"Pure Styling Cream 150ml","description":"\u003cdiv class=\"flex-shrink-0 flex flex-col relative items-end\"\u003ePure Styling Cream\u003cspan\u003e \u003c\/span\u003eis a versatile, pliable cream designed to shape your hair with medium hold and a natural shine. Formulated with our exclusive Pure Complex™—certified 100% organic extracts—this styling cream offers UV, thermal, and humidity defense to protect against sun exposure, swimming, chemical treatments, and heat styling. It helps reduce environmental damage to both hair and scalp, ensuring your style remains impeccable and your hair stays healthy.\u003c\/div\u003e\n\u003cdiv class=\"flex-shrink-0 flex flex-col relative items-end\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"flex-shrink-0 flex flex-col relative items-end\"\u003e\n\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to damp or dry hair, mould to create texture, movement and shape. \u003c\/div\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31524361863239,"sku":"PST150","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Styling_Cream_Medium_Hold_Natural_Shine_150ml.png?v=1723762087"},{"product_id":"pure-curly-girly","title":"Pure Curly Girly 200ml","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"CONTENT-TYPE\"\u003e\u003cmeta content=\"OpenOffice 4.1.5  (Win32)\" name=\"GENERATOR\"\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\n@page { margin: 2cm }\n\t\tP { margin-bottom: 0.21cm }\n--\u003e\u003c\/style\u003e\n\u003cp class=\"western\"\u003ePure Curly Girly can be used as a daily moisturising curl primer, for natural looking bouncy curls, or alternatively as a pre-style foam preparing the hair prior to adding other products for extra oomph. Ideal for those looking to define, shape and smooth big bold waves or hair that requires moisture and nourishment. Curly Girly creates weightless body and volume on fine to medium hair types. Perfect for wavy, curly, frizzy and dry\/damaged hair.\u003c\/p\u003e\n\u003cp class=\"western\"\u003e\u003cstrong\u003eHow to Use: \u003c\/strong\u003eDepending on length, apply 2-5 pumps to damp hair. Comb through to distribute product evenly throughout hair, and air dry or blow dry with a diffuser.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31524393648199,"sku":"PCG200","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Curly_Girly.png?v=1721186295"},{"product_id":"pure-finest-volumising-powder-35ml","title":"Pure Finest Volumising Powder 35ml","description":"\u003cp\u003eExperience the transformative power of Pure Finest Volumising Powder, your ultimate solution for creating full-bodied, natural-looking texture with unparalleled styling flexibility. This vegan-friendly formula is sulfate-free, paraben-free, and gluten-free, offering comprehensive defense against UV rays, thermal damage, and humidity.\u003c\/p\u003e\n\u003cp\u003eInfused with soft, micro natural rice starch particles, this volumising powder delivers immediate fullness and lift without any visible residue. Its neutral color seamlessly blends with all hair shades, ensuring a flawless finish with every application. Elevate your styling routine with Pure Finest Volumising Powder and discover the secret to effortlessly volumised hair with flexible texture and lasting hold.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Turn directional nozzle onto the root area where volume is desired, and pump required amount to the area. Alternatively you can apply to the hair for added texture and thicker, fuller style definition.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31524410556487,"sku":"PFP35","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Finest_Volumising_Powder_35ml.png?v=1721190214"},{"product_id":"pure-oomph-wax-spray","title":"Pure Oomph Wax Spray 100g","description":"\u003cp\u003ePure Oomph Wax Spray enhances control and texture for all hair types with its innovative wax-dry formula. This high-performance finishing spray delivers a casual matte finish, offering both disheveled volume and flexible hold. Additionally, it provides thermal defense to protect your hair from heat styling and chemical treatments, ensuring your look remains effortlessly styled and protected.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eShake well, hold can 30cm away and spray on finished style. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31524435492935,"sku":"POWS100","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Oomph_Wax_Spray_Fierce_Texture.png?v=1723762745"},{"product_id":"pure-plumping-clay-spray","title":"Pure Plumping Clay Spray 200g","description":"\u003cp\u003ePure Plumping Clay Spray is your go-to solution for creating effortlessly textured and shapely hairstyles. This versatile spray builds remarkable volume while ensuring your styles stay perfectly in place. Ideal for achieving that stylishly messy, undone look, it adds substantial volume and a sexy, flexible texture without any visible residue.\u003c\/p\u003e\n\u003cp\u003eOur innovative formula provides invisible support, enhancing your hair’s natural body and dimension. Additionally, it offers thermal defense, shielding your locks from the damaging effects of heat styling and chemical treatments.\u003c\/p\u003e\n\u003cp\u003ePure Plumping Clay Spray is vegan-friendly and free from sulfates, parabens, and gluten, making it a thoughtful choice for both your hair and the environment. Enjoy stunning volume and a flawless finish with every application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eShake can well, hold can 30cm away from hair and spray on finished style.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31524456431687,"sku":"PPCS200","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Plumping_Clay_Spray_Incredible_Volume.png?v=1723762227"},{"product_id":"pure-deluxe-pomade-85g","title":"Pure Deluxe Pomade 85g","description":"\u003cp\u003eHold your style all day from root to tip, front to back with shine and control. Pure Deluxe Pomade is perfect for classic looks such as managing parts, slicking hair back or high pompadours. This versatile pomade controls, shapes and defines your style and works well in all unruly hair types and hair lengths.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eRub into palm of hands and apply to damp or dry hair. Style as preferred.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":39407326134343,"sku":"PDP85","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/pure_deluxe_pomade_85g.png?v=1665030480"},{"product_id":"pure-forming-paste-85g","title":"Pure Forming Paste 85g","description":"\u003cp\u003ePURE\u003cspan\u003e \u003c\/span\u003eForming Paste slips through the hair creating the perfect tousled look that is re-moldable. Create form and shape with increased definition and texture giving hair a fuller appearance. Forming Paste adds texture and has a soft pliable hold. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eWork through dry hair for strong lasting control.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":39407326462023,"sku":"PFP85","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/pure_forming_paste_85g.png?v=1665030493"},{"product_id":"pure-matt-fibre-85g","title":"Pure Matt Fibre 85g*","description":"\u003cp\u003eBoss your stubborn hair into place with PURE Matt Fibre. Fibre-like thread for texture and fullness. Suits shorter styles adding shape and pliable hold for all day long manageability with a matte finish. Thickens fine hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eWork through dry hair for strong lasting control.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":39407328231495,"sku":"PMF85","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/pure_matt_fibre_85g.png?v=1665030503"},{"product_id":"pure-miracle-renew-mask-250ml-1","title":"Pure Miracle Renew Mask 250ml","description":"\u003cp\u003ePure\u003cspan\u003e \u003c\/span\u003eMiracle Renew Mask is an anti ageing and rejuvenating hair mask. It helps to restore hair that has been exposed to the elements and subjected to damaging processes such as colouring and heat styling. Hair is left feeling soft and smooth without being weighed down. Sulfate Free, Vegan Friendly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to pre-shampooed, towel dried hair. Leave in for a few minutes. Comb through to the lengths of your hair with a wide tooth comb, massage into the ends. Rinse well.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eUse as often as required. For best results use with\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.haircare.co.nz\/collections\/pure\/products\/pure-miracle-renew-shampoo-300ml\" title=\"Pure Miracle Renew Shampoo 300ml\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003ePure Miracle Renew Shampoo\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":39407328297031,"sku":"PMRM250","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Miracle_Renew_Mask_250g.png?v=1722397784"},{"product_id":"pure-texture-paste-85g","title":"Pure Texture Paste 85g","description":"\u003cp\u003eCreate a texturised look with body and flexible movement. Pure Texture Paste has an ultra-lightweight formula that adds flexible control without weighing the hair down. Define the hair with texture, forming shape without frizz. Hair is left with an invisible flexible hold and can easily be reworked.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":39407329542215,"sku":"PTP85","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/pure_texture_paste_85g_2.png?v=1665030525"},{"product_id":"pure-walnut-scrub-150ml","title":"Pure Walnut Scrub 150ml","description":"\u003cp\u003eDeep clean your hair and scalp with the Pure Walnut Scrub, for a scalp detox.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFormulation is packed full of antioxidants for a healthy scalp.\u003c\/li\u003e\n\u003cli\u003eRemoves product build up.\u003c\/li\u003e\n\u003cli\u003eRegular use will help ensure healthy, dandruff free, non-greasy hair.\u003c\/li\u003e\n\u003cli\u003eStimulates hair follicles.\u003c\/li\u003e\n\u003cli\u003eHealthy hair growth.\u003c\/li\u003e\n\u003cli\u003eRemoves dead skin cells.\u003c\/li\u003e\n\u003cli\u003eDetoxifies and purifies scalp\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply before shampooing. Distribute into wet hair, massaging into the scalp, and through to the ends. Rinse thoroughly and follow with shampoo. Shampoo and Condition as usual.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":39407329607751,"sku":"PWS150","price":31.52,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Walnut_Scrub_150ml.png?v=1723761984"},{"product_id":"pure-halo-spray-200g","title":"Pure Halo Spray 200g","description":"\u003cp\u003eThe Pure Halo Spray is a dry, lightweight texturising spray with a satin finish. It builds body and volume with a quick drying formula, that is easily removed without leaving any residue. Perfect for styling with hot tools with thermal defence to protect against damage. Medium hold with a low shine and invisible finish. Great for fine-medium hair types.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eShake can well. Apply to styled hair for added texture. Can be reworked and layered to build more body. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":39657964994631,"sku":"PHS200","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Halo_Spray_Dry_Lightweight_Texture_300ml.png?v=1723762804"},{"product_id":"pure-flourish-leave-in-treatment-200ml","title":"Pure Flourish Leave in Treatment 200ml","description":"\u003cp\u003ePure Flourish Leave-in Treatment, is a lightweight and nourishing hair product enriched with carefully selected treatment oils. Designed to revive, protect, and enhance shine, this treatment is ideal for revitalising coloured, dry, and delicate hair.\u003c\/p\u003e\n\u003cp\u003eFormulated without sulfates, gluten, or animal-derived ingredients, it is vegan-friendly and offers a gentle yet effective solution for maintaining healthy, vibrant hair. Elevate your hair care routine with Pure Flourish Leave-in Treatment and enjoy revived, protected, and brilliantly shiny hair every day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eHow to use: \u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eSpray onto damp or dry hair and style as usual.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":39705231261767,"sku":"PFT200","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Flourish_Leave-in-Treatment_e7d56b3f-acf3-4fa7-aadb-98cf1f489130.png?v=1723762964"},{"product_id":"pure-colour-optimising-beige-treatment-200ml","title":"Pure Colour Optimising Beige Treatment 200ml","description":"\u003cp\u003ePure Colour Optimising Beige Treatment is ideal for blonde to very light blonde hair. Instant hair colour and its nourishing formula adds beige pigments to achieve a more light beige tone. Conditions, repairs and adds shine to dull, dry colour treated, blonde to very light blonde hair types in 3 minutes or less.\u003c\/p\u003e\n\u003cp\u003ePure Colour Optimising Treatments are available in 7 different conditioning colours.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to clean, towel-dried hair and spread throughout your hair using comb or fingers. Wait 3-5 minutes, then rinse conditioning colour until water runs clear.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":39801274073159,"sku":"PCTB200","price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/pure_colour_optimising_beige_treatment_200ml.png?v=1662678447"},{"product_id":"pure-colour-optimising-copper-treatment-200ml","title":"Pure Colour Optimising Copper Treatment 200ml","description":"\u003cp\u003ePure Colour Optimising Copper Treatment is ideal for enhancing or adding copper tones to hair. Instant hair colour and nourishing formula adds copper tones to hair, enhances exisiting copper tones or reduces cool tones. Will achieve a salmon blonde colour over blonde hair in 3 minutes or less. \u003c\/p\u003e\n\u003cp\u003ePure Colour Optimising Treatments are available in 7 different conditioning colours.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to clean, towel-dried hair and spread throughout your hair using comb or fingers. Wait 3-5 minutes then rinse conditioning colour until water runs clear.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":39801276137543,"sku":"PCTC200","price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/pure_colour_optimising_copper_treatment_200ml.png?v=1662678706"},{"product_id":"pure-colour-optimising-dusky-rose-treatment-200ml","title":"Pure Colour Optimising Dusky Rose Treatment 200ml","description":"\u003cp\u003ePure Colour Optimising Dusky Rose Treatment is ideal for adding soft pastel pink tones to blonde hair. Instant hair colour and nourishing formula creates a beautiful pastel dusky pink hue to blonde hair. On darker hair it will create soft hues of a rose colour.\u003c\/p\u003e\n\u003cp\u003ePure Colour Optimising Treatments are available in 7 different conditioning colours.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to clean, towel-dried hair and spread throughout your hair using comb or fingers. Wait 3-5 minutes then rinse conditioning colour until water runs clear.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":39801276235847,"sku":"PCTDR200","price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/pure_colour_optimising_dusky_rose_treatment_200ml.png?v=1662678739"},{"product_id":"pure-colour-optimising-mulberry-orchid-treatment-200ml","title":"Pure Colour Optimising Mulberry Orchid Treatment 200ml","description":"\u003cp\u003ePure Colour Optimising Mulberry Orchid Treatment adds soft mauve tones to hair. Instant hair colour and nourishing formula enhances and adds mulberry tones to darker hair. When applied to lighter hair, it will create deeper pink\/mauve tones.\u003c\/p\u003e\n\u003cp\u003ePure Colour Optimising Treatments are available in 7 different conditioning colours.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to clean, towel-dried hair and spread throughout your hair using comb or fingers. Wait 3-5 minutes then rinse conditioning colour until water runs clear.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":39801276301383,"sku":"PCTMO200","price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/pure_colour_optimising_mulberry_orchid_treatment_200ml.png?v=1662678769"}],"url":"https:\/\/www.haircare.co.nz\/collections\/winter-wonderland-pure.oembed","provider":"Haircare Market","version":"1.0","type":"link"}