{"title":"Purple Toning Shampoos","description":"","products":[{"product_id":"kms-colour-vitality-blonde-shampoo","title":"KMS Color Vitality Blonde Shampoo 300ml","description":"\u003cp\u003eThe KMS Color Vitality Blonde Shampoo is a purple shampoo that enhances, and restores radiance to natural or lightened blonde tones. Blue direct dye, counteracts yellowing. Restores radiance to both blonde and grey hair, while Rhubarb and Lavender enhances blonde tones and calms the scalp.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIlluminates blondes and fights yellowing of lightened, highlighted, natural blonde, grey or white hair after just one use\u003c\/li\u003e\n\u003cli\u003eFor all hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to wet hair, lather, rinse. Repeat if necessary. Follow with the \u003ca href=\"https:\/\/www.haircare.co.nz\/products\/colorvitality-blonde-conditioner\" target=\"_blank\" title=\"KMS Color Vitality Blonde Conditioner 250ml\" rel=\"noopener\"\u003e\u003cstrong\u003eKMS Color Vitality Blonde Conditioner.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"KMS","offers":[{"title":"Default Title","offer_id":39489529937991,"sku":"152004","price":30.4,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/KMS_Color_Vitality_Blonde_Shampoo.png?v=1715824324"},{"product_id":"wella-sp-silver-blonde-shampoo","title":"Wella SP Silver Blond Shampoo 250ml","description":"\u003cp\u003eIs your hair bleached, blonde or silver?\u003cbr\u003eAre you trying to tone out brassy or yellow tones?\u003c\/p\u003e\n\u003cp\u003eWella SP Silver Blond Shampoo is a pigmented violet shampoo designed to enhance cool blondes and reduce brassy and yellow tones from the hair.\u003c\/p\u003e\n\u003cp\u003eYour hair will be brighter after use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eMassage thoroughly into damp hair, lather, rinse and repeat.\u003cbr\u003eOnly needs to be used once a week.\u003c\/p\u003e\n\u003cp\u003eFollow with \u003ca href=\"https:\/\/www.haircare.co.nz\/products\/wella-sp-color-save-conditioner\" target=\"_blank\" title=\"Wella SP Color Save Conditioner 200ml\" rel=\"noopener noreferrer\"\u003eWella SP Color Save Conditioner\u003c\/a\u003e for best results.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":39420220702791,"sku":"81458081","price":40.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/wella_sp_silver_blond_shampoo_250ml_2.png?v=1681528432"},{"product_id":"american-crew-classic-gray-shampoo","title":"American Crew Daily Silver Shampoo 250ml","description":"\u003cp\u003eThe American Crew Daily Silver Shampoo will help remove brassy, yellow tones from grey and white hair. Revitalises and brightens the appearance of hair. Vegan formula. Formulated without adding silicones. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply a small amount to wet hair, lather, and then rinse well. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTips: \u003c\/strong\u003eUse once a week\/fortnight in conjunction with your normal shampoo. Follow with \u003ca href=\"https:\/\/www.haircare.co.nz\/products\/american-crew-daily-conditioner?variant=32665453887559\" target=\"_blank\" title=\"American Crew Daily Moisturizing Conditioner 250ml\" rel=\"noopener\"\u003e\u003cstrong\u003eAmerican Crew Daily Moisturising Conditioner.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":32665452806215,"sku":"AMECRWSHAGREYSHA250","price":35.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/american_crew_daily_silver_shampoo_250ml.png?v=1721615784"},{"product_id":"de-lorenzo-novafusion-beige-blonde-shampoo","title":"De Lorenzo Novafusion Beige Blonde Shampoo 250ml","description":"\u003cp\u003eThe De Lorenzo Novafusion Beige Blonde Shampoo is a coloured shampoo to add colour and keep coloured hair looking vibrant, while cleansing the hair. It works with your hair colour to help prevent colour from fading and enhance natural and colour treated hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHow to use: \u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003eApply a small amount to damp hair, lather well, and leave in for up to 5 minutes or longer for more intensity and then rinse. Use once a week in place of normal shampoo. Follow with the \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003ca title=\"De Lorenzo Novafusion Conditioner 250ml\" href=\"https:\/\/www.haircare.co.nz\/products\/de-lorenzo-novafusion-conditioner\" target=\"_blank\" data-mce-href=\"https:\/\/www.haircare.co.nz\/products\/de-lorenzo-novafusion-conditioner\" data-mce-fragment=\"1\"\u003eDe Lorenzo Novafusion Conditioner\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e","brand":"De Lorenzo","offers":[{"title":"Default Title","offer_id":39408263626823,"sku":"DL778","price":31.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/De_Lorenzo_Novafusion_Beige_Blonde_Shampoo_250ml.png?v=1681528587"},{"product_id":"de-lorenzo-novafusion-silver-shampoo","title":"De Lorenzo Novafusion Silver Shampoo 250ml","description":"\u003cp\u003e\u003cspan\u003eThe De Lorenzo Novafusion Shampoo Silver 250ml \u003c\/span\u003eis a coloured shampoo to add colour and keep coloured hair looking vibrant, while cleansing the hair. It works with your hair colour to help prevent colour from fading and enhance natural and colour treated hair.\u003cbr\u003e\u003cbr\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHow to use: \u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003eApply a small amount to damp hair, lather well, and leave in for up to 5 minutes or longer for more intensity and then rinse. Use once a week in place of normal shampoo. Follow with the \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/www.haircare.co.nz\/products\/de-lorenzo-novafusion-conditioner\" title=\"De Lorenzo Novafusion Conditioner 250ml\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.haircare.co.nz\/products\/de-lorenzo-novafusion-conditioner\" target=\"_blank\"\u003eDe Lorenzo Novafusion Conditioner\u003c\/a\u003e.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"De Lorenzo","offers":[{"title":"Default Title","offer_id":39408287514695,"sku":"DL1770","price":31.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/De_Lorenzo_Novafusion_Silver_Shampoo_250ml.png?v=1681528593"},{"product_id":"fudge-clean-blonde-violet-shampoo","title":"Fudge Clean Blonde Violet Toning Shampoo 250ml","description":"\u003cp\u003eThe Fudge Clean Blonde Violet Toning Shampoo is a best-selling purple pigmented shampoo that \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003econtains salon-strength purple micro-pigments to\u003c\/span\u003e i\u003cspan data-mce-fragment=\"1\"\u003enstantly remove yellow and brassy tones\u003c\/span\u003e in blonde or grey hair. Formulated with \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ewith hydrating guarana.\u003c\/span\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eUse on wet hair. Massage through wet hair to a lather. Leave in for 3-5 minutes to allow the toner to work. For optimal results, use with the \u003ca href=\"https:\/\/www.haircare.co.nz\/collections\/specials\/products\/fudge-clean-blonde-violet-conditioner\" title=\"Fudge Clean Blonde Violet Conditioner 250ml\" target=\"_blank\"\u003e\u003cstrong\u003eFudge Clean Blonde Violet Toning Conditioner.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e We recommend using gloves when applying this product, as staining may occur. You don't need to use this shampoo everyday. Alternate it with your regular shampoo.\u003c\/p\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":15981855834183,"sku":"104033","price":31.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/fudge_clean_blonde_violet_toning_shampoo_250ml.png?v=1658728710"},{"product_id":"total-results-color-obsessed-so-silver-shampoo","title":"Matrix Total Results So Silver Shampoo 300ml","description":"\u003cp\u003eThe Matrix Total Results So Silver Shampoo will neutralize brassy tones and eliminate yellow tones on blonde and grey hair by depositing cool violet tones.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to damp hair, leave in for 3-5 minutes for maximum benefits. Follow with \u003ca rel=\"noopener\" title=\"Matrix Total Results So Silver Purple Pigmented Conditioner 300ml\" href=\"https:\/\/www.haircare.co.nz\/products\/matrix-total-results-so-silver-purple-pigmented-conditioner-300ml?_pos=4\u0026amp;_sid=7fafbddb7\u0026amp;_ss=r\" target=\"_blank\"\u003e\u003cstrong\u003eMatrix Total Results Silver Conditioner\u003c\/strong\u003e\u003c\/a\u003e or \u003ca rel=\"noopener\" title=\"Matrix Total Results So Silver Mask 200ml\" href=\"https:\/\/www.haircare.co.nz\/products\/matrix-total-results-so-silver-mask-200ml?_pos=3\u0026amp;_sid=7fafbddb7\u0026amp;_ss=r\" target=\"_blank\"\u003e\u003cstrong\u003eMask\u003c\/strong\u003e\u003c\/a\u003e for best results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eUse once to twice a week in replacement of your normal shampoo.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":39315402784839,"sku":"P1108200","price":38.4,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Matrix_So_Silver_Shampoo_300ml.png?v=1710980131"},{"product_id":"nak-care-blonde-shampoo-500ml","title":"Nak Care Blonde Shampoo 500ml","description":"\u003cp data-mce-fragment=\"1\"\u003eThe Nak Care Blonde Shampoo gently cleanses and hydrates \u003cspan data-mce-fragment=\"1\"\u003ehighlighted, blonde or grey hair \u003c\/span\u003ewhile protecting colour. Formulated with Wheat Proteins, German Chamomile and blue-violet pigments to tone unwanted yellow or gold tones.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to wet hair, massage a small amount into hair and scalp, leave-in for 1 minute, rinse thoroughly. For optimal results, follow with the \u003ca rel=\"noopener\" href=\"https:\/\/www.haircare.co.nz\/products\/nak-care-blonde-conditioner-500ml\" target=\"_blank\"\u003e\u003cstrong\u003eNak Care Blonde Conditioner.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Nak","offers":[{"title":"Default Title","offer_id":32827708637255,"sku":"NAKNAKSHACCOLBLONSHAM","price":23.45,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/9afdff2b-5a48-4770-a01d-7f377a61d938.png?v=1760386665"},{"product_id":"moroccan-oil-dry-shampoo-light-tones","title":"Moroccanoil Dry Shampoo - Light Tones 205ml","description":"\u003cp\u003eThe Moroccanoil Dry Shampoo is ideal for light hair tones. Contains subtle violet undertones to help balance brassiness and bring out the best in light hair tones. Extend the life of your colour by using dry shampoo in between washes. The added UV filters help to further extend colour.\u003cbr\u003e \u003cbr\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eShake the can well and then spray 15 - 20 cm away from dry roots. Let dry and then massage into scalp as you would with wet shampoo and then brush out.\u003c\/p\u003e","brand":"Moroccan Oil","offers":[{"title":"Default Title","offer_id":39420218212423,"sku":"42077","price":55.6,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/moroccanoil_dry_shampoo_light_tones_250ml.png?v=1665029660"},{"product_id":"joico-blonde-life-brightening-shampoo-300ml","title":"Joico Blonde Life Brightening Shampoo 300ml","description":"\u003cp\u003eJoico Blonde Life Brightening Shampoo is a sulfate free shampoo for blondes that gently cleanses, to help restore strength, adding softness and shine. Keeps blonde hair bright and smooth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to wet hair, lather and rinse. Repeat if necessary. Follow with\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.haircare.co.nz\/products\/joico-blonde-life-brightening-conditioner-250ml\" target=\"_blank\" title=\"Joico Blonde Life Brightening Conditioner 250ml\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003eJoico Blonde Life Brightening Conditioner\u003c\/strong\u003e\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eor\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.haircare.co.nz\/products\/joico-blonde-life-brightening-masque-150ml\" target=\"_blank\" title=\"Joico Blonde Life Brightening Masque 150ml\" rel=\"noopener noreferrer\"\u003eBrightening Masque\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":41066514246,"sku":"16235","price":44.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/joico_blonde_life_brightening_shampoo_300ml.png?v=1665027854"},{"product_id":"hi-lift-zero-yellow-shampoo","title":"Hi Lift True Blonde Zero Yellow Pure Silver Shampoo 350ml","description":"\u003cp\u003eThe Hi Lift True Blonde Zero Yellow Pure Silver Shampoo eliminates brassy tones in your hair while leaving it feeling smooth, hydrated and strong.  \u003c\/p\u003e\n\u003cp\u003eParaben Free with Kakadu Plum Extract, suitable for vegans.\u003c\/p\u003e\n\u003cp\u003eHumidity, Thermal and UV Defence.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eFor best results follow with Hi Lift True Blonde Zero Yellow Pure Silver Conditioner. Apply a small amount to damp hair and massage to lather. Rinse thoroughly. \u003c\/p\u003e\n\u003cp\u003e\"This shampoo is amazing. It will tone the brass in your hair, plus make your hair feel soft and silky just like it has been conditioned. It will not stain your hands purple either which is a big bonus for us blondes. The pigment is so violet that it is almost black, but it doesn't stain the hair! You only need to use it once a week, but if you are looking for the gorgeous silver tint then using it daily will achieve that look. 100% highly recommend.\"\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":45698066261,"sku":"CP50","price":28.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/HI_LIFT_TRUE_BLONDE_ZERO_YELLOW_PURE_SILVER_SHAMPOO_350ML.png?v=1665027807"},{"product_id":"angel-en-provence-lavender-violet-tone-correcting-shampoo-400ml","title":"Angel En Provence Lavender Violet Tone Correcting Shampoo 400ml","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eAngel En Provence Lavender Violet Tone Correcting Shampoo is designed for blonde hair. Leaves hair with a natural and healthy shine. Helps to remove unwanted yellow and brassy tones from blonde hair. Enriched with Lavender flower extract, Grapefruit extract and Rosemary leaf oil. \u003cspan data-mce-fragment=\"1\"\u003eExtends reflect durability of violets, cool reds and ash tones while extending colour life. Suitable for all hair types, textures and lengths that requires the removal of warm tones or to maintain cool reflects. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eRecommended for daily use or as frequent as your hair requires.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNO parabens\u003c\/li\u003e\n\u003cli\u003eNO Sodium Lauryl Sulfate\u003c\/li\u003e\n\u003cli\u003eNO Laureth Sulfate\u003c\/li\u003e\n\u003cli\u003eNO Mineral Oil or Parafin Oil\u003c\/li\u003e\n\u003cli\u003eNO Propylene Glycol\u003c\/li\u003e\n\u003cli\u003eNo Animal Testing\u003c\/li\u003e\n\u003cli\u003eOrganic Natural Ingredients \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to damp hair and massage into scalp. Rinse and repeat if necessary. For best results, follow with \u003ca title=\"Angel En Provence Lavender Violet Tone Correcting Conditioner 400ml\" href=\"https:\/\/www.haircare.co.nz\/products\/angel-en-provence-lavender-violet-tone-correcting-conditioner-400ml\" target=\"_blank\"\u003e\u003cstrong\u003eAngel En Provence Violet tone Correcting Conditioner\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Angel","offers":[{"title":"Default Title","offer_id":13781694251079,"sku":"PL04-9","price":33.52,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/angel_en_provence_lavender_violet_tone_correcting_shampoo_400ml.png?v=1658725558"},{"product_id":"wella-invigo-blonde-recharge-cool-blonde-color-refreshing-shampoo-250ml","title":"Wella Invigo Blonde Recharge Cool Blonde Shampoo 250ml","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"description-content\"\u003eThe Wella Invigo Blonde Recharge Cool Blonde Shampoo keeps the hair soft to the touch and ensures that natural, coloured, or highlighted blonde tones remain as vibrant and rich with blonde colour as possible.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eFormulated with colour pigments to keep blonde tones vibrant, prevent yellowing and eliminates brassiness, whilst also leaving hair clean and nourished. Works with natural, coloured and highlighted blonde hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply to wet hair and lather. Leave for 3-5 minutes, then rinse thoroughly. For optimal results, use with the \u003ca href=\"https:\/\/www.haircare.co.nz\/products\/wella-invigo-blonde-recharge-cool-blonde-color-refreshing-conditioner-250ml\" title=\"Wella Invigo Blonde Recharge Cool Blonde Conditioner 200ml\" target=\"_blank\"\u003e\u003cstrong\u003eWella Invigo Blonde Recharge Cool Blonde Conditioner.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":15424464257095,"sku":"81650076","price":28.7,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/wella-professionals-invigo-blonde-recharge-colour-refreshing-shampoo-250ml-p11236-16459_image.jpg?v=1630879039"},{"product_id":"kerastase-blond-absolu-bain-ultra-violet-250ml","title":"Kerastase Blond Absolu Ultra-Violet Shampoo 250ml","description":"\u003cp\u003eThe Kerastase Blond Absolu Bain Ultra-Violet is an iridescent purple shampoo that neutralises brassiness and unwanted yellow tones in blonde or grey hair for a nourished cool blonde. It protects hair from daily oxidation and pollution, restoring shine and softness. Enriched with a potent combination of Hyaluronic Acid and Edelweiss flower, the formula instantly boosts blonde luminosity while deeply nourishing the fiber.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eInstantly neutralises brass \u0026amp; yellow undertones\u003c\/li\u003e\r\n\u003cli\u003eDurable anti-brassiness action\u003c\/li\u003e\r\n\u003cli\u003eRestores shines \u0026amp; softness\u003c\/li\u003e\r\n\u003cli\u003eBoosts colour luminosity\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eHyaluronic Acid:\u003c\/strong\u003e fills and repairs fibre wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair, preventing future breakage.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eEdelweiss flower:\u003c\/strong\u003e is rich in anti-oxidants to protect hair against daily damage. It also softens and calms sensitised hair fibres.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eUltra Violet neutralisers:\u003c\/strong\u003e are highly concentrated pigments that act immediately on the fibre to neutralise and remove brassy \u0026amp; yellow undertones, revealing a radiant natural shine.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eWet hair then thoroughly remove excess water before applying a quarter-sized amount of shampoo. Add water and emulsify. Leave it on between 2 to 5 minutes. Rinse thoroughly.\u003c\/p\u003e\r\n\u003cp\u003eWe recommend you to alternate with the \u003ca title=\"Kerastase Bain Blond Absolu Lumiere Shampoo 250ml\" href=\"https:\/\/www.haircare.co.nz\/products\/kerastase-bain-blond-absolu-lumiere-250ml\" data-sanitized-target=\"_blank\"\u003e\u003cstrong\u003eKerastase Bain Blond Absolu Lumiere Shampoo\u003c\/strong\u003e\u003c\/a\u003e on a weekly or as a second shampoo for a deeper \u0026amp; hydrating cleanse. After cleansing use the Kerastase Blond Absolu Cicaflash Conditioner for optimum results.\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":17231984492615,"sku":"E2921401","price":68.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/kerastase_blond_absolut_bain_ultra_violet_shampoo_250ml.png?v=1665028140"},{"product_id":"pure-forever-blonde-shampoo-300ml","title":"Pure Forever Blonde Shampoo 300ml","description":"\u003cp\u003eExperience Pure Forever Blonde Shampoo—a premium hair care solution that cleanses, tones, and nourishes blonde or grey hair, while protecting it from daily environmental stressors. Pure Forever Blonde Shampoo features Pure's exclusive ‘Pure Complex’™, enriched with certified 100% organic extracts. This luxurious shampoo gently cleanses while effectively reducing yellow and gold tones in all shades of blonde hair.\u003c\/p\u003e\n\u003cp\u003eInfused with Organic Melon Oil, Shea Butter, and Argan Oil, it rejuvenates and moisturises hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it enhances hair texture, leaving it softer, smoother, and silkier. \u003cspan\u003eSulfate, paraben and gluten free. Vegan friendly. Protection against UV, thermal and humidity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBlue Cypress oil, with its blue\/violet pigments, deposits onto the hair shaft, neutralising yellow tones for a brighter, cooler blonde appearance. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eMassage into damp hair. Leave in for 2 minutes. Rinse. Repeat if necessary. Follow with\u003cspan\u003e \u003ca href=\"https:\/\/www.haircare.co.nz\/collections\/pure\/products\/pure-forever-blonde-conditioner-300ml\" title=\"Pure Forever Blonde Conditioner 300ml\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003ePure Forever Blonde Conditioner \u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003efor enhanced results, or your favourite Pure Conditioner to target any other hair concerns.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":31477692989511,"sku":"PFBS300","price":33.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Pure_Forever_Blonde_Shampoo_300ml.png?v=1720736967"},{"product_id":"de-lorenzo-illumin8-shampoo","title":"De Lorenzo Instant Illumin8 Shampoo 375ml","description":"\u003cp\u003eThe De Lorenzo Instant Illumin8 Shampoo instantly cleanses blonde and pre-lightened hair to neutralise unwanted yellow tones with a concentrated blue-violet pigment-infused formula. Contains Baobab Protein, Chamomile and Wine Extracts to enhance gloss, provide UV sun protection and brighten blondes.\u003c\/p\u003e\n\u003cp\u003eIt is recommended to wear gloves as temporary staining of hands can occur due to the strong deposit of colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to wet hair, lather with a massaging motion and then rinse thoroughly. Follow with the\u003ca href=\"https:\/\/www.haircare.co.nz\/products\/de-lorenzo-instant-illumin8-conditioner\" title=\"De Lorenzo Instant Illumin8 Conditioner\" target=\"_blank\"\u003e\u003cstrong\u003e De Lorenzo Instant Illumin8 Conditioner.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"De Lorenzo","offers":[{"title":"Default Title","offer_id":32322217705543,"sku":"DL1832","price":29.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/delorenzo_instant_illumin8_shampoo_375ml.png?v=1658726370"},{"product_id":"pureology-strength-cure-blonde-shampoo","title":"Pureology Strength Cure Blonde Shampoo 266ml","description":"\u003cp\u003ePureology Strength Cure Blonde Shampoo is perfect for natural, lightened, balayage and highlighted blonde hair. It tones down brassy yellow and orange tones with it's blue-based formula, keeping blonde hair vibrant and healthy.  Not only does it keep blonde hair icy cool, but it also repairs damaged strands. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply a small amount to damp hair. Massage with your fingers to lather at the scalp. Concentrate on especially brassy areas. Leave in for 1-2 minutes and rinse. For extra cool blondes, repeat this process or leave in for a bit longer.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eFor best results, use with \u003ca title=\"Pureology Strength Cure Blonde Conditioner 266ml\" href=\"https:\/\/www.haircare.co.nz\/products\/new-pureology-strength-cure-blonde-conditioner\" target=\"_blank\"\u003e\u003cstrong\u003eStrength Cure Conditioner\u003c\/strong\u003e\u003c\/a\u003e and follow with \u003ca title=\"Pureology Strength Cure Miracle Filler 150ml\" href=\"https:\/\/www.haircare.co.nz\/products\/pureology-strength-cure-miracle-filler-150ml\" target=\"_blank\"\u003e\u003cstrong\u003eMiracle Filler Treatment\u003c\/strong\u003e.\u003c\/a\u003e\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":32378875576391,"sku":"P1870800","price":66.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/pureology_strength_cure_blonde_shampoo_266ml.png?v=1665030561"},{"product_id":"moroccan-oil-blonde-perfecting-purple-shampoo-200ml","title":"Moroccanoil Blonde Perfecting Purple Shampoo 200ml","description":"\u003cp\u003eFight brassiness in blonde, lightened brunette, and grey hair with the Moroccanoil Blonde Perfecting Purple Shampoo. This sulfate-free, purple shampoo counteracts unwanted yellow and orange tones and helps you maintain your ideal hair colour between salon appointments. The gentle formula cleanses without drying and contains ArganID™ to help repair hair from the inside out. Colour-safe. Sulfate, phosphate, and paraben-free.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eMassage through wet hair and scalp. Leave on for 3–5 minutes. Rinse well. Follow with Moroccanoil Blonde Perfecting Purple Conditioner.\u003c\/span\u003e\u003c\/p\u003e","brand":"Moroccan Oil","offers":[{"title":"Default Title","offer_id":32514312077383,"sku":"41701","price":55.6,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/moroccanoil_blonde_perfecting_purple_shampoo_200ml.png?v=1665029624"},{"product_id":"kevin-murphy-blonde-angel-shampoo","title":"Kevin Murphy Blonde Angel Wash 250ml","description":"\u003ch3\u003eBLONDE.ANGEL.WASH\u003c\/h3\u003e\r\n\u003cp\u003eRescue dull colour, banish brassy tones and restore shine with this lavender-infused colour enhancing shampoo for blonde or grey hair. \u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eApply to wet hair and massage into hair and scalp. Rinse and repeat. For optimal results, use with \u003ca title=\"Kevin Murphy Blonde Angel Treatment\" href=\"https:\/\/www.haircare.co.nz\/products\/kevin-murphy-blonde-angel-treatment?_pos=2\u0026amp;_sid=954f9f552\u0026amp;_ss=r\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eBLONDE.ANGEL.\u003c\/a\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eBenefits: \u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eSulphate free\u003c\/li\u003e\r\n\u003cli\u003eColour enhancing\u003c\/li\u003e\r\n\u003cli\u003eParaben free\u003c\/li\u003e\r\n\u003cli\u003eBrightener\u003c\/li\u003e\r\n\u003cli\u003eRestores shine\u003c\/li\u003e\r\n\u003cli\u003eCruelty free\u003c\/li\u003e\r\n\u003cli\u003eMaintain 'cooler' tones\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e \u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e\n\u003cstrong\u003e\u003cem\u003eSunflower Seed Extract\u003c\/em\u003e \u003c\/strong\u003efor nourishing moisturisation \u0026amp; prevention of colour-stripping.\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cem\u003e\u003cstrong\u003eMurumuru Seed Butter\u003c\/strong\u003e \u003c\/em\u003efor helping the hair to retain essential moisture.\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cem\u003e\u003cstrong\u003eShea butter\u003c\/strong\u003e\u003c\/em\u003e for rehydrating the hair and scalp, delivering moisturise to dry or damaged hair and protection against environmental stressors, dryness and brittleness.\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003e\u003cem\u003eMangifera Indica (Mango) Seed Butter\u003c\/em\u003e\u003c\/strong\u003e to help restore a\u003cspan data-mce-fragment=\"1\"\u003end maintain the natural moisture balance of the hair.\u003c\/span\u003e\n\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003e\u003cem\u003eJojoba Seed Oil\u003c\/em\u003e\u003c\/strong\u003e for hydration and soothing effects on the hair and scalp.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Kevin Murphy","offers":[{"title":"Default Title","offer_id":32663263772743,"sku":"KMU192","price":55.25,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/kevin_murphy_blonde_angel_wash_250ml.png?v=1665028583"},{"product_id":"kerastase-bain-blond-absolu-lumiere-250ml","title":"Kerastase Blond Absolu Lumiere Shampoo 250ml","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003eThe Kerastase Bain Blond Absolu Lumiere is a lightweight, nourishing and \u003cspan data-mce-fragment=\"1\"\u003e illuminating shampoo that gently cleanses the hair while providing hydration from root to tip. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eF\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eormulated with a potent combination of Hyaluronic Acid and Edelweiss flower and high concentrations of antioxidants to prevent damage and protect fiber. Hyaluronic Acid deeply hydrates blonde hair, smoothing fiber for a uniform touch along hair strands. Hair is prepared to be treated, luminous with natural shine and nourished to the tip. Ideal for lightened, bleached, gray or light faux-blonde hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply \u0026amp; durably hydrates fibres\u003c\/li\u003e\n\u003cli\u003eGently detoxifies from pollution, free-radicals and dulling agents\u003c\/li\u003e\n\u003cli\u003eSmooths fibres for a uniform touch from root to tip\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling tight\u003c\/li\u003e\n\u003cli\u003eImproves \u0026amp; illuminates natural shine\u003c\/li\u003e\n\u003cli\u003eUse with Blond Absolu Cicaflash for 8x shinier hair*\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHyaluronic Acid:\u003c\/strong\u003e fills and repairs fibre wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair, preventing future breakage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEdelweiss flower:\u003c\/strong\u003e is rich in anti-oxidants to protect hair against daily damage. It also softens and calms sensitised hair fibres.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUltra Violet neutralisers:\u003c\/strong\u003e are highly concentrated pigments that act immediately on the fibre to neutralise and remove brassy \u0026amp; yellow undertones, revealing a radiant natural shine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to wet hair. Massage. Rinse thoroughly. For optimal results, follow with the \u003ca title=\"Kerastase Blonde Absolu Cicaflash 250ml\" href=\"https:\/\/www.haircare.co.nz\/products\/kerastase-blonde-absolu-cicaflash-250ml\" target=\"_blank\"\u003e\u003cstrong\u003eKerastase Blonde Absolu Cicaflash.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":32827683438663,"sku":"E2921403","price":68.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/KerastaseBainblondabsolulumiere250ml.png?v=1665028120"},{"product_id":"wella-invigo-blonde-recharge-cool-blonde-shampoo-1-litre","title":"Wella Invigo Blonde Recharge Cool Blonde Shampoo 1 Litre","description":"\u003cp class=\"description-content\" data-mce-fragment=\"1\"\u003eThe Wella Invigo Blonde Recharge Cool Blonde Shampoo keeps the hair soft to the touch and ensures that natural, coloured, or highlighted blonde tones remain as vibrant and rich with blonde colour as possible.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFormulated with colour pigments to keep blonde tones vibrant, prevent yellowing and eliminates brassiness, whilst also leaving hair clean and nourished. Works with natural, coloured and highlighted blonde hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.haircare.co.nz\/products\/pump-for-wella-invigo-1-litre\" title=\"Pump for Wella Invigo 1 Litre\" target=\"_blank\"\u003ePumps\u003c\/a\u003e \u003c\/strong\u003eare available to purchase separately.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHow to use: \u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003eApply to wet hair and lather. Leave for 3-5 minutes, then rinse thoroughly.\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":39252682276935,"sku":"99240013507","price":64.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/wella_invigo_blonde_recharge_cool_blonde_shampoo_1_litre_2.png?v=1681528978"},{"product_id":"joico-color-balance-blue-shampoo-300ml","title":"Joico Color Balance Blue Shampoo 300ml","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Joico Color Balance Blue Shampoo gently cleanses strands while instantly cooling and neutralising unwanted orange and brassy tones in highlighted or lightened brunette hair. This shampoo also boosts shine and controls static. P\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003earaben-free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003e\u003c\/span\u003eApply to wet hair. Lather. Leave in 1-3 minutes. Rinse. Use 2-3 times a week, alternating with your daily shampoo. For optimal results, use with the \u003ca href=\"https:\/\/www.haircare.co.nz\/products\/joico-color-balance-blue-conditioner-250ml\" title=\"Joico Color Balance Blue Conditioner 250ml\" target=\"_blank\"\u003e\u003cstrong\u003eJoico Color Balance Blue Conditioner.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":39269834489927,"sku":"151861","price":44.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/joico_color_balance_blue_shampoo_300ml.png?v=1665027876"},{"product_id":"evo-fabuloso-platinum-blonde-toning-shampoo-250ml","title":"Evo FABULOSO Platinum Blonde Toning Shampoo 250ml","description":"\u003cp data-mce-fragment=\"1\"\u003eNeutralise brassy, yellow tones in lightened and colour-treated blonde hair with the Evo FABULOSO Platinum Blonde Toning Shampoo. This strong purple shampoo will gently cleanse the hair while leaving it evenly toned and strengthened.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eBenefits:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrighten and extend the life of colour-treated blonde and lightened hair.\u003c\/li\u003e\n\u003cli\u003eSulfate-free cleansers gently cleanse to protect against colour-fading. \u003c\/li\u003e\n\u003cli\u003eNourishing ingredients soften and strengthen for improved manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eHow to use:\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWet hair. wear gloves. lather, wait 1-3 minutes depending on desired result and rinse. repeat if necessary. for a more intense result, follow with the \u003cstrong\u003e\u003ca title=\"Evo FABULOSO Platinum Blonde Colour Boosting Treatment 220ml\" href=\"https:\/\/www.haircare.co.nz\/products\/evo-fabuloso-platinum-blonde-colour-intensifying-conditioner-220ml\" target=\"_blank\"\u003eFabuloso Colour Boosting Treatment\u003c\/a\u003e.\u003c\/strong\u003e Use weekly.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan \/ cruelty free \/ made without sulfates, parabens or gluten.\u003cbr\u003e\u003c\/p\u003e","brand":"Evo","offers":[{"title":"Default Title","offer_id":39355250671687,"sku":"24098","price":42.84,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/EVO_Fabuloso_Platinum_Blonde_Toning_Shampoo_250ml.png?v=1713241446"},{"product_id":"dual-senses-blondes-highlights-anti-yellow-shampoo-300ml","title":"Goldwell Dualsenses Blondes \u0026 Highlights Anti-Yellow Shampoo 300ml","description":"\u003cp\u003eThe Goldwell Dualsenses Blondes \u0026amp; Highlights Anti-Yellow Shampoo immediately reveals color luminosity. This shampoo delivers instantly visible and touchable results with built in colour protection to reduce colour fade-out. Helps to neutralize unwanted yellow tones for blonde colour reflections. As gentle as water, this shampoo contains the unique FadeStopFormula to minimize colour fading with every use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralises unwanted yellow tones\u003c\/li\u003e\n\u003cli\u003eFadeStopFormula minimizes colour fading with every use\u003c\/li\u003e\n\u003cli\u003eInstantly brings out colour luminosity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eWork through wet hair. Lather and rinse thoroughly. For optimal results, follow with the\u003cstrong\u003e\u003ca href=\"https:\/\/www.haircare.co.nz\/collections\/goldwell\/products\/dual-senses-blondes-highlights-anti-yellow-conditioner-300ml\" title=\"Goldwell Dualsenses Blondes \u0026amp; Highlights Anti-Yellow Conditioner 300ml\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e Goldwell Dualsenses Blondes \u0026amp; Highlights Anti-Yellow Conditioner\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":39384611881031,"sku":"202910","price":27.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Goldwell_Blondes_and_Highlights_Anti-Yellow_Shampoo.png?v=1719286046"},{"product_id":"dual-senses-silver-shampoo-300ml","title":"Goldwell Dualsenses Silver Shampoo 300ml","description":"\u003cp\u003eThe Dualsenses Silver Shampoo helps to neutralize unwanted yellow tones and immediately refines cool effect.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to wet hair and massage into a lather. Rinse thoroughly.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":39384614633543,"sku":"202914","price":27.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/goldwell_dual_senses_silver_shampoo_300ml.png?v=1665027673"},{"product_id":"joico-blonde-life-violet-shampoo-300ml","title":"Joico Blonde Life Violet Shampoo 300ml","description":"\u003cp\u003eJoico Blonde Life Violet Shampoo is a sulfate free shampoo for blondes that gently cleanses, to help restore strength, adding softness and shine. Reduces brassy yellow hues. Contains Tamanu and Manoi oils which helps strengthen, soften and add shine to blonde hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to wet hair. Lather. Leave in for up to 3 minutes. Rinse. For best results follow with\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.haircare.co.nz\/products\/joico-blonde-life-violet-conditioner-250ml\" target=\"_blank\" title=\"Joico Blonde Life Violet Conditioner 250ml\" rel=\"noopener noreferrer\"\u003eJoico Blonde Life Violet Conditioner.\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Use 2-3 times a week for icy cool blonde tones.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":39407245426759,"sku":"16236","price":44.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/joico_blonde_life_violet_shampoo_300ml.png?v=1665027861"},{"product_id":"evo-fabuloso-platinum-blonde-toning-shampoo-30ml","title":"Evo FABULOSO Platinum Blonde Toning Shampoo 30ml","description":"\u003cp\u003eNeutralise brassy, yellow tones in lightened and colour-treated blonde hair with the Evo FABULOSO Platinum Blonde Toning Shampoo. This strong purple shampoo will gently cleanse the hair while leaving it evenly toned and strengthened.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrighten and extend the life of colour-treated blonde and lightened hair.\u003c\/li\u003e\n\u003cli\u003eSulfate-free cleansers gently cleanse to protect against colour-fading. \u003c\/li\u003e\n\u003cli\u003eNourishing ingredients soften and strengthen for improved manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWet hair. wear gloves. lather, wait 1-3 minutes depending on desired result and rinse. repeat if necessary. for a more intense result, follow with the \u003ca title=\"Evo FABULOSO Platinum Blonde Colour Boosting Treatment 30ml\" href=\"https:\/\/www.haircare.co.nz\/products\/evo-fabuloso-platinum-blonde-colour-boosting-treatment-30ml\" target=\"_blank\"\u003e\u003cstrong\u003eFabuloso Colour Boosting Treatment.\u003c\/strong\u003e\u003c\/a\u003e Use weekly.\u003c\/p\u003e\n\u003cp\u003eVegan \/ cruelty free \/ made without sulfates, parabens or gluten.\u003c\/p\u003e","brand":"Evo","offers":[{"title":"Default Title","offer_id":39407249260615,"sku":"24097","price":13.39,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/EVO_Fabuloso_Platinum_Blonde_Toning_Shampoo_30ml.png?v=1713241468"},{"product_id":"schwarzkopf-blond-me-detox-shampoo-300ml","title":"Schwarzkopf Blondme Detox Shampoo 300ml *","description":"\u003cp\u003eSchwarzkopf Blond Me Detox Shampoo is suitable for all types of blonde or highlighted hair.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eFormula with Nordic Cotton \u0026amp; Moringa Seed Extract\u003c\/li\u003e\r\n\u003cli\u003eGently cleanses\u003c\/li\u003e\r\n\u003cli\u003eRebuilds \u0026amp; restores inner hair bonds\u003c\/li\u003e\r\n\u003cli\u003eRemoves residues\u003c\/li\u003e\r\n\u003cli\u003eRevives dull \u0026amp; brassy blondes\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to wet hair and gently massage into a lather. Rinse. Repeat if needed.\u003c\/p\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"Default Title","offer_id":39407251095623,"sku":"2631993","price":33.6,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/bm_detox_shampoo.png?v=1625509226"},{"product_id":"loreal-professional-silver-shampoo-300ml","title":"L'Oreal Professional Serie Expert Silver Shampoo 300ml","description":"\u003cp\u003eShowcase the beauty of grey, white or light blonde hair with L'Oreal Professional Serie Expert Silver Shampoo. The neutralizing system, enriched with magnesium and anti-yellowing agents, counteracts unwanted brassy tones. When hair is lightened, it can often throw unwanted yellow tones. The deep purple shampoo helps to neutralize these tones maintaining your blonde or white colour. Formula helps deliver toning results while nourishing and protecting the hair fiber, giving a boost of shine.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eDistribute evenly through wet hair. Lather. Rinse thoroughly.\u003cbr\u003e\u003c\/p\u003e","brand":"L'Oreal Professional","offers":[{"title":"Default Title","offer_id":39407288090695,"sku":"E3555701","price":45.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/loreal_professional_silver_shampoo_300ml.png?v=1625513436"},{"product_id":"kevin-murphy-blonde-angel-wash-40ml","title":"Kevin Murphy Blonde Angel Wash 40ml","description":"\u003ch3\u003eBLONDE.ANGEL.WASH\u003c\/h3\u003e\n\u003cp\u003eRescue dull colour, banish brassy tones and restore shine with this lavender-infused colour enhancing shampoo for blonde or grey hair. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to wet hair and massage into hair and scalp. Rinse and repeat. For optimal results, use with \u003cstrong\u003e\u003ca href=\"https:\/\/www.haircare.co.nz\/products\/kevin-murphy-blonde-angel-40ml\" target=\"_blank\" title=\"Kevin Murphy Blonde Angel Treatment\" rel=\"noopener noreferrer\"\u003eBLONDE.ANGEL.\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulphate free\u003c\/li\u003e\n\u003cli\u003eColour enhancing\u003c\/li\u003e\n\u003cli\u003eParaben free\u003c\/li\u003e\n\u003cli\u003eBrightener\u003c\/li\u003e\n\u003cli\u003eRestores shine\u003c\/li\u003e\n\u003cli\u003eCruelty free\u003c\/li\u003e\n\u003cli\u003eMaintain 'cooler' tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cem\u003eSunflower Seed Extract\u003c\/em\u003e \u003c\/strong\u003efor nourishing moisturisation \u0026amp; prevention of colour-stripping.\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003e\u003cstrong\u003eMurumuru Seed Butter\u003c\/strong\u003e \u003c\/em\u003efor helping the hair to retain essential moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003e\u003cstrong\u003eShea butter\u003c\/strong\u003e\u003c\/em\u003e for rehydrating the hair and scalp, delivering moisturise to dry or damaged hair and protection against environmental stressors, dryness and brittleness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cem\u003eMangifera Indica (Mango) Seed Butter\u003c\/em\u003e\u003c\/strong\u003e to help restore and maintain the natural moisture balance of the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cem\u003eJojoba Seed Oil\u003c\/em\u003e\u003c\/strong\u003e for hydration and soothing effects on the hair and scalp.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kevin Murphy","offers":[{"title":"Default Title","offer_id":39407294545991,"sku":"KMU303","price":17.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/kevin_murphy_blonde_angel_wash_40ml.jpg?v=1665028581"},{"product_id":"redken-color-extend-blondage-shampoo-300ml-1","title":"Redken Color Extend Blondage Shampoo 300ml","description":"\u003cp\u003eThe Redken Color Extend Blondage Shampoo has ultraviolet pigments and Triple Acid Protein complex to tone, strengthen and brighten blonde hair. The ultra violet pigments help to preserve blonde hair color between appointments by keeping any warm, golden and brassy undertones at bay.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to wet hair, lather and rinse well. Repeat if necessary. Can be left in for 3-5 minutes for maximum benefits. Follow with\u003cspan\u003e \u003c\/span\u003e\u003ca title=\"Redken Color Extend Blondage Conditioner\" href=\"https:\/\/www.haircare.co.nz\/products\/redken-color-extend-blondage-conditioner-300ml-1\" target=\"_blank\"\u003e\u003cstrong\u003eRedken Color Extend Blondage Conditioner,\u003c\/strong\u003e\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eand once a week\u003cspan\u003e \u003c\/span\u003e\u003ca title=\"Redken Color Extend Blondage Mask 250ml\" href=\"https:\/\/www.haircare.co.nz\/products\/redken-color-extend-blondage-mask-250ml\" target=\"_blank\"\u003e\u003cstrong\u003eRedken Color Extend Blondage Mask\u003c\/strong\u003e\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003efor a more intense toning experience. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eTo avoid staining your skin, it is recommended to wear gloves when applying, due to the intense violet pigments.\u003c\/p\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":39407325315143,"sku":"P1999001","price":54.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/redken_colour_extend_blondage_300ml.png?v=1625515556"},{"product_id":"fudge-everyday-clean-blonde-damage-rewind-shampoo-250ml","title":"Fudge Everyday Clean Blonde Damage Rewind Shampoo 250ml","description":"\u003cp\u003eThe Fudge Everyday Clean Blonde Damage Rewind Shampoo gently cleanses hair while gradually removing yellow tones and damage from blonde hair. This purple-toning shampoo is specially designed for everyday use to maintain salon-fresh colour. Featuring OPTI-PLEX technology to strengthen hair and rewind and reconstruct damage caused by chemical treatments and thermal styling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to damp hair and lather. For subtle toning, rinse out straight away. For extra toning, leave in for up to 5 minutes. Rinse thoroughly and follow with \u003ca href=\"https:\/\/www.haircare.co.nz\/products\/fudge-everyday-clean-blonde-damage-rewind-250ml\" title=\"Fudge Everyday Clean Blonde Damage Rewind Conditioner 250ml\" target=\"_blank\"\u003e\u003cstrong\u003eFudge Everyday Clean Blonde Damage Rewind Conditioner. \u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003eWe recommend using gloves when applying this product, as staining may occur.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":39434837655623,"sku":"1109000","price":31.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/fudge_everyday_clean_blonde_damage_rewind_shampoo_250ml.png?v=1658729181"},{"product_id":"matrix-total-results-brass-off-shampoo-300ml","title":"Matrix Total Results Brass Off Shampoo 300ml","description":"\u003cp\u003e\u003cspan\u003eThe Total Results Brass Off Shampoo is suited for brunettes that lighten their hair. This shampoo has a blue-violet pigment depositing formula to help reduce brassy tones. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003e\u003cspan\u003eWearing suitable gloves, apply to wet hair, lather and rinse well. Leave on 3-5 minutes before rinsing. Follow with the \u003ca title=\"Total Results Brass Off Conditioner 300ml\" href=\"https:\/\/www.haircare.co.nz\/products\/total-results-brass-off-conditioner-300ml?_pos=2\u0026amp;_sid=12b9f9537\u0026amp;_ss=r\" target=\"_blank\"\u003e\u003cstrong\u003eTotal Results Brass Off Conditioner.\u003c\/strong\u003e \u003c\/a\u003e\u003c\/span\u003eFor neutralization, use shampoo every other day.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":39464179564615,"sku":"P1383000","price":38.4,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Matrix_Brass_Off_Shampoo.png?v=1700602062"},{"product_id":"matrix-total-results-unbreak-my-blonde-shampoo-300ml","title":"Matrix Total Results Unbreak My Blonde Shampoo 300ml *","description":"\u003cp\u003eThe Matrix Total Results Unbreak My Blonde Shampoo is a sulfate-free strengthening shampoo, infused with citric acid to gently cleanse sensitive hair. It revives all types of hair and textures from chemical damage, reinforcing weakened bonds and reviving bleached hair. Leaves hair soft, shiny and stronger, with highly conditioning sulfate-free technology.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to wet hair, massage into a lather and rinse. Follow with the \u003cstrong\u003eMatrix Total Results Unbreak My Blonde Conditioner.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":39529600319559,"sku":"P2137200","price":37.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/Matrix_Unbreak_My_Blonde_Shampoo_300ml.png?v=1711496424"},{"product_id":"fudge-all-blonde-colour-lock-shampoo-250ml","title":"Fudge All Blonde Colour Lock Shampoo 250ml","description":"\u003cp\u003eThe Fudge All Blonde Colour Lock Shampoo, keeps your colour vibrant and shiny, for up to 10 weeks. Suitable for natural, honey blonde tones, to white, ashy blondes. Deep cleansing formula with Lemon Extract, leaves blonde hair bright and glossy. Opti-PLEX™ technology works deep into the core to reconstruct damaged bonds due to chemical services, styling and the environment. FragranceFuse™ technology infuses each strand of hair with a fragrance that lasts for 24 hours.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to wet hair. Massage into hair and scalp. Leave in for up to 5 minutes and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eFor best results, follow with \u003ca href=\"https:\/\/www.haircare.co.nz\/collections\/fudge\/products\/fudge-all-blonde-colour-lock-conditioner-250ml\" target=\"_blank\" title=\"Fudge All Blonde Colour Lock Conditioner 250ml\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003eFudge All Blonde Colour Lock Conditioner\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":39583301107783,"sku":"109733","price":31.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/fudge_all_blonde_colour_lock_shampoo_250ml.png?v=1643764393"},{"product_id":"fudge-all-blonde-colour-booster-shampoo-250ml","title":"Fudge All Blonde Colour Boost Shampoo 250ml","description":"\u003cp\u003eFudge All Blonde Colour Boost Shampoo makes blonde hair visibly lighter and brighter in just two weeks. The deep cleansing, Sulphate-free formula, is enriched with Lemon Extract, which leaves blonde hair bright and glossy. Opti-PLEX™ technology works deep into the hair core to reconstruct bonds after chemical, styling and environmental damage. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to wet hair, and massage into hair and scalp. Leave in for up to 5 minutes and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eFor best results follow with \u003cstrong\u003e\u003ca href=\"https:\/\/www.haircare.co.nz\/collections\/fudge\/products\/fudge-all-blonde-colour-lock-conditioner-250ml\" title=\"Fudge All Blonde Colour Lock Conditioner 250ml\" target=\"_blank\"\u003eFudge All Blonde Colour Lock Conditioner\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":39583301730375,"sku":"109734","price":31.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/fudge_all_blonde_colour_boost_shampoo_250ml.png?v=1643764429"},{"product_id":"angel-deep-sea-yellow-crystalline-shampoo-500ml","title":"Angel Deep Sea No Yellow Crystalline Shampoo 500ml","description":"\u003cp\u003eAngel Deep Sea No Yellow Crystalline Shampoo is specifically designed for blonde hair, this shampoo helps to remove unwanted yellow and brassy tones. Contains a combination of Shea Butter, Rosa Centifolia Flower and Orange Flower Oil to create brilliant, luminous shine in blonde hair, while gently cleansing. Padina Pavonica’s nourishing and smoothing properties leaves hair silky, shiny and full.\u003c\/p\u003e","brand":"Angel","offers":[{"title":"Default Title","offer_id":39635611516999,"sku":"AMB-301-2","price":32.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/angeldeepseayellowcrystallineshampoo500ml.png?v=1648759936"},{"product_id":"davroe-blonde-senses-platinum-shampoo-100ml","title":"Davroe Blonde Senses Platinum Shampoo 100ml","description":"\u003cp\u003eDavroe Blonde Senses Platinum Shampoo is a toning shampoo for blonde and grey hair. It removes unwanted yellow and brassy tones, while nourishing hair to keep it healthy and shiny. Strengthens and protects hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to hair and lather well. Leave in for 2-5 minutes or longer for deeper toning. Rinse. Repeat if necessary and follow with your favourite Davroe conditioner. For brighter blondes, we recommend the \u003cstrong\u003e\u003ca href=\"https:\/\/www.haircare.co.nz\/products\/davroe-blonde-senses-platinum-conditioner-100ml\" target=\"_blank\" title=\"Davroe Blonde Senses Platinum Conditioner 100ml\" rel=\"noopener noreferrer\"\u003eDavroe Blonde Senses Conditioner\u003c\/a\u003e. \u003c\/strong\u003e\u003c\/p\u003e","brand":"Davroe","offers":[{"title":"Default Title","offer_id":39657364193351,"sku":"3540","price":14.36,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/davroeblondesensesplatinumshampoo100ml.png?v=1651531294"},{"product_id":"davroe-blonde-senses-platinum-shampoo-325ml","title":"Davroe Blonde Senses Platinum Shampoo 325ml","description":"\u003cp\u003eDavroe Blonde Senses Platinum Shampoo is a toning shampoo for blonde and grey hair. It removes unwanted yellow and brassy tones, while nourishing hair to keep it healthy and shiny. Strengthens and protects hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to hair and lather well. Leave in for 2-5 minutes or longer for deeper toning. Rinse. Repeat if necessary and follow with your favourite Davroe conditioner. For brighter blondes, we recommend the \u003cstrong\u003e\u003ca href=\"https:\/\/www.haircare.co.nz\/products\/davroe-blonde-senses-platinum-conditioner-325ml\" target=\"_blank\" title=\"Davroe Blonde Senses Platinum Conditioner 325ml\" rel=\"noopener noreferrer\"\u003eDavroe Blonde Senses Conditioner.\u003c\/a\u003e \u003c\/strong\u003e\u003c\/p\u003e","brand":"Davroe","offers":[{"title":"Default Title","offer_id":39657364226119,"sku":"3541","price":35.16,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/davroeblondesensesplatinumshampoo325ml.png?v=1651531300"},{"product_id":"schwarzkopf-professional-bc-bonacure-ph-4-5-color-freeze-silver-shampoo-250ml","title":"Schwarzkopf Professional BC Bonacure Ph 4.5 Color Freeze Silver Shampoo 250ml","description":"\u003cp\u003eSchwarzkopf BC Bonacure Color Freeze Silver Shampoo is a pigmented shampoo, formulated for grey and lightened hair (also suitable for white hair). It helps to neutralise unwanted warm tones and refreshing cool tones. Adds a cendré shimmer to white hair and very light bases. Vegan formula. Sustainable packaging.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to wet hair. Work in to a lather and leave on for 2-5 minutes as a toning shampoo. Rinse thoroughly. For best results, follow with \u003ca title=\"Schwarzkopf Professional BC Bonacure Ph 4.5 Color Freeze Conditioner 200ml\" href=\"https:\/\/www.haircare.co.nz\/products\/schwarzkopf-professional-bc-bonacure-ph-4-5-color-freeze-conditioner-200ml\" target=\"_blank\"\u003e\u003cstrong\u003eSchwarzkopf BC Bonacure Color Freeze Conditioner\u003c\/strong\u003e\u003c\/a\u003e or \u003ca href=\"https:\/\/www.haircare.co.nz\/products\/schwarzkopf-professional-bc-bonacure-ph-4-5-color-freeze-silver-treatment-200ml\" target=\"_blank\" title=\"Schwarzkopf Professional BC Bonacure Ph 4.5 Color Freeze Silver Treatment 200ml\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003eSchwarzkopf BC Bonacure Color Freeze Silver Treatment\u003c\/strong\u003e\u003c\/a\u003e for extra toning results.\u003c\/p\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"Default Title","offer_id":39841759920199,"sku":"2708532","price":28.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/schwarzkopf_professional_bc_bonacure_ph_45_color_freeze_silver_shampoo_250ml.png?v=1664408619"},{"product_id":"davines-heart-of-glass-silkening-shampoo-250ml","title":"Davines Heart Of Glass Silkening Shampoo 250ml","description":"\u003cp\u003eDavines Heart of Glass Silkening Shampoo is a gentle shampoo that cleanses and clarifies blonde tones. Provides nourishment to natural and chemically treated blonde hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvides nourishment and moisture\u003c\/li\u003e\n\u003cli\u003eBalances unwanted reflects in blonde hair\u003c\/li\u003e\n\u003cli\u003eImmediate illuminating action on natural and cosmetic blonde shades\u003c\/li\u003e\n\u003cli\u003eNatural pigments with no risk of colour overcharge\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to scalp and damp hair massaging in gently. Rinse thoroughly and repeat if necessary. For best results, follow with \u003ca href=\"https:\/\/www.haircare.co.nz\/products\/davines-heart-of-glass-rich-conditioner-250ml\" target=\"_blank\" title=\"Davines Heart Of Glass Rich Conditioner 250ml\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003eHeart of Glass Rich Conditioner\u003c\/strong\u003e\u003c\/a\u003e or \u003ca href=\"https:\/\/www.haircare.co.nz\/products\/davines-heart-of-glass-intense-treatment-150ml\" target=\"_blank\" title=\"Davines Heart Of Glass Intense Treatment 150ml\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003eIntense Treatment\u003c\/strong\u003e.\u003c\/a\u003e\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":39919841640519,"sku":"DHOGS","price":50.31,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/davines_heart_of_glass_silkening_shampoo_250ml.png?v=1670896247"},{"product_id":"fanola-wonder-no-yellow-shampoo-350ml","title":"Fanola Wonder No Yellow Shampoo 350ml","description":"\u003cp\u003eThe Fanola Wonder No Yellow Extra Care Shampoo neutralises unwanted yellow hues and immediately tones for neutral and cool highlights. With an enriched formula, hair is left soft and shiny. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdeal for blonde, super-lightened, bleached or grey hair.\u003c\/li\u003e\n\u003cli\u003eFormulated with violet pigment to reduce undesired yellow tones.\u003c\/li\u003e\n\u003cli\u003eLeaves hair with a cool tone. Shiny and radiant.\u003c\/li\u003e\n\u003cli\u003eEnriched with Dragon Fruit and Marula Oil for extraordinary softness and shine.\u003c\/li\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eWearing gloves, apply Fanola Wonder No Yellow Shampoo to wet hair. Lather shampoo and rinse. Repeat if necessary. For best results follow with \u003ca href=\"https:\/\/www.haircare.co.nz\/products\/fanola-wonder-no-yellow-mask-350ml\" title=\"Fanola Wonder No Yellow Mask 350ml\" target=\"_blank\"\u003e\u003cstrong\u003eFanola Wonder No Yellow Mask\u003c\/strong\u003e\u003c\/a\u003e, or if no extra toning is required, \u003ca href=\"https:\/\/www.haircare.co.nz\/products\/fanola-nourishing-mask-500ml\" title=\"Fanola Nourishing Mask 500ml\" target=\"_blank\"\u003e\u003cstrong\u003eFanola Nourishing Mask\u003c\/strong\u003e\u003c\/a\u003e for nourishment and hydration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eWhen using for the first time, leave on for only 1 minute in order to test the strength of the shampoo. If you find your hair has not been toned to the desired effect, leave on for another minute, building up to 5 minutes if needed.\u003c\/p\u003e","brand":"Fanola","offers":[{"title":"Default Title","offer_id":39963473969223,"sku":"706000","price":37.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/products\/fanola_wonder_no_yellow_extra_care_shampoo.png?v=1677441627"},{"product_id":"lust-blonde-shampoo-325ml","title":"Lust Blonde Shampoo 325ml","description":"\u003cp\u003eLust Blonde Shampoo is formulated to remove unwanted warm tones in blonde, grey and white hair. Contains Soy Protein to strengthen, Ginkgo Biloba Leaf Extract to protect against thermal and UV damage, while Bitter Cherry extract delivers antioxidants and Vitamin C to restore and repair. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoy Protein:\u003c\/strong\u003e Strengthens hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinkgo Biloba Leaf Extract:\u003c\/strong\u003e Protects against thermal and UV damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBitter Cherry Extract:\u003c\/strong\u003e Delivers antioxidants and Vitamin C to restore and repair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitis Vinifera (Grape) Seed Oil:\u003c\/strong\u003e Promotes scalp and hair health. Adds shine, smooths split ends and tames fly-aways.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eMassage into damp hair and scalp. Rinse. Repeat if necessary. For optimum results, follow with \u003cstrong\u003e\u003ca href=\"https:\/\/www.haircare.co.nz\/collections\/new\/products\/lust-blonde-conditioner-325ml\" target=\"_blank\" title=\"Lust Blonde Conditioner 325ml\" rel=\"noopener noreferrer\"\u003eLust Blonde Conditioner\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Lust","offers":[{"title":"Default Title","offer_id":40132961140807,"sku":"LC9","price":36.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/lust_blonde_shampoo_325ml.png?v=1688011091"},{"product_id":"juuce-bond-blonde-shampoo-300ml","title":"JUUCE Bond Blonde Shampoo 300ml","description":"\u003cp\u003eJUUCE Bond Blonde Shampoo tones all types of blonde hair. Infused with Natural Botanicals and ingredients such as Hyaluronic Acid and Bond Enhancers, this shampoo nourishes and moisturises blonde hair, while reducing gold and yellow tones with blue violet pigments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBond Repair\u003c\/li\u003e\n\u003cli\u003eHyaluronic Acid\u003c\/li\u003e\n\u003cli\u003eHydrolyzed Rice Protein\u003c\/li\u003e\n\u003cli\u003eDandelion - Dandelion is rich in antioxidants that prevent free-radical damage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to damp hair. Lather. Rinse. Repeat if needed and follow with \u003ca title=\"JUUCE Bond Blonde Conditioner 300ml\" href=\"https:\/\/www.haircare.co.nz\/collections\/juuce\/products\/juuce-bond-blonde-conditioner-300ml\" target=\"_blank\"\u003e\u003cstrong\u003eJUUCE Bond Blonde Conditioner\u003c\/strong\u003e\u003c\/a\u003e for optimal results.\u003c\/p\u003e","brand":"JUUCE","offers":[{"title":"Default Title","offer_id":40161766572103,"sku":"JVBBS300","price":26.4,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/88bd8b65-1206-4321-8981-0803bcb2f690.png?v=1741725370"},{"product_id":"juuce-silver-blonde-shampoo-300ml","title":"JUUCE Silver Blonde Shampoo 300ml","description":"\u003cp\u003eJUUCE Silver Blonde Shampoo has micro blue violet pigments that are small enough to penetrate deeper into the hair shaft to dramatically reduce gold and yellow tones in all blonde and bleached hair. With ingredients like Hydrolyzed Rice Protein (a plant based protein rich in amino acids, making it a great alternative to keratin), Micro Blue Violet Pigments and Dandelion, hair is strengthened and brassy tones eliminated.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to wet hair, lather and rinse well. Repeat if necessary. For optimal results, use with the \u003ca rel=\"noopener noreferrer\" title=\"JUUCE Silver Blonde Conditioner 300ml\" href=\"https:\/\/www.haircare.co.nz\/collections\/juuce\/products\/juuce-silver-blonde-conditioner-300ml\" target=\"_blank\"\u003e\u003cstrong\u003eJUUCE Silver Blonde Conditioner.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"JUUCE","offers":[{"title":"Default Title","offer_id":40161772404807,"sku":"JVSBS300","price":26.4,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/86255d5b-c008-4d3e-9614-007a3c970318.png?v=1741729588"},{"product_id":"juuce-bond-blonde-shampoo-1-litre","title":"JUUCE Bond Blonde Shampoo 1 Litre","description":"\u003cp\u003eJUUCE Bond Blonde Shampoo tones all types of blonde hair. Infused with Natural Botanicals and ingredients such as Hyaluronic Acid and Bond Enhancers, this shampoo nourishes and moisturises blonde hair, while reducing gold and yellow tones with blue violet pigments. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBond Repair\u003c\/li\u003e\n\u003cli\u003eHyaluronic Acid\u003c\/li\u003e\n\u003cli\u003eHydrolyzed Rice Protein\u003c\/li\u003e\n\u003cli\u003eDandelion - Dandelion is rich in antioxidants that prevent free-radical damage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to damp hair. Lather. Rinse. Repeat if needed and follow with \u003cstrong\u003eJUUCE Bond Blonde Conditioner\u003c\/strong\u003e for optimal results.\u003c\/p\u003e\n\u003cp\u003ePlease Note:We are now rolling in Juuce 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects JUUCE Haircare's dedication to creating a more sustainable future for both people and the planet. \u003c\/p\u003e","brand":"JUUCE","offers":[{"title":"Default Title","offer_id":40161776238663,"sku":"JVBBS1000","price":76.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/ee015685-c650-4409-8c9b-0a33c4e6c294.png?v=1777525413"},{"product_id":"juuce-blush-blonde-shampoo-1-litre","title":"JUUCE Blush Blonde Shampoo 1 Litre","description":"\u003cp\u003eJUUCE Blush Blonde Shampoo is a creamy moisturising shampoo. It deposits pink\/blush tones to natural blonde and pre-lightened blonde hair.\u003c\/p\u003e\n\u003cp\u003eVegan, Sulphate, paraben and cruelty free\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to wet\/damp hair and gently massage into a lather. Leave for 1-5 minutes and rinse thoroughly, repeat if extra intensity is required.\u003c\/p\u003e\n\u003cp\u003eFRAGRANCE: Delicate rose scent with creamy vanilla aromas.\u003c\/p\u003e","brand":"JUUCE","offers":[{"title":"Default Title","offer_id":40161776402503,"sku":"JVBLS1000","price":76.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/juuce_blush_blonde_shampoo_litre.png?v=1692846873"},{"product_id":"juuce-silver-blonde-shampoo-1-litre","title":"JUUCE Silver Blonde Shampoo 1 Litre","description":"\u003cp\u003eJUUCE Silver Blonde Shampoo has micro blue violet pigments that are small enough to penetrate deeper into the hair shaft to dramatically reduce gold and yellow tones in all blonde and bleached hair. With ingredients like Hydrolyzed Rice Protein (a plant based protein rich in amino acids, making it a great alternative to keratin), Micro Blue Violet Pigments and Dandelion, hair is strengthened and brassy tones eliminated.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to wet hair, lather and rinse well. Repeat if necessary. For optimal results, use with the\u003cstrong\u003e \u003ca href=\"https:\/\/www.haircare.co.nz\/collections\/juuce\/products\/juuce-silver-blonde-conditioner-1-litre\" title=\"JUUCE Silver Blonde Conditioner 1 Litre\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eJUUCE Silver Blonde Conditioner\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"440\" data-start=\"166\" class=\"\"\u003ePlease Note: All JUUCE Haircare 1L products are now sold without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects JUUCE Haircare's dedication to creating a more sustainable future for both people and the planet. We encourage you to reuse your existing JUUCE 1L pump to help us reduce the amount of plastic headed to landfill.\u003c\/p\u003e\n\u003cp data-end=\"607\" data-start=\"561\" class=\"\"\u003e\u003cstrong\u003eHow to clean your JUUCE 1L pump for reuse: \u003c\/strong\u003eRemove the pump and rinse off any remaining product under warm water. Submerge the pump in a bowl of warm, soapy water. Pump it several times to flush out any residue. Rinse thoroughly under running water to remove all soap and product. Let the pump air dry completely before using it with a new bottle.\u003c\/p\u003e","brand":"JUUCE","offers":[{"title":"Default Title","offer_id":40161779908679,"sku":"JVSBS1000","price":76.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/5220fd41-bf59-46ab-801a-7b29cedb5b76.png?v=1756088317"},{"product_id":"milk-shake-icy-blond-shampoo-300ml","title":"Milk Shake Icy Blond Shampoo 300ml","description":"\u003cp\u003eMilk Shake Icy Blond Shampoo cleanses hair gently with a specific black pigment that counteracts yellow or orange tones in blond or lightened hair, giving ash tones. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply evenly over damp hair, leave in for a few minutes, then rinse. For more intense results, leave in for a few more minutes. Proceed with \u003ca href=\"https:\/\/www.haircare.co.nz\/products\/milk-shake-icy-blond-conditioner-300ml\" target=\"_blank\" title=\"Milk Shake Icy Blond Conditioner 300ml\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003eMilk Shake Icy Blond Conditioner.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eThe Milk Shake Icy Blond products contain pigments which can give a very intense result on porous hair. Once the desired result has been achieved, alternate with a different shampoo to maintain the results. \u003c\/p\u003e","brand":"Milkshake","offers":[{"title":"Default Title","offer_id":40369868341319,"sku":"1ZR210","price":43.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/milk_shake_icy_blond_shampoo.png?v=1700784465"},{"product_id":"milk-shake-silver-shine-shampoo-300ml","title":"Milk Shake Silver Shine Shampoo 300ml","description":"\u003cp\u003eMilk Shake Silver Shine Shampoo contains a specific violet pigment capable of counteracting yellow tones in natural or lightened blonde, grey or white hair. Enriched with Organic Mixed Berry Extracts and Milk Proteins for shiny, soft and healthy hair. SLES free. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eDistribute evenly over damp hair, lather and rinse. Repeat if necessary. For more intense results, leave in for a few minutes before rinsing, and follow with \u003ca href=\"https:\/\/www.haircare.co.nz\/products\/milk-shake-silver-shine-conditioner-250ml\" target=\"_blank\" title=\"Milk Shake Silver Shine Conditioner 250ml\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003eMilk Shake Silver Shine Conditioner.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Milkshake","offers":[{"title":"Default Title","offer_id":40369868406855,"sku":"1ZR22","price":39.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1580\/files\/milk_shake_silver_shine_shampoo.png?v=1700784474"}],"url":"https:\/\/www.haircare.co.nz\/collections\/purple-toning-shampoos.oembed?page=3","provider":"Haircare Market","version":"1.0","type":"link"}